For beer lovers, the notion of a federal government shutdown might seem distant—something about national parks, IRS forms, and Congress fighting over budgets. But for breweries—especially craft breweries with narrow margins, seasonal releases, and regulatory dependencies—a shutdown can become existential. In October 2025, as federal funding lapsed and agencies began furloughing non-essential staff, the Alcohol and Tobacco Tax and Trade Bureau (TTB) effectively ground to a halt in its regulatory functions.

This post is a deep dive into how the shutdown ripples through the craft brewing world, nationally and in Pennsylvania, how breweries can respond, which ones may weather the storm best, and what the future might hold.

The Government Shut Down and Pennsylvania Breweries (2025 Edition)

1. Overview: The 2025 Shutdown and What’s Actually “Off the Shelf”

What triggered it

On October 1, 2025, the U.S. federal government entered a partial shutdown after Congress failed to pass appropriation bills or a continuing resolution. The lapse in funding forced many federal agencies to suspend non-essential operations.

The TTB, a critical agency for breweries (and wineries, distilleries), publicly posted its shutdown plan: out of approximately 459 staffers, 398 would be furloughed, leaving only around 61 “excepted” employees to maintain legally required and essential operations.

What functions continue (and why)

The TTB’s “excepted” functions are narrowly defined. Among the tasks that will continue:

• Processing excise tax returns that include remittance (i.e. payments)

• Maintaining minimal computer / IT operations to avoid data loss or system collapse

• Protecting statute expirations, liens, seizures, federal property — i.e. safeguarding legal and financial infrastructures

• Criminal enforcement, to the extent required by statute, and operations that cannot legally pause

However, most of what breweries rely on will be suspended or delayed:

• Certificate of Label Approval (COLA) reviews and approvals

• Formula approvals

• Brewer’s permit application or modification

• Laboratory services and testing

• Non-criminal investigations, audits, inspections

• Administrative support, customer service, and non-statutory tasks

In effect, if you had a label to approve or a change in formula to submit, it’s on ice. You can submit electronically, but nothing moves until TTB is fully funded again.

Trade associations are already warning of a backlog when operations resume.

2. National Impact: The Shockwaves through the Craft Beer Industry

It’s easy to imagine that a government shutdown is a “Washington problem,” but the brewing sector is one of the less obvious industries hit hard and fast. Let’s trace the national picture before we localize to Pennsylvania.

Why breweries are uniquely vulnerable

• Regulatory dependency: Breweries must interact with TTB for label approvals, permit changes, formula permissions, and compliance oversight. When TTB pauses, breweries cannot legally launch new products or adjust existing ones.

• Seasonal and specialty beer timing: Many breweries operate on tight windows: spring IPAs, summer sours, fall pumpkins, winter stouts. Any delay in approval can push a beer’s launch past its season, undermining marketing and sales.

• Supply chain interlocking: Ingredient imports, yeast procurement, packaging changes (if new label art or recipes), and logistics are often timed to regulatory clearance. Delays there cascade into production and distribution.

• Margin sensitivity: Craft breweries typically run lean. A few weeks of delay can jeopardize cash flow, especially for smaller operations without deep reserves.

• Three-tier distribution pressures: Because craft brewers often must move through distributors and retailers, downstream partners expect timely delivery. A delay in one link (label approval) can stall the entire path.

Recent shutdowns as precedent

In the 2019 federal shutdown, breweries found their seasonal releases held up. In the Philadelphia region, for example, breweries that had planned winter or spring launches were forced to delay or cancel new beers because labels couldn’t be approved.

Industry analysts note that during shutdowns, many breweries end up with “tanks full of beer they can’t release.”

The Brewers Association, reacting to the current shutdown, is advising brewers to expect immediate disruptions to labeling, formula, permitting, and that the pause may last for some time.

Distillers, winemakers, and crossover impacts

While this post is beer-centric, the parallels in the wine and spirits world help underscore how universal the regulatory risk is:

• Distillers see the same freeze on label and formula approvals during shutdowns.

• The wine industry notes that permit and label processing stops entirely, though excise payment functions remain.

• The broader hospitality sector feels the ripple: delayed new product releases, fewer SKUs entering the market, and slowed innovation.

In short: The shutdown isn’t a minor inconvenience. It threatens growth, planning, and the very operations of craft beer producers across the country.

3. Pennsylvania Breweries: Facing the Shutdown in the Keystone State

Now let’s zoom in. Pennsylvania is one of the heavyweight states in craft beer. The stakes are high—and uneven across breweries.

The state’s brewing landscape (pre-shutdown)

To understand who’s most vulnerable, we need to recap how Pennsylvania’s beer economy stands:

• Pennsylvania ranks among the top states in craft beer production and economic impact.

• As of 2023/2024, the craft beer industry in PA contributed billions to state economies, with strong volumes.

• However, 2024 saw some contraction: some of PA’s larger craft breweries reported sales declines, and at least 18 breweries closed in the state.

• The craft boom in PA has also been tempered by saturation, competition, and broader market pressures.

• Additionally, in 2025, Iron Hill Brewery & Restaurant (a multi-location brewpub chain that included ten in PA) abruptly closed all locations, citing financial challenges.

Given this backdrop, a shutdown may push already marginal players dangerously close to the edge.

Local precedents: how past shutdowns affected PA brewers

In 2019, when the federal shutdown paused TTB approvals, breweries in the Philadelphia region reported that seasonal launches were delayed or canceled. WHYY covered how Dock Street Brewery, for example, had new beer plans halted midstream.

Ted Zeller, General Counsel to the Pennsylvania Brewers Association, warned that without label approvals, beers can’t reach shelf or tapline.

These episodes show that PA brewers are not new to this risk—but this shutdown may be deeper, longer, and more consequential.

What’s different in 2025

• Larger scale and more sophistication: Some PA breweries now operate regionally or nationally and often have tighter supply chains, making delays more damaging.

• Slimming margins: With recent sales declines and closures, many breweries may not have much buffer.

• Distribution complexity: Breweries supplying interstate markets will be directly hit if TTB doesn’t approve labels for out-of-state distribution.

• Connected local networks: PA breweries often collaborate, co-brew, or share resources. Therefore, a shock to one node can affect others.

• Media attention and local demand: As beer tourism picks up, local reputation matters. Delays or canceled launches may erode consumer trust.

Who in Pennsylvania may handle this better (and who’s vulnerable)

Best positioned:

• Large, vertically integrated breweries
  For example, D.G. Yuengling & Son, with deep reserves, long operating history, and diversified operations, is better able to weather temporary disruptions. (Though even they are not immune—2024 saw an 8% sales drop for Yuengling.)

• Breweries with stable, ongoing SKUs
  Brewers whose core lineup dominates their sales are less reliant on frequent label tweaks or seasonal launches.

• Breweries with local focus
  Breweries that sell primarily within Pennsylvania and whose distribution doesn’t cross state lines may be less exposed to label/distribution bottlenecks.

• Those with compliance and regulatory foresight
  Breweries that preemptively processed label changes, modular formula options, or prepared alternate versions may be more resilient.

• Cash-rich or well-funded operations
  The ones with financial reserves to absorb a few weeks (or even months) of stalled product launches.

Most vulnerable:

• Small startups and taproom-centric breweries
  New breweries relying on label and permit approval to launch or move beyond taproom sales could face crippling delays.

• Breweries with heavy seasonal catalogs
  Those whose revenue depends heavily on limited releases (e.g. fall pumpkin ales) are in the crosshairs.

• Breweries with narrow margins
  Those already struggling with rising costs, labor pressure, or debt burden will feel immediate financial strain.

• Operators with heavy interstate distribution
  If their label approvals are stalled, they can’t ship new beers out of state, which may suppress growth or demand.

While I did not find credible published quotes yet from specific Pennsylvania breweries making statements about the 2025 shutdown, the patterns and warnings are consistent from breweries in other states and in prior shutdowns. The Brewers Association, American Craft Beer, and LibationLaw provide strong industry frameworks.

4. Historical Context: Shutdowns, Precedents, & Lessons Learned

To truly appreciate the severity of the current landscape, it helps to look back at how prior shutdowns have hit breweries—and what lessons can shape responses.

2019–2020 shutdowns and craft beer

The 2019 federal shutdown (Dec 2018 – Jan 2019) was one of the longer interruptions in memory. During that time:

• The TTB essentially stopped approving new labels, formulas, and permits. Breweries were left waiting.

• In the Philadelphia region, breweries canceled or delayed seasonal launches.

• Some breweries reportedly had beer languishing in tanks because they couldn’t legally bring it to market.

The takeaway: even a few weeks of delay can derail a brewery’s schedule, cash flow, and consumer momentum.

Shutdowns during the Trump era & industry behavior

While not always explicitly tied to breweries, shutdowns under the Trump administration repeatedly spotlighted delays in regulatory agencies—a pattern breweries grew accustomed to treating as “business risk.”

Some breweries adopted strategies like:

• Pre-submitting all anticipated label filings before seasonal cycles

• Buffering product inventory before expected shutdown windows

• Avoiding reliance on narrow release windows near the edges of regulatory cycles

These behavioral adaptations are relevant now as well.

Broader regulatory and enforcement shutdown history

Historically, during government shutdowns, many federal oversight functions roll back to bare minimums — public health, safety, and financial protection are prioritized, while discretionary functions halt. This has ripple effects in food, environmental, and industrial sectors. Breweries often live in that discretionary space (e.g. labeling, new product approvals).

Additionally, during shutdowns, the backlog and pent-up demand can swamp agencies when they reopen—leading to long delays even after funding is restored. That “catch-up hangover” is part of the real cost.

5. What Breweries Can Do: Mitigation Strategies & Prepared Moves

Even as the shutdown looms, breweries aren’t powerless. Below are actionable strategies to reduce risks and improve resilience.

Pre-shutdown preparedness (ideally before the lapse)

1. File early and often
   Submit label changes, formula modifications, and permit adjustments before the funding cutoff—if possible.

2. Submit “scalable” or modular label/ formula alternatives
   If your process allows, pre-file alternate labels or versions that require minimal changes so that small tweaks may sail through or avoid major rejections later.

3. Stock up buffer inventory
   For key seasonal or high-margin beers, produce extra in advance so you have something to market while new releases are stalled.

4. Reserve critical raw materials
   If import or customs delays might arise, have extra hops, yeast, adjuncts, or packaging materials in hand.

5. Tighten compliance and audits now
   Make sure all existing labels, formulations, ingredients, and documentation are in order to minimize risk of regulatory flags when oversight resumes.

6. Stress test cash flow
   Model scenarios: what if launches are delayed two months? What if some SKUs are stuck? Understand worst-case margins.

7. Engage with trade organizations
   The Brewers Association, state brewer groups, and regional alliances can lobby, share intelligence, and amplify impact.

During the shutdown: defensive operations

1. Pause new launches
   Don’t start marketing or production of new SKUs intended for release until the regulatory path clears.

2. Pivot focus to core SKUs and taproom sales
   Double down on what you already can sell legally without needing new approvals.

3. Communicate carefully
   Let distributors, retailers, and customers know there may be delays—maintaining goodwill is crucial.

4. Monitor federal announcements
   Stay abreast of TTB, Treasury, and Congressional developments via official portals and trade newsletters.

5. Document everything
   Track submission dates, label versions, formula data, correspondence—so when the agency reopens, you have clear records.

6. Plan for extended backlog
   Anticipate that even after funding returns, approvals may be slow. Prioritize essential filings first and consider triaging less critical ones.

7. Explore intra-state sales or local channels
   If possible under state law, sell more directly to local consumers or use taproom strength to offset distribution delays.

Post-shutdown: recovery & catch-up

1. Push prioritized filings immediately
   As soon as TTB reopens, move critical filings (seasonal releases, revenue drivers) to the head of the queue.

2. Reconfirm submissions
   Sometimes, during the pause, systems or databases may lose synchronization—confirm that your filings are intact.

3. Negotiate with distributors/retailers
   Get buy-in for staggered delivery or alternate SKUs while the label queue clears.

4. Leverage marketing flexibility
   Use the delay period to ramp up pre-launch hype so that once you’re cleared, demand is ready.

5. Learn and adapt
   Use the shutdown experience to revise your regulatory strategy for future cycles.

6. Pennsylvania Breweries Best Equipped (and What They Bring to the Table)

Some Pennsylvania breweries are better positioned to survive (or even thrive) during a regulatory freeze. Below are illustrative types and examples, along with traits to emulate.

D.G. Yuengling & Son (Pottsville, PA)

• Legacy scale & capital reserves: As the oldest brewery in America, Yuengling has operational depth and financial strength.

• Core SKU dominance: They rely heavily on flagship beers, less frequent branding shifts, and have strong name recognition.

• Vertical infrastructure: Large operations, distribution networks, and buffer capacity give flexibility.

• Community and brand loyalty: Their historic brand status gives them a cushion when marketing or new SKUs stall.

While not immune to shutdown pressures—they saw an 8% sales drop in 2024—Yuengling is in a relatively advantaged position.

Tröegs Independent Brewing (Hershey, PA)

As one of Pennsylvania’s well-known craft names, Tröegs has a diversified portfolio, regional distribution, and a stable market presence. Their size and brand equity give them room to absorb delays. (Cited among PA’s top producers in recent rankings.)

Pittsburgh Brewing / Iron City

Pittsburgh has a storied brewing heritage. Pittsburgh Brewing (and legacy brands tied with it) can tap into legacy branding and local loyalty.

Mid-sized regional brewers

Brewers who have scaled somewhat—enough to maintain reserves, but still nimble—are in a sweet spot. If they primarily serve Pennsylvania or neighboring states, so long as label and permit issues are handled prudently, they may endure better than small startups.

Taproom / direct-sales centric brewers

Breweries whose revenue and brand come largely from on-site sales, community events, and local customers can sidestep some distribution and label pressures. While they still need regulatory compliance, their reliance on novelty SKUs is lower.

Traits to emulate (beyond names)

• Advance filing discipline

• Modular product planning

• Cash buffer and financial flexibility

• Strong local consumer support

• Robust taproom and direct-to-consumer channels

• Agile marketing and pipeline coordination

These traits help create a buffer against the sudden regulatory blackout.

7. Closing Thoughts

This shutdown is more than a bureaucratic freeze — it’s a stress test on how deeply entwined craft beer is with federal infrastructure. I’ve seen breweries born in garages and grow into regional legends; I’ve watched label art get revised, formulas rebalanced, and seasonal beers become brand inflection points. The TTB, often unseen by drinkers, is a silent gatekeeper. When it pauses, the gates slam shut.

Pennsylvania, with its brewing heritage rooted in Yuengling and vibrant craft corridors in Pittsburgh, Harrisburg, Lancaster, and beyond, is front and center in this fight. Some breweries will grit their way through with lean operations and agile pivots. Others may stagger. A few may not survive. That’s not alarmism — it’s acknowledging the unexpected: months of delays, a backlog of approvals, and consumer impatience.

If Congress and the White House manage to restore funding soon, we’ll see a mad sprint at TTB headquarters to clear the backlog. But that won’t erase the weeks lost. Breweries that had planned, built buffer, and stayed lean will have a head start. Those caught flat-footed will be scrambling.

To brewers in Pennsylvania: move carefully, prioritize your essential SKUs, protect your cash, and plan as though this shutdown could last weeks — or even stretch long enough to undermine your seasonal wheels. Trade groups, local MLA’s, and the Pennsylvania Brewers Association must be your ally. Use them. Stay vocal in public forums, media, and with congressional offices — your local voice counts.

I believe in the resilience of this community. Beer thrives on risk, on experimentation, and on the tenacity of people who wake daily to mash, boil, ferment, package, and sell. But risk without hedges is needless and preventable. Use this as a wake-up call: regulatory risk is real. Build for it. And when the breweries in Pennsylvania emerge from this shutdown, let the stories of adaptation, survival, and ingenuity be part of what defines the next chapter in American craft beer.

Raise one — cautiously, but optimistically — to better days ahead.

8. Sources

• Libation Law Blog — “TTB Publishes Shutdown Plan: What It Means for the Beverage Industry”
  https://libationlawblog.com/2025/09/30/ttb-shutdown-plan-2025/
• Treasury / TTB — “TTB Shutdown Plan (Lapse Plan PDF)”
  https://home.treasury.gov/system/files/266/Treasury_TTB_Lapse_Plan.pdf
• TTB — “Funding Lapse Information for TTB Employees”
  https://www.ttb.gov/funding-lapse-information-ttb-employees
• Brewers Association — “Government Shutdown Now in Effect: What Brewers Should Know”
  https://www.brewersassociation.org/government-affairs-updates/government-shutdown-now-in-effect-what-brewers-should-know/
• Brewers Association — “Government Shutdown Now in Effect (alternate)”
  https://www.brewersassociation.org/current-issues/government-shutdown-now-in-effect-what-brewers-should-know-2/
• Wine Institute — “U.S. Government Shuts Down: TTB Services Suspended”
  https://wineinstitute.org/news-alerts/u-s-government-shuts-down-ttb-services-suspended/
• Spirits & Distilling — “What the TTB Shutdown Means for Distillers”
  https://www.spiritsanddistilling.com/what-the-ttb-shutdown-means-for-distillers
• Fox43 — “Pa. breweries step up after Iron Hill closure”
  https://www.fox43.com/article/life/food/pa-breweries-step-up-after-iron-hill-closure-customers-staff-gift-cards-rewards/521-3cf68293-94ba-4c2f-bc02-bed1bb968ca8
• Axios — “Pennsylvania’s largest breweries see sales drop in 2024”
  https://www.axios.com/local/philadelphia/2025/07/01/pennsylvania-breweries-sales-drop-beer
• Axios — “Pa. breweries hold strong in 2024 beer rankings”
  https://www.axios.com/local/pittsburgh/2025/04/23/pennsylvania-2024-craft-brewery-rankings

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• MAPS OF BREWERIES

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Trump, Tariffs, and Beer

In a move sending shockwaves through the craft brewing world, President Donald Trump has announced plans to double tariffs on aluminum and steel from 25% to 50%, effective Wednesday, June 4. While the legal basis for this increase rests on Section 232 of the Trade Expansion Act, which allows tariff hikes for reasons of national security, the real-world impact is poised to hit one of the most iconic and homegrown American industries: craft beer.

Aluminum and the Lifeblood of Cans

Aluminum cans are no longer just the realm of mass-market lagers. Today, approximately 76% of all U.S. packaged beer is sold in aluminum cans, according to the Brewers Association. That number is even higher among newer and mobile-friendly breweries who prefer cans for their portability, recyclability, and faster chilling times.

The challenge? Much of the raw aluminum used in U.S. can production is imported, particularly from Canada, even though the final rolling and manufacturing of cans often happens domestically. With the proposed increase in aluminum tariffs, brewers could soon face a steep hike in canning costs.

(See our article: Tariffs and Taps: How Trump’s Trade Policies Would Impact Craft Breweries)

What Is the Midwest Premium?

The “Midwest Premium” is the benchmark pricing metric for aluminum in the U.S. and has already seen notable spikes following the tariff announcement. As of June 2025:

• The Midwest Premium is hovering around 32 cents per pound, up from 26 cents in early May.

• That increase translates into several cents more per can, which may sound small — but for breweries producing tens of thousands of cases, the extra costs can stack up fast.

Steel Tariffs and the Price of Brewing

While aluminum affects packaging, steel tariffs hit the brewhouse. Most stainless steel kegs used by American breweries come from Europe — particularly Germany, Italy, and the Czech Republic — and brewing equipment is frequently sourced from China and the EU.

With tariffs on steel doubling, breweries looking to expand, replace aging tanks, or even just keep up with maintenance are looking at some painful math. Some estimated impacts:

• New fermenter or brite tank costs could jump by 15–30%.

• Imported kegs could rise from $120 to over $160 per unit.

• Shipping container delays and tariffs could extend wait times on equipment by months.

(See our article: Trouble Brewing: How Trump’s Liberation Day Tariffs Are Impacting Craft Beer)

A Delicate Balance for Small and Independent Breweries

Unlike global macrobreweries, most of the 9,500+ small and independent breweries in the United States operate on tight margins and rely on a complex supply chain. With slim profit windows and rising labor, ingredient, and utility costs, another shock to the system — like spiking materials tariffs — could spell disaster for the most vulnerable producers.

“We source American-made cans, but the aluminum still comes from Canada. This kind of increase puts a big dent in our already-tight packaging budget,” says one Pennsylvania-based brewery owner. “We’re not sure if we’ll need to raise prices, shrink can sizes, or move to bottles. None of those are ideal.”

Domestic Production: A Long-Term Solution?

The Brewers Association has expressed hope that tariff pressure might eventually lead to increased domestic production of steel kegs and brewing equipment. But that shift won’t happen overnight. It requires:

• New factories outfitted for food-grade steel.

• Specialized labor trained in beverage equipment.

• Incentives or subsidies to compete with cheaper foreign alternatives.

Until that infrastructure is in place — likely years from now — brewers will continue to rely heavily on imports.

(See our article: When Canada Attacked Yuengling!)

Could There Be a Reprieve?

There’s still uncertainty. President Trump has delayed or reversed some recent tariffs after backlash. But there’s no guarantee this time. That means:

• Breweries should immediately consult with suppliers to understand cost impacts.

• Strategic changes, like buying in bulk or diversifying suppliers, may soften the blow.

• Advocacy groups like the Brewers Association are actively lobbying for exemptions or policy reversals.

The Bigger Picture: Craft Beer in an Uncertain Economy

With inflation still looming, interest rates high, and operating costs climbing across the board, this tariff announcement adds another pressure point to an already-stressed industry.

Craft beer sales dipped slightly in 2024, with the Brewers Association reporting a 2% decline in volume, though dollar sales remained relatively flat due to price adjustments. But if input costs rise sharply, consumers could soon see higher six-pack prices, or worse, a thinning out of local options as small breweries fold under economic strain.

Final Thoughts: Stay Informed and Support Local

Craft beer isn’t just an industry — it’s a culture, a movement, and a community. Whether you’re a brewer, a beer drinker, or a retailer, now is the time to stay informed and support local.

We at The Beer Thrillers will continue monitoring these tariff changes and their impact on our beloved beer scene. Expect updates, interviews, and breakdowns in the weeks to come.

🍻 Have thoughts on the tariff hikes? Are you a brewer affected by these changes? Drop us a comment below or reach out — we’d love to share your story.

Sources:

• Brewers Association: 2024 Industry Review

• U.S. Department of Commerce – Section 232 Investigations

• Aluminum Association Reports

• Trading Economics: Midwest Premium Aluminum Price Data

• Washington Post (Instagram Collection)
• WallStreetLogyc (Instagram Reel)

See Our Related Articles

• Tariffs and Taps: How Trump’s Trade Policies Would Impact Craft Breweries
• Trouble Brewing: How Trump’s Liberation Day Tariffs Are Impacting Craft Beer
• When Canada Attacked Yuengling!

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We are also now on BlueSky as well, so make sure to check us out there also. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server).

We also now have a SLACK channel – which acts as a hybrid chat room, message board, Reddit style; workspace and posting area for us. You can hang out with us there and chat about all kinds of things – not just beer, but “off topic” things like movies, TV, books, podcasts, hiking, sports, and more! Join us at: The Beer Thrillers on SLACK.

We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written. The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of May 2025.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

The craft beer industry, long celebrated for its creativity and community-driven ethos, is facing a new challenge in 2025: President Donald Trump’s “Liberation Day” tariffs. These sweeping trade measures, including a universal 10% tariff on imports and targeted levies of up to 25% on steel, aluminum, and goods from Canada and Mexico, have sent shockwaves through the brewing world. For an industry already grappling with shifting consumer preferences and post-pandemic recovery, the tariffs could reshape the landscape of American craft beer. (See our previous article – Trump’s Tariffs, posted November 2024.)

Trump’s Tariffs and How They Might Impact Craft Brewing

The Tariffs Explained

President Trump’s “Liberation Day” tariffs aim to protect domestic industries by imposing broad import taxes. However, their impact on craft brewing is particularly severe due to the industry’s reliance on imported materials:

• Aluminum Cans: A 25% tariff on imported aluminum directly affects breweries that use cans for packaging. Nearly all cans used by U.S. brewers are sourced internationally, making this tariff a major cost driver

• Steel Kegs: Most steel kegs used in American breweries are manufactured in Germany. The 25% tariff on finished steel products raises keg prices significantly

• Key Ingredients: Canadian barley and malt—essential for many craft beer recipes—are now subject to tariffs. Similarly, fruits like raspberries sourced from Mexico face increased costs

These tariffs come at a time when imports of beer and brewing materials are substantial. In 2024 alone, beer imports to the U.S. totaled $7.5 billion, with Mexico accounting for $6.3 billion of that figure. The ripple effects of these measures are being felt across the supply chain.

Economic Impact on Craft Brewers

The financial strain imposed by these tariffs is already apparent:

1. Rising Costs:

   • Breweries like Port City Brewing in Virginia report that their pilsner malt from Canada—essential to their recipes—is subject to a 25% tariff. Founder Bill Butcher estimates this could raise the price of a six-pack from $12.99 to $18.99

   • Monument City Brewing in Baltimore predicts similar price hikes for their beers due to increased costs for aluminum cans and imported barley

• Profit Margins Under Pressure:

  • Small breweries often operate with tight margins, leaving little room to absorb cost increases. Decisions such as passing costs onto consumers or cutting profitability are becoming unavoidable

  • Some brewers are stockpiling cans or switching packaging methods (e.g., painted cans instead of shrink-wrapped sleeves) to mitigate immediate impacts

• Export Challenges:

  • Canada, the largest foreign market for U.S. craft beer (accounting for 38% of exports), has retaliated with its own tariffs on American goods. Canadian consumers are boycotting U.S. beers, leading importers to cancel order.

  • 

    An Instagram post by Pints and Panels about Tariffs and Alcohol (courtesy of Em Sauter, of Pints and Panels)

Pennsylvania’s Brewing Scene: A Case Study

Pennsylvania has one of the largest craft brewing industries in the U.S., with over 400 breweries contributing significantly to local economies and communities. The state’s brewers are uniquely vulnerable to these tariffs due to their reliance on imported materials.

1. Material Costs:

   • Breweries in Pennsylvania often use imported aluminum cans and Canadian malt, both subject to tariffs. These cost increases could force smaller brewers to raise prices or reduce offerings.

2. Competitive Pressure:

   • Larger breweries like Molson Coors, which source materials domestically, may weather the tariffs better than smaller operations reliant on international supply chain.  Pennsylvania’s independent brewers must innovate or risk losing market share.

• Community Impact:

  • With higher beer prices looming, consumers may opt for cheaper alternatives like hard seltzers or cocktails—a trend already encroaching on craft beer sales. This could hurt local breweries that rely heavily on loyal customer bases.

Broader Industry Challenges

The Liberation Day tariffs exacerbate existing issues within the craft beer sector:

• Changing Consumer Preferences: Millennials and Gen Z are drinking less beer overall, favoring hard seltzers and ready-to-drink cocktails instead

• Post-Pandemic Recovery: Many brewpubs are still struggling to rebound from COVID-19 closures and reduced foot traffic

• Market Saturation: The number of breweries in the U.S. has grown rapidly over the past decade, leading to fierce competition for shelf space and consumer attention

A fun meme about Trump’s Liberation Day Tariffs and IPAs

What Lies Ahead?

Craft brewers are exploring strategies to adapt:

• Localization: Emphasizing local ingredients and branding could help breweries differentiate themselves in a crowded market.

• Innovation: Experimenting with new packaging methods or alternative ingredients may mitigate some tariff-related costs.

• Advocacy: Industry groups like the Brewers Association are lobbying for clarity on tariff rules and potential exemptions for critical brewing materials

For Pennsylvania’s brewers—and craft beer makers nationwide—the coming months will be pivotal in determining whether they can weather this storm or whether these tariffs will fundamentally alter the industry.

Conclusion

Trump’s Liberation Day tariffs have introduced unprecedented challenges for America’s craft beer industry, threatening its affordability and accessibility while squeezing small businesses already operating on razor-thin margins. As brewers grapple with rising costs and shifting consumer dynamics, their resilience will be tested like never before.

For beer lovers across the country—and especially in Pennsylvania—the question remains: How much are we willing to pay for our favorite pint?

There is definitely a lot more to all of this, and it will be unfolding. The Brewer’s Association covered much of this here: Trump Administration Slapping 25% Tariffs on Canned Beer Imports and Empty Can Imports from Across the Globe.

From Perplexity

The “Liberation Day” tariffs announced by President Trump, which include a universal 10% tariff on all imports and additional targeted tariffs on specific goods and countries, are expected to have significant implications for the U.S. craft brewing industry, particularly in states like Pennsylvania.

Impact on Craft Brewing Industry

• Increased Material Costs:

  • The tariffs include a 25% levy on imported steel and aluminum, which are critical for the production of cans and kegs used by breweries. Many craft brewers rely on aluminum cans and steel kegs imported from countries like Germany, meaning these tariffs will raise production costs significantly

• • Breweries that source ingredients such as barley, malt, or fruits from countries subject to reciprocal tariffs (e.g., Mexico) will face higher expenses, further straining their budgets

• Market Challenges:

  • With rising costs, some breweries may reduce their product offerings or shift packaging strategies, such as moving away from aluminum cans altogether. This could limit consumer choices and hurt smaller breweries that lack the resources to adapt quickly

  • Export markets for U.S. beer may also shrink due to retaliatory tariffs from other nations, particularly Canada, which is a major importer of American craft beer. Losing access to this market could be devastating for breweries in Pennsylvania that rely on exports

• Consumer Sentiment:

  • Economic uncertainty stemming from these tariffs may lead to reduced consumer spending on discretionary items like craft beer. This is especially concerning as the industry is already facing challenges from shifting consumer preferences toward hard seltzers and cocktails.

Final Thoughts

The brewing industry is already in trouble, I don’t want to say ‘dire straits’, but it is getting there. Breweries are closing somewhat regularly (some recent examples: Butler Brew Works, IMBib, Bucket Brigade, Gateway, and Little Mutants). The ever growing costs of doing business, let alone a business with so many different and varying costs – such as restaurant costs, brewing costs, distribution costs, etc, etc, etc. The brewing business is also heavily regulated in all aspects, which also have costs. All of these are major factors. Add this to a declining market, and as we’ve been saying “the bubble has definitely burst” on the craft brewing industry. This almost feels like a death knell to many. And I think is why we saw an increase of closures in the past months, in anticipation of it all. With the next generation of drinkers not completely on board with the craft beer industry, the older and tiring out generation settling for hop water, non alcoholics, and other form of alcohols, the industry is certainly shrinking.

One hopes this won’t be a final nail, the coffin being closed. But unfortunately we can’t do anything but ride it out, and find out, and see what time shows us.

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We are also now on BlueSky as well, so make sure to check us out there also. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of April 2025.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

As craft beer enthusiasts, we often focus on the latest hop varieties or innovative brewing techniques. However, there’s a less palatable topic brewing in the background that’s affecting our favorite local breweries: tariffs. Let’s dive into how Donald Trump’s trade policies have been shaking up the craft beer world.

Trump’s Tariffs and How They Might Impact Craft Brewing

Aluminum Woes: More Than Just a Can of Trouble

Remember when cans were the hot new thing in craft beer? Well, they still are, but they’re causing headaches for brewers. Trump’s 10% tariff on aluminum has hit the industry hard. It’s not just a drop in the bucket – the Beer Institute estimated a whopping $347 million tax increase on the beer industry due to these tariffs. Take Oskar Blues, for example. This Colorado-based craft brewery pioneer estimated the tariff would cost them an extra $400,000 per year. That’s a lot of potential new brews or taproom upgrades going down the drain!

Squeezing Profits Like a Dry-Hopped IPA

Craft breweries operate on tight margins as it is. With these added costs, they’re feeling the squeeze:

• Many breweries are struggling to pass on these costs to beer lovers (that’s us!).
• Some are having to rethink their growth plans or even consider job cuts.
• Competing with big beer is becoming even tougher, as the giants can more easily absorb these costs.

What’s on Tap for the Future?

As we look ahead, the future for craft breweries under these policies remains uncertain:

• If Trump were to be re-elected, we might see these tariffs stick around or even increase.
• Breweries might have to get creative with cost-cutting, potentially affecting the quality or variety of our favorite brews.
• The industry’s impressive job creation streak could slow down.

Bottom Line: It’s Not All Foam and Games

While we love to focus on the fun side of craft beer, it’s crucial to understand the challenges our local brewers face. These tariffs have effectively canceled out some of the tax benefits craft breweries were enjoying, creating a bitter economic brew. So, the next time you’re sipping on your favorite local IPA or stout, remember the complex world behind that delicious beverage. And maybe, just maybe, consider supporting your local craft breweries a little extra – they might need it more than ever. Cheers to hoping for clearer skies (and cheaper cans) for our craft beer community!

How Trump’s Trade Policies Are Impacting Craft Breweries

(Information, extrapolated using economists, analysts, and Donald Trump’s first term. All information is sourced and cited at the end of the article.)

Donald Trump’s tariffs have had significant implications for craft breweries in the United States:

Impact on Costs

The 10% tariff on aluminum imposed by the Trump administration has directly affected craft breweries’ production costs.

This is particularly impactful because:

• Many craft breweries have increasingly turned to aluminum cans for packaging their beer
• Aluminum is a major input cost for brewers, with cans accounting for a significant portion of packaging

The Beer Institute estimated that the aluminum tariffs resulted in a $347 million tax increase on the beer industry.

Effects on Business Operations

The tariffs have put strain on craft breweries in several ways:

• Reduced profit margins, as breweries often struggle to pass on increased costs to consumers
• Potential job losses across the beer industry
• Limitations on growth and investment in local communities

For example, Oskar Blues brewery estimated the tariff would cost their business an additional $400,000 per year.

Long-term Concerns

Craft brewers face ongoing challenges due to the tariffs:

• Difficulty competing with larger beer brands that can more easily absorb cost increases
• Potential need to cut costs in other areas, such as labor or ingredients
• Concerns about the industry’s ability to continue growing and creating jobs

Future Outlook

If Trump were to be re-elected, craft breweries could expect:

• Continuation or potential increase of existing tariffs on aluminum and steel
• Possible new tariffs that could further impact production costs

The tariffs have effectively negated some of the benefits craft breweries received from tax relief measures, creating a challenging economic environment for the industry.

Sources

• Craft breweries fear Trump’s tariffs will doom the boom (2018)
• How Will Trump’s Tariffs Impact Local Craft Brewers? (2018)
• President Trump’s Aluminum Tariff Would Harm Beer Industry, Stakeholders Say (2018)
• Tariffs and the Industry: Impacts of the Trade War on Wine, Beer & Spirits (Jan. 6th, 2020)
• Issues for craft breweries to watch under another Trump administration (2024)
• How would Trump’s tariffs impact large food & beverage firms? And what about USCMA? (2024)
• What Will Trump’s Tariffs Mean for Businesses? (2024)
• Donald Trump’s Tariffs Would Hit His Own Businesses (2024)
• Trump tariffs threaten billions in British exports (2024)
• Why Economists Hate Donald Trump’s Tariff Plan (2024)

See Also

• Exploring Ultra Right’s Limited Edition Conservative Dad’s Beer
• Debates to play a major role in Pennsylvania’s 2024 US Senate election – Republican Rally at The Beerded Goat
• Sticker Mule Makes Controversial Social Media Post
• Craft Beer and Election Day: Sipping Democracy in 2024

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We are also now on BlueSky as well, so make sure to check us out there also. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of August 2024.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

Designed for supporters of its ethos, it combines classic lager notes with a modern identity. For more details or to purchase, visit Ultra Right’s website.

A new limited edition can of the Conservative Dad’s Beer has been announced

Ultra Right Beer: Conservative Dad’s Limited Edition Can – A Beer with a Message

Ultra Right Beer has launched its limited edition “Conservative Dad’s Fight American Beer,” a six-pack that merges craft beer with a cultural statement. The can design, emblazoned with patriotic imagery, aligns with the brand’s commitment to challenging mainstream narratives in the beer industry.

Crafted as a traditional American lager, this beer invites supporters of its ethos to enjoy a drink that resonates beyond taste. For those curious about its flavor and philosophy, explore further on Ultra Right’s official site.

Ultra Right Beer’s limited edition “Conservative Dad’s Fight American Beer” isn’t just a beverage; it’s a cultural statement. The beer positions itself as an alternative to mainstream brands, aligning with conservative values and a pro-American ethos. The design of the cans, featuring patriotic imagery, reinforces its mission to resonate with its target audience.

The brand’s website emphasizes its goal of creating “100% Woke-Free American Beer” as a rallying point for those who feel underrepresented in the market. The beer itself is described as a straightforward American lager, providing a familiar and accessible flavor profile for casual drinkers and enthusiasts alike.

Beyond its taste, the beer serves as a rallying cry for cultural independence. Ultra Right Beer’s founder stated, “It’s more than a drink, it’s a movement.” The limited-edition release has drawn both supporters and critics, sparking broader discussions about how brands intersect with cultural identity.

(See Also: Dave McCormick to rally with statewide Republican candidates in Dauphin County at The Beerded Goat)

Craft beer is often associated with innovation and individuality, and this product underscores how breweries can leverage personal values and political stances to attract a specific audience. While some might see this beer as a polarizing choice, it’s clear that Ultra Right Beer is carving its niche in the craft beer world with a unique marketing approach.

For more on this product, or to purchase, visit Ultra Right Beer’s website.

From the website:

LIMITED EDITION COLLECTORS ITEM 

The most iconic image of all time memorialized on a can of America’s most patriotic beer.

Pre-Order. Ships approximately 60 days after order.

100% Made in America.

COLLECTIBLE: Our last limited edition can became one of the most collectible beer cans in American history,

NOT AN ENDORSEMENT (Legal BS to make our lawyers happy)
Use of a person’s name or likeness is not intended to imply an endorsement of Ultra Right Beer by that person.

Conservative Dad’s Beer – Limited Edition Can (Pre Order Page)

Comparisons to Politically-Influenced Beer Brands

Ultra Right’s approach recalls other beers that made cultural or political statements. Brands like BrewDog have used activism in their marketing, such as their “Make Earth Great Again” beer promoting environmentalism. Meanwhile, Anheuser-Busch faced backlash for their own political involvement earlier in 2024. These examples reveal how beer is more than a product; it can become a platform for discussion, advocacy, or controversy.

Craft beer has long been about individuality, and Ultra Right Beer demonstrates that ethos by addressing an underserved audience. Whether loved or critiqued, the limited-edition six-pack is part of a growing trend of brands engaging consumers on cultural and ideological levels.

Consumer Perceptions of Political Branding in Beer

The concept of politically-branded beer has seen a range of reactions. Supporters appreciate brands like Ultra Right Beer for representing their values in a market they feel often leans in the opposite direction. As one supporter of Ultra Right Beer noted, “It’s refreshing to see a product align with what I believe.”

However, political branding also invites scrutiny. Critics argue that tying beer to ideologies risks alienating potential customers. For example, brands such as Anheuser-Busch experienced both backlash and boycotts earlier this year when consumers felt their campaigns clashed with their beliefs.

Surveys on the topic reveal a split: while some consumers actively seek brands that resonate with their personal values, others prefer their beer—and their drinking experience—free from politics. The conversation highlights how deeply cultural and social influences affect purchasing decisions, especially in the craft beer world, which has traditionally celebrated diversity and innovation.

See Also

• Dave McCormick to rally with statewide Republican candidates in Dauphin County at The Beerded Goat

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

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Pliny the Elder by Russian River Brewing Company

Introduction

Pliny the Elder, brewed by Russian River Brewing Company, is one of the most celebrated Double IPAs in the craft beer world. Since its introduction, it has consistently ranked high on beer lists and won numerous awards. In this review, we’ll delve into what makes Pliny the Elder so special and whether it still holds up in 2024.

History and Background

Russian River Brewing Company, located in Santa Rosa, California, was founded by Korbel Champagne Cellars in 1997. Vinnie Cilurzo, the current owner and brewmaster, took over in 2003. Pliny the Elder, named after the Roman naturalist and historian who first documented hops, was one of the early trailblazers of the Double IPA style. Its creation set a new standard for hoppy beers and helped popularize the style.

Russian River Brewing Company

Russian River Brewing Company, founded in 1997 in Santa Rosa, California, has become a cornerstone of the American craft beer movement. Initially started by Korbel Champagne Cellars, the brewery underwent a significant transformation when Vinnie and Natalie Cilurzo took ownership in 2003. Under their stewardship, Russian River quickly garnered a reputation for producing high-quality, innovative beers. Vinnie Cilurzo, a pioneer in the industry, is credited with brewing the first commercially marketed Double IPA, which set the stage for the brewery’s future successes.

Russian River’s commitment to excellence is evident in their diverse beer portfolio, which includes both hop-forward beers and expertly crafted sour ales. Their flagship beer, Pliny the Elder, has become a benchmark for Double IPAs, celebrated for its balance and complex hop profile. In addition to Pliny, the brewery is renowned for its barrel-aged sour beers, such as Supplication and Consecration, which showcase their expertise in blending and aging. These beers have not only won numerous awards but also have captivated the palates of beer enthusiasts around the world.

Beyond their beer, Russian River Brewing Company has played a significant role in fostering a sense of community within the craft beer industry. They host the annual “Pliny the Younger” release, a much-anticipated event that draws beer lovers from across the globe to their Santa Rosa and Windsor locations. This dedication to community engagement extends to their philanthropic efforts, with the brewery regularly supporting local charities and causes. Through their commitment to quality, innovation, and community, Russian River Brewing Company continues to be a leader in the craft beer world, inspiring brewers and drinkers alike.

Russian River Brewing Company is a pinnacle in the craft beer community.

Appearance

Pliny the Elder by Russian River Brewing Company

Pliny the Elder pours a clear golden amber with a moderate, foamy white head that leaves a nice lacing on the glass. The beer’s clarity and color are immediately inviting, signaling a well-crafted brew. The head retention is impressive, maintaining a thin cap throughout the drinking experience, which enhances the visual appeal.

Aroma

The aroma of Pliny the Elder is a delightful bouquet of fresh pine, citrus, and floral notes. There’s a dominant scent of grapefruit and pine needles, complemented by subtle hints of malt sweetness. The aroma is robust and tantalizing, setting high expectations for the taste. As the beer warms, additional nuances of tropical fruits, such as mango and pineapple, become more apparent, adding to its complexity.

Taste

On the palate, Pliny the Elder delivers a complex yet balanced flavor profile. The initial taste is a burst of citrus and pine, with grapefruit and orange zest leading the way. As the beer settles on the mid-palate, notes of resinous pine and floral hops become more pronounced. The malt backbone provides a slight caramel sweetness that perfectly balances the hop bitterness. The aftertaste is clean and crisp, with a lingering bitterness that invites another sip.

What sets Pliny the Elder apart is its ability to be intensely hoppy without being overwhelming. The interplay between the hops and malt creates a harmonious balance that many Double IPAs struggle to achieve. Each sip reveals new layers of flavor, making it a beer that you can enjoy both quickly and thoughtfully.

Mouthfeel

Pliny the Elder has a medium body with a smooth, slightly dry mouthfeel. The carbonation is just right, providing a refreshing effervescence without being too fizzy. The beer feels well-rounded and satisfying on the tongue, making it easy to enjoy despite its higher alcohol content (8% ABV). The finish is dry and crisp, encouraging the next sip.

Overall Impression

Pliny the Elder lives up to its legendary status. It’s a well-balanced, flavorful Double IPA that showcases the best qualities of hops and malt. Whether you’re a seasoned craft beer enthusiast or new to the world of IPAs, Pliny the Elder is a must-try. It’s no wonder this beer has remained a favorite among beer aficionados for years.

Rating: 9.5/10

Food Pairings

Pliny the Elder pairs wonderfully with a variety of foods. Here are some suggestions:

• Spicy Dishes: The beer’s hoppy bitterness can complement and cool down spicy foods like buffalo wings or spicy Thai curry.
• Grilled Meats: The citrus and pine notes enhance the flavors of grilled chicken, pork, or steak.
• Cheeses: Pair with aged cheddar or gouda for a delightful contrast between the beer’s bitterness and the cheese’s richness.
• Seafood: The beer’s bright, citrusy notes complement the delicate flavors of seafood dishes like grilled shrimp or fish tacos.
• Desserts: Try pairing with a citrus-based dessert like lemon tart to highlight the beer’s fruity notes.

Brewer’s Notes

Pliny the Elder was first brewed in 2000 and was one of the first commercially brewed Double IPAs. It is named after the Roman naturalist Pliny the Elder, who first mentioned hops in his writings. The beer is brewed with Amarillo, Centennial, CTZ, and Simcoe hops, which contribute to its distinctive aroma and flavor. The brewing process involves multiple hop additions, including a generous dry hopping stage, to maximize the hop character.

Untappd notes: 8% ABV, 100 IBU, and has over 280,000 ratings, with a global average rating of 4.5.

Untappd description reads: “PLINY THE ELDER – (Double IPA) Brewed with Amarillo, Centennial, CTZ, Cascade, Warrior, and Simcoe hops. Well-balanced with malt, hops, and alcohol. Slightly bitter with aromas of citrus, pine, and floral”

Comparisons to Other Double IPAs

When comparing Pliny the Elder to other Double IPAs, its balance and drinkability stand out. While some Double IPAs can be overwhelmingly bitter or overly sweet, Pliny strikes a perfect harmony. Beers like The Alchemist’s Heady Topper or Tree House Brewing’s Julius offer different takes on the style, with Heady Topper leaning towards more intense bitterness and Julius showcasing juicy, fruity hop flavors. Pliny the Elder, however, maintains a classic profile that has stood the test of time.

Pliny the Elder and Nimble Giant are two highly esteemed Double IPAs that showcase the diverse approaches to the style by their respective breweries, Russian River Brewing Company and Tröegs Independent Brewing. Pliny the Elder is celebrated for its balanced profile, offering a harmonious blend of pine, citrus, and floral hop notes, supported by a subtle malt backbone that provides a smooth, drinkable experience despite its 8% ABV. Nimble Giant, on the other hand, leans towards a more robust and juicy hop character, with prominent tropical fruit flavors such as mango and pineapple, alongside resinous pine and a slightly sweeter malt presence. Both beers are exemplary in their own right, with Pliny the Elder appealing to those who appreciate a classic, well-balanced Double IPA, while Nimble Giant caters to those who enjoy a more fruit-forward, intense hop experience.

Consumer Opinions

Pliny the Elder has garnered a cult following over the years. Beer enthusiasts often praise its consistency and quality. Many reviews highlight its balanced hop profile, clean finish, and the ability to enjoy multiple servings without palate fatigue. The beer has become a benchmark for the Double IPA style, with many breweries aiming to replicate its success.

Untappd

My Rating: ****.5
Global Untappd Rating: 4.4995 (or 4.5) (as of 2.26.24).

Conclusion

Pliny the Elder is a benchmark in the world of craft beer, particularly within the Double IPA category. Its masterful balance of hops and malt, combined with its rich history and consistent quality, make it a beer that every craft beer lover should experience. Whether you’re revisiting it or trying it for the first time, Pliny the Elder is sure to impress.

Pliny the Elder stands as a testament to the artistry and dedication of Russian River Brewing Company. Its ability to balance intense hop flavors with a smooth, drinkable malt backbone sets it apart from many other Double IPAs. This beer has not only withstood the test of time but continues to be a benchmark in the craft beer industry. Its consistent quality and refined complexity make it a must-try for both seasoned beer enthusiasts and newcomers alike.

Moreover, Pliny the Elder’s legacy is bolstered by its historical significance. As one of the first commercially brewed Double IPAs, it paved the way for an entire genre of hoppy beers that have become staples in the craft beer world. The beer’s namesake, Pliny the Elder, who first documented hops in his writings, adds an intriguing historical depth that complements its modern-day acclaim. This blend of history and innovation has helped Pliny the Elder maintain its iconic status.

In summary, Pliny the Elder is more than just a beer; it’s a symbol of the craft beer revolution. Its harmonious blend of flavors, rich history, and the unwavering dedication of Russian River Brewing Company make it an enduring favorite. Whether you’re enjoying it for the first time or revisiting an old favorite, Pliny the Elder offers a consistently exceptional experience that continues to set the standard for Double IPAs worldwide.

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The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)