Tom Holland’s Non-Alcoholic Beer Launch: Celebrating Sobriety and Craftsmanship with Bero

Tom Holland’s Non-Alcoholic Beer Launch: Celebrating Sobriety and Craftsmanship with Bero

Tom Holland’s Non-Alcoholic Beer Launch: Tom Holland Celebrates Two Years Sober and Craftsmanship with Bero

Tom Holland, known for his role as Spider-Man, has ventured into the non-alcoholic beer space, introducing his own line, Bero, just two years into his sobriety journey. The launch marks a significant milestone for Holland, who has embraced a sober lifestyle and now seeks to offer a high-quality alternative for those who enjoy great beer without the alcohol.

Tom Holland Launches a Non-Alcoholic Beer Two Years Into His Sobriety: “I Wanted to Create Something That Reflected My Lifestyle and Values” (photo courtesy of Tom Holland and Bero)

Bero: A Personal Mission for Holland

For Holland, Bero is more than just a brand; it’s deeply personal. Reflecting on his sobriety journey, Holland shared, “Bero is a reflection of my lifestyle and values. After two years of being sober, I wanted to create something that not only resonated with people on a similar path but also spoke to those who appreciate quality and craftsmanship. Bero offers the full experience of a great beer, without asking you to compromise.”

The name “Bero” is playful yet symbolic, encapsulating Holland’s journey while remaining accessible to everyone—whether sober or not. Holland’s passion for quality, authenticity, and craftsmanship shines through in his new endeavor.

(See Also: The Rise of Non-Alcoholic Beer: A Guide to the Best Non Alcoholic Brews)

A Taste of Holland’s Roots: Bero’s Unique Varieties

Bero’s initial lineup features three unique brews, each inspired by Holland’s personal experiences and upbringing in the UK:

  • Kingston Golden Pils: A refreshing take on the European Pilsner, named after Holland’s hometown of Kingston. This golden brew is crisp, smooth, and crafted to perfection.
  • Edge Hill Hazy IPA: Paying homage to Holland’s primary school, this New England-style Hazy IPA is packed with citrus-forward hops, delivering a flavorful and aromatic experience.
  • Noon Wheat: A tribute to Holland’s beloved schnauzer, Noon, this wheat beer offers a light, smooth, and subtly fruity profile, perfect for easy drinking.

Each of these brews is designed to cater to a variety of tastes, whether you’re a pilsner lover, IPA fan, or wheat beer enthusiast. Holland’s goal is to provide an exceptional drinking experience without the alcohol.

Sobriety and Bero: A Milestone in Holland’s Journey

Holland has been candid about his sobriety journey, which began with a simple alcohol detox during Dry January. Initially meant to be a one-month cleanse, the challenge made him realize the impact alcohol had on his life.

“I couldn’t stop thinking about having a drink,” Holland shared during a conversation with Jay Shetty on his podcast. “It was all-consuming, and that really scared me. I knew I had to make a change.”

What started as a month-long experiment turned into two, and then three. Now, Holland has been alcohol-free for over two years, and Bero serves as a celebration of his journey—allowing fans and beer enthusiasts to join him in this milestone, regardless of their relationship with alcohol.

Craftsmanship and Accessibility: Bero for Everyone

Bero non-alcoholic beer
(photo courtesy of Bero)

Bero is designed to appeal to a broad audience, whether you’re sober or just seeking a delicious non-alcoholic option. Holland emphasizes that Bero is not exclusively for those on a sobriety journey but for anyone who values craftsmanship and quality.

(See Also: The Rise of Non-Alcoholic Beer: A Guide to the Best Non Alcoholic Brews)

“We’ve worked hard to create a product that delivers the full experience of enjoying a well-made beer,” Holland explained. “With Bero, there’s no compromise—just great taste and the freedom to live life to the fullest.”

Bero Beer: Available Now

Bero’s launch brings three fantastic flavors to beer lovers across the nation. You can purchase Bero directly from the official website, BERObrewing.com, with nationwide shipping available. Pack sizes include:

  • 6-packs – Single Flavor: $15.98
  • 12-packs – Single Flavor: $29.98
  • 12-packs – Variety Pack: $33.50
  • 18-packs – Single Flavor: $44.98
  • 24-packs – Single Flavor: $54.98

Whether you’re curious about non-alcoholic beers or simply want to try something new, Bero offers a craft beer experience that everyone can enjoy.


Tom Holland’s launch of Bero is a testament to his personal growth and commitment to craftsmanship. As the non-alcoholic beer industry continues to grow, Bero stands out for its authentic connection to Holland’s life and values, making it an exciting new option for beer lovers everywhere.

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