Sign of the Horse Brewery Announces Closure of Zeichen des Pferdes and Re – Branding

Sign of the Horse Brewery Announces They are Closing Zeichen des Pferdes in Hanover, Pennsylvania

Sign of the Horse Brewery which acquired the new location and made it their secondary spot in 2021, has announced today on social media platforms, that they will be closing Zeichen des Pferdes in Hanover, Pennsylvania.

Zeichen des Pferdes is located at 6 Center Square, Hanover Pennsylvania. This was the home of the former Miscreation Brewing Company. We covered the fact that in January 2021 Sign of the Horse Brewing bought the building and took it over here: Sign of the Horse is Expanding – Taking over the old Miscreation Brewery.

You can read about Miscreation Brewing Closure here: Miscreation Brewing is Closing It’s Doors in Hanover.

Zeichen des Pferdes Announcement

Sign of the Horse Brewing Company’s announcement:

Horse Nation, as of today we are closing Zeichen des Pferdes Bierhaus. Our top priorities at Sign of the Horse Brewery, Inc is providing excellent customer service and outstanding quality beer and food. Quite frankly we were not meeting that expectation at this location on a consistent basis and are truly sorry. We have been trying to continually bring those standards up. Although we have seen some improvements it is still not to the level we would like it to be. I would rather put no product out, rather than a product that does not meet our expectations. Horse Nation deserves nothing less. We are going to take a short period of time off and make some major changes for our downtown location. We will be changing management along with some staff members. Those remaining staff members will be receiving some additional training to help them exceed our customers’ expectations. We also will have a completely new menu. Moving more towards traditional American fare that will mirror our York St location. As we continue to grow, we also believe it is important to get our branding correct. When we reopen on March 2nd our downtown location will be under the new name of “Sign of the Horse Bierhaus”. We are still proud of Hanover’s German heritage, so you will still see some nods to the old name inside. In addition to hiring some new staff and retraining any remaining staff, some of our top servers from our Sign of the Horse Brewery location on York St will be helping us out downtown from time to time. Finally, we will still offer our delicious German lagers, but we are going to bring down our top beers (Palomino, York Street Wheat, etc) from the Sign of the Horse Brewery location. We believe with these changes we will be better equipped to meet the service and quality needs that Horse Nation deserves in our downtown location. It is our pleasure to continually serve Horse Nation. We will miss everyone these couple of weeks and will be anxiously awaiting our return on March 2nd. Hope to see everyone real soon.

Sincerely,

Sign of the Horse Brewery, Inc

Zeichen des Pferdes Bierhaus / Sign of the Horse Brewing Company – Facebook Post

The announcement was posted on the Zeichen des Pferdes Bierhaus social media pages and shared by Sign of the Horse Brewing Company’s social media pages.

Re – Branding

While its not a full closure; it is a rebranding. It might be a bit ‘hyperbolic’ to call it a closure, but that is the wording of their announcement, with a follow up that it is a re – branding. The comments section of the post seems eager for the re – branding. With many talking about one or two male servers who “never smiled”, who “acted like they didn’t want us there”, and other nuisances and issues with their staffing.

Hopefully this is more than a superficial re – branding, and real changes will take hold. Also hopefully after the re – branding on March 2nd, the changes and effects really turn things around and makes it a great spot. Its a wonderful location. And downtown Hanover has several choice spots to go to all in a small tight area (this location, Something Wicked Brewing, and Fat Bat Brewing are all about twenty yards from each other).

Sign of the Horse Brewing

For more information on Sign of the Horse Brewing, check out their social media pages:

• Zeichen des Pferdes – Facebook Page
• Sign of the Horse Brewing Company – Facebook
• Sign of the Horse Brewing Company – Official Website
• Sign of the Horse Brewing Company – Instagram
• Sign of the Horse Brewing Company – Untappd

As per Untappd, Sign of the Horse Brewing Company is a micro brewery from Hanover, Pennsylvania. They have 134 unique beers with over 13,000 ratings, and as of 2.15.23 a global average rating of 3.76. Their Untappd description reads: Sign of the Horse Brewing is Hanover’s premier Brewery of craft beer. We honor the great history of Hanover through our name and through our brewing. Stop by today to see all that we have to offer.

Sign of the Horse Brewing Company Articles

Sign of the Horse Brewing Company articles here on The Beer Thrillers:

• Brewery Touring York and Hanover PA
• Miscreation Brewing is Closing It’s Doors in Hanover
• Sign of the Horse is Expanding – Taking over the old Miscreation Brewery

Brewery News

Interested in finding out about many other brewery openings, new locations, closings, movings, and in general brewery news? You can check out our links below:

• Other Half Brewing Company Opening Friday 2.18.22 in Philadelphia
• Midwest Coast Brewery Opening
• Boulevard Presidents Steps Down Amidst Allegations
• Brewery Opening: Howling Henry’s (Hummelstown)
• Brewery Opening: Highway Manor (Camp Hill)
• Brewery Opening: Rotunda Brew Pub (Hershey)
• Is JB LoveDraft’s Opening a Brewery?
• Tattered Flag at Hollywood Casino – Grantville – Opening Their 5th Location
• JB LoveDraft’s Grand Opening (Mechanicsburg)
• ZeroDay Opens Their New Tap Room (Harrisburg)
• Victory Brewery Fire and Explosion (Kennett Square)
• Sign of the Horse Brewery is Expanding in Hanover (Taking Over the Old Miscreation Brewery)
• Brewery Tour: Couch Brewery (Pittsburgh)
• Brewery Visit: Mellow Mink (Mechanicsburg)
• A Sneak Peak at the new Rubber Soul Brewery (Hummelstown)
• Rubber Soul Grand Opening (Hummelstown)
• VooDoo Lancaster Closing
• River Bend Hop Farm and Brewery Closes
• Homaide Brewing Says Goodbye To Their First Home
• Grand Opening of Hemauer Brewing (Mechanicsburg)
• Rally Point Tap Room Opening – Cox Brewing Company – Elizabethtown
• Spigot Brewing Closes
• Full Pint Brewing Closes
• Night Shift Brewing Cancels Expansion
• Mikkeller Brewing NYC Closes Permanently
• Pilger Ruh Brewing Needs Your Help (Pottsville)
• Official BBQ (Pizza Boy Secondary Location) (Rutherford)
• Aslin Beer Co. Now Ships to Pennsylvania
• Boneshire Brew Works to Open Second Taproom in Harrisburg (Harrisburg)
• Aslin Beer Company Confirms Expanding to Pittsburgh
• Rural City Beer Company Coming to Beamstown PA
• Grand Opening of Forest and Main’s New Brewpub
• New Bells-gium – New Belgium Owned Company Buys Bell’s Brewery
• Human Robot Expanding to Jenkintown
• High Road Brewing Company Coming to Camp Hill, Pennsylvania in Summer 2022
• YAH Brewing’s First Can Drop
• RAR Brewing’s Star Wars Can Drop
• Arboretum Trail Brewing Company Opens Their Doors Tomorrow
• Macklin Brewing Company in Development
• Michaux Brewing Company Grand Opening
• Shy Bear Brewing Announces Two New Locations
• Newfangled Brew Works Announces Closure
• Fourscore Beer Company Celebrates Their 3rd Anniversary
• Penn Brewery Announces Sale and Owner’s Retirement
• Voodoo Brewing Company To Open Brewpub on North Shore of Pittsburgh – August 27th
• Truth Beer Company’s Grand Opening
• Sobel’s Obscure Brewery’s Grand New Location and Opening
• Boneshire Brew Works Celebrates 6th Anniversary
• Funk Brewing Company – Elizabethtown Brewery – Fire
• Funk Brewing Company – Elizabethtown Brewery – Fire Update
• Victory Taproom in Kennett Square Re – Opens
• Pour Man’s Brewery Is Moving Their Tap Room
• Qatar Bans Alcohol Sales at World Cup 2022
• Second Sin Brewery Company Celebrates Third Anniversary
• Round Guys Brewing Company’s Brewpub in Lansdale is Getting a Revamp
• VK Brewing Officially Opens at Historic Ship Inn
• Rocket Frog Brewing Company Announces Closure on December 11th
• Where to Watch the USA vs Netherlands World Cup Game – in Pennsylvania, New Jersey, Maryland, Delaware, and Virginia
• Liquid Noise Brewing Company Announces the Show is Ending (Brewery Closure)
• Looks Like Homaide Brewing Company Might Be Done (January 2023)
• Old Soul Brewing Starting up in Waynesboro Pennsylvania
• Cox Brewing Company Returning to Their Roots
• Helping the Hemauer Family
• Cellar Works Brewing Closing Cooper Station
• Imprint Beer Company Unveils The GNARCADIUM
• Blueprint Brewing Company Announces Their Closing on March 31st
• Pilger Ruh Brewing is Expanding into Gettysburg
• Back Porch Brewing Grand Opening
• Jigsy’s Old Forge Pizza and Brewpub is Expanding into Hershey
• LoveDraft’s Brewery Sabotaged
• Homaide Brewing Company Resurfaces
• Sign of the Horse Brewery Announces Closure of Zeichen des Pferdes and Re – Branding
• Mount Gretna Craft Brewery in Palmyra Announces Closing Immediately
• The Englewood Announces Re – Opening
• AB InBev Closes Cleveland’s Platform Brewing Company
• Full Tit Brewing Closing
• Camp Hill Brewery – High Road Brewing – Plans Scrapped
• YAH Brew is Coming to Hershey in Spring 2023
• Bespoke Brewing Moving and Expanding
• BrewDog Pittsburgh Has Closed
• Isle of Que Brewing – The Que Brew Crew – Has Announced Their Closing
• Brewery Closings – Archives
• Brewery Openings – Archives

Thanks For Reading

Thank you everyone for reading. Lots of great new articles that have recently come out here on the blog, and much more to come. Mostly news articles, but some other interesting pieces. Tomorrow we should have our interview with Bright Path Brewing Company to post. This is part of our Brewery Interview series which has been very informative and fun. So be sure to check that out.

Also have some book reviews in the works, and hopefully soon some hikes as its starting to get really nice out and hiking weather despite being February. (It hit 68 degrees today!)

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Thank you again for reading, and have a great rest of your hump day night!

Cheers All!

-B. Kline

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