Bud Light - The Beer Thrillers https://thebeerthrillers.com Central PA beer enthusiasts and beer bloggers. Homebrewers, brewery workers, and all around beer lovers. Wed, 20 Mar 2024 13:25:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://i0.wp.com/thebeerthrillers.com/wp-content/uploads/2023/06/cropped-The-Beer-Thrillers-December-2022-Logo.jpg?fit=32%2C32&ssl=1 Bud Light - The Beer Thrillers https://thebeerthrillers.com 32 32 187558884 Anheuser-Busch Unveils ‘Choose Beer Grown Here’ Initiative https://thebeerthrillers.com/2024/03/19/anheuser-busch-unveils-choose-beer-grown-here-initiative/?utm_source=rss&utm_medium=rss&utm_campaign=anheuser-busch-unveils-choose-beer-grown-here-initiative Tue, 19 Mar 2024 11:12:36 +0000 https://thebeerthrillers.com/?p=14620 Anheuser-Busch Unveils ‘Choose Beer Grown Here’ Initiative

Anheuser-Busch: “Choose Beer Grown Here”

The premier brewing company, renowned for featuring tractors and corn cobs on its beer cans, has unveiled a new initiative to back American farmers during National Agriculture Week.

The American Farmland Trust introduced a new certification and packaging seal called U.S. Farmed, which identifies products made with at least 95% of their agricultural ingredients sourced from U.S. farms. Anheuser-Busch is the first to incorporate the U.S. Farmed certification and seal across several of its beer brands.

This certification is designed to change consumer purchasing habits towards domestically sourced products, with Busch Light beer being the first to showcase the seal this May. Anheuser-Busch is also launching a campaign titled “Choose Beer Grown Here,” which aims to prompt consumers to look for the certification and seal while shopping. Other beer brands under Anheuser-Busch, including Budweiser, Bud Light, and Michelob ULTRA, have also received the U.S. Farmed certification.

Luke Adams, a third-generation farmer and owner of Timm Adams Farms, expressed his enthusiasm for the certification. He highlighted that, until now, the effort and quality behind the barley his family produces were invisible to consumers.

“I’m excited about the launch of the U.S. Farmed certification and proud to be a supplier for the pioneering company in this initiative,” Adams commented. “The knowledge that consumers can actively support farmers nationwide, including my family and our farm workers, is incredibly meaningful.”

The initiative is open to all companies within the consumer-packaged goods sector that source their products domestically, encouraging them to obtain the U.S. Farmed certification. The American Farmland Trust notes that certification fees will assist farmers in accessing necessary support to sustain and safeguard their land, and to devise innovative ways to pass on their farms to future generations.

Anheuser-Busch’s CEO, Brendan Whitworth, emphasized the company’s longstanding relationship with American agriculture. “Supporting U.S. farmers by sourcing top-notch ingredients has been a core part of our identity for over 165 years,” Whitworth stated. “We’ve been partnering with diligent U.S. farmers, many of whom have been our collaborators for generations, to produce our iconic American beers.”

The announcement has received widespread support from various agricultural groups, including the USA Rice Federation, National Corn Growers Association, Hop Growers of America, National Barley Growers Association, and the Hop Research Council.

Harold Wolle, a Minnesota corn farmer and President of the National Corn Growers Association, praised the certification for recognizing the quality of American agricultural products. Peter Bachmann, president and CEO of the USA Rice Federation, highlighted the certification’s role in showcasing the significance of the U.S. manufacturing base and the contributions of American rice growers to the nation’s food landscape.

SUPPORTING U.S. FARMERS: Anheuser-Busch announced it will be the first to adopt the new U.S. Farmed certification, signifying at least 95% of the agricultural ingredients are sourced from U.S. farms.Courtesy of Anheuser-Busch

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]]> 14620 Budweiser Renews World Cup Sponsorship With FIFA for World Cup 2026 https://thebeerthrillers.com/2023/06/08/budweiser-renews-world-cup-sponsorship-with-fifa-for-world-cup-2026/?utm_source=rss&utm_medium=rss&utm_campaign=budweiser-renews-world-cup-sponsorship-with-fifa-for-world-cup-2026 Thu, 08 Jun 2023 20:32:13 +0000 https://thebeerthrillers.com/?p=11629 Budweiser Renews World Cup Sponsorship With FIFA for World Cup 2026

Despite the World Cup 2022 fiasco, Budweiser has renewed World Cup sponsor deal with FIFA. Budweiser will still be the official World Cup beer through the 2026 tournament in the United States, after brewer AB InBev renewed with FIFA. Budweiser is brewed by AB InBev.

Last year, as we discussed here – Qatar Bans Alcohol Sales at World Cup in Last Second Decision – with just days to go before the tournament kicked off, Qatar banned alcohol sales at the World Cup. Creating a disturbance for the Budweiser and FIFA sponsorship deal that had Budweiser proclaimed The Beer of the World Cup. (This happened just two days before the tournament began in Qatar, World Cup organizers withdrew a longstanding promise to let fans at stadiums buy beer with alcohol.)

The Budweiser brand by AB InBev was the official beer of the World Cup since the 1986 tournament. Despite this, Budweiser is still more than willing to become the sponsorship again for the Men’s Tournament in 2026 – hosted by North American countries (United States, Mexico, and Canada).

FIFA seemed unable to protect AB InBev under pressure from Qatar in a dispute which appeared to be a potential breach of contract issue for soccer’s world body. The conservative Muslim nation signed up to honor FIFA’s commercial partners when it started bidding to be host in 2009.

Though sales of Budweiser dropped in stadiums, the global publicity over the dispute arguably boosted the brewer and left little doubt which brand was tied to the World Cup.

Budweiser – FIFA Sponsorship (ESPN)

Budweiser As The Official Beer

AB InBev is certainly looking forward to having Budweiser brand being the official beer of the World Cup again; especially after recent set backs with their Budweiser Light (Bud Light) brand in the wake of the Republican / Conservative outcry in recent months.

Budweiser will also be the official beer of the Women’s World Cup which is set to kick off next month in Australia and New Zealand. (This was already a deal in place before today’s announcement.)

A renewal for the 2026 World Cup seemed a done deal even during the dispute in Doha. FIFA president Gianni Infantino said then that relations with AB InBev were good and handshakes had been exchanged before arriving in Qatar.

Budweiser – FIFA Sponsorship (ESPN)

The Men’s World Cup Tournament is scheduled for 2026 and will see an increased tournament structure; going to 104 games (from the previous 64). The tournament is due to be co – hosted by the North American countries of Canada, United States, and Mexio.

FIFA World Cup tournaments are the most popular sporting events in the world. We are deeply connected to the fans and to football all over the world, which is why we’re excited about extending the relationship with FIFA.

AB InBev chief marketing officer Marcel Marcondes

In the press conference the value of the renewal was not stated. The sponsorship was reported to be about seventy five million ($75,000,000) for the previous World Cup, hosted in Qatar.

More Information on Budweiser and AB InBev

The following comes from Untappd.

AB InBev (Belgium) is a subsidary of Anheuser-Busch InBev (shortened to Anheuser-Busch on Untappd). They are a macro brewery out of Leuven, Vlaanderen Belgium. They have 29 unique beers with a global average Untappd rating of 3.35 (as of 6.8.23). Their Untappd description reads: As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 164,000 colleagues based in nearly 50 countries worldwide.

 

Anheuser-Busch is a subsidary of Anheuser-Busch InBev, and is a macro brewery out of St. Louis, Missouri. They have 529 unique beers with a total of 2,866,128 Ratings, and a global average rating of 2.65 (as of 6.8.23). Their top beers are Bud Lite, Budweiser, and Michelob Ultra (in order). Their Untappd description reads: The leading American brewer, bringing people together for more than 160 years.

You can follow them on the following social media:

Budweiser is an American Lager by Anheuser-Busch. It has 12 IBU and is 5% ABV. The Untappd description reads: Known as “The King of Beers,” Budweiser was first introduced by Adolphus Busch in 1876 and it’s still brewed with the same high standards today. Budweiser is a medium-bodied, flavorful, crisp American-style lager. Brewed with the best barley malt and a blend of premium hop varieties, it is an icon of core American values like optimism and celebration.

It has over 461,000 ratings, and its global average rating is 2.61 (as of 6.8.23).

World Cup Related Articles

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If you like this article, please check out our other many articles, including AC Beerfest recaps, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

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-B. Kline

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As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

 

 

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