As we covered in this article back in January 2021 (article dated – January 14th, 2021), Yuengling was moving into Texas in a big way. Quick excerpt from above:
The beer will be brewed locally, in Fort Worth, at the Molson Coors brewery located there. The brewery opened on September 26th, 1969. Its located at 7001 South Fwy, Fort Worth Texas, 76134. And this will be the third production facility or Yuengling Brewing.
Gavin Hattersley, the President and CEO of Molson Coors said: ““We are excited to take the first step in our long-brewing partnership, a step that will provide tremendous growth opportunity for Yuengling and Molson Coors. By brewing Yuengling’s iconic beer at our world-class Ft. Worth facility, we are going to make a lot of Texans happy.”
No word on what all brands and beers and styles will be brewed at the location. Most likely the Traditional Lager will be brewed there. Amongst more than likely others of their celebrated list (such as their Black and Tan, Oktoberfest, and numerous other offerings).
Yuengling wants to help keep Texas beautiful and are devoting themselves to doing just that. Their press release states:
Yuengling is teaming up with Keep Texas Beautiful, presenting special promotion packaging on 12-pack, 12-ounce cans of Yuengling Lager, throughout the state of Texas. Pledging one dollar per case sold, up to $50,000, Yuengling will raise funds and visibility for KTB January through March, 2023.
Brewed in Fort Worth, Texas, Yuengling arrived in the state with much fanfare in August 2021. It’s Yuengling’s first Texas-specific campaign to give back to the community and engage consumers to help make a difference. The initiative includes sampling events at grocery and liquor stores to help spread the word about Yuengling and Keep Texas Beautiful’s new partnership.
Yuengling Traditional Lager promotional packaging will include a QR code to discover further and details about the program, including how to donate, and information about a “Clean Up Day” event on Feb. 25, 2023 at Loyd Park in Grand Prairie, TX.
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