Yuengling Brewery Becomes the Official Craft Beer of The Kentucky Wildcats

Yuengling Brewery and University of Kentucky Partner Up

D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is partnering up with the University of Kentucky Athletics They will be serving as the official craft beer at all of the University of Kentucky Wildcats’ home games and sporting events.

The partnership is a multi year partnership that will run through numerous sports seasons. Starting with the 2023 NCAA football season for the University of Kentucky Wildcats.

The deal is quite a boon for the Pennsylvania brewery. The partnership includes Kentucky Wildcat Athletics logo rights for advertising and promotional purposes, multiple game day radio spots, printed yearbook and digital playbook inclusion, tickets and hospitality for Kentucky Wildcats games, and marketing rights throughout Wildcats full catalogue of sporting events and seasons.

Yuengling is excited to become a proud sponsor of the University of Kentucky Athletics. We began distributing in Kentucky in 2018 and have established a loyal consumer following. We are eager to connect with fans of a storied university and athletic program like Kentucky Athletics, both in-game and at home, and introduce even more consumers to the Oldest Brewery in America.

Wendy Yuengling – Chief Administration Officer and 6th Generation Family Member, at D.G. Yuengling & Son, Inc.

Consumers will also be able to find retail promotions featuring: The University of Kentucky Athletics signage in their favorite stores, bars, and restaurants.

Responsible Drinking

Responsible drinking and college students can be a fraught endeavor, but Yuengling Brewing as well as the Athletics Department, the Educational Board, and the University of Kentucky as a whole are standing behind this partnership, and also working with maintaining responsible drinking with their students – as well as legal drinking for the students; with watchful eyes on those under 21.

The flagship Yuengling Lager as well as their FLIGHT beer will be on hand at all of these sporting events. FLIGHT makes for a great light, low ABV, and easy to drink alternative for the students who might be drinking too much or are not experienced drinkers.

Yuengling Partnerships with College Athletics

This isn’t the first partnership with colleges and collegiate athletic endeavors for Yuengling Brewery. They also have partnerships with the University of South Florida, the University of Central Florida, Western Kentucky University, Rice, Georgia State, and Coastal Carolina.

Yuengling has also recently sponsored and partnered with FC Austin.

Other Yuengling Articles

For more information and other articles on Yuengling here at The Beer Thrillers, you can check out these articles:

• Beer Review: Hershey’s Chocolate Porter (Yuengling Brewery)
• Yuengling – Looks to Go West Into Texas
• Yuengling – Brewed in Texas and Giving Back to Texas
• Yuengling Brewing Introducing New Packaging For Traditional Lager for Keep Texas Beautiful Program
• Book Review: A Woman’s Place is in the Brewhouse – A Forgotten History of Alewives, Brewsters, Witches, and CEOs (Tara Nurin)
• The Top Ten Breweries with the Most Five Star Ratings of 2022
• The Top Ten Craft Beers with the Most Five Star Ratings of 2022
• What is Craft Beer?
• Sipping on Tradition: A Guide to Craft Beer Flagship Beers
• Top 50 Craft Brewing Companies in the United States (2023)
• Top 50 Overall Brewing Companies (2023)
• Yuengling Releases Limited – Edition Lager Camo Cans to Honor Veterans
• Yuengling Announces MLS Partnership with Austin FC
• Yuengling Brewery Becomes the Official Craft Beer of The Kentucky Wildcats

For More Information on D. G. Yuengling and Sons Brewery

The following comes from Untappd.

Yuengling Brewery is a regional brewery from Pottsville, Pennsylvania. They have 14 unique beers and over 1 Million ratings. They have a global average rating of 3.42 (as of 10.11.23). Their Untappd description reads: “Based in Pottsville, PA, D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is family owned and operated since 1829. Principal beer brands include Traditional Lager, Light Lager, Premium, Light, Black and Tan, Dark Brewed Porter, and Lord Chesterfield Ale. For more information, visit www.yuengling.com.”

You can find them on their social media platforms here:

• Yuengling – (Untappd)
• Yuengling – (Official Website)
• Yuengling – (Instagram)
• Yuengling – (Twitter)
• Yuengling – (Facebook)

Brewery News

Interested in finding out about many other brewery openings, new locations, closings, movings, and in general brewery news? You can check out our links below:

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• Is JB LoveDraft’s Opening a Brewery?
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• Sign of the Horse Brewery is Expanding in Hanover (Taking Over the Old Miscreation Brewery)
• Brewery Tour: Couch Brewery (Pittsburgh)
• Brewery Visit: Mellow Mink (Mechanicsburg)
• A Sneak Peak at the new Rubber Soul Brewery (Hummelstown)
• Rubber Soul Grand Opening (Hummelstown)
• VooDoo Lancaster Closing
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• Full Pint Brewing Closes
• Night Shift Brewing Cancels Expansion
• Mikkeller Brewing NYC Closes Permanently
• Pilger Ruh Brewing Needs Your Help (Pottsville)
• Official BBQ (Pizza Boy Secondary Location) (Rutherford)
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• Boneshire Brew Works to Open Second Taproom in Harrisburg (Harrisburg)
• Aslin Beer Company Confirms Expanding to Pittsburgh
• Rural City Beer Company Coming to Beamstown PA
• Grand Opening of Forest and Main’s New Brewpub
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• Human Robot Expanding to Jenkintown
• High Road Brewing Company Coming to Camp Hill, Pennsylvania in Summer 2022
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• Arboretum Trail Brewing Company Opens Their Doors Tomorrow
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• Michaux Brewing Company Grand Opening
• Shy Bear Brewing Announces Two New Locations
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• Where to Watch the USA vs Netherlands World Cup Game – in Pennsylvania, New Jersey, Maryland, Delaware, and Virginia
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• Second Sin Beer Announces Second Tap Room Location
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• Highway Manor Brewing Has Seemingly Been Closed
• Brewery Closings – Archives
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