Unlocking Flavor and Branding: The Rise of 19.2-Ounce Craft Beer Cans

In the ever-evolving world of craft beer, innovation isn’t limited to what’s inside the can. Breweries across the globe are changing the game with 19.2-ounce cans, known as “Imperial pints” or “tallboys.” These larger-than-life cans are making waves in the industry for a myriad of reasons. In this article, we’ll explore why breweries are opting for 19.2-ounce cans and how they impact everything from branding to convenience.

Standing Out on the Shelf

In a sea of standard 12-ounce and 16-ounce cans, 19.2-ounce cans make an immediate impression. Their towering presence on store shelves demands attention. Craft breweries understand the importance of catching consumers’ eyes, and these distinctive cans do just that.

The 19.2 oz cans are especially visually more appealing in the small store fridges at gas station convenience stores like Sheetz, Rutters, WaWas, etc. In Central PA you can find a host of craft beers like New Trails’ Broken Heels and Double Broken Heels, Troegs’ Perpetual IPA and Sunshine Pilsner, and you can also find some AB InBev owned craft breweries beers like Goose Island’s Neon Beer Hug and Tropical Beer Hug; as well as some lower quality beers like Natty Daddy’s and the Steel Reserves.

Perceived Premium Quality

Craft beer enthusiasts appreciate the finer details of their favorite brews. The larger size of 19.2-ounce cans can create a perception of premium quality. Craft breweries often use these cans to signal that their beer is something special, worthy of the discerning palate.

There is a growing trend of using the 19.2 oz cans for shelf space too for craft breweries and how this sets them apart and adds to the prestige of the cans. Why get a 16 oz can when you can get a 19.2 oz can for just a little bit more. The can size isn’t done by all breweries – so those who do use the 19.2 oz cans – it gives them more visibility, more perceived notoriety, and it looks as if their a bigger, more established brewery due to all of the choices they offer.

A Canvas for Branding and Artwork

Craft beer is as much about the story and art on the can as it is about what’s inside. The extra real estate on a 19.2-ounce can allows breweries to showcase their branding, tell their unique story, and captivate consumers with stunning label designs. It’s a marketing opportunity that’s too good to pass up.

To read more about how Ever Grain Brewing Company revamped some of their cans artwork and also started selling Joose Juicy in 19.2 oz cans, check out this article: New Look? New Can? Who Dis?

Serving Flexibility

Some beer styles, particularly those with higher alcohol content, benefit from larger serving sizes. The 19.2-ounce cans provide the perfect middle ground. They allow brewers to package stronger beers without pushing the alcohol content too far for a single serving.

Troegs Independent Craft Brewing offer three of their flagship beers in the 19.2 oz cans: Perpetual IPA, Sunshine Pilsner, and the Troegenator. Perpetual IPA is a 7.5% ABV, Sunshine Pilsner is a 5.3% ABV, and Troegenator is a 8.2% ABV.

Convenience on the Go

Craft beer is meant to be enjoyed anywhere, from picnics to outdoor festivals. The 19.2-ounce cans strike a balance between portability and quantity. They’re the ideal choice for those moments when a 12-ounce can just won’t cut it, but a full 22-ounce bomber feels excessive.

At the Hershey Park Stadium for concerts, as well as at the Hollywood Casino concert series in Grantville – the 19.2 oz cans of Sunshine Pilsner and Perpetual IPA are amongst their best sellers.

A Responsible Choice

Beyond convenience, 19.2-ounce cans offer environmental benefits. They’re lighter than glass bottles, reducing transportation costs and carbon footprints. Craft breweries often emphasize sustainability, and these cans align with those principles.

19.2 oz cans can also help save on packaging, space, and for some drinkers limits them to less drinking. Rather than drinking two beers (either 12 oz or 16 oz – which would be 24 ounces or 32 ounces in total) they might drink just one of these ‘stovepipes’ and thus only drink 19.2 ounces rather than drinking more.

Even some smaller craft breweries are offering this as their to go canned beer rather than crowlers or the glass growlers.

Conclusion and Summary

In conclusion, 19.2-ounce craft beer cans are changing the game in the industry. They help breweries stand out, convey premium quality, offer branding opportunities, provide serving flexibility, and cater to consumers’ on-the-go needs. Moreover, they align with sustainability goals, making them a responsible choice for both brewers and beer enthusiasts. So, the next time you’re browsing the craft beer section, keep an eye out for these tallboys – they might just contain your new favorite brew.

Remember to sip responsibly and savor every drop of the craft beer experience, now available in a can that’s as unique as the brew inside.

Cheers to innovation in craft beer!

A Series of Craft Beer Articles

This is just one of several in a series of over arching ‘craft beer’ related articles. Several alone in a ‘flagship’ series. In the next few weeks there will be some more that come out as well. I would like to have this general level of different ‘craft beer articles’ that everyone can kind of jump to and read and use for informative purposes, and give a better understanding for the other articles on the site.

Some of these articles are about definitions (like “What is Craft Beer?“) and others are about Craft Breweries in general like the Top 50 Producing Craft Breweries, etc.

• The Battle of the Breweries (2023) Winner Is
• Top 50 Overall Brewing Companies in the United States (2023)
• Top 50 Craft Brewing Companies in the United States (2023)
• What is Craft Beer?
• I’ve Missed Drinking (A Look at Non Alcoholic Beers)
• The Rise of Non-Alcoholic Beer: A Guide to the Best Non Alcoholic Brews
• Best Non-Alcoholic Beers For 2021
• Craft Beer 101: Your Guide to the World of Small – Batch Brewing
• How to Build Your Own Homebrew: A Comprehensive Guide for Craft Beer Enthusiasts
• Brewing a Traditional Lithuanian Farmhouse Beer – Keptinis
• Human Robot – Milko Pour – A Look at Milk Pours
• Hemp and Beer – Happy 4:20 Day
• Map of Maine Breweries
• Map of New Hampshire Breweries
• Map of Vermont Breweries
• Sipping on Tradition: A Guide to Craft Beer Flagship Beers
• Discovering the Best Independent Breweries with Beer Drop Craft Beer Subscription Service
• Breaking Down the Buzz: The Health Benefits of Craft Beer
• Craft Beer Styles: Exploring the Wide World of Flavor
• May the Fourth Be With You (2023) – Star Wars and Craft Beer
• Zelda and Craft Beer
• From Philly to Pittsburgh: Pennsylvania’s Top Craft Breweries You Must Visit
• Craft Beer Styles: Exploring the Wide World of Flavor
• How Does Beer Affect Studying? Understanding the Impact of Alcohol on Academic Performance
• The Rise of Hazy IPAs: Exploring the Juicy Trend in Craft Beer
• Unlocking Flavor and Branding: The Rise of 19.2-Ounce Craft Beer Cans

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

If you would like to help keep the blog running soundly and smoothly, you may donate to us to help us keep the costs of the blog to a minimum. We greatly appreciate it. Thank you. (Clicking this link will take you to the page to make a donation. Thank you very much for helping us stay afloat!)

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)