Cans - The Beer Thrillers

Why 19.2-Ounce Cans Are Becoming the New Craft Beer Staple

B. Kline — Tue, 12 Nov 2024 13:15:07 +0000

Why 19.2-Ounce Cans Are Becoming the New Craft Beer Staple

Craft beer cans are growing up—literally! Next time you swing by your local convenience store, you might notice an impressive lineup of tall cans, typically packed with hoppy IPAs and clocking in at 19.2 ounces. But what’s behind this size choice, and why are more breweries turning to it? Let’s dig into the trend, what it means for craft beer lovers, and why it’s popping up everywhere.

New Trail Broken Heels and Double Broken Heels 19.2 oz Cans

The Magic of Convenience

One word explains the rise of the 19.2-ounce can: convenience. Firestone Walker Brewing, for instance, rolled out its Double Hopnosis IPA in this size to deliver, as they put it, “ultimate convenience.” It’s the go-to format in convenience stores, offering a simple grab-and-go option for people who want something substantial in a single serve.

As traditional beer venues face stiffer competition, gas stations and convenience stores are one bright spot. In fact, National Retail Solutions data reveals that beer sales in these stores rose 5.3% from January to March 2023, while overall beer sales in other retail outlets barely saw a 1.4% increase. Craft beer in particular jumped nearly 9% year-over-year, proving that convenience stores are a rising platform for craft brewers.

(See our other article here: Unlocking Flavor and Branding: The Rise of 19.2-Ounce Craft Beer Cans)

Who’s Buying the Tall Boys?

The 19.2-ounce “stovepipe” can appeals to a unique consumer—the on-the-go buyer who wants quality in a larger single serve, not a whole six-pack. Scott Powell, Marketing Director at Bell’s Brewery, which packages popular brews like Two Hearted Ale and Oberon in 19.2-ounce cans, points out that convenience store shoppers are often looking for a quick, satisfying grab to enjoy right away. And for many, that extra bit of beer makes all the difference when they’re in a rush.

With the tall cans driving dollar growth in craft beer sales, breweries are racing to join the trend. Joe Sepka from the consulting firm 3 Tier Beverages notes that 19.2-ounce cans are now the top driver of growth in craft beer, even outpacing 12-packs. NielsenIQ data confirms that sales of these cans surged 57% over the past year, a rise due partly to higher prices but mostly due to increased demand and wider availability.

Leading the Pack: The Skeleton in the Can

If you’re wondering what kicked off the trend, look no further than Voodoo Ranger. New Belgium’s Voodoo Ranger Imperial IPA saw a stunning 20.9% sales increase from August 2021 to August 2022, with its eye-catching skeleton can dominating convenience store shelves. Voodoo Ranger has become synonymous with tall cans and has set the tone for other breweries wanting to capture a similar market.

But it wasn’t New Belgium that first took a chance on this size. Oskar Blues pioneered the 19.2-ounce format in 2012 with its beloved Dale’s Pale Ale, and other craft breweries soon followed suit. When Anchor Brewing decided to can its iconic Steam Beer, it also opted for the 19.2-ounce size, a move that matched shifting consumer habits as 22-ounce glass bombers lost popularity.

The 19.2 Ounce Story: Imperial Pints and ABVs

So why 19.2 ounces? This size, close to an imperial pint (20 British ounces), works well for craft brewers because it uses the same canning lines as a standard 16-ounce can. For many breweries, like Anchor, the switch was cost-effective and efficient, allowing them to deliver a larger serving without major equipment adjustments.

High ABV beers also dominate the 19.2-ounce format. A single tall can offers a satisfying drink with a stronger kick—perfect for park visits, BBQs, and other outings where lugging around a six-pack isn’t practical. As beverage journalist Kate Bernot points out, convenience store shoppers are often looking for a higher-ABV option that’s compact yet delivers the goods. In short, that 8% or 9% beer in one big can is ideal for these settings.

The Pros and Cons of Going Big

While this trend is booming, not every brewery can jump on board. Producing 19.2-ounce cans requires an investment in equipment and logistics. Only breweries with the resources to expand into convenience stores or gas stations—and the budgets to price competitively—are likely to take the plunge. Smaller craft brewers often face challenges keeping prices in the $3 to $4 range for single cans, a price point dominated by large-scale brewers with better cost efficiencies.

Despite the hurdles, breweries with larger distribution networks are finding ways to make this format pay off. As Great Lakes Brewing’s CEO Mark King notes, “While there is a slight hit on margins with the extra 3.2 ounces, the volume more than makes up for it.”

Terrapin 19.2 oz Cans

Tall Cans Are Here to Stay

With the growing popularity of stovepipe cans in convenience stores, music festivals, and sports venues, the 19.2-ounce can is here to stay. Its convenient size, appealing ABV options, and easy-to-carry nature make it perfect for consumers on the move. Whether more local breweries will join the trend remains to be seen, but as craft beer’s top growth driver, this extra-tall can has set a new standard in craft beer packaging.

On-the-Go Craft Beer: Pennsylvania’s Move to 19.2-Ounce Cans

Perpetual IPA by Troegs Independent Brewing is a popular 19.2 oz can choice

Pennsylvania breweries have increasingly embraced the 19.2-ounce can, adding a convenient single-serve option for fans of craft beer across the state. Notable breweries like Troegs Independent Brewing in Hershey have begun offering some of their popular IPAs in this larger format, making it easier for fans to grab a single can on the way to events or gatherings. Troegs’ Double Graffiti Highway, a high-ABV double IPA, is a great example, designed to pack a bold flavor punch that suits the stovepipe can format perfectly. They also have their flagship beer – Perpetual IPA as well as Sunshine Pilsner and the Troegenator Double Bock in 19.2 oz cans.

Another PA standout, Victory Brewing Company, has also adopted the 19.2-ounce can to make some of their flagship beers more accessible. Their Golden Monkey Belgian-Style Tripel, known for its robust 9.5% ABV and fruity, spicy notes, is available in this larger format, ideal for convenience store shoppers looking for something a bit more substantial. With these tall cans, Victory has tapped into a growing trend of higher-ABV brews that cater to the on-the-go drinker.

Yuengling, America’s oldest brewery based in Pottsville, has also tested the waters with 19.2-ounce cans. Their Traditional Lager, a Pennsylvania staple, is now available in this format at select locations, offering fans a familiar choice that’s ideal for a quick drink at outdoor events, concerts, and sporting venues. With the flexibility of the 19.2-ounce can, Pennsylvania breweries are giving craft beer enthusiasts the perfect mix of quality, convenience, and value. (You can even find the Yuengling Lager in 24 oz cans at select venues like Citizens Bank and other baseball stadiums.)

New Trail Brewing is also a popular local Pennsylvania choice with their Broken Heels series of 19.2 oz cans. This includes Broken Heels (IPA), Double Broken Heels (Double IPA), and different flavored variants of Broken Heels like Tropical Broken Heels.

The Ever Evolving Craft Beer Landscape

As the craft beer landscape evolves, the rise of 19.2-ounce cans shows how breweries are listening to consumer demand for convenience and variety. This taller can size has become an ideal format for Pennsylvania breweries aiming to serve on-the-go craft beer fans, with options suited for quick trips to the park, a backyard BBQ, or catching a concert. These stovepipe cans deliver just the right amount of high-quality craft beer in a size that’s easy to carry and perfect for single-serve enjoyment.

With breweries like Troegs, Victory, and even Yuengling leading the way in Pennsylvania, the 19.2-ounce trend is reshaping how and where craft beer lovers can enjoy their favorite brews. For fans, it’s all about getting a great beer in a larger single-serve format that fits their active, mobile lifestyles. And for the breweries, it’s an opportunity to broaden their reach and meet customers where they already shop—at convenience stores, gas stations, and event venues.

Whether it’s an IPA, a Belgian-style ale, or a classic lager, these big cans are here to stay. As more Pennsylvania breweries explore this trend, craft beer fans can expect to see more of their favorite brews available in 19.2-ounce sizes, making it easier than ever to enjoy quality beer anywhere, anytime.

A Series of Craft Beer Articles

This is just one of several in a series of over arching ‘craft beer’ related articles. Several alone in a ‘flagship’ series. In the next few weeks there will be some more that come out as well. I would like to have this general level of different ‘craft beer articles’ that everyone can kind of jump to and read and use for informative purposes, and give a better understanding for the other articles on the site.

Some of these articles are about definitions (like “What is Craft Beer?“) and others are about Craft Breweries in general like the Top 50 Producing Craft Breweries, etc.

Articles on the History of Beer

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Beer Review: Storm the Field (Troegs Brewing, Antifragile Brewing, Sworn Brewing, and Warwick Farms Brewing)

B. Kline — Sun, 19 May 2024 01:18:40 +0000

A draft of Storm the Field (photo courtesy of Antifragile Brewing Company)

Storm the Field

Storm the Field by Troegs Brewing, Sworn Brewing, Antifragile Brewing, and Warwick Farm Brewing (photo courtesy of Troegs Brewing)

Storm the Field, as we mentioned here – Troegs Brewing Teams Up with Sworn Brewing, Antifragile Brewing, and Warwick Farms Brewing for Storm the Field – was brewed for the Hoppy Valley Brewfest. I got to try the beer out, both on draft, and in can before the brewfest, and then at the brewfest I brought the remainder of the four pack for the hotel, and we all got to try it – Josh, Drew, Amy, and I, while playing board games.

From our Storm the Field article:

A couple of weeks ago we announced and shared information on our social media pages of Sworn Brewing, Antifragile brewing, and Warwick Farm Brewing being at the Troegs Brewery to collaborate on an upcoming beer for the Hoppy Valley Brewfest. The three visiting breweries met up at Troegs Brewery to brew a West Coast Double IPA. Part of a series of collaborations for the year that Troegs Brewing is doing (they’ve also collaborated with Dewy Beer Co, Tonewood Brewing, Free Will Brewing, and more).

Troegs Tasting Notes: Brewed in collaboration with Antifragile, Warwick Farm and Sworn brewing companies, we’re celebrating at the 50-yard line with this Double IPA. Storm the Field leans into juicier, modern West Coast-style flavors atop the pilsner and Vienna malt bill. Azacca, Nectaron and Citra hops build notes of nectarine, peach and a touch of pine. Crisp but not intensely bitter, WE ARE … pouring this at the inaugural Hoppy Valley Brewers Fest.

-Storm The Field – The Beer Thrillers

Beer Review: Storm the Field

A draft of Storm the Field (photo courtesy of Antifragile Brewing)

Beer: Storm the Field
Breweries: Tröegs Independent Brewing – Collaboration with Sworn Brewing Company, Antifragile Brewing Company, Warwick Farm Brewing
Style: IPA – Imperial / Double
Style: West Coast IPA – Imperial / Double
ABV: 9.2%
IBU: N / A
Untappd Description: Brewed in collaboration with Antifragile, Warwick Farm and Sworn brewing companies, we’re celebrating at the 50-yard line with this Double IPA. Storm the Field leans into juicier, modern West Coast-style flavors atop the pilsner and Vienna malt bill. Azacca, Nectaron and Citra hops build notes of nectarine, peach and a touch of pine. Crisp but not intensely bitter, WE ARE … pouring this at the inaugural Hoppy Valley Brewers Fest.

Overview:
“Storm the Field” is a collaboration between Tröegs Independent Brewing and three other Pennsylvania breweries—Antifragile Brewing, Warwick Farm Brewing, and Sworn Brewing. This West Coast-style Double IPA is brewed to celebrate the inaugural Hoppy Valley Brewers Fest, bringing a unique blend of flavors to the table.

Appearance:
This beer pours a golden amber color, with a slightly hazy appearance and a frothy white head that leaves a nice lacing on the glass.

Aroma:
On the nose, “Storm the Field” offers a vibrant bouquet of citrus and stone fruits. The Azacca, Nectaron, and Citra hops contribute notes of nectarine, peach, and a hint of pine, creating an inviting and aromatic profile.

Taste:
This Double IPA is crisp yet not overly bitter, striking a balance with its juicy West Coast flavors. The malt bill of pilsner and Vienna malts provides a sturdy backbone that allows the hop character to shine through without overwhelming the palate. Expect flavors of ripe peach and nectarine, with subtle pine undertones.

Mouthfeel:
At 9.2% ABV, the beer has a medium to full body, offering a smooth and slightly resinous mouthfeel. It’s both refreshing and satisfying, making it a good choice for those who enjoy a well-rounded Double IPA.

Overall Impression:
“Storm the Field” is a standout beer, especially for fans of West Coast IPAs. The collaboration between the four breweries results in a brew that is both flavorful and well-balanced, making it a great addition to any beer enthusiast’s lineup.

My Untappd Rating: ****.25
Global Untappd Rating: 4.04 (as of 5.18.24)

Sworn Brewing

Sworn Brewing is a new brewery (not even a year old yet) from Mechanicsburg, PA. Fast getting a name for themselves for their incredible beers. To get a look at their brewery from when we had a sneak peek before they opened, check out our article here:

Antifragile Brewing

Another fantastic brewery, from the heart of State College, PA. We got to visit Antifragile last November after Amy’s Alzheimer’s Walk to End ALZ in State College, and its a great brewery with amazing beers. Definitely check them out when you are up in the area.

Warwick Farm Brewing

Warwick Farm Brewing is located in Jamison, PA on a wonderful farm brewery setting. With gorgeous views, fantastic beers, it is a fantastic brewery to get to visit, drink, and hang out at. Picnic tables outside, large open spaces outside and inside, perfect summer drinking spot.

For More Information on Troegs Independent Craft Brewing

According to Untappd, Troegs Independent Craft Brewing is a regional brewery with 151 unique beers listed (despite their being over 500 Scratches). (A lot of vintage and variants get consolidated into single unique listings as well.) They have 2.3 Million ratings and as of 5.18.24 have a global average rating of 3.79. Their Untappd bio reads:

“Founded in Pennsylvania in 1997 by brothers John and Chris Trogner, Tröegs Independent Brewing is driven by a sense of adventure and curiosity. Our brewery has been built by family, friends and kindred spirits who share a love of great beer. Together, we all make Tröegs. You might know our Perpetual IPA, the best-selling IPA in Pennsylvania. Or the dark, malty and crisp Troegenator. You may have come across such iconic beers as Nugget Nectar or Mad Elf in your beer travels. Perhaps you’ve been lucky enough to try one or two of the hundreds of experimental Scratch Series beers we’ve brewed over the years. Whether you’re already a member of our extended family or you’re just getting to know our brewery, there’s always something new to discover with Tröegs.“

You can find them at the following social media pages:

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

MAPS OF BREWERIES

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

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Beer Review: Double Nugget Nectar (Troegs Independent Craft Brewing)

BKline — Fri, 22 Jan 2021 19:50:44 +0000

Side by side of Double Nugget Nectar and Nugget Nectar (regular / original) by Troegs Independent Craft Brewing

The above is from last night, after a day was had, in which most things – none of the things – played out as intended, by any means, plans, expectations, and happenstance. This is a beer review, and more, and its almost more of a commentary. This is a beer review and talk of how things can be handled, how things could be handled better, and more. This will be an interesting beer review, because I might actually spend more of the review discussing things like hype, market, promoting your brand, etc; than I do on the beer itself. This will not be a rage long into the night or a damnation or a fight. It also won’t be a fan boy esque crushing on a brewery or much more. I think this will be a reasonable review – at least I hope so. But I think it will also be a realistic review.

Hopefully.

Also, before we get into it – kudos to my man Ming with the photobomb.

How to alienate, annoy, anger, and upset your fans and followers in three easy steps….

That should probably be the main title for this. By now, 11AM Friday the 22nd (2021), we all know the story. Anyone whose reading this has access to the internet, and most likely has seen the large amounts of complaints on Facebook, Twitter, Instagram, etc. lobbed at Troegs Brewing. From various Facebook groups – like Beer Gods, Beer Nerds, Breweries in PA, Central PA Whalerz, etc, there was much angst, anger, and bitterness at Troegs.

So what went wrong? What led to all of this bitter hostility and anger?

Well, this will probably get long winded. This might also get dogged down into debates and discussion on business practices. I want to be upfront here and say I do not work for Troegs Brewing, I do not receive free stuff from them, and I haven’t received this beer in lieu of review. I normally don’t mention this when doing my reviews, because practically always I buy the beer myself that I review. I say “Hey, I wanna try that beer” and I go and buy it or try it in some fashion and then say “Hey, I wanna review that beer” and I go and write a review of it. Simple as that. I am mentioning this here, because I think its relevant for the discussion that this beer review – blog post – will have. And some of that discussion centers around brand, hype, and marketing. I know some local bloggers Billy Five Caps (Bearcat on Beer), and others might have a very positive spin on things; especially Bearcat as he’s a big time Troegs fanboy (and as his Twitter stated, he was first in line yesterday). (His blog often mentions how he received things from Troegs directly, their Mad Elf cheese, or a beer, etc.)

This will be a tempered discussion. And it will be what I think is realistic, but also my thoughts and opinion. There will be some “so and so said” or grapevine comments, but the main parts and points will be my opinion on what I think was done and why it was done.

So firstly, lets start by breaking this down and starting from the very beginning…

A new dawn is cracked and the day begins

I was at my friend’s house late Wednesday into Thursday. We were doing a stream for his Knights of Nostalgia page. where we played Mega Man V (5). We started the stream around 9:45PM, and ended around 3AM or so, we went pretty late. I then sat around and chatted and bullshitted with him til about 5, got gas, and went home. I woke up at 8, and kind of snoozed / vegged in the bed before fully getting ready and starting my day.

Around 930 AM I was starting to see things pop up on the various Facebook groups that people were already lining up at Troegs. I wasn’t really sure if people were joking around or not. (As it turns out – no, they weren’t joking around.) Struggling to get up from the late night drinking session and streaming, I finally get my shower at 10AM. Get to my car at 1015 and head to Troegs. Living in Hummelstown, its about a five-ten minute drive depending on the traffic on Hershey Park Drive. Coming up on the Troegs Brewery, I can already see the parking lot is completely packed, I can see a car parked on the side of the road, and right before getting into the entrance I have a car cut me off and enter the brewery’s lot.

As I pull into the lot, I can see the line stretches from the door, through the patio garden area, past the parking lot on the walkway sidewalk they have (asphalt) and stretches all the way back to nearly the train tracks. Two guys quickly run through the parking lot and get ahead of me, I get in line, and soon after another three enter the line behind me. The last of those three is the first to be on the grass where the asphalt sidewalk ends.

The time is 10:35.

I stand there reading – “How to Talk About Books You Haven’t Read” by Pierre Bayard. Guys around me in the line are chit chatting. Up ahead I can see a woman with a stroller and a small child (probably around nine years old) playing in the grass.

The line to get into Troegs Brewery for Double Nugget Nectar – at 10:35. They open at 11.

Already I knew I was in for a long day, and knew my expectations and how I thought this day was gonna play out were not gonna happen. My original plan was to pop into the general store, pick up two four packs (one for me, one for my buddy), and then go into the restaurant, have the hop fries and order a flight with Double Nugget Nectar and regular Nugget Nectar, to be able to do a side-by-side tasting; specifically for this blog.

Welp…. that ain’t gonna happen.

Its 10:50AM do you know where your Double Nugget Nectar is?

At 10:50AM a woman for Troegs starts working her way up the line stopping at spots to make an announcement. She explains the situation. There is 40 cases for online only sales, 80 cases for in-person sales. There is no limits. First come first serve. Starting with the line. There is 10 kegs for in-house. This means behind the bar in the restaurant and in the store for crowlers and growler fills. When its gone its gone. The online sale would start at 11:00 and the line would begin moving and letting people inside at 11:00.

Immediately everyone gets out their phones and look to try and order online. First pick up would only be 1PM though, but people don’t seem to care. At 11 they can start shopping. By 11:01AM the online sales are complete and sold out. Many people, in line – in person, as well as online in the various Facebook groups and Troegs Brewing page, said that their carts would be full but they weren’t able to check out in time due to how quickly it sold out online.

The line begins moving, first steady as the first wave went in, then in spurts as people would leave they would let others in. By about 11:30 I’m up to the arbor – wooden arch – that leads to the pergola and outdoor seating area. About five minutes later I’m off the road and into the little walkway area around the picnic tables. The people in the line are beginning to be pretty disgruntled.

Specifically the guy behind me who says he came from Wilmington Delaware. The guy in front of me says he came from near him and was supposed to be at work. They both said it was a two hour drive. At this point we can now see the people leaving the store with their goodies. One guy walking out with three cases. This was when the real bitching, moaning, and complaining set in with people in the line.

The guy behind me everytime some one exits with a case, “Oh c’mon, save some! I’ll buy a can off of you right now for 10$. You’re not drinking all of that!”

There is now a line to get into the restaurant. Running halfway down the ramp. And its now 11:45 and the announcement comes out, as I’m standing about three feet past (towards Troegs) the food truck: “No more cans! No more cans!” A collective groan goes up over the establishment.

The employee comes out and gives an update: “The cans have sold out. We do have the kegs in both the store and in the restaurant, you can buy crowlers and growlers in the store.”

Note here on pricing: the four packs were 17.99$ for a four pack (4 16oz cans – total oz of 64oz). The crowler fill is 14.50$ (32 oz), and a growler fill was 22$ (64oz).

I finally get to the steps, and soon after get inside. At this point its 12:10. The inside of the store is a zoo. Employees all running overtop of each other. You get your crowlers or growlers paid at the register, and then wait in a line til they have them canned up (or growlers filled) and then you get yours. I order two crowlers, and pick up a six pack of the 12oz Nugget Nectar cans.

The line is too long for the restaurant and with the limited seating, who knows when they’ll let people in.

The line to get the crowlers is about eight people, and we wait til they fill each person’s allotment of cans that they ordered. In the line with me, a woman gets 10, another woman gets 6, the guy in front of me gets 4, and the guy behind me gets 8. I get my two crowlers, and leave. Running into a shift manager for swing shift that I work with, and my one friend in the line. I explain the situation inside to them. And said if I had thought of it, I could have just saved them the time and ordered their crowlers for them and just handed it to them when I came out.

My little “haul” from Troegs

By this point its 12:40PM, and I had been there since 10:30AM. I was hungry, and to be honest, it was just all so hectic, that I felt a bit frazzled. I can only imagine how the poor employees working felt. And most likely they got few and sparing tips since everything was store purchases rather than drinks at the bar.

How My Thursday Unfolded

The original gameplan for Thursday was to meet up with Drew at his place and do another stream at night. He was waiting for a special HDMI cable to come in so he could play GameCube and Wii games for his streaming page. As it turns out, the piece never arrived.

I ate lunch at Rubber Soul in Hummelstown. And what a world of difference that was. No lines. No angry, angst ridden people, no complainers, etc. I even picked up a four pack of their newest beer – Fiddler’s Elbow – a Belgian Dubbel. The four pack was 15$. I had the Italian Wedding Soup that I love there, and the Soul Patch Pilsner.

I then needed some hiking time. So I did a quick Google Search for hikes and places I never been to within an hour drive. And I came up with this one called Reed’s Run Preserve. The original place was Tucquan Glen Nature Preserve, 1 hour and six minutes from Rubber Soul. I picked it because the pictures showed some beautiful waterfalls.

So off I went in search of trying to get some peace and serenity.

House Rock

The big feature of the place was House Rock. I couldn’t get to Tucquan Glen Nature Preserve because all of the parking lots were closed up due to it being winter, so I hiked the Reed Run Preserve and House Rock Preserve. A 3.16 mile hike. Just me all alone in the woods, and with a gorgeous view ontop of House Rock.

House Rock

Had me my normal hiking beer (Nugget Nectar), had some meditation time on House Rock drinking it and taking in the view. The hike took about 2 hours and was 3.16 miles. Afterwards, I did my normal “whats nearby” search for breweries and found a few I haven’t been to before. Raney Cellars, Pig Iron Brewing, Columbia Kettle Works (in Columbia), Our Town Brewery in Lancaster.

I decided on Raney Cellars which is in Millersville. While there, I got the message from Drew saying we wouldn’t do the stream tonight, and that he was going to do an online poker tournament. So I messaged Ming and told him I was basically in his backyard. Him and Don and their friend Justin were going to play cards, so they invited me out.

So I quickly hit Columbia Kettle Works on my way to their house (it was on the way… sort of…) I had been to the Columbia Kettle Works 2nd Gear location in Lancaster with my friend Rory a few years back when we saw Dropkick Murphy’s there. But this was my first time at both of these locations (Raney Cellars and Columbia Kettle Works in Columbia). Both were great and the beers were great. I’ll be doing a post about them in the upcoming days, so stay tuned for that if you’re interested.

Got to Ming and Don’s around 7:20-7:30PM for dinner (Shepherd’s Pie) and then some games of Rummy. Also cracked open the crowler of Double Nugget Nectar, had the remainder of the six pack of Nugget Nectar, and had the Fiddler’s Elbow I picked up at Rubber Soul. (Even cracked a Miller Lite at the end of the night – 3AMish, when we were out of everything else.)

Ok… so enough of all of the day’s events, lets finally get to that beer review, probably the only real reason you are here anyway!

Beer Review: Double Nugget Nectar – Troegs Brewing

Double Nugget Nectar (left) and Nugget Nectar (right) by Troegs Independent Craft Brewing

Beer: Double Nugget Nectar
Brewery: Troegs Independent Craft Brewing
Style: Red Ale – Imperial / Double
ABV: 9.5%
IBU: None Listed
Untappd Description: Let’s take Nugget and double it. Well, it wasn’t quite that easy, but it sure was a fun balancing act. To start, we boosted the Simcoe, and this complex hop’s notes of apricot, peach rings and bright citrus are the star of the show. Azacca enters the picture to add hints of juicy orchard fruit, and Munich malt brings a bready sweetness. To strike a balancing note, Columbus joins Nugget hops, grounding this limited release with a layer of dank pine.

Appearance looks similar to the regular Nugget Nectar. It looks hazier, a bit more cloudy than the original, but also looks lighter in overall color. Still has that same reddish to amber to orange sunset look to it, a harvest moon type coloring. Coming from the crowler and canned only about 8 hours earlier, it still had great carbonation and a nice thin head. Left great lacing on the glass.

Aroma is super hoppy. You can tell this is an amped up Nugget Nectar. Its got the malt aroma, its got the hop aroma, and you can smell a sweetness to it. The hop nose on this is extremely strong and powerful and is the best feature of the beer. It just smells like an amazing beer.

Ok, lets get into the beer itself. First thing’s first: is it worth the hype? ….Yes and No. It is… but to a degree. Nugget Nectar is a universally beloved Troegs offering. So doing a double version of it immediately hypes it in and of itself. This deserves that level of hype. It does NOT deserve the hype of people waiting in line at 9AM to get into a brewery at 11AM. Its not “I better get 3 cases” of it hype. (Outside of the turn around sales.) This is a really well done beer though. Its extremely tasty. And I could easily drink three cases worth…. (not in one night of course!) but overall in months. I would go for this over regular / original Nugget Nectar. That being said, I’ve had many better beers, and many many worse beers. This is a wonderfully tasty beer though. Thankfully, luckily, its not a malt bomb. It is malty, and it is sweet, but not moreso than Nugget Nectar (original) is. In fact, I think Nugget Nectar is sweeter than this. With the hopped up nature of this one, its a bit more bitter, a bit more hoppy than the original. Probably more than a ‘bit’ – a lot more hoppy, but only a bit more bitter. There is some bready taste to it with the malt, as well as peach, citrus, and pine from the hops. It all strikes a nice balance. The 9.5% makes it a bit stronger than the original which was 7.5%. So its on par with a lot of DIPAs (Double IPAs) as far as strength. But the ABV is pretty well hidden, and doesn’t really kick you in the butt, even in a 32oz crowler. I do like this beer and think its an improvement over whats already one of the better Red Ales / Amber Ales in the area. I will be interested to see if they decide to try and make this a regular seasonal in the future, of if they shelve this.

My Untappd Rating: ****.25
Global Untappd Rating: 4.49 (as of 1.22.21)

(For reference sake – my Nugget Nectar Untappd rating was originally 4.5 when I first had it checked in, so so so so many years ago, and have in the past few years adjusted it to 4 caps.)

My Final Thoughts and Opinions

So, circling this back to the beginning of the post, and my subheading there: “How to annoy, anger and alienate your fans in three easy steps…”

This is what Troegs did in a big way. Will it make an impact in the long run? Probably not. I think a bigger question here is – was it intentional or poor planning? Either answer is not a great look for Troegs. And is kind of a shame really. Troegs is not known for their line life, in fact, I don’t think I’ve ever waited in a line, outside of five-ten minutes due to COVID over this past summer just to get in. This isn’t Tree House, or Trillium, or Imprint, or back in the day Tired Hands, where you had to wait to get the new release.

So… did Troegs just not expect the turn out? Or did they do it on purpose?

If they did it on purpose, their “plan succeeded”. It made and built hype for this beer, it makes them look like a hype brewery, and it gets them talked about over and over and over again in online circles. Publicity cheap. Advertisement done by others. As the old saying goes: “Even bad publicity is still publicity.” “Negative attention is still attention.” The over hype on this will create a second market, and the beers will sell higher now. My own co-worker offered me 25$ for the crowler I got and paid for at 14.50$. More than likely, that guy who walked out with the three cases was either there for a lot of friends, or was going to sell online in various FT/ISO and mule groups. Will he upcharge? Who knows; but more than likely.

The comments section on Troegs page is a bit interesting right now. A lot of entitlement, and a lot of anger. People saying Troegs is forgetting the locals, the people who helped build them up to where they are. A lot of people who never lost out on limited release beers before, and it shows to a pretty high degree in the comments section.

So, maybe it was just handled poorly? This is believable. Maybe Troegs didn’t believe their own hype? Maybe they didn’t think it would really sell out the way it did. I don’t know. I do know how it was ran, was pretty poor. They bungled the pre-sale on Monday by posting it up on Sunday despite initially telling everyone it would be Monday. Then they didn’t put limits on the beer. And they tried to mitigate things COVID wise, but in reality, not really. If I had to take a guess at how many people were in the line when I got there at 10:30, I would say 250-300. And once inside, the store would hold 24 people at a time, and people went about touching everything, being close to each other, etc.

The beer completely sold out by 1:30PM. That counts the 10 kegs they had for on-site and growler / crowler fills, as well as the 80 cases for in-person and the 40 cases for online. That means in 2 and a half hours they sold 10 kegs and 120 cases of their beer. Impressive.

Going forward, what would be some solutions? The most obvious is limits. Two to three four pack limit. Does this completely negate everything? No, because people can come in groups, and buy up still, but it does limit that. It also gets the beer in as many hands as possible. Their online sales could have been improved so that carts didn’t get voided because people couldn’t type in their credit card info quick enough.

Will the lesson be learned? It will be interesting to see. Did Troegs do it on purpose? Thats debatable. My gut tells me – yes, they did it on purpose, to create their own hype. But, some friends think they just didn’t realize their own hype. That they were just this woefully unprepared.

I do want to give a big shout out to the workers there though. This had to be an extremely trying and tough day, and I can only imagine how the tap room was once the last keg kicked.

Would I recommend getting it on the secondary market? Depends. Obviously on price point it depends a lot. The four packs went for 17.99$ in person. If your paying more than 25$ for a four pack, I would say its probably not worth it, but that is up to you, so who knows. Your tastes and money mileage varies.

I will be curious about the fall out from this, if Troegs will offer an apology, if they will try and remedy it, if they try and brew this again to sell. Will be interesting. Will have to wait and see.

Either way, lets all be kind to each other, the brewery, the workers, ourselves, etc. Happy New Year. New Year, New You, New Happiness. Yesterday at 9:21PM was a very interesting time. Especially at 9:21:21. It would have been the 21st second, of the 21st minute, of the 21st hour, on the 21st day, of the 21st century. Very cool.

Would love to hear everyone’s experiences with Troegs and the Double Nugget Nectar release in the comments. Let me know. Were you there? What was your experience? Feel like you got lucky? Missed out? Etc. Let us know! I’m very curious to see everyone’s reactions!

Cheers everyone!

-B. Kline

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