4 Ways to Incorporate Sustainable Practices Into Your Craft Brewery
4 Ways to Incorporate Sustainable Practices Into Your Craft Brewery
The craft brewing industry continues to grow, with brewpubs, microbreweries, and independent taprooms thriving and attracting dedicated customers. For craft breweries, incorporating sustainability can be a valuable strategy to ensure a successful and enduring future.
A company’s sustainability is becoming a major purchasing decision, especially among younger adults. Harvard Business Review recently found that Millennials were 27% more likely than older generations to buy a product when they believed a company cared about its impact on the earth and its people.
How can your brewery implement measures to become more sustainable? Follow the tips below.
1. Conserve and Recycle Water
Everything from filling up kegs or barrels to cleaning used equipment requires water. Besides being unsustainable, wasting lots of water means facing expensive monthly water bills. Fortunately, utilizing water conservation and recycling methods can resolve excess water usage.
Some craft breweries reduce how much water they use by installing or updating their wastewater treatment systems. This somewhat simple but effective change reuses wastewater created during brewing-related processes.
Breweries using wastewater more efficiently have less dependency on fresh water. Buying water-efficient cleaning and irrigation equipment can also significantly reduce water usage for breweries.
2. Lower Energy Usage
An effective way to lower energy consumption is by having your brewery use renewable energy. Utilizing wind energy is an effective way to become a more sustainable business. However, this type of energy isn’t typically available unless you’re near a wind power station.
Many craft breweries emphasizing sustainability increase their reliance on solar energy. After a solar panel installation, the sun’s rays shine down on these panels. Then, the business using these panels can rely on some or all of its energy needs by using solar power.
Your brewery can also begin making easier-to-implement changes on a smaller scale through an energy audit. Energy audits measure how a business uses energy, identifying where to make changes to reduce its overall electricity usage.
3. Implement Sustainable Shipping Methods
So far, you’ve learned about implementable sustainability methods to use during the brewing process. But what can your business do to be sustainable after products leave your warehouses? Focus on sustainable shipping.
There are nearly endless ways to become more sustainable through shipping changes. Your brand can send each order in a beer can shipper made from recyclable materials. Another option is to use sustainable materials as a medium for keeping a package’s contents safe.
4. Change What Happens to Brewing Waste
There’s no way to brew beer and other beverages without creating brewing-related waste. This situation leaves breweries dealing with a near-constant stream of seemingly useless grains from the brewing process. Fortunately, spent grains have many uses.
These grains remain edible while retaining most of their nutrients. Because of that, some craft breweries donate used grains to local farmers to use as compost or animal feed.
Brew a Greener Future
Staying successful in the brewing industry takes time and effort, but it can pay off in several ways. Sustainable companies often build and maintain strong relationships within nearby communities. Sustainable business practices may also lower your company’s operating expenses or help it qualify for tax-related incentives.
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