SingleCut Beer Posts A Controversial Picture on Social Media

SingleCut Beer social media decided to make a controversial post today in honor of 9/11. Today most accounts, be it craft beer, major industries (like Coke or Pepsi or Kellogg or your local sports team), political groups, your friends and family; everyone is posting respect and honor tributes for those we’ve lost twenty-three years ago.

I first saw it around 9 AM – 10 AM ish this morning when checking social media accounts.

I can understand the idea of the post, to honor those who lost their lives… but it just seems to be in a bit of poor taste. There is time and place for respectable posts honoring those we lost, or those who serve (for example on Veterans Day), and other such things, this post unfortunately misses the mark quite a bit.

Update – Post Removal

(Edit: This article was updated at 5:15 PM EST.)

The following all comes via the edit to the article. A reddit article – /r/Craft Beer – This is So Disgraceful and in Terrible Taste – posted about the SingleCut Beer social media post. Calling it (obviously by the title) disgraceful and in terrible taste.

The original post’s comment:

This brewery completely missed the mark on their latest social media post. In my opinion is disrespectful, offensive and down right disgusting to think that this was on okay thing to post. Like what social media manager was like “👍🏾hell yeah this goes so hard!!!”

Really terrible behavior

They have since removed the post but it does not excuse the fact this was thought appropriate

/r/Craft Beer – This is So Disgraceful and in Terrible Taste

Later, as the topic ballooned to over 80 comments, SingleCut Beer itself commented on the thread, stating:

I truly apologize.

The intention wasn’t to commercialize the tragedy. As a lifelong NY’er born in NYC, 9/11 was traumatic for me. I’m fortunate to say no one close to me was involved, but I did have a long history with the WTC, certainly my favorite NYC landmark. I enjoyed many meals with my family at Windows On the World, our favorite restaurant and some of my most cherished memories. The events further rattled me as I was in Manhattan at the time of the attacks on a job interview of all things. I visited the site two nights after the attacks (at 14th St, you couldn’t travel lower) to support the workers hauling the wreckage away. I’ll never forget it.

I created the image posted today. I purposely left the image without branding, and as a brewer, proud NY’er and someone who feels the weight of this day each year it was my tribute. Admittedly, and in hindsight, it did not read well with those who don’t understand my background or intent. Nonetheless, it was a mistake and I’m sorry for the poor emotions it may have brought on.

I deleted all postings shortly after they were posted. – Rich / Owner

  SingleCutBeersmiths

 

So it would seem it was just an error of judgment, and the post has been removed. Hopefully a bit more thought is put forward in their social media marketing in the future.

For More Information on SingleCut BeerSmiths

The following comes via Untappd. SingleCut BeerSmiths is a regional brewery from Astoria, NY. They have 355 unique beers, and over 1 million ratings, with a global average rating of 4.01 (as of 9.11.24). Their Untappd description reads: “Cranking out music obsessed award winning Lagers and IPAs since 2012. To all demanding a steadfast meticulousness towards everything that can fit into a pint glass – Welcome. Always Drink Loud.”

You can follow them at these social media platforms:

• SingleCut BeerSmiths – Official Website
• SingleCut BeerSmiths – Facebook
• SingleCut BeerSmiths – Twitter
• SingleCut BeerSmiths – Instagram
• SingleCut BeerSmiths – Untappd

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