In yet another non-April Fools – April 1st news story – we have Liquid Hero Brewing and Gift Horse Brewing joining forces in Downtown York. A headline that seems perfect for April 1st; not too funny, not too edgy, not another “weird flavor concoction” brewery post; but no — this is no April Fools Joke. Liquid Hero and Gift Horse really are joining forces. Both breweries are located in downtown York, both breweries are trying to find their own way in the ever evolving scene of craft beer and craft brewing, with emerging new costs (like Trump’s Tariffs) and an in-general decline to the industry. Gift Horse Brewing is located at 117 N George St, York, PA 17401 and Liquid Hero Brewing is located at 251 N George St, York, PA 17401.

Liquid Hero Brewing and Gift Horse Brewing Teaming Up (courtesy of Trav Zak)

The Announcement

Earlier today on social media, Liquid Hero and Gift Horse both posted this message:

Liquid Hero and Gift Horse Join Forces

Liquid Hero Brewery, a production brewery with a restaurant location in York City, PA, and Gift Horse Brewing Company, a brew pub and beer garden also located in York City, PA have entered into a collaborative relationship to strengthen their respective brewing endeavors.

In May of 2024, Liquid Hero opened a restaurant location at 251 N George Street, just a few doors down from Gift Horse’s successful brewpub and beer garden location. Several months after opening the restaurant, Gift Horse tapped Liquid Hero to provide brewing and packaging services whereby Liquid Hero, out of their 50 E North Street brewery location, brews and packages several Gift Horse beer brands.

After several months of this collaborative relationship, both Liquid Hero and Gift Horse saw a mutually beneficial opportunity; to expand this relationship to allow Liquid Hero to focus on their new restaurant endeavor and to allow Gift Horse to continue to grow their brand. The resulting opportunity will transfer ownership of Liquid Hero’s brewing equipment only, over the next several years, to Gift Horse. This will bring all production and packaging of all Liquid Hero beer and all Gift Horse beer under one roof at 50 E North Street. Liquid Hero will continue to independently operate their restaurant at 251 N George St and their beer will continue to be produced by the same hands and on the same equipment at 50 E North Street.

Over the next few years, Gift Horse has plans to brew additional brands of beer at 50 E North Street and make the brewery a brewing production hub for both local and regional breweries. Offering contracting services of 7bbl, 10bbl, 15bbl & 30bbl batches and utilizing our canning/packaging systems to be able to provide support to breweries of all sizes. Meanwhile, Liquid Hero will continue to grow their restaurant and will also continue to produce and distribute their beer locally.

Liquid Hero Brewery started in October of 2011 at its original location at 50 E North Street. In May of 2024, they opened a second location as a restaurant at the corner of N George Street and E North Street. After opening the second location, Liquid Hero shut down the brewpub at 50 E North Street and used this location only as brewing operations as well as space for private events.

Gift Horse Brewing Company opened in August of 2018 at its current location at 117 N George Street. In 2019, Gift Horse expanded into the open lot next door and created a 6,000 sq ft outdoor beer garden complete with a 35-seat full service outdoor bar and enough space to accommodate over 150 people. Gift Horse has quickly become a community hub hosting numerous events and fundraisers while focusing on complimenting Downtown York’s vibrant Art’s and Entertainment scene.

Our joint commitment to Downtown York, York County and the region as a whole is to continue to produce quality products and help Central Pennsylvania remain at the forefront of the Craft Brewing Industry.

–Gift Horse Brewing Facebook Announcement

(I will also link the full text image they posted later in the article.)

As you can see in this map (Downtown York) – Liquid Hero Brewing and Gift Horse Brewing are just 0.2 miles apart, or 1 minute driving (according to Google; though getting in your car, in and out, traffic, parking, etc……). Gift Horse Brewing is located at 117 N George St, York, PA 17401 and Liquid Hero Brewing is located at 251 N George St, York, PA 17401. Via walking its listed as 4 minutes according to Google Maps.

Given the current environment of the craft brewing industry, and the sheer and steady decline of breweries not just across the state, but nationwide, this sounds like a very promising way to keep both businesses afloat. Just earlier today we announced Butler Brew Works will be closing “indefinitely”.  This also looks to be a boon for the smaller breweries in the region, with the capacity to lease their contracting services and the canning lines as well. So we’ll see how that plays out with distribution for other breweries. This can also be an end to help meet financial goals for both of these breweries as well. Sounds like a three-way win to us. (And who doesn’t like three way wins?)

We will keep everyone updated with future information.

Gift Horse and Liquid Hero Announcement

For More Information on Liquid Hero Brewing Company

The following comes via Untappd.

Liquid Hero Brewery is listed as a micro brewery from York, PA. They have 160 unique beers, and over 62,000 ratings with a global average rating of 3.63 (as of 4.1.25). Their Untappd description reads: “Micro Brewery and brewpub located in downtown York, PA. ”

You can find them at these social media platforms:

• Liquid Hero Brewing – Official Website
• Liquid Hero Brewing – Facebook
• Liquid Hero Brewing – Instagram
• Liquid Hero Brewing – Twitter
• Liquid Hero Brewing – Untappd

You can also read more about Liquid Hero Brewing here: Liquid Hero Brewery Opens New Spot.

For More Information on Gift Horse Brewing

The following comes via Untappd.

Gift Horse Brewing Company is listed as a micro brewery from York, PA. They have 86 unique beers and over 10,000 ratings with a global average rating of 3.61 (as of 4.1.25). Their Untappd description reads: “Gift Horse Brewing Company, located in the heart of downtown York City’s Market District, is within walking distance of an eclectic collection of restaurants, pubs, art galleries, venues and shopping options including the Historic Central Market House and four other awesome breweries. Downtown York boasts numerous options for enjoying the arts and entertainment including the Appell Center for the Performing Arts and People’s Bank Park (Home of the York Revolution Baseball Club). Our goal is to be a part of what makes our downtown area so wonderful and to help Downtown York City and South Central Pennsylvania become a craft beer destination. Treat yourself to a gift! ”

You can find them at these social media platforms:

• Gift Horse Brewing – Official Website
• Gift Horse Brewing – Facebook
• Gift Horse Brewing – Instagram
• Gift Horse Brewing – Twitter
• Gift Horse Brewing – Untappd

Blockbuster News

Talk about a blockbuster news story today. I’ve been a bit under the weather the past two days, so apologies for posting this late, but wow, what blockbuster news we got today in the craft beer world. I first saw it while half – awake / half – asleep (while sitting on my back patio in the sun, trying to feel better, while reading a book and dozing in and out of sleep) – a Facebook post by New Belgium Brewing where they were saying the thing missing from Fat Tire was a ‘bell’ attached to the bike… and I didn’t really read it and just skimmed it, thinking they were talking about a collaboration between the two, and promptly dozed off in the gorgeous Pennsylvania November warm sun. (Two years in a row now during this week we have had fantastic weather.)

Then, later on in the day, my phone blew up with four different friends all messaging me with the news. And after taking care of a few things, and starting to feel better, I dug down into this and did some reading and writing this article up. (And maintaining our daily article count for November.)

New Belgium

New Belgium Brewing Company is one of the bigger names in the craft beer industry – as far as still genuinely is craft beer. According to their Untappd page New Belgium Brewing Company:

New Belgium Brewing is a nationally distributed brewery recognized as a leader in sustainability and social responsibility. Founded in 1991 in Fort Collins, Colorado, the company expanded to Asheville, North Carolina, in 2016 and Denver, Colorado, in 2018, and is now the fourth largest craft brewery in the U.S. Dedicated to proving that business can be a force for good, New Belgium is a Certified B-Corp and was the first brewery to join 1% for the Planet. The brewery has donated over $26 million to charitable causes since 1991. New Belgium is famous for its flagship beer, Fat Tire Amber Ale, along with year-round favorites like Voodoo Ranger IPA and La Folie Sour Brown Ale as well as an award-winning wood-aged sour program and innovative limited release beers. To learn more about the full product line-up and New Belgium’s Human powered Business model, visit NewBelgium.com

Untappd: New Belgium

Interestingly, Untappd lists them as a ‘macro’ brewery. They have 429 unique beers with a global average rating of 3.63 (as of 11.10.21) with over 8.62Million check-ins and 1.2Million (+) being unique check-ins. They are listed as a subsidiary of Kirin Brewing Company.

New Belgium is best known for their Fat Tire and VooDoo Ranger IPA series. If you go to any Sheetz, Rutters, Exxon, or other beer selling gas station, or any distributor, you will see a large range of New Belgium brews on the shelves in six packs and four packs, in both cans and bottles. They certainly command a strong shelf presence; right up there with the ABV InBev owned “craft breweries” (Goose Island, Blue Moon, Elysian, etc.).

Bell’s Brewery

Once again dipping back into Untappd, let’s take a look at Bell’s Brewery’s page:

Bell’s began in 1985 with a quest for better beer and a 15 gallon soup kettle. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent. Bell’s Brewery, Comstock, Michigan

Untappd: Bell’s Brewery

On Untappd, Bell’s Brewery is listed as a Regional Brewery with 486 unique beers and a global average rating (as of 11.10.21) of 3.85. They have a total of 7.36Million (+) check-ins with 967,019 (as of 8:41PM) being unique check-ins.

Bell’s Brewery has a pretty large distribution footprint similar to other large or regional breweries; such as Founders (another Michigan brewery). Some of their bigger or more well known brews are Oberon, Hopslam, Two Hearted Ale, and Expedition Stout.

Two Hearted Ale is one of the more celebrated ‘all around’ easy drinking beers that makes numerous lists. And Hoslam is a seasonal favorite right on par with Nugget Nectar and Mad Elf; a beer people set their watches to (or I guess calendars to).

The Merge

This is certainly going to be one of the bigger merges of craft breweries…. in a long time. Up there with ABV InBev buying Wicked Weed or Goose Island; or the Samuel Adams and Dogfish Head agreement; and bigger than the Victory and Southern Tier agreement.

You can watch Larry Bell’s retirement video that was posted to the Bell’s Brewery YouTube page below:

You can view their YouTube channel here: Bell’s Brewery on YouTube.

As he says above in the video, he incorporated the company when he was 25 years old in 1983 and has ran as president of operations for the 38 years since. He is stepping down and announcing his retirement due to many factors, but the notable one being age and health issues.

From MLive.com:

KALAMAZOO, MI — Bell’s Brewery is set to become the second major American craft brewing company to be acquired by Lion, an Australian-based beverage company with a growing international portfolio.

Lion recently purchased Fort Collins, Colorado-based, New Belgium Brewing Co. in 2019.

Bell’s founder and president Larry Bell told the Kalamazoo Gazette/MLive Wednesday that the board of directors at Bell’s voted in January to begin exploring the sale of the company. Upper Hand Brewery in Escanaba, which Bell opened in 2014 in Escanaba, will also be part of the sale.

mlive.com – Bell’s Brewery Being Bought by Australian Company that Purchased New Belgium Brewing in 2019

From Brewpublic:

By aligning with New Belgium, Bell’s will expand on its own commitments to coworkers, communities, and customers by adopting many hallmark, human-powered business practices – including seeking B Corporation certification, 100% carbon neutrality by 2030, $1 per barrel philanthropy, and 100% score on the Human Rights Campaign Corporate Equality Index. Bell’s fans can expect the same meaningful involvement with the Michigan community, driven by events like Oberon Day and supporting Kalamazoo Pride, which have been core to the company’s vision and values from the beginning.

“In Bell’s, we see a likeminded group of people dedicated to making the world’s best beer – doing business in a way that improves the wellbeing of the people who power our success,” said New Belgium CEO Steve Fechheimer, a Michigan native and longtime Bell’s drinker. “We couldn’t be happier to welcome the entire Bell’s team. Joining together will immediately strengthen our ability to serve and expand the craft community, deliver more value for our partners, and continue to redefine how business is done in a world facing historic economic, social, and environmental challenges. Personally, I can’t wait to celebrate Oberon Day in 2022!”

Over its 30 years in business, New Belgium has pioneered a unique ‘human-powered’ business model grounded in the idea that building the most successful and resilient business requires prioritizing the prosperity of coworkers, communities, and customers across the company’s operations. This novel approach has been the foundation for New Belgium’s industry-leading growth and standout ability to reach younger, more diverse beer drinkers. That model will now grow to include Bell’s approximately 550 employees, 500,000-barrel brewery in Comstock, Mich., and beloved brands like Two Hearted, voted the best beer in America multiple times.

Brewpublic.com – New Belgium Brewing and Lion Acquire Bells Brewery

This has certainly become the hot topic of the craft beer online world. With nearly every beer group on Facebook, Instagram, and Twitter that I’m engaged in and read and check out all having people talking about it, speculating about the merge, and what all it means for both New Belgium and Bell’s Brewery, as well as us the consumers. Thankfully as Larry Bell stated in his video, the workers look to be well taken care of and that the transition looks like it will be a good and smooth one for the employees (of both companies).

Even Yahoo News covered the story in an article:

New Belgium Brewing and Bell’s Brewery will become one entity led by New Belgium CEO Steve Fechheimer, according to New Belgium. Bell’s Brewery’s, which distributes to 43 states and was listed as the seventh largest U.S. craft brewing company earlier this year, has 550 employees who will become New Belgium employees once the acquisition is finalized in the coming months, according to New Belgium spokesperson Megan Olson.

No changes are currently planned for either brewery’s beverage options, operational footprints or Bell’s Brewery’s “deep presence in the Kalamazoo community,” Olson confirmed Thursday.

Yahoo News: Michigan’s Bell’s Brewery acquired by New Belgium

Larry Bell

Larry Bell is one of the most respected brewers, owners, and activists in the brewing company. Announcing his retirement today and stating health issues, a flood of well wishers, congratulations, and attaboys flooded the internet from those in and out of the industry. His impact is far and well felt in the community of the craft beer industry, as well as by the consumers.

Bell’s Brewery employs 600~ employees and has a distribution footprint of 42 states in America as well as Puerto Rico. Bell’s Brewery annually produces 310,000 barrels of beer. As per the Bell’s Brewery wikipedia page:

Larry Bell incorporated The Kalamazoo Brewing Company, Inc., in 1983 as a homebrewing supply shop in Kalamazoo, Michigan.^[8] In September 1985, the company began to sell its own beer, brewed in a 15-US-gallon (57 L) soup kettle and fermented in open fermenters covered with plastic wrap. The company produced 135 barrels in its first year. In 1993 the company opened an adjacent brewpub, the Eccentric Café.^[9]

In 2003, Bell’s opened an additional brewing facility in nearby Comstock, Michigan.^[9] The company legally changed its name in 2006 to Bell’s Brewery, Inc., reflecting the name by which it was popularly known.^[10] A larger production facility in Comstock opened in 2012, increasing the company’s brewing capacity from 180,000 barrels to 500,000 barrels per year.^[11]

In late 2012, the Bell family repurchased all stock held by outside investors, returning the company to full family ownership.^[12]

Wikipedia: Bell’s Brewery

We here at The Beer Thrillers wish Larry Bell a happy retirement and hope his health issues get better and that he has a long and well preserved retirement. Would be fantastic to have a pint with him in Kalamazoo.

Mainstream News Sources

Check out the following mainstream news sources to read more about New Belgium acquiring Bell’s Brewery:

• Denver Post: New Belgium Brewing to merge with Bell’s Brewery
• mLive.com: Bell’s Brewery being bought by Australian company that purchased New Belgium Brewing in 2019
• Coloradoan: New Belgium acquired Michigan’s Bell’s Brewery
• BrewBound: Bell’s Brewery to Sell to New Belgium Parent Co. Lion; Larry Bell to Retire
• Detroit News: Bell’s Brewery to be sold as founder retires; New Belgium owner to take over
• BrewPublic.com: New Belgium Brewing and Lion Acquire Bells Brewery
• Yahoo News: Michigan’s Bell’s Brewery acquired by New Belgium

Social Media:

Bell’s Brewery:

• Facebook: Bell’s Brewery
• Twitter: Bell’s Brewery
• Instagram: Bell’s Brewery

New Belgium:

• Facebook: New Belgium
• Twitter: New Belgium Brewing
• Instagram: New Belgium Brewing

Brewery Expansions, Openings, Closings, News

For some of our other links on brewery expansions, openings, closings, and news, check out the following:

• Rural City Brewing to Open in Reamstown, PA
• Forest and Main Open New Pub Location in Ambler, PA
• Fury Brewing Company Announces Closure
• Midwest Coast Brewery Opening
• Brewery Opening: Howling Henry’s (Hummelstown)
• Brewery Opening: Highway Manor (Camp Hill)
• Brewery Opening: Rotunda Brew Pub (Hershey)
• Is JB LoveDraft’s Opening a Brewery?
• Tattered Flag at Hollywood Casino – Grantville – Opening Their 5th Location
• JB LoveDraft’s Grand Opening (Mechanicsburg)
• ZeroDay Opens Their New Tap Room (Harrisburg)
• Victory Brewery Fire and Explosion (Kennett Square)
• Sign of the Horse Brewery is Expanding in Hanover (Taking Over the Old Miscreation Brewery)
• Brewery Tour: Couch Brewery (Pittsburgh)
• Brewery Visit: Mellow Mink (Mechanicsburg)
• A Sneak Peak at the new Rubber Soul Brewery (Hummelstown)
• Rubber Soul Grand Opening (Hummelstown)
• VooDoo Lancaster Closing
• River Bend Hop Farm and Brewery Closes
• Grand Opening of Hemauer Brewing (Mechanicsburg)
• Rally Point Tap Room Opening – Cox Brewing Company – Elizabethtown
• Spigot Brewing Closes
• Full Pint Brewing Closes
• Night Shift Brewing Cancels Expansion
• Mikkeller Brewing NYC Closes Permanently
• Pilger Ruh Brewing Needs Your Help (Pottsville)
• Official BBQ (Pizza Boy Secondary Location) (Rutherford)
• Aslin Beer Co. Now Ships to Pennsylvania
• Beer Review: Isolation Anniversary (Aslin Beer Company)
• Boneshire Brew Works to Open Second Taproom in Harrisburg (Harrisburg)

Thanks For Reading

As always, thanks for reading everyone. This was certainly a big news day in the craft beer world! And I’m starting to feel better. Thankfully tomorrow and Friday are my weekend, so I should be able to get back to work Saturday. Be sure to check out all of our social media pages. And as November continues, we here at The Beer Thrillers are continuing with our daily articles. So be sure to be checking back here at the blog daily to stay up to date!

Cheers!

-B. Kline

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