Opinion Piece - The Beer Thrillers https://thebeerthrillers.com Central PA beer enthusiasts and beer bloggers. Homebrewers, brewery workers, and all around beer lovers. Sat, 15 Mar 2025 01:55:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://i0.wp.com/thebeerthrillers.com/wp-content/uploads/2023/06/cropped-The-Beer-Thrillers-December-2022-Logo.jpg?fit=32%2C32&ssl=1 Opinion Piece - The Beer Thrillers https://thebeerthrillers.com 32 32 187558884 It’s Time to Say Something About Canada’s Reaction to Trump’s Tariff (Opinion Piece by Lew Bryson) https://thebeerthrillers.com/2025/03/08/its-time-to-say-something-about-canadas-reaction-to-trumps-tariff-opinion-piece-by-lew-bryson/?utm_source=rss&utm_medium=rss&utm_campaign=its-time-to-say-something-about-canadas-reaction-to-trumps-tariff-opinion-piece-by-lew-bryson Sat, 08 Mar 2025 20:30:39 +0000 https://thebeerthrillers.com/?p=16096 It’s Time to Say Something About Canada’s Reaction to Trump’s Tariff

Lew Bryson, a remarkable writer about beer, whiskey, and all things Central PA recently posted this on his personal Facebook account, and said he didn’t have an outlet for posting it. So I immediately offered to host it here.

For those who don’t know Lew, check to the end of the piece to see my quick biography of Lew, and including links to his podcast as well as our podcast we did with Lew. But quickly, I will say this – Lew is a remarkable person, a fantastic writer, historian, and has an excellent sense of character, intelligence, and understanding. Empathetic and understanding, he understands people, all people, and even more importantly for this opinion piece – he knows what he’s talking about. This is an incredible piece, and I full heartedly agree with it (thus why I immediately jumped at the idea of hosting it here on the site).

Canadian Liquor Store Shelves (photo courtesy of Google, and selected by Lew Bryson)

 

Here goes. It’s time to say something about Canada’s reaction to Trump’s tariff sabre-rattling. For those of you who have been in a cave — and I can’t 100% say that I blame you — part of Canada’s response, part of their retaliation, to the threat of tariffs imposed on Canadian goods coming into the US has been focused on the US booze industries: spirits, wine, beer, and, I suppose, cider.
Some provinces, like Ontario, that have government alcohol wholesale/retail monopolies of various breadths, have not only stopped buying American booze, but have taken what they have off the shelves in their provincial stores. The LCBO, Ontario’s monopoly system, is one of the five largest alcohol retailers in the world; they have, to the best of my knowledge, taken all American-made products off their shelves; boxed it up and put it in storage. (It’s not like the spirits and wine, the greatest part of this, are going to go stale, to be fair.)
I know a lot of people in the industry on BOTH sides of the border. They have had various reactions to this. Some Americans are outraged; some are confused (“They’ve already paid for those bottles! Why not sell them and then not buy more?!”); some are tentatively supportive; a few strongly support these moves. Almost all of them feel that this is personally unfair; they didn’t impose the tariffs, after all, and — honestly, it’s true — why is booze always the first American product to feel retaliation?
What’s worse, in my eyes, is that some Americans have the attitude of “so what, Canada, who cares? Their whisky sucks, and I don’t need them, and neither does American whiskey.” I’m embarrassed when I hear people who should know better say things like that. First, their whisky by God DOESN’T suck, but that’s not the point. The point is that NONE OF THIS HAD TO HAPPEN, and we don’t make it better by pretending it doesn’t matter. More on that below.
But if any of the Canadians I know — some of whom I count as friends of long standing — have a reaction other than blazing defiance, I haven’t heard from them yet. The most common reaction has been pure Canada: a non-smiling “Elbows up!”, echoing Mr. Hockey, Saskatchewan-born Gordie Howe, a player who took no shit off anyone. Anyone who tried to slash Howe was getting a fast elbow to the head. Canada’s ready for this, and they’re not kidding.
Any argument by American producers/suppliers/exporters must be seen in this light. I’ve seen people say that the Canadian response, taking everything off the shelves, leaving only blank space behind, is disproportionate, that it makes no sense, that it goes further than the American tariffs.
Well, they’re right. It IS disproportionate to the tariffs. This doesn’t just affect day-to-day, month-on-month sales. This kind of action also attacks something much more valuable: the brand. Raise the price while leaving the bottles on the shelf, and you paradoxically make people think about the brand more, maybe even realize how much they ARE willing to spend to get it.
But take the bottles away, the facing, replacing it with a “BUY CANADIAN INSTEAD” sign, and the product becomes invisible. You’re not thinking about the Jack, or the Mondavi, and what you’d pay for them. No, you’re automatically thinking “Welp, I guess I’ll get some Lot 40 or Gibson’s 12. I’ll get some Quail’s Gate for dinner, or how about that Italian red? I’ve got no beef with the Italians.” The American brands are no longer even a choice, and that does long-term damage to the brand. As Don Draper put it in his icily cutting response, “I don’t think about you at all.”
Now, multiply that times every American product that we send to Canada. Unless it’s absolutely something where buying Canadian isn’t an option, it’s gone, and the memory is fading, or worse, indelibly tinged with anger.
Why anger? Because of tariffs imposed by an ally, a country that has been an ally for so long, in so many things, that for them to turn on Canada isn’t just economics, it’s betrayal, a shocking discard of trust.
And as I said above, none of this had to happen. We have a trade treaty with Canada, we have over 200 years of trade with Canada with only the ‘small hiccup’ of the War of 1812 to interrupt it (kidding, not kidding, you kicked our asses and sent us home, but we’re cool). We have zero legitimate issues with Canadian trade, and the “look at the tariffs Canada puts on American products!!” misinformation you’ve seen lately are all part of that trade treaty. We have no real trade problems with Canada.
But it’s worse than that, much worse. Trump’s constant needling about the “51st state,” and “Governor” Trudeau, about border issues and annexing part or all of the country, whether or not it’s another of his insanely unfunny jokes, has Canadians concerned, and rightly so. They’re concerned about the intentions of a superpower that has set the tone of restraint in international politics for the past 50 years, but has suddenly begun openly talking about grabbing territory. Canada, Greenland, Panama, Cuba, Gaza; why would they not take Trump seriously?
So for the Canadians, this is not about economics, this is not about money. It is about national existence, and the response should not be expected to ‘make sense’ in economic terms. The Canadians did not choose this fight. It was shoved onto them by one man, President Donald Trump, elected by a plurality of American voters, who apparently support him. If they don’t take that seriously, they’re deluding themselves.
Bottom line, then. Canada has been needlessly forced to this point. They’ve been pushed into the corner, and like any good hockey player, they’ve got their elbows up, ready to push it off and deal it out, and we should not be surprised by that. This game is being played at levels above the liquor store, but it still plays out there, like wars, politicians, and soldiers.
Don’t be angry with your Canadian customer; don’t be angry with your American supplier. Neither of them is to blame. Blame the ones who made this happen.

Lew Bryson Biography

Lew Bryson is a renowned journalist and author specializing in beer and whiskey. He began his career in the beverage industry in the early 1990s, initially focusing on beer before expanding to whiskey in 1997. His writing has been featured in prominent publications such as The Daily Beast, All About Beer Magazine, Whiskey Wash, and Craft Spirits Magazine. Bryson’s passion for craft beer was ignited during a visit to a German beer bar in Lancaster, Pennsylvania, where he discovered the unique flavors of Altenmünster pilsner.

 

Bryson has been a full-time drinks writer since 1995 and served as the managing editor at Whisky Advocate magazine from 1996 to 2015. He is known for his extensive knowledge and engaging writing style, which has made him a respected voice in the beer and whiskey communities. Bryson has authored several books, including state brewery guidebooks and “Tasting Whiskey,” and more recently, “Whiskey Master Class,” released in 2020.

 

Throughout his career, Bryson has been recognized for his contributions to the beverage industry. His work spans multiple platforms, including his blog “Seen Through a Glass,” where he shares insights and reviews on beer and whiskey. Bryson continues to be an influential figure, offering guidance and commentary on the evolving world of craft beverages.

 

Seen Through a Glass Podcast

To be able to listen, watch, and download Lew’s Seen Through a Glass Podcast, you can use one of these services:

Our Articles With Lew Bryson

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer ReviewsHike ReviewsBook ReviewsBrewery News, Brewery OpeningsBrewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We are also now on BlueSky as well, so make sure to check us out there also. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2025.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

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Fall Beers https://thebeerthrillers.com/2024/11/22/fall-beers/?utm_source=rss&utm_medium=rss&utm_campaign=fall-beers Fri, 22 Nov 2024 13:35:31 +0000 https://thebeerthrillers.com/?p=15735

Javahead Stout by Troegs Independent Brewing on Halloween night

All the flavors of fall – Let’s do this!

Those cold nights and warm days are here. Leaves are changing colors, and I couldn’t be happier. It’s time to dig into the flavors of the fall and taste all the deliciousness. I love making big pots of stews in the fall. A fan favorite is Chili! You normally can find some chili cook off events. Here is the beer that would pair well the best. And we are first going to talk about some spicy chili. The kind that burns a bit. It is going to pair well with stouts, porters, and amber ales. It’s the perfect time of year for this.

Its Stout Season Now

I’m a sucker for an amber ale but I just had the most amazing stout.  There have been 2 times recently we have gotten to taste the Mari by Ever Grain Brewing Company.  It comes in at a whopping 14.6% ABV according to Untapped.  It has a 4.26 overall rating and it is described as “a rich and decadent stout aged in a variety of bourbon barrels for over 16 months.  We then conditioned it with behemoth amounts of coconut, cocoa nibs, vanilla and for a little added joy, toasted almonds.”  The balance of flavors would be crazy but they would complement each other beautifully.

(Check out Amy’s article about Winter Beers.)

Our flight of beers at Bald Birds Brewing

Pulled Pork and Beer at Bald Birds Brewing

Then if you prefer your chili on the milder side, you want to go with a more mild beer; something like a cream ale, amber lager, or honey beer. We most recently had the “Kenya Dig it” from Bald Birds Brewing.  (Kenya Dig it was a coffee cream ale we got a full pint of, along with Ben’s flight. On Ben’s flight we had two delicious stouts – Birds Reserve and Grand Bald Eagle.) It paired so nicely with the delicious pulled pork over fries when we visited last month.

But this will similarly go with another meaty dish.  If the focus is on the beef instead of the spice this will be a dream combo!  Kenya Dig It is a coffee cream ale, always an interesting combination. The Untappd description for it is: “Our second collaboration with Valerio Coffee Roasters, we chose a smooth, refreshing Cream Ale as a launchpad for their light-roast Kenya AA coffee. Expect the familiar crushable Cream Ale crispness, with a mellow aroma and extra kick from the coffee.” The coffee cream ale has a 3.78 Untappd rating and is 5% ABV.

There is also the Dig It cream ale by Bald Birds Brewing as well.

Dig it is described as Light, mellow, and smooth, our cream ale is superbly refreshing.  Brewed with American 2 row Barley, American ale yeast, and hops from the Pacific Northwest, Dig it! Is the perfect anytime beverage. According to Untapped it is a 4.5% ABV and has a low overall rating of 3.13.

These fall days remind me of my grandma’s homemade chicken corn soup.  I mean the kind with the homemade rivals.  I’ve tried to duplicate it, she did it perfectly.  Also, lots of places, especially churches, have the good homemade chicken corn soup.  Make sure to take some home to pair it with an Amber ale or an IPA.

So like I said, I am a sucker for an amber ale.  I can’t resist the 409 by Moo Duck Brewery.  This brew is a nice smooth amber that compliments the flavors of a chicken corn soup perfectly.  It might feel a bit heavy if you are enjoying a chicken corn soup with those homemade rivals.  It’s the homemade rivals I can’t duplicate from my grandma’s recipe.  The 409 is described on Untapped as “A tribute to the famous PSU football coach and his 409 victories.  Featuring victory malt, the bready malt character is blended nicely with just the right amount of hops.”  409 is at a manageable 5.5% ABV.

Now onto my favorite; pumpkin roll.  I’ve loved pumpkin roll since a friend’s mom used to bake pumpkin logs every Thanksgiving and Christmas.  I really miss those pumpkin rolls.  I missed them so much I found an older woman to bakes them out of her home.  She also wins me over with chocolate PB rolls, red velvet rolls and fruited ones too.  But I love sticking to a classic pumpkin roll.  We picked up a Fiddlehead Imperial IPA when we were traveling through Ithaca NY at a gas station.  This reminded us of the tall boys we see back home from Troegs and Voodoo Ranger.

The sweetness of the pumpkin roll will balance well with the hoppiness of the Fiddlehead.  It is a sneaky 9% ABV but wonderful to relax with any sweet desert at the end of your day.

There are so many more fall flavors to talk about, but I’ll end here, what are you favorites?

The first Mad Elf of the season with Grandma SueAnn

  • Drink More Beer
    • Amy

Amy’s Column Series

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer ReviewsHike ReviewsBook ReviewsBrewery News, Brewery OpeningsBrewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We are also now on BlueSky as well, so make sure to check us out there also. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of August 2024.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

 

 

 

 

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Beer Analysts Opinion: What is Wrong with the Craft Beer Industry? https://thebeerthrillers.com/2024/09/10/beer-analysts-opinion-what-is-wrong-with-the-craft-beer-industry/?utm_source=rss&utm_medium=rss&utm_campaign=beer-analysts-opinion-what-is-wrong-with-the-craft-beer-industry Tue, 10 Sep 2024 17:01:46 +0000 https://thebeerthrillers.com/?p=15541

A flight of beer at your local brewery

What is Wrong with the Craft Beer Industry?

We asked a beer analyst who has worked in the industry for several years her thoughts on the current craft beer industry and what’s wrong with it. This is what she had to say:

here are many sides to this question as the industry is split in many ways. This is how I see it from a beer analyst of ten years.

You have the breweries who treat beer with passion and love and their customers are typically die hard fans of the art of craft, usually their beer is found just at the tap room and to go cans. But they’re living slim on margins and just being apart of the community and craft is what is driving them ❤️

Then you have the medium to big breweries that depend more on production and having distribution with beers in grocery. They still do experimentation, collaboration, focus on the craft but certainly are following trends to remain relevant all while having their little side loves.

There is probably an in between level between these two but I’m just generalizing of course. Those would be regional breweries that can get some beer in grocery but it’s local. Probably not leaving your home or border states.

Then you also have a step up from that that maybe a few breweries play in but we’re talking big players. Like $$$$$$ that very much depend on the marketing and branding of their products versus the liquid and craft. It’s about chasing the dollars so efficiency and scales of economy are a must. They track data and flavor preferences intensely.

Again, this is all my generalization. There are also breweries that depend more on the on premise / food restaurant side of things and just happen to make beer.

—-

The problem the industry is facing is in the hey day of craft beer, new breweries had a low barrier to entry and remained “successful” because everyone was drinking it! Instead of a Starbucks on every corner, it felt like there was a brewery on every corner! Speaking from a west coast person here…

You had Gen X and Millennials just drinking for the first time and discovering craft beer and god damn did we drink craft beer!

Now that this age group is growing older and Gen Z is entering drinking age, unfortunately they are not drinking as much as their “Predecessors” and the OG craft fans of Gen x and millennials can’t slam a 6pk of IPA every night anymore.

Shit, we are lucky if we can have one without a hangover the next day lol

There in ties the growth of nonalc beer, but I won’t go there for the sake of this post. But it’s just unfortunately not the same as it has been. Overall between the new generation and old, people are drinking less. Less drinkers = less $$

And so those smaller, regional and even medium breweries just can’t play. Retailers are cutting their beer shelves more than ever to make room for the sugary sweet alc beverages, wine, cocktails and nonalc.

And then even more so, those big breweries who can undercut price, follow trends, spend $$ on marketing will be the ones to survive.

It breaks my heart. I love beer and plan to be in it forever but it is tough. It’s not about the money for me and never has been and I feel so much for breweries that have been around forever that have to close doors.

-Amanda Plezz

What Others Think

We then threw out the question to several others, who gave us some of these quotes:

THC seltzers entering the market and people using wearables to track health data, noticing beers effects on their health, I think are some side aspects of this as well. Craft beer has been dicing for a while and only the big breweries that got a “horse” in the race early on are the ones that remain successful, while the smaller ones are seemingly doing it out of love for the craft.

 

All being said, we are still seeing new breweries open up more than those closing (at least as a 2023 stat) So some folks are figuring out their little niche. Then again, who knows how long those new breweries are open for? 🤷🏼‍♀️

All in all, it’s certainly not as easy as it was before.

 

We hadn’t really had any closures in my area. But they all started to hit at the same time. We went from zero to six in the past eight months. I suspect the industry will have more closures as five year leases start to end. Folks who started in 2018-2019, went through COVID, and deciding to get out once the lease is up.

 

This is quite similar to the distilling field as well. The owners and business execs are about the same in distilling as brewing. Passion is sucked dry for whatever profit can be eked out.

Pretty similar with the demographics as well, however I have seen some interest from Gen Z on whiskey & tequila. That said, I’m watching those spirits lose their soul, and be wrung dry like the beer world too.

I don’t know what the answer is here, but I think your assessment is spot on.

 

Locally speaking, there are some breweries that are their own space with or without food and that don’t do distro. They may sell to go stuff out of the taproom, but other than maybe the occasional self distro stuff you don’t find them in stores.

Those places seem to be busy regularly, and seem to be doing well.

Then you have the rest of them that for whatever reason went real heavy into distro. They brought in bigger vessels, canning lines, sales teams, etc. They no longer rotate their brands or put anything new and exciting, or hell, just different on tap anymore and instead only make the same shit over and over because distribution. They slow down in the taproom because in a world with tons of options people want the excitement of different beers, not the same shit that’s been there for years. And then those places eventually close.

It’s almost as if going head on into full distribution was a stupid financial decision and maybe it’s something that not every single brewery should do, especially if you’re only being sold in the stores local to you when someone could just go down the block to your brewery instead.

And as a side note, in addition to never having new releases a large majority of these local breweries that focus heavily on distribution also suffer serious drops in quality.

 

Agreed with everything! Except maybe Gen Z’ers being more health conscious…there are stories every generation of that generation drinking less than the previous. To some extent that is true, but I think the big thing with Gen Z is they have different outlooks on “fun” and how they obtain that dopamine hit.

They’re no where near as interested in going out with friends on a Friday night or hitting up the bar after work. To many of them, the internet and social media is all the networking they need/want.

It’s happening in other industries, too. Gen Z is less likely to buy cars, for instance, mainly because getting a license isn’t the milestone to them as it was for past generations. For millennials and others, a car represented freedom. Now it’s an iPhone.

 

Whats Your Thoughts?

Let us know in the comments what your thoughts are on the current craft beer industry. We would love to hear it! If you would like to submit your comments to be posted on the blog, use our CONTACT page and let us know. (We can even make a big group post later on with everyone’s thoughts.)  As always, you can use our CONTACT page for any reason, let us know your thoughts, opinions, questions, feedback, etc. We are always open to hear and will respond as well. Cheers!

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer ReviewsHike ReviewsBook ReviewsBrewery News, Brewery OpeningsBrewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of August 2024.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

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At the Fuzzy Few Festival: A YAH Brew and a Schmidt’s Sausage https://thebeerthrillers.com/2024/08/29/at-the-fuzzy-few-festival-a-yah-brew-and-a-schmidts-sausage/?utm_source=rss&utm_medium=rss&utm_campaign=at-the-fuzzy-few-festival-a-yah-brew-and-a-schmidts-sausage Fri, 30 Aug 2024 01:00:22 +0000 https://thebeerthrillers.com/?p=15482

A YAH Brew and a Schmidt’s Sausage (with Kraut)

A YAH Brew and a Schmidt’s Sausage (with Kraut) at the Fuzzy Few Festival

This delight was enjoyed Saturday August 17th, the last day of the Fuzzy Few Festival in Hummelstown, PA.  This event has morphed since it’s inception over 55 years ago.  It felt like much more of a community supporting community.  (See our Instagram post from the Fuzzy Few Festival.)

I also spent every single night with an Alzheimer’s Association table setup.  I shared information and resources for those who shared concern or were going through a situation involving dementia or Alzheimer’s impacting their lives.  We also invited folks to join us at the Walk to End Alzheimer’s event on Saturday November 2, 2024 at City Island. (Walk to End Alzheimer’s – Harrisburg Area Walk.)

The Fuzzy Few Festival ran from August 12th until August 17.  Most evenings the crowd walking around to play games and connect with local organizations died down by 9pm.  Most everyone had pulled up a lawn chair and was enjoying the free nightly concert.  A free event for the community is a gem to find. (See our article on the Fuzzy Few Festival 2024.)

With a wonderful donation from Troeg’s beer (last year, in 2023 – the Fuzzy Few Festival had the beer garden located inside the basketball court’s caged in area) it was nice to see a “beer garden” not far from where concert goers were enjoying their evening.  I mean if a community event is fundraising and providing free entertainment, why isn’t it busier here?

There still seems to be a stir amongst some former supporters of the carnival.  The move from out of state rides and game providers to come into our town seems to be the main complaint.  Although the need for volunteers is always so imperative and more dire.

(Volunteer for the Fuzzy Few Organization.)

YAH Brew continues to be a community supporter. With events like the “Benefit for CJ” and several collaboration beers to benefit local nonprofits. It would be great to see many more communities supporting communities. I can guarantee I’ll be continuing to support YAH Brew and Schmidt’s Sausage; and definitely the Fuzzy Few Organization. (Shout out to Justin for dropping the beer off to me on Saturday night. Megan and Dr. Barisch were hanging out at the Alzheimer’s tent with me, discussing the Bicycle Criterium in Hummelstown, and I sent them over to Justin to talk about Hummelstown and to enjoy YAH Beers.)

  • Drink more beer
    • Amy

Fuzzy Few Festival

(Editor Ben piping up here)

The Fuzzy Few Festival was another fun year. Amy and her mom worked dueling stands / tents at the event. Amy had an informational booth for the Alzheimer’s Association, while Grandma SueAnn had a stand selling magnets with the donations and money raised going to the Walk to End ALZ events.

I helped set up with Amy on Sunday morning before work (Sunday the 11th). Monday, Wednesday, Thursday, and Friday I was able to attend the event, mostly to help keep an eye on Scarlet (who loved running around, and especially loved playing in the Duck game’s water).

Two of my older daughters got to come and hang out with us on Thursday and absolutely cleaned house at the dime pitch. (We landed the Appalachian Brewing growler, but with no cap, and no real interest in growlers anymore, we let another lay claim to it).

All in all it was an absolutely fantastic event. My parents had a good time when they visited (my dad enjoyed getting to see the final performance of Pentagon), Grandma SueAnn said she sold a good number of magnets, and Amy got to help provide people with critical information about the Alzheimer’s Association.

Amy’s Column Series

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer ReviewsHike ReviewsBook ReviewsBrewery News, Brewery OpeningsBrewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of August 2024.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

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Tap Room Etiquette: A Guide to Enjoying Craft Beer with Respect and Appreciation https://thebeerthrillers.com/2024/01/03/tap-room-etiquette-a-guide-to-enjoying-craft-beer-with-respect-and-appreciation/?utm_source=rss&utm_medium=rss&utm_campaign=tap-room-etiquette-a-guide-to-enjoying-craft-beer-with-respect-and-appreciation Thu, 04 Jan 2024 02:38:39 +0000 https://thebeerthrillers.com/?p=14316

The Troegs Brewery taproom.

Tap Room Etiquette: A Guide to Enjoying Craft Beer with Respect and Appreciation

Dogfish Head BRewrey Taproom

The booming craft beer scene has introduced a wave of aficionados and casual drinkers alike to the myriad of flavors, styles, and communities centered around local breweries. Tap rooms, the beating heart of these breweries, are where enthusiasts gather to sample the latest offerings, enjoy the ambiance, and connect with fellow beer lovers. However, just as there are unwritten rules for enjoying a pint at your local pub, there are etiquettes to follow in a tap room to ensure everyone’s experience is enjoyable. Here’s a guide to help you navigate these communal spaces with respect and appreciation.

Know What You Want (Or Be Open to Suggestions)

Tap rooms often feature a rotating selection of beers, each with its own unique profile. Before stepping up to the bar, have an idea of what you’re interested in trying. If you’re new to craft beer or the brewery’s selection, don’t hesitate to ask the staff for recommendations. They’re usually eager to share their knowledge and can guide you towards something you’ll enjoy based on your preferences. However, be mindful of busy times – if the bar is packed, consider trying a flight (a selection of small pours) to sample a variety without holding up the line.

Respect the Space and the Staff

Treehouse Brewing Taproom

Tap rooms are not just bars; they are extensions of the brewery and often a source of pride for the brewers who spend countless hours crafting their beers. Show respect for the space by following any posted rules, being mindful of your volume, and keeping your area tidy. Equally important is respecting the staff. Remember, a friendly attitude goes a long way, and patience is key during busy hours. Tips are also appreciated as a gesture of thanks for their service and expertise.

Be Open to Conversation (But Respect Boundaries)

Tired Hands Fermentoria Taproom

One of the joys of visiting a tap room is the opportunity to meet like-minded individuals who share a passion for craft beer. Engaging in conversation with fellow patrons can enrich your experience, offering insights into the local beer scene, personal recommendations, and even new friendships. However, it’s important to be mindful of social cues and respect personal space. Not everyone may be in the mood for conversation, and that’s okay.

Savor, Don’t Guzzle

Craft Beer Bar

Tap rooms are about appreciating the art and science of brewing. Take your time to savor the flavors, aromas, and textures of each beer. This isn’t a race to the bottom of your glass; it’s an opportunity to explore and enjoy the nuances of craft brewing. If you’re sampling a high-ABV beer, consider pacing yourself or splitting a pour with a friend. Remember, the goal is to enjoy the experience responsibly.

Share Your Experience

Stone (Richmond Virginia) Brewery’s Taproom

Many craft breweries rely on word of mouth and social media to grow their audience. If you enjoyed your visit, consider sharing your experience online. Check-in on beer rating apps, leave a positive review, or share a photo on your social media channels. Tagging the brewery can help increase their visibility and attract more patrons. Just remember to ask before taking photos of other guests or staff to respect their privacy.

Leave No Trace

The Troegs Brewery taproom.

Finally, treat the tap room with the same respect you would any other establishment or even a friend’s home. Dispose of your trash properly, return glasses to the designated area if applicable, and straighten up your space before leaving. These small gestures contribute to a positive environment and ensure the tap room remains a welcoming place for everyone.

The craft beer community is renowned for its camaraderie, inclusivity, and shared love for quality brews. By following these tap room etiquette tips, you’ll not only enhance your own experience but also contribute to the positive atmosphere that makes these spaces so special. Cheers to responsible enjoyment and the continued discovery of the wonderful world of craft beer!

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer ReviewsHike ReviewsBook ReviewsBrewery News, Brewery OpeningsBrewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

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Brewfests with Anxiety https://thebeerthrillers.com/2022/01/23/brewfests-with-anxiety/?utm_source=rss&utm_medium=rss&utm_campaign=brewfests-with-anxiety Sun, 23 Jan 2022 15:45:32 +0000 https://thebeerthrillers.com/?p=8597
At the beginning of the Cushwa 5th Anniversary Celebration (brewfest)

Panic Attacks

I went to a crowded Brewfest and I didn’t have a panic attack.  This is huge. No, this is a massive victory for me, my anxiety, and feelings of inadequacy in social settings.

As an avid beer lover being able to attend a Brewfest and sample many brews is a mecca of the craft beer drinking lover.  Let’s be honest, when you are in a large crowd and can barely move even the social butterfly will feel some twinges of nervousness.

What often leads to a bad situation is I know I will feel less anxious if I drink more, thus often leading to a less than enjoyable evening.  Not to mention the “clean up” of an evening that I drank too much to mask my panic attacks.

I still remember one of my first panic attacks as a young 20 something.  I walked into my small, hometown bar.  All those parked in their regular spots at the bar and those enjoying an evening out in groups at tables all turned to look who just walked in the door.  I felt a tightening around my neck and I was able to inhale very little oxygen. 

(Heads up – this is a loud alarm)

I didn’t step into a small bar for many years after that.  20 years later that exact moment of walking into that bar still give me anxiety inducing flashbacks.  I can now power through them but it’s a struggle.  I’ll often seem distracted, unhappy or unengaging with my drinking/dining companions and then the depression will hit.

I made sure before the outing to the Cushwa 5 year anniversary bash I had plenty of time to find time to breathe, find calmness and rest.  If there is anything to say about covid/quarantine concerns it has forced events to be outside more and sometimes with tents and much more spacing.  As an anxiety riddled 40 something woman this extra space helps make me relaxed. 

Me (Amy) at the Cushwa brewfest

Anxiety

I also treat my anxiety with medical marijuana.  I had a small tincture spray to help alleviate any situations that felt like “too much”.  It immensely helps keep panic attacks at bay.  But also, I can treat my anxiety/panic attacks and still be a functional human being for the rest of the day.

I made sure my fellow event attendee knew my anxiety inducing situations.  I got out of close spaces, and walked outside by myself when I needed a “breath”. Many props to Cushwa Brewing Company for the excellent layout of the event booths/tables and the entire event was organized.  Those volunteering and working the event were all friendly and helpful. 

I love social situations and meeting people, especially over some good brews.  Being able to attend a Brewfest, NOT have a panic attack and socialize while enjoying myself made this a wonderful weekend getaway.

Cheers everyone!

Drink more beer,

-Amy

Thanks For Reading

Want to talk about your panic attacks or anxiety? You can leave a comment here, or on our social media pages, or even leave me a message through our ‘Contact Us’ feedback form. I’d love to hear from you about it!

Thank you for reading everyone. Have any questions, comments, or requests? Leave them for us in the comments section or on our social media pages! Thanks for reading! We appreciate you all checking in with us.

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

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The Craft Beer Industry Needs to Change https://thebeerthrillers.com/2021/05/18/the-craft-beer-industry-needs-to-change/?utm_source=rss&utm_medium=rss&utm_campaign=the-craft-beer-industry-needs-to-change Tue, 18 May 2021 11:25:17 +0000 https://thebeerthrillers.com/?p=7671 This won’t be like most of our articles here on The Beer Thrillers; sadly this won’t be uplifting, or happy, or about how great the craft beer industry is. Hopefully, it will be optimistic by the end, and a voice for change, and hope in the future, that things will be better. But the verdict is out on that. Many times in the past there have been ‘voices for change’ that have been silenced, quieted, ignored, or had their names and reputation ran into the mud.

Hope and change is why this article is even an article. It’s why Brienne is using her Instagram page (@ratmagnet) to shed a light on a very dark corner of the craft beer industry. The beer industry in general.

This will be an uncomfortable conversation. But its one we need to have. Frankly, its one we needed to have far too many times in history, and even more frankly – it’s one every industry needs to have.

It’s a difficult and uncomfortable conversation we need to have with ourselves, with our friends, co-workers, bosses, customers, people of authority, people without a voice; flat out – all people. It’s one of those “THEE CONVERSATIONS” that is talked about, said that it’s talked about, and told to be talked about… but isn’t talked about.

I will give the warning here – this article may be triggering. It will discuss sexism, it will discuss sexual harassment, gender control and gender power, and this all might be troubling to many people, especially those who have been traumatized and lived through this, those who soldiered on and hid their PTSD and their experiences.

I will also be a bit more open, and discussing things that are maybe a bit more personal here, than I have in any other article or post or piece here on the blog. I think this is all relevant, I think it needs to be discussed, and I want to make this discussion happen.

We Can… We Should… We Need To Do Better

This is almost a phrase that is brandied about too much, too often, and thrown around too light heartedly, or without even relevance or reverence. “Men need to do better.” Fair, and true statement. But it doesn’t mean anything. Everyone needs to do better, all the time. Period. We all do. I do. We all do.

Firstly, we are all humans (unless you are a robot reading over this, or an intelligent alien species hacking into my blog, or an evolved Cat in the future), and thus prone to being… well, human. Prone to mistakes. Errors of judgment. Moments of weakness. And propensities of the nature of greed, lust, evil, and all that entails. We are also, prone to ignorance, to not understanding, and to not learning.

One of the biggest crimes after big momentous events, is our unwilling to learn. To see the lesson. To grow. To become better. To examine ourselves. The first person we all need to hold accountable is ourselves. If we can’t do that, if we can’t hold our own heads up, our own esteem up, our own egos up, if we can’t look ourselves in the mirror, if we can’t examine our characters down to the core, then there is no victory in holding the elite, the owners, the businessmen, the workers, the powerful accountable. Even the lowliest serf must first hold himself accountable before he can hold the King accountable.

That is not to say at all that the King shouldn’t be held accountable, far, far, far from it. It means change begins at home. It means that we must be the change we wish to see. This doesn’t give the King slack, or an ability to get off, oh no, he must be held accountable as well – in fact he needs to be held accountable far more than that lowliest serf. Those with power have the responsibility of that power. In whatever form they control and wield it. Be it ownership of a business, be it an authority figure (our leaders, our politicians, our clergy, our philosophers, our social workers, our business owners, our voices), be it a role model, be it a parent.

This also goes for all people. All backgrounds, all creeds, all colors, all philosophies, all thoughts, doctrines, dogmas, all genders, all loves, all faiths, all practices, all people. Plato said that at his trial Socrates stood in front of the tribunal and said: “An unexamined life is not worth living.” And this has become one of the most famous phrases in history, and for good reason. We must examine ourselves daily. All of us. We have all wronged in the past. But if we don’t examine these wrongs, we have no place to grow, if we just give cop out apologies and a non-comital “sorry” and “I won’t do it again”…. what do we do when it happens again? And again? And again?

To be human is to grow. Who we are at 56 is not who we were at 25 or 10 or 5. And that’s because of growth, one of the most powerful agents of the universe is change. Time is change and change is time. But if we are stagnant, and unchanging in time, if we don’t accept our flaws, don’t accept the wrongs we made, and assume ourselves at the point of infallibility, then all is lost right there and then.

I Can’t Believe This Still Happens in 2021

This is another phrase I abhor. And especially in this context, and especially by who utters it the most (men – specifically probably white men in this context). You know who says this? The naieve, the blind, the ignorant, the man who doesn’t want to believe, or the ones who just want to look better on the Facebook page of their female friend. “Oh my gosh, I had no idea this happened in 2021 still! Shouldn’t we be beyond this?! In this industry no less?!?!” (And yes, that is almost verbatim a comment I’ve seen, by a man.) The ‘fake’ or ‘disingenuous’ incredulity.

Its demeaning, and it downplays, and it lessens the impact.

Because you know who does believe this still happens in 2021? Women. Women or who are being sexually manipulated, women who are being harassed at work, women who are being told they can’t do this or that because they are, or might, or never will be pregnant (and yes, women can be belittled at work for NOT being pregnant or wanting to be pregnant just as much as they can be belittled at work for BEING pregnant).

You know who also knows this still happens in 2021? All of us. Deep down, we all know its still going on. We’re not truly surprised when we hear on the news about how this or that celebrity did this or that horrible thing. When so and so had an affair or when so and so turns out to be a behind the scenes creepy producer. We know that 2021 is not different than 2020 in this regards or different or better than 2015 or 2004 or 1995.

…But it can be made to be different.

I would put money on people saying “Its 2005, how can this still be going on?” or “This still happening in 2005? I thought we were beyond this! Better than this!” in 2005. And I bet they said the same thing in 2000. And 1990. And 1980. Etc.

So lets work at actually becoming better.

We All Make Mistakes, So Let’s Learn

What are mistakes but ways to learn and grow? Thats the entirety of the point of them. To learn, to grow, to become better and understand ourselves, our world, our errors, our flaws, our strengths, our weaknesses, and everything in between, so that tomorrow we are better than we are today.

I was in Middle School when I was taught by a teacher to do three things every day: One thing to make the world a better place, one thing to make yourself a better person, and one thing to make someone else better. And over the years since, I’ve heard this same dictum in different ways. Things like, do one thing to make yourself more intelligent, more spiritual, more helpful each day; or make your local area better, make yourself better, make the world better; or do one thing to grow your body, one thing to grow your spirit, and one thing to grow your mind each day. And all of these takes boil down to one thing – making things better. January 1st doesn’t need to be the only day we set goals and try to achieve things and become better. I should be a better person on May 5th, than I was on May 4th. On August 29th, I should be better than I was on August 28th, and August 27th, and June 15th.

I know I make mistakes. I think back to my high school years and middle school years (late 90s / early 2000s) and I would certainly be by no means considered “woke” if people heard my verbiage or actions back then. I would barely be considered more intelligent than pondscum to be honest (and some might consider be still in the neighborhood of pondscum intelligence to this day really). I know I still make mistakes (there’s a reason I’m discussing hiking and reading more than beer on my blog lately). But this is how life is for all of us. We need to grow and learn from these mistakes.

We need to better ourselves. We need to hold ourselves to accountability, and we need to proclaim the wish to do so, so everyone knows, so they see it, and so they hold themselves accountable, so they examine themselves, so they better themselves.

Why are we having this discussion?

Maybe I should have started this article with this. The background, the story behind the story, the reason for this article. I believe most already know it, especially those reading this article. But for those who don’t, I want to discuss it here and now. I felt it rather more poignant discussing the need to change before launching into this. I’ve been somewhat vague and nebulous above about things, but after giving the history and the discussion in this segment, I’ll move onto the more specifics of it.

I was first made aware of the story of “Brienne’s Story” by Aaron Gore, a craft beer writer and friend on Facebook. he posted a GoFundMe for lawyer and court fees and money for Brienne due to people attacking her over her Instagram page.

As Vinepair’s article today states, Brienne Allan (a professional brewer) asked for women’s first hand accounts and stories of sexual harassment, assault, and abuse. And she has received thousands of messages in response. Here is a small snippet by Beth Demmon at Vinepair about this:

What started last week on Tuesday, May 11 as an offhand request for women’s stories about experiencing sexism in the beer industry on a personal Instagram page has escalated into a mass callout of craft beer industry members across the world, sending shockwaves across the industry.

Thousands of messages — and counting — sent to brewer Brienne Allan (who goes by the Instagram handle @ratmagnet) include accusations against some of the beer world’s most lauded brewers and breweries: Shaun Hill, founder and brewer of Hill Farmstead; Jean Broillet, co-founder of Tired Hands Brewing; Jacob McKean, founder of Modern Times Beer, as well as Lord Hobo Brewing Company, Union Beer Distributors, BrewDog, and many others. Some allegations accuse brewery owners of complacency toward a toxic work culture under the shroud of progressivism; while others directly accuse individuals in the industry of sexual harassment, assault, and more.

Beth Demmon – VinePair Article: “Sweeping Accusations of Sexual Assault, Rock Craft Beer Industry”

This also comes on the heels of some other big news in recent weeks regarding BrewDog and and Yards and how they have treated female employees.

Brienne’s Instagram Homepage

Brienne, using her Instagram page (her handle is @ratmagnet) has eight stories that you can click through and read detailing the sexual assaults, harassments, abuses, and other horrible things done to women and other people of minority and gender flux. Her about page reads:

Brienne
THESE STORIES ARE NOT MINE AND I DO NOT VOUCH FOR THEIR ACCURACY. Click the link to report www.brewersassociation.org/brewers-association-code-of-conduct

She has eight stories with numerous posts in each on her Instagram page. I suggest reading through them all to get an idea of the scale and scope and size of this all. To see how many people have / are / will be affected by all of this. This is certainly not something to be taken lightly.

Several people and organizations have weighed in, with their comments, thoughts, and opinions about the current landscape and the recent news.

Breweries in PA Facebook Page

Typically we begin every Monday with something lighthearted to start the week. But today that does not feel appropriate.Over the weekend a very bright light was shined on discrimination and gross misconduct occurring in the craft brewing industry across the country. And a few prominent Pennsylvania breweries were named directly.We have no knowledge if the stories being shared are true or not, as all involved parties have not weighed in. But regardless, that does not make anyone’s experience of injustice any less valid. So we wanted to take the time this morning to acknowledge these stories, but more importantly stand in solidarity with anyone who feels they have been mistreated, victimized, or faced any other discrimination.Better yet, we must all work with one another to make this industry a shining example of the good that can be done through small businesses. We are working hard ourselves to make a positive impact throughout the industry, and we hope you all have the same goal in mind. We must not let acts of discrimination simply be justified as “playful banter.” Every person, regardless of gender, race, or age, should feel welcomed in the craft beer community, and we all play a part in achieving this.

Breweries in PA Facebook Page

Hannah, head brewer at Naked Brewing in Pennsylvania, made a very poignant and inspirational post on Facebook as well. One I thought that was so thoughtful and needed to be read by all, I asked her if I could use and share here on the blog, and she has graciously allowed me to post it here:

Hannah’s Facebook comments

I have been very quiet since the recent reports of sexual misconduct, assault, harassment and discrimination have surfaced, and there’s a reason for that:⁣⁣

𝐈𝐓 𝐈𝐒 𝐇𝐔𝐆𝐄𝐋𝐘 𝐓𝐑𝐈𝐆𝐆𝐄𝐑𝐈𝐍𝐆. ⁣⁣It is not because I don’t believe them. It is not because it is something I wish to ignore. Believe me, I fucking wish I could ignore it for even 5 minutes, but that’s just not how it works in my brain. ⁣⁣For warriors of abuse(I use that term over victim or even survivor because I AM a fucking WARRIOR), seeing, hearing, reading, listening to these accounts, can be hugely, hugely, hugely triggering. Memories and things that I had pushed way down below have quickly bubbled to the surface like a noxious gas bubble and are permeating every part of my life. The anxiety has been debilitating. I am *barely* holding my shit together. ⁣⁣For now, those things that have happened to me, the things that I have experienced, I have chosen to keep them private and not share within a public realm. Many people do know of the things I have experienced. I reported them many, many times to the organization that I worked for at the time (Note: not currently). There is written documentation. There are people that will read this and wonder if it’s them that I am referring to. And if you have to ask yourself that, then the answer is probably YES. There are people that have been the offender who have worked tirelessly to learn how to be a better person. They have atoned. And while it does not absolve them from the things of the past, I have been able to forgive *some* of them (but not all. Some of you still have A LOT of fucking work to do). ⁣⁣One of the biggest reasons that I am currently choosing to not publicly disclose specifics, is because of the lack of 𝐒𝐔𝐏𝐏𝐎𝐑𝐓 𝐈𝐍 𝐓𝐇𝐄 𝐀𝐅𝐓𝐄𝐑𝐌𝐀𝐓𝐇.

You may read this and say “but I’m here! I support you!” And while yes, I know that that is hugely true, is it enough?!? I don’t know. ⁣I HONESTLY DON’T KNOW. But I know that once it comes out publicly, you can’t put it back.

⁣𝐈 𝐬𝐩𝐨𝐤𝐞 𝐮𝐩. ⁣𝐈 𝐫𝐞𝐩𝐨𝐫𝐭𝐞𝐝. ⁣𝐓𝐡𝐞𝐫𝐞 𝐰𝐞𝐫𝐞 𝐦𝐞𝐞𝐭𝐢𝐧𝐠𝐬. ⁣𝐀𝐧𝐝 𝐲𝐞𝐭… 𝐍𝐎𝐓𝐇𝐈𝐍𝐆 𝗪𝐀𝐒 𝐃𝐎𝐍𝐄.

Every single one of those people is still employed. And I have had to deal with and process those things for years. YEARS. ⁣⁣⁣Telling my stories (because yes it is plentiful) puts me back to a place of having to relive it. While I am currently reliving them, and then remembering even more that I suppressed, it is very different to have to relive it on a public stage. I’ve already lived it on a semi-public stage and saw just how much victim blaming and shaming happened, and I’m not sure that I am in a place to do that again in the present time. We can talk all day long about being an ally and an advocate and speaking up when you see something, but until there is more 𝐒𝐔𝐏𝐏𝐎𝐑𝐓 𝐈𝐍 𝐓𝐇𝐄 𝐀𝐅𝐓𝐄𝐑𝐌𝐀𝐓𝐇, I’m just not ready to blow open the experiences that I have had. ⁣⁣⁣⁣⁣⁣I applaud people for doing this. I applaud those that are speaking up and sharing. I applaud those that are allies and advocates. But…It’s tough y’all. 𝐂𝐇𝐄𝐂𝐊 𝐈𝐍 𝐎𝐍 𝐘𝐎𝐔𝐑 𝐅𝐑𝐈𝐄𝐍𝐃𝐒. They might not be okay. That’s the kind of support in the aftermath that we all need. Oh. And empathy. Have some. Please. ⁣⁣⁣This is all I have for now. Take care of yourselves. 𝐀𝐧𝐝 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝐈 𝐬𝐭𝐚𝐧𝐝 𝐰𝐢𝐭𝐡 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐞𝐬𝐞 𝐛𝐫𝐚𝐯𝐞 𝐰𝐚𝐫𝐫𝐢𝐨𝐫𝐬. *If you have nothing positive or supportive to contribute to this post, then please kindly keep scrolling and save your keyboard warrior bullshit for another time. PleaseAndThankYou*

Hannah’s Facebook comments

Aaron Gore’s post on his Facebook:

Aaron Gore’s post and link to Brienne’s GoFundMe for Legal Fees.

Please help support the legal fund for Brienne. Some of the people who have been getting called out repeatedly for sexual harassment and assault in the stories she has been reposting are threatening legal action. While they may not have any legal case, that doesn’t mean that they cannot destroy her financially regardless.For us to keep having these hard conversations and continue to weed out the toxic elements of the craft beer community and work toward the ideals we say we believe in, we have to be willing to protect the people who shine a light on stuff like this.

Aaron Gore’s Facebook post

Brienne’s GoFundMe can be found here: Help Brienne with Legal Fees. As of 10:30PM (5.17.21) they are currently up to 12,900$ of the 15,000$ requested. You can click the link above to go and donate.

Where do we go from here?

Firstly, having this conversation is important. Its hard, its difficult, its awkward, its uncomfortable, but it needs to be made. And it needs to be remembered, and it needs to not be muted. It needs to be kept to the forefront. Just like our conversations on racism, our conversations for LBGTQ+? and our many other important conversations. It needs to be remembered, it needs to be ongoing, and it needs to be forefront.

Looping back around to the start of this article, we need accountability. In ourselves. In our businesses. In the breweries in question. We can define what happens with these breweries with our money, with our voices, and with our conversations. We can hold those mentioned accountable. We can require and request they speak up, defend or correct themselves. And we can then handle ourselves accordingly in light of how they handle the situation.

Teach and learn. Discussions and classes and lectures, meetings, etc. Many universities, schools, offices, and businesses offer chances to learn of diversity and to do training, specifically for diversity training, or other similar styled programs.

Teaching isn’t something just relegated to those already in the business. This needs to be taught in the home, to kids growing up; of all persuasions, it needs to be taught to the youth and the elderly. It needs taught wherever and whenever it can be. Every moment of every day, every interaction, everything that happens, is an opportunity to learn. To grow. And thats what we – as humans – as people – need to be doing.

Familiarize yourself with what sexism is. What sexual harassment is. What sexual abuse is. Just like racism, we all think we know what it is. “Bad words” and people saying they hate Group X, but thats not all it is. There’s so many more insidious forms of it. So many different ways to discriminate that we don’t see or might not know of. Especially for those who never been discriminated, abused, harassed, or prejudiced against. Your blinders are there and you cannot see them is no excuse for allowing it to happen in front of you over and over.

Familiarize ourselves with who and what has been mentioned and how they reacted. Are they lashing out? Attacking? Are they defending? Or are they growing, learning, becoming better? Are those who were found guilty still in power? Still in control? Still in ways able to manipulate, abuse, coerce, control, or harass; or are they still able to empower those who still do these despicable things?

Stopping it. When we see it, when we hear it, when we witness it, when we hear others speaking of how they saw it; we need to stop it. We need to listen to those victimized, we need to offer our ears and hearts to them, and we need to help stop it when we see it. The rude comments, the jokes, the harassments, the abuses, we need to stop it from happening in the first place.

Anyone who has gone to AA or to a therapist, or anything similar, can tell you that the first step is to admittance. Denial is a huge problem for anyone with an addiction, an issue, or a root problem. Denying there is a problem, either in yourself, or in the industry, or with the issue at large (in this case sexism) at all is denying the story of others, denying their tales, their lives, their experiences.

Personal

I find this all very personal, and we all should, everyone one of us. Everyone regardless of who we are, what we are, when and where we are, should find this personal. You don’t need to even think in terms of “my mother” or “my sister” or “my wife” or “my daughter”, think of it merely in terms of “Her Name” or “This Person”. This is how personal it needs to be. That we are don’t have to personalize it more than it is, because it is already this personal to us as a human race.

But, we still do, and I do, I think of my daughters. I have been blessed with three daughters. They love going on me to trips, hiking, visiting battlefields, going to great restaurants (they love eating good food), and they have enjoyed going to me in safe settings of breweries. Especially my middle child. She is on a quest and learning as she grows, just like the rest of us. She has a lot of struggles with herself, with people, with life, (don’t we all?). She is having a lot of questions as she journeys through life and navigating young life and where she is in and what she is in it. She loves going to breweries with me and learning aspects of the science behind it. She is my homebrewing partner in crime and helped me with an IPA batch and loved the brewing aspects of it. The science behind it is a science she can get behind herself, its not just figures and equations in a notebook, its something she can do and touch and help, and its not the theoretical or hypothetical, its more of the real. And she also sees how brewing, just like cooking, is an aspect of creativity, and this touches her very artful soul. She’ll be turning 12 just this week, and I think of her future.

If she pursues a job in this field – or any field – do I want this kind of work environment for her? Do I want this for my other daughters in whatever fields they get into?

The answer is obviously no.

One of the many quotes I go back and over with as a father, and I’m not sure of the source, but the quote is: “Look at yourself in the mirror, is this the type of man you want your daughter to marry. If not, change it.”

I think of the many industries that have been “MeToo’d” and how this past few years, this past decade, has been a massive wake up call for men, and for those in power, (specifically white men), and how much needed change and reform has happened, or begun, and how it needs to continue.

I feel like we are on a precipice, and we could easily teeter-totter over either side. We could go backwards and regress, we could mute the conversations, and hide ourselves up in towers or cabins or dark holes. A Texas politician is trying to stop teachers from discussing racism in the classroom. That is how you mute a conversation. That is how you defeat the conversation, defeat the change, defeat the progress. We need to tip to the other side, and progress, to better ourselves, to better humanity, and we can’t do that as individuals. We can’t do that as people who don’t help those less fortunate or different or voiceless or unable to help themselves. A team is only as good as their weakest link; and there is no weaker link in humanity than those unwilling to help or hold up or foster growth in their own colleagues, friends, relatives, and common folk.

At the end of the day, this is all a story about us. About us as people, about how “we need to do better”. How “we can’t believe this is still happening in 2021”. This is a story of hope and change. Optimism can still flourish, and in fact, needs to. We need to see how these conversations we are having, as troubling as they are, are going to affect and offer change, and make the world better; not just for women, or for minorities; but for all of us.

I look at my daughters, I look at my female friends, I look at myself, and I want a better world for all of us. Thats the personal of this. Thats the personal it should be for all of us. Look in the mirror. Do you want a world where you could be discriminated at – for your gender, for your race, for your creed, for your looks, for your philosophies, religions, likes, dislikes, etc?

I think to my own work and my job. The casino industry is certainly no alien to the world of misogyny. Much like the craft beer industry, it is a white man’s power world. I see how customers and co-workers treat the female co-workers. How they stare, and oggle, and make comments. I see how my own co-workers oggle the guests and call out “craps game” when a pretty woman walks by. I see how the girl in the tight pants gets talked to and treated differently than the man or the woman who is older. I’ve seen guests yell at the younger female dealers more than they would yell at a man because they think they can get away with it. Calling them all the most despicable names that they would never utter to anyone else; and this is someone they met for the first time and only dealt with for five minutes. Just yesterday I witnessed an older man (late 60s or older) screaming at one of the servers and calling her a “f***ing liar” over five dollars and following her around until security came over to him and escorted him out of the building. I’ve seen players and guests try and touch the female dealers and managers, small touches to their shoulders or thighs, or even worst touches to their backside and more.

This is why we need this change. Why we need these conversations. It needs to get put out there and blown up. It needs to be the issue that it is.

So I have hope, and optimism for the future. I have hope that in two months, this isn’t just forgotten about and swept over and moved on from. But that this conversation stays in the forefront, and that we continue to learn from it. To grow from it. For all of us to become better for it all. Lets look to the future when we’re all people, together, equal, productive, and happy, together.

I would like to thank Hannah and Aaron for reading over the article and allowing me to use their quotes and for their help. I cannot express enough, how much I suggest everyone read the Instagram stories, the Vinepair article, the GoFundMe page, and the other resources that are popping up. I believe this is a real conversation we need to be having across all landscapes and all fields and businesses. In families, in work, in places of worship, in philosophy centers, and in schools. I remember just a few years ago there would be beer labels with ‘boobs’ or cleavage or sexualized women, with beer names like “Panty Dropper” or “Hike Her Skirt Up” and other “rapey” sounding beer names (the theory being, once she was drunk, she was easy), and its good to see the industry has progressed from this at least. There is still some names out there that are ugly, names that I’d hate to take my daughters to the brewery and they see it up on the tap list, and worst to order it in front of them (needless to say I wouldn’t order it). We are making progress, albeit slowly, and in spurts and jumps rather than a straight continual line, but progress is being made, we just need to make sure it continues.

I thank you all for reading this very long post. I think its one we needed to make, and one I needed to write. With my mood being really down lately, and seeing this, and it hitting home, knowing how guys can be. Worrying about my daughters growing up in the world, wanting only the best for them, in all of their endeavors, and all the choices they make.

Knowing how charged this can be, please keep the comments section civil. I would appreciate if names are not used in the comments section, and we try to remain respectful, polite, and cognizant that this might be read by people you are talking to / about / from. I do have the ability to delete and block commenters, and will not hesitate to do so.

Again, thank you everyone for reading. With the new mandates in Pennsylvania changing, and places opening up more, please be careful, and hopefully soon we’ll be sharing a pint at the bar. Cheers!

-B. Kline

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What makes a great quarantine brewery? https://thebeerthrillers.com/2020/05/02/what-makes-a-great-quarantine-brewery/?utm_source=rss&utm_medium=rss&utm_campaign=what-makes-a-great-quarantine-brewery Sun, 03 May 2020 02:59:02 +0000 https://thebeerthrillers.com/?p=2997 The sole goal of this post is to start some discussion. As we enter our seventh week of state wide quarantine here in Pennsylvania, beer culture has been radically changed. The days of visiting and spending an afternoon at a local brewery with some friends are out the window for the time being. When was the last time you spent casually perusing the craft beer selection at your favorite bottle shop?

In this new reality, breweries have had to adapt fast. Take-out and curbside options are essential for those trying to get their goods into the hands of their local hop heads. So what makes for the peak quarantine beer experience? I can’t answer that as options are somewhat limited by necessity during this time. I can’t tell you if New Glarus is changing the game out in Wisconsin. What I can tell you is that Troeg’s is once again leading the pack in efficiency and experience here in Central PA.

Last week my fiance and I took the time out of our busy schedule (ha) to pay a visit to the brewery in Hershey. Ordering was super easy on their website, where in addition to beer, they also offer several dishes from their snack bar including the make at home pizza kits that we purchased. Be sure to give one of these a whirl as the sourdough crust tastes amazing and is hard to mess up for any pizza tossing neophyte. At any rate an hour after ordering we pulled into the usually crowded Troegs parking lot and saw the ten different stalls they have available. Picking up was simple. Back up into the stall of your choice, pop the trunk, then give them a call and a worker will run out and put the delivery directly in there. We were blown away by the execution. In a world where contact-less delivery has become the new norm, Troegs is diving in headfirst. I’m not sure if Chik Fil A could do it better.

As for the beer itself, I opted for a case of their 2020 Summer Anthology. During a time when the days can be monotonous, a variety pack can keep you sane. I am already familiar with the beers which include the newest Haze Charmer, a dry-hopped hazy pale ale that Troegs refuses to call a New England IPA, as well as older standbys Field Study IPA, Sunshine Pilsner, and their sales juggernaut Perpetual IPA. As the weather turns, these beers are all a perfect pairing for days mowing grass and grilling. Sunshine Pilsner in particular, a beer that I have at least overlooked as a “boring” choice, is much better than I remembered with a crisp and balanced flavor.

Have any of our friends and readers had great experiences with any of the other local or not so local breweries out there during this time? If so feel free to give a shout out in the comments!

 

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