Beer Review: Project I Scream, Brew Scream (Goose Island Beer Co. and Sheetz)

Beer Review: Project I Scream, Brew Scream (Goose Island Beer Co. and Sheetz)

Project I Scream, Brew Scream – a collaboration with Goose Island Beer Co. and Sheetz

Sheetz and Goose Island Beer Co. Collaborate

Sheetz has done several beer collaborations now. Like the original one they did with Neshaminy Creek Brewing back in May 2020 – a hot dog flavored beer. (Sheetz collaborates with Pa. brewery on beer made with hot dogs – They’ve also done a collab with Rusty Rail Brewing Company, Evil Genius Brewing Company, and Wicked Weed Brewing Company; and now this collaboration with Goose Island Beer Company. (This marks the second collaboration with a subsidiary of AB InBev – Wicked Weed Brewing Company and Goose Island Brewing Company.)

This time their collaboration is a Milkshake IPA. 6.8% ABV, so in that medium to moderate range (for comparison sake – Perpetual IPA by Troegs Independent Craft Brewing; their flagship – is 7.5%). According to the Untappd page, the description reads: “Brewed in partnership between Goose Island Beer Company of Chicago and Sheetz, Project I Scream, Brew Scream is brewed with Sheetz Bros. strawberry and banana puree. A light and fruity beer with a kiss of hop to balance the strawberry sweetness.”

Sheetz and Goose Island Beer Co. Collaboration (photo courtesy of Sheetz)

From American Craft Beer:

Sheetz, a legendary mid-Atlantic gas/convenience store chain, announced a bigtime collaboration with Goose Island Beer that should pair perfectly with the long Memorial Day Weekend.

Here’s the deal…

, Sheetz And Goose Island Beer Release Special Milkshake IPA

Established in 1952 in Altoona, Pennsylvania, Sheetz is one of America’s fastest-growing family-owned and operated convenience store chains with more than 20,000 employees.

The company which operates more than 600 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina has evolved into much more than gas stations that sell snacks into outlets with award-winning foods and their own limited release beers.

Sheetz And Goose Island Beer Release Special Milkshake IPA – American Craft Beer

Beer Review

Project I Scream, Brew Scream by Goose Island Beer Company and Sheetz

Beer: Project I Scream, Brew Scream
Brewery: Goose Island Beer Company
Collaboration: Sheetz
Style: IPA – Milkshake
ABV: 6.8%
IBU: n/a
Untappd Description: Brewed in partnership between Goose Island Beer Company of Chicago and Sheetz, Project I Scream, Brew Scream is brewed with Sheetz Bros. strawberry and banana puree. A light and fruity beer with a kiss of hop to balance the strawberry sweetness.

This is certainly an interesting IPA Milkshake. First off, I think IPA Milkshakes are interesting to begin with. They can certainly walk that fine line of interesting, good, and horribly nasty. We’ve covered a few Milkshake IPAs here on The Beer Thrillers before, like – Abbra Collabra 6 Way Banana Split Milkshake IPA – by Tattered Flag, Abomination Brewing, Pilger Ruh Brewing, Rotunda Brewing Company, Collusion Tap Works, and Snitz Creek Brewery.

So let’s get to the review.

Starting with appearance, this looks like a fine Milkshake IPA. It has the golden hue of a typical hazier style IPA (like New England IPAs, Milkshake IPAs, and the similar ilk). Distinctive look, appearance, and smoothness from the lactose. This looks exactly like a model Milkshake IPA. Good head, good retention, and good lacing.

This has a very strawberry and banana nose. Not a hop profile in the aroma and nose, but certainly banana, strawberry, and a bit of sweetness from the lactose in the milkshake department. It certainly nails that.

There is a sweetness right out the gate in the first sip. You can tell this is a Milkshake IPA right off the bat. I always enjoy a beer that I know immediately what I am getting as soon as I start sipping it, nothing hidden, nothing coy or cutesy, just a well descriptive beer that delivers on its description. There is a creamy, smooth, milky profile to this, you get the lactose, and it makes it smooth. This kind of tastes like a strawberry – banana bubblegum flavor from when we were kids, like Bubbalicious or something similar. Its fruity, its pretty strong, but the taste does mellow off pretty quick. There is a bit of a hop kick at the end of this, but its not super hoppy, and not as strong as some in the group I was drinking with this thought (personal opinion I suppose). Speaking of personal opinion, I’m not a very huge fan of strawberry, so the beer loses a bit of enjoyment for me on that – but I recognize that as a personal opinion – the beer does do a good job of presenting the strawberry flavors with the banana flavors. I wish there was a bit more of a hop punch, but all things considered thats not a huge problem. The beer is a little watery thin for me, its got a slight cloying nature to the tongue, possibly due to the lactose and cream like flavor to this, not a hundred percent sure on that. All in all its not bad for a relatively large scale production aimed for cheap at gas stations, and especially given that its produced by an AB InBev subsidary to boot.

This is nothing thats going to be blowing anyone away, but its certainly getting the job done. Cheap four packs at Sheetz gas stations and easy to find is always a beautiful thing. Would be nice to see Sheetz do more collaborations like this but with local true independent craft breweries, ones like Troegs Independent Craft Brewing, or Tattered Flag Brewery, or Iron Hill Brewing, or New Trail Brewing Company. Or even smaller ones (less likely) like Boneshire Brew Works, Moo – Duck Brewing, Wolf Brewing Company, or Hemauer Brewing Company.

My Untappd Rating: ***.75
Global Untappd Rating: 3.66 (as of 4.17.23)



Its been a while since I’ve done a beer review, but I’ve had several in the works, and need to get them posted and uploaded. Josh (of Mastermind X Studios) told me about an upcoming video and asked me to make sure I get this review up for him. There is lots of more content coming, from beer reviews, to articles, to news, to Amy’s weekly columns, to the Maps of the US States, and much more.

So be sure to stick around, like, subscribe, and follow. Bookmark the homepage so you don’t lose us.

Some other beer reviews you can check out are:

Thank You For Reading

Thanks to Josh for getting me off my butt and getting these beer reviews finished up, edited, and written. I have about twelve or so articles in nearly done states, that just need editing and uploaded. So I appreciate the kick in the pants. Thanks man!

Thanks for reading, hope you enjoyed the article, quite a few new articles from this weekend, from Friday, and from Amy’s weekly column, as well as tonight, are going up, so make sure you follow along with us.

Cheers All!

-B. Kline

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