Yuengling Brewery Becomes the Official Craft Beer of The Kentucky Wildcats

Yuengling Brewery and University of Kentucky Partner Up

D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is partnering up with the University of Kentucky Athletics They will be serving as the official craft beer at all of the University of Kentucky Wildcats’ home games and sporting events.

The partnership is a multi year partnership that will run through numerous sports seasons. Starting with the 2023 NCAA football season for the University of Kentucky Wildcats.

The deal is quite a boon for the Pennsylvania brewery. The partnership includes Kentucky Wildcat Athletics logo rights for advertising and promotional purposes, multiple game day radio spots, printed yearbook and digital playbook inclusion, tickets and hospitality for Kentucky Wildcats games, and marketing rights throughout Wildcats full catalogue of sporting events and seasons.

Yuengling is excited to become a proud sponsor of the University of Kentucky Athletics. We began distributing in Kentucky in 2018 and have established a loyal consumer following. We are eager to connect with fans of a storied university and athletic program like Kentucky Athletics, both in-game and at home, and introduce even more consumers to the Oldest Brewery in America.
Wendy Yuengling – Chief Administration Officer and 6th Generation Family Member, at D.G. Yuengling & Son, Inc.

Consumers will also be able to find retail promotions featuring: The University of Kentucky Athletics signage in their favorite stores, bars, and restaurants.

Responsible Drinking

Responsible drinking and college students can be a fraught endeavor, but Yuengling Brewing as well as the Athletics Department, the Educational Board, and the University of Kentucky as a whole are standing behind this partnership, and also working with maintaining responsible drinking with their students – as well as legal drinking for the students; with watchful eyes on those under 21.

The flagship Yuengling Lager as well as their FLIGHT beer will be on hand at all of these sporting events. FLIGHT makes for a great light, low ABV, and easy to drink alternative for the students who might be drinking too much or are not experienced drinkers.

Yuengling Partnerships with College Athletics

This isn’t the first partnership with colleges and collegiate athletic endeavors for Yuengling Brewery. They also have partnerships with the University of South Florida, the University of Central Florida, Western Kentucky University, Rice, Georgia State, and Coastal Carolina.

Yuengling has also recently sponsored and partnered with FC Austin.

For More Information on D. G. Yuengling and Sons Brewery

The following comes from Untappd.

Yuengling Brewery is a regional brewery from Pottsville, Pennsylvania. They have 14 unique beers and over 1 Million ratings. They have a global average rating of 3.42 (as of 10.11.23). Their Untappd description reads: “Based in Pottsville, PA, D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is family owned and operated since 1829. Principal beer brands include Traditional Lager, Light Lager, Premium, Light, Black and Tan, Dark Brewed Porter, and Lord Chesterfield Ale. For more information, visit www.yuengling.com.”

You can find them on their social media platforms here:

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