Budweiser Renews World Cup Sponsorship With FIFA for World Cup 2026

Budweiser Renews World Cup Sponsorship With FIFA for World Cup 2026

Despite the World Cup 2022 fiasco, Budweiser has renewed World Cup sponsor deal with FIFA. Budweiser will still be the official World Cup beer through the 2026 tournament in the United States, after brewer AB InBev renewed with FIFA. Budweiser is brewed by AB InBev.

Last year, as we discussed here – Qatar Bans Alcohol Sales at World Cup in Last Second Decision – with just days to go before the tournament kicked off, Qatar banned alcohol sales at the World Cup. Creating a disturbance for the Budweiser and FIFA sponsorship deal that had Budweiser proclaimed The Beer of the World Cup. (This happened just two days before the tournament began in Qatar, World Cup organizers withdrew a longstanding promise to let fans at stadiums buy beer with alcohol.)

The Budweiser brand by AB InBev was the official beer of the World Cup since the 1986 tournament. Despite this, Budweiser is still more than willing to become the sponsorship again for the Men’s Tournament in 2026 – hosted by North American countries (United States, Mexico, and Canada).

FIFA seemed unable to protect AB InBev under pressure from Qatar in a dispute which appeared to be a potential breach of contract issue for soccer’s world body. The conservative Muslim nation signed up to honor FIFA’s commercial partners when it started bidding to be host in 2009.

Though sales of Budweiser dropped in stadiums, the global publicity over the dispute arguably boosted the brewer and left little doubt which brand was tied to the World Cup.

Budweiser – FIFA Sponsorship (ESPN)

Budweiser As The Official Beer

AB InBev is certainly looking forward to having Budweiser brand being the official beer of the World Cup again; especially after recent set backs with their Budweiser Light (Bud Light) brand in the wake of the Republican / Conservative outcry in recent months.

Budweiser will also be the official beer of the Women’s World Cup which is set to kick off next month in Australia and New Zealand. (This was already a deal in place before today’s announcement.)

A renewal for the 2026 World Cup seemed a done deal even during the dispute in Doha. FIFA president Gianni Infantino said then that relations with AB InBev were good and handshakes had been exchanged before arriving in Qatar.

Budweiser – FIFA Sponsorship (ESPN)

The Men’s World Cup Tournament is scheduled for 2026 and will see an increased tournament structure; going to 104 games (from the previous 64). The tournament is due to be co – hosted by the North American countries of Canada, United States, and Mexio.

FIFA World Cup tournaments are the most popular sporting events in the world. We are deeply connected to the fans and to football all over the world, which is why we’re excited about extending the relationship with FIFA.

AB InBev chief marketing officer Marcel Marcondes

In the press conference the value of the renewal was not stated. The sponsorship was reported to be about seventy five million ($75,000,000) for the previous World Cup, hosted in Qatar.

More Information on Budweiser and AB InBev

The following comes from Untappd.

AB InBev (Belgium) is a subsidary of Anheuser-Busch InBev (shortened to Anheuser-Busch on Untappd). They are a macro brewery out of Leuven, Vlaanderen Belgium. They have 29 unique beers with a global average Untappd rating of 3.35 (as of 6.8.23). Their Untappd description reads: As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 164,000 colleagues based in nearly 50 countries worldwide.

 

Anheuser-Busch is a subsidary of Anheuser-Busch InBev, and is a macro brewery out of St. Louis, Missouri. They have 529 unique beers with a total of 2,866,128 Ratings, and a global average rating of 2.65 (as of 6.8.23). Their top beers are Bud Lite, Budweiser, and Michelob Ultra (in order). Their Untappd description reads: The leading American brewer, bringing people together for more than 160 years.

You can follow them on the following social media:

• Anheuser-Busch – Official Website
• Anheuser-Busch – Instagram
• Anheuser-Busch – Twitter
• Anheuser-Busch – Facebook
• Anheuser-Busch – Untappd

Budweiser is an American Lager by Anheuser-Busch. It has 12 IBU and is 5% ABV. The Untappd description reads: Known as “The King of Beers,” Budweiser was first introduced by Adolphus Busch in 1876 and it’s still brewed with the same high standards today. Budweiser is a medium-bodied, flavorful, crisp American-style lager. Brewed with the best barley malt and a blend of premium hop varieties, it is an icon of core American values like optimism and celebration.

It has over 461,000 ratings, and its global average rating is 2.61 (as of 6.8.23).

World Cup Related Articles

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• Qatar Bans Alcohol Sales Two Days Ahead of World Cup
• Breweries Opening Early For the USA vs Netherlands World Cup Game

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