Sticker Mule Makes Controversial Social Media Post

Sometimes, companies just can’t help themselves. Not everything needs to be political – nor should it be. And this is a prime example. Sticker Mule has nothing to do with politics and has no invested interest outside of their ownership in political issues and parties. The only reason I am even making this post is because of the reaction the brewing industry is having to their post, and then to people like Don’tDrinkBeers post as well.

Don’tDrinkBeers Facebook Post:

So many brewers have shared this incredible unforced self own from @stickermule and it’s almost amazing marketing genius. Instead of just saying nothing, you can go partisan, alienate people, use an ass ass in nation attempt to shill a four dollar t shirt and then shame your customers. Flawless no notes.

And this pretty much sums it up. (In that sardonic, completely sarcastic way that Alex has.)

When Sticker Mule could have been quiet, they instead decided to step up and post something that didn’t need posted or said, and in turn, alienated numerous breweries (as well as other clients) that use them. There’s already a shortlist that is growing quickly of breweries that have announced they are canceling their use of Sticker Mule — primarily just due to this post.

Sometimes….. its best just to be quiet.

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