Sign of the Horse Brewery Announces Closure of Zeichen des Pferdes and Re – Branding

Sign of the Horse Brewery Announces Closure of Zeichen des Pferdes and Re – Branding

Zeichen des Pferdes logo

Sign of the Horse Brewery Announces They are Closing Zeichen des Pferdes in Hanover, Pennsylvania

Sign of the Horse Brewery which acquired the new location and made it their secondary spot in 2021, has announced today on social media platforms, that they will be closing Zeichen des Pferdes in Hanover, Pennsylvania.

Zeichen des Pferdes is located at 6 Center Square, Hanover Pennsylvania. This was the home of the former Miscreation Brewing Company. We covered the fact that in January 2021 Sign of the Horse Brewing bought the building and took it over here: Sign of the Horse is Expanding – Taking over the old Miscreation Brewery.

You can read about Miscreation Brewing Closure here: Miscreation Brewing is Closing It’s Doors in Hanover.

Zeichen des Pferdes Announcement

Sign of the Horse Brewing Company’s announcement:

Horse Nation, as of today we are closing Zeichen des Pferdes Bierhaus. Our top priorities at Sign of the Horse Brewery, Inc is providing excellent customer service and outstanding quality beer and food. Quite frankly we were not meeting that expectation at this location on a consistent basis and are truly sorry. We have been trying to continually bring those standards up. Although we have seen some improvements it is still not to the level we would like it to be. I would rather put no product out, rather than a product that does not meet our expectations. Horse Nation deserves nothing less. We are going to take a short period of time off and make some major changes for our downtown location. We will be changing management along with some staff members. Those remaining staff members will be receiving some additional training to help them exceed our customers’ expectations. We also will have a completely new menu. Moving more towards traditional American fare that will mirror our York St location. As we continue to grow, we also believe it is important to get our branding correct. When we reopen on March 2nd our downtown location will be under the new name of “Sign of the Horse Bierhaus”. We are still proud of Hanover’s German heritage, so you will still see some nods to the old name inside. In addition to hiring some new staff and retraining any remaining staff, some of our top servers from our Sign of the Horse Brewery location on York St will be helping us out downtown from time to time. Finally, we will still offer our delicious German lagers, but we are going to bring down our top beers (Palomino, York Street Wheat, etc) from the Sign of the Horse Brewery location. We believe with these changes we will be better equipped to meet the service and quality needs that Horse Nation deserves in our downtown location. It is our pleasure to continually serve Horse Nation. We will miss everyone these couple of weeks and will be anxiously awaiting our return on March 2nd. Hope to see everyone real soon.

Sincerely,

Sign of the Horse Brewery, Inc

Zeichen des Pferdes Bierhaus / Sign of the Horse Brewing Company – Facebook Post

The announcement was posted on the Zeichen des Pferdes Bierhaus social media pages and shared by Sign of the Horse Brewing Company’s social media pages.

Re – Branding

While its not a full closure; it is a rebranding. It might be a bit ‘hyperbolic’ to call it a closure, but that is the wording of their announcement, with a follow up that it is a re – branding. The comments section of the post seems eager for the re – branding. With many talking about one or two male servers who “never smiled”, who “acted like they didn’t want us there”, and other nuisances and issues with their staffing.

Hopefully this is more than a superficial re – branding, and real changes will take hold. Also hopefully after the re – branding on March 2nd, the changes and effects really turn things around and makes it a great spot. Its a wonderful location. And downtown Hanover has several choice spots to go to all in a small tight area (this location, Something Wicked Brewing, and Fat Bat Brewing are all about twenty yards from each other).

Sign of the Horse Brewing

For more information on Sign of the Horse Brewing, check out their social media pages:

As per Untappd, Sign of the Horse Brewing Company is a micro brewery from Hanover, Pennsylvania. They have 134 unique beers with over 13,000 ratings, and as of 2.15.23 a global average rating of 3.76. Their Untappd description reads: Sign of the Horse Brewing is Hanover’s premier Brewery of craft beer. We honor the great history of Hanover through our name and through our brewing. Stop by today to see all that we have to offer.

Sign of the Horse Brewing Company Articles

Sign of the Horse Brewing Company articles here on The Beer Thrillers:

Brewery News

Interested in finding out about many other brewery openings, new locations, closings, movings, and in general brewery news? You can check out our links below:

Thanks For Reading

Thank you everyone for reading. Lots of great new articles that have recently come out here on the blog, and much more to come. Mostly news articles, but some other interesting pieces. Tomorrow we should have our interview with Bright Path Brewing Company to post. This is part of our Brewery Interview series which has been very informative and fun. So be sure to check that out.

Also have some book reviews in the works, and hopefully soon some hikes as its starting to get really nice out and hiking weather despite being February. (It hit 68 degrees today!)

As always, thank you all so very much for reading. Be sure to like, follow, subscribe, comment, share, and do all the other things that are needed to help the algorithm be happy.

It really does help and have an impact, and helps us get higher in the views and looks, and higher in the Google Algorithm and all that good stuff. Which all really means a lot to us here at The Beer Thrillers.

Thank you again for reading, and have a great rest of your hump day night!

Cheers All!

-B. Kline

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

You can check out our different directories here: Beer ReviewsHike ReviewsBook ReviewsBrewery News, Brewery OpeningsBrewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

Last Updated: March 25, 2023By Tags: , , , ,
Go to Top