Stone Cold Steve Austin and the WWE Are Celebrating 3:16 Day with El Segundo Brewing Company

Stone Cold Steve Austin and the WWE Are Celebrating 3:16 Day with El Segundo Brewing Company

Stone Cold Steve Austin promoting his new American Lager with El Segundo Brewing Company for 3:16 Day

3:16 Day

Give me a hell yea! What?! Give me a hell yea!! What?!

Do you know what time it is? ….or well, more importantly, what day it will be (tomorrow)? Thats right, it will be Austin 3:16 tomorrow, and do you know what that means? That means we need to open a can of whoop —- I mean, open a can of El Segundo Brewing Company’s new ‘Steve Austin’s Broken Skull American Lager’. (Ok, maybe that’s not as catchy as Stone Cold’s catch phrase, but… well, its still something anyway.)

Steve Austin with his American Lager beer.

Tomorrow is March 16th (or St. Patty’s Day Eve), and that means its Stone Cold Steve Austin’s 3:16 Day. WWE, Stone Cold Steve Austin, and El Segundo Brewing Company are all celebrating the big day in a big way.

Previously, Steve Austin has collaborated with El Segundo Brewing Company on an IPA which was called ‘Broken Skull IPA’. We have covered it previously in a review here: Beer Review: Broken Skull (Stone Cold IPA) (El Segundo Brewing Company).

Steve Austin’s American Lager

Steve Austin’s Broken Skull – American Lager by El Segundo Brewing Company

El Segundo Brewing Company’s collaboration with Stone Cold Steve Austin – the Steve Austin’s Broken Skull American Lager – will be releasing nation wide tomorrow on 3:16. No word on what areas or locations will be getting it here in the Central PA area, but most likely distributors like Breski’s Beverage, West Connection Vault, Weis’s, Giant’s, and Wegman’s will have it.

From the WWE press release on the beer:

The pro wrestling world will be celebrating Austin 3:16 Day on Wednesday of this week.

As seen in the video below, WWE Hall of Famer Steve Austin has announced that his Broken Skull American Lager will be released nationwide on 3:16 Day. Austin has worked with the El Segundo Brewing Company for a few years now to release his own line of beers.

WWE will celebrate 3:16 Day on Peacock and the WWE Network with a special edition of The Best of WWE. The episode will be hosted by Stone Cold and will feature his best WWE matches and moments from over the years. Also on Wednesday, WWE’s The Bump will have Kevin Owens as a guest, and he will be there to discuss Austin accepting his invite for The KO Show at WrestleMania 38.

WWE Tweet about the release

For more information on the release, you can check out the following news articles:

Stone Cold Steve Austin Announcing his American Lager

WrestleMania Season

It’s WrestleMania Season and the WWE Universe is gearing up for WrestleMania 38, which is looking to be including an appearance (or possibly even a match) with Stone Cold Steve Austin himself. (He hasn’t wrestled a match since losing to The Rock at WrestleMania 19.)

From the Royal Rumble (which by the way, we also did a beer review of a beer called Royal Rumble – by Funk Brewing) til WrestleMania, the time frame is collectively known as “WrestleMania Season”, and WWE is always in pure hype mode during this time (Mid January – Early April).

Steve Austin will be doing a ‘beer’ event in Texas tomorrow on 3:16. For more details on that you can follow WWE and their social media pages, or follow Stone Cold Steve Austin and his social media pages, or follow El Segundo Brewing Company and their social media pages.

This year’s WrestleMania is being held at the AT&T Stadium (Dallas Cowboy’s home stadium) in Dallas, Texas. So this year’s ‘Mania is especially a Texas Sized Event. (And thus the even larger push with Stone Cold Steve Austin.)

You can read about the WrestleMania 38 event and the card for it here: WrestleMania 38 (Wikipedia).

The Battle of the Breweries (2022) – March Madness

The Battle of the Breweries (2022) – Bigger, Bolder, and Badder

As we started last year, March also means ‘March Madness’ and here on The Beer Thrillers we call it ‘The Battle of the Breweries’ and make it WWE themed. Last year we had conferences of HEELs and FACES with divisions of Stone Cold Steve Austin, The Rock, Ric Flair, and Triple H.

This year, we are doing four big conferences in honor of WrestleMania 38 main events – Brock Lesnar, Roman Reigns, Ronda Rousey, and Charlotte Flair.

For information on the event and how you can vote, please see our main page: March Madness (2022) – The Battle of The Breweries.

Tonight end’s the second round of voting. You can see the current conferences and vote directly here:

Scott Hall

I would be remiss not to mention the passing of Scott Hall yesterday. A man who fought his demons and was a friend to many, an inspiration to even more, and a joy to watch for many wrestling fans. We would like to offer our condolences to his family and friends, and say “Hey Yo” one last time and let him rest in power.

One of my favorite descriptors for dark beers on the blog here was always “Razor Ramon hair dark black” (or some version of that). I will still use the line occasionally, and will fondly think of all the great memories he has given me and many others.

As Scott Hall said at his Hall of Fame induction speech:

Hard work pays off, dreams do come true. Bad times don’t last, but BAD GUYS do.

Scott Hall

Popular Culture and Beer Collide

As always with these kind of posts, I like to give a shout out to just how much popular culture, nerd culture, and the like intersect with the craft beer community and industry. And the below is all of the various ‘nerdy’ and ‘pop culture’ beer reviews, book reviews, and other news articles we have covered here on the blog:

Star Wars:

Rick and Morty:

Mario / Super Mario:

Space Balls:

Game of Thrones:

The Simpsons:

Back to the Future:


Groundhog Day:

A Christmas Story:

Pro Wrestling:


Teenage Mutant Ninja Turtles:


Paradise Lost:


Thanks For Reading

Tomorrow morning will be busy before my 9AM work start. I will be posting the Round 2 results of our March Madness tournament, as well as posting the new voting pages for Round 3. So be on the look out for that 7-8AM.

Hopefully then after work (I get done at 5PM), I will be able to grab a four pack of the new American Lager, and give a review of it. Fingers crossed on all of that getting done nice and smoothly.

Anyway, thanks for reading, and please continue to vote in the tournament! Its been a lot of fun so far!


-B. Kline

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