Dogfish Head Craft Brewery Will Play a Commercial at the Super Bowl

Dogfish Head Craft Brewery Will Play a Commercial at the Super Bowl

A still from the Dogfish Head Craft Brewery’s Super Bowl ad.

Super Bowl… The Big Game

We are just a few weeks away from the Super Bowl, or The Big Game, depending on if they send the cease and desist letters after me. This upcoming weekend will see the AFC Championship – Kansas City Chiefs vs. Cincinnati Bengals and the NFC Championship – Philadelphia Eagles vs. San Francisco 49ers; with the winners facing off on Sunday February 12th at Super Bowl LVII.

And Dogfish Head Craft Brewery didn’t want to miss out on the Super Bowl this year.

According to the Wikipedia page for Super Bowl LVII a 30 second spot at the Super Bowl will cost 7$ Million dollars this year (2023).

Smallest Ad Buy

While the above is a listed quote for what most advertisers and companies will be paying to advertise at the Super Bowl, it appears that Dogfish Head Craft Brewery will be paying considerably less – as much as 1,000 times less.

As per their press release:

Bringing its off-centered ethos to the football field, Dogfish Head Craft Brewery sprints into next month’s Big Game with one of the year’s smallest ad buys.

With some advertisers reportedly spending up to $7 million for a 30-second commercial during the Big Game this year, Dogfish Head is spending 1,000 times less.

Airing exclusively in the Delmarva (Delaware, Maryland, Virginia) area, a subset of the Salisbury Designated Market Area (DMA), which is ranked 137 out of 210 – and the region Dogfish Head calls home – the brewery’s 30-second spot will cost just $7,000 to air.

Dogfish Head Craft Brewery Commercial

To see the commercial that will be airing at the Super Bowl, watch below:

Or go directly to their YouTube page to watch it: “The Not – So Big Game Commercial“.

From Dogfish Head Craft Brewery:

Dogfish Head Craft Brewery’s “The Not So Big Game Commercial” pokes a little fun at Big Game marketing hoopla, and instead of highlighting professional football, it highlights Electric Football. Featuring the brewery’s Founder & Brewer, Sam Calagione the commercial pays homage to his use of Tudor Games’ iconic Electric Football game to invent the brewing method of continual hopping, from which the brewery’s beloved beers, 60 Minute IPA, 90 Minute Imperial IPA and 120 Minute IPA, were born.

By rigging an Electric Football game over a brew kettle, Calagione was able to cascade hops into his beers at a consistent rate to create a lineup of IPAs that are outrageously hoppy, without being crushingly bitter. To honor this invention’s impact on the craft brewing community, Dogfish Head’s original continual hopping mechanism now sits in the permanent collections of the Smithsonian Museum.

“Throughout our 27+ years in business, our only game plan has been venturing off the beaten path, and this commercial, as well as our partnership with Tudor are perfect examples of that overarching passion for off-centered exploration,” said Calagione. “From one of the smallest craft breweries in America to one of the smallest Big Game commercial spends, we felt it only fitting to air our spot featuring a tiny football game exclusively in our slight but mighty backyard, coastal Delaware. At Dogfish, we take what we do seriously … ourselves? Not so much.”

Continuing its longtime relationship with Tudor Games, Dogfish Head recently announced its exclusive beer sponsorship of the “not-so” big game, the Electric Football World Championships. Slated for Saturday, Feb. 4, and Sunday, Feb. 5, the only weekend of the professional football season without any live games, the Electric Football World Championships is expected to draw elite coaches from across the country to battle for one coveted title. Taking place at Dogfish Head’s Tasting Room & Kitchen in Milton, Del., the brewery will livestream the event’s most anticipated moments on its YouTube channel for those unable to attend.

You will be able to buy custom boards for the Electric Game from the Dogfish Head online retail shop for 110$ per board. You can reach their store here: Dogfish Head Craft Brewery Shop.

Dogfish Head Craft Brewery

For more information on Dogfish Head Craft Brewery, you can check out their social media pages:

According to Untappd – Dogfish Head Craft Brewery is a regional brewery from Milton, DE. They have 1153 unique beers and over 5,400,000 ratings with a global average rating of 3.84 (as of 1.25.23). Their Untappd description reads: Dogfish Head started in June 1995 when Dogfish Head Brewings & Eats was established in the beach community of Rehoboth Beach, Delaware. Dogfish Head was the first brewpub of the state. The original plan to deliver great music, delicious food and fine beers to the community came to life when the first batch of Shelter Pale Ale beers were started. Soon, Dogfish Head engaged in brewing 12 gallons of beer batches to supply the restaurant’s need. Dogfish Head brewery quickly achieved popularity beyond the state and reaches to nearby areas like Philadelphia and Washington D.C. By 2000, Dogfish Head is selling over 20 types of beers in 30 states.

They are a subsidiary of Samuel Adams.

Our Articles

Our Flights at Dogfish Head Craft Brewery when we visited.

You can find out more about Dogfish Head Craft Brewery from our articles below:

Thanks For Reading

As always, I like to say thank you to everyone reading. Commenting, liking, sharing, forwarding, etc, etc, etc. It really means a lot to us here at The Beer Thrillers. January has been a busy month and it looks like 2023 will be a very busy year. So please stay tuned and stay with us for all of the changes and news and additions! Should be a great fun year!

And oh yea… please root for the Bengals in the AFC Championship game. We’re gonna need the luck, Kansas City is no joke. Even if Burrows is 3-0 against him. I still don’t feel 100% confident in the game. But I think we can do it. Fingers crossed.

Cheers All!

-B. Kline

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Last Updated: January 30, 2023By
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