Yuengling Looks to Go West – Into Texas
“Go West, young man, and grow up with the country.”
Horace Greeley (Hints Toward Reforms) [1850]
Go west ‘young Yuengling’ and grow up the brewery. In news today, America’s oldest active brewery, Pennsylvania native from Pottsville Pennsylvania, D.G. Yuengling & Son Inc. is expanding westward – into Texas. The aim is for the expansion to be completed by year’s end of 2021.
Currently Yuengling has a 22 state shipment and footprint, mostly along the East Coast of the United States. They have production facilities in Pennsylvania (Pottsville) and Florida (Tampa Bay area). This move would ensure they expand their reach, with the millions that live in Texas and neighboring areas.
“We have heard from consumers all over the country who are excited to enjoy our beer, which is why we’re proud to announce that Texas will be the first western state we’ll be expanding to,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc. “We are working hard to ensure our recipes and brewing traditions will be followed to our high-quality standards. We have passionate Yuengling fans in Texas, so we are excited to finally bring them the goods.”
ABC27 News
Yuengling Is Growing
In 2020 D.G. Yuengling & Son Inc. and Molson Coors launched a joint long-term brewing relationship – The Yuengling Company. (September, 2020). This is their first expansion since this relationship was announced. In 2019, Yuengling first released their collaboration with Hershey’s Chocolate Company – the Hershey’s Chocolate Porter (Yuengling). It was first released draft only to select bars, restaurants, and breweries in 2019, and then released in bottles and draft in 2020; it has come to some acclaim among many beer drinkers, Hershey’s fans, and Yuengling fans, although those in the craft beer industry have stated that the beer comes up a bit short of most craft brewery offerings, but have said they still enjoyed the beer ‘for what it is’.
(SEE OUR BEER REVIEW OF THE YUENGLING HERSHEY’S CHOCOLATE PORTER)
The beer will be brewed locally, in Fort Worth, at the Molson Coors brewery located there. The brewery opened on September 26th, 1969. Its located at 7001 South Fwy, Fort Worth Texas, 76134. And this will be the third production facility or Yuengling Brewing.
Gavin Hattersley, the President and CEO of Molson Coors said: ““We are excited to take the first step in our long-brewing partnership, a step that will provide tremendous growth opportunity for Yuengling and Molson Coors. By brewing Yuengling’s iconic beer at our world-class Ft. Worth facility, we are going to make a lot of Texans happy.”
No word on what all brands and beers and styles will be brewed at the location. Most likely the Traditional Lager will be brewed there. Amongst more than likely others of their celebrated list (such as their Black and Tan, Oktoberfest, and numerous other offerings).
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Thank you for reading everyone, and I hope you stick around, make sure you check out our numerous articles on brewery openings, closings, as well as brewery news in general. You can find the brewery news section on the right hand sidebar. Also make sure to check out our beer reviews (like the Yuengling Hershey’s Beer) as well as many others.
As always, stay safe during these tough times with COVID-19 and everything. There is good news as we are nearing the end, so let’s stay safe, mask up and wash our hands, and help our local breweries by not contaminating and making their jobs even harder.
Cheers Everyone!
-B. Kline
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