Lakefront’s flagship brew has been around for almost 38 years and has become a defining product for Milwaukee. As an ode to its resilience, Lakefront has produced a limited run of retro 12-packs featuring the original 1987 artwork.

Retro Stein Pitcher

Celebrate the legacy of Riverwest Stein with Lakefront’s one-time-only throwback 12-pack!  Lakefront Brewery co-founders Russ and Jim Klisch delivered the first keg of Riverwest Stein Amber Lager to the Gordon Park Pub on Weil Street for its official release on December 2^nd, 1987. Now called Nessun Dorma, the brothers still celebrate annually at the Riverwest staple for the brewery’s anniversary.

Before the Gordon Park Pub beer release, Jim had taken a photo of Clarke Street looking east with St. Casimir Church in the background to produce table tents for the event. “A quintessential street view of Riverwest”, as Jim puts it, “I think a local artist who went by the name ‘Peggy Riverwest’ converted it into a line drawing which we used at its grand unveiling.”

“It wasn’t until 1990 that I built a one-headed filler so we could start to bottle”, said his brother Russ, Owner and President of Lakefront Brewery, “we had a family friend named Linda Goehre who used the design to create our 16 oz. bottle labels which is more or less what you’ll see on these cans”.

Lakefront is excited to offer this fun tribute to Milwaukee’s favorite craft beer in hopes that it will allow people to feel young again or just look really cool with one in hand. Longtime craft beer advocate Randy Mosher ended up redesigning the Stein label when it moved to 12 oz. bottles. More recently, it was reimagined by Lakefront’s late Brand Manager, Michael Stodola.

“I think back to when I first heard of arguments at bars about our Riverwest Stein being the best beer in town, that’s when I started to realize that we might have something special here,” says Owner Russ Klisch.

Grab a 12-pack of Retro Stein in the same spot you normally get your Riverwest Stein fix. Available one time only, while supplies last!

Retro Stein Summer

For More Information on Lakefront Brewery

Lakefront Brewery, Inc. distributes its products to over 30 states, Ukraine, Canada, Sweden, and Denmark. Lakefront Brewery is the first brewery in Wisconsin and 22nd brewery in the world to be certified as a B Corporation. Lakefront Brewery also produced the first beer in the United States made from 100% in-state-grown ingredients, including a first-of-its-kind, indigenous Wisconsin yeast strain (Wisconsinite Summer Weiss), the first certified organic brewery and the first gluten-free beer granted approval by the U.S. Government (New Grist).
For more information, visit http://www.lakefrontbrewery.com

Other Lakefront Brewery Articles

• LAKEFRONT BREWERY NOW OFFICIALLY OWNS KENOSHA’S PUBLIC BREWING
• LAKEFRONT BREWERY TO HOST MAJOR INDEPENDENT WRESTLING EVENT – Brawl in the Beer Hall
• LAKEFRONT BREWERY PARTNERS WITH RIVERWEST ELEMENTARY TO RAISE IMPORTANT FUNDS FOR THEIR STUDENTS
• LAKEFRONT BREWERY WELCOMES PUPPIES TO THEIR PATIO FOR A JR’S PUPS-N-STUFF SUPPLY DRIVE
• LAKEFRONT SUPPORTS SUICIDE PREVENTION WITH A BEER AND AN EVENT
• LAKEFRONT BREWERY INCHES TOWARD AUTUMN WITH THEIR 4TH ANNUAL FALL FEST OF ALE
• LAKEFRONT RELEASES LATEST BREWERS’ RESERVE: IMPERIAL PUMPKIN ALE
• LAKEFRONT BREWERY PREPARES TO CELEBRATE NATIONAL CHEESE CURD DAY, HOLDS A CHEESE CURD PULL COMPETITION
• LAKEFRONT BREWERY UNVEILS THEIR 2024 LINEUP OF BLACK FRIDAY BEERS FOR YEAR 14
• PRIVATE DINING ON THE RIVERWALK IS BACK, BOOK YOUR HOP HOUSE AT LAKEFRONT BREWERY
• LAKEFRONT BREWERY WELCOMES LOCAL SWEDISH COMMUNITY FOR NEW YEARS EVE EVENT
• LAKEFRONT BREWERY HITS DOUBLE DIGITS WITH THEIR BEER HALL EXCLUSIVE BREWERS’ RESERVE RELEASES
• AN ANNUAL CELEBRATION OF LOVE AT LAKEFRONT BREWERY FOR VALENTINE’S DAY
• MILWAUKEE DIAPER MISSION IS BACK AT LAKEFRONT BREWERY, LOOKING TO PILE THE DIAPERS EVEN HIGHER
• LAKEFRONT BREWERY SET TO RELEASE CANS OF QUEEN BEAN, THEIR 5TH ANNUAL PINK BOOTS COLLABORATION BREW
• LAKEFRONT BREWERY AND HOFBRÄU MÜNCHEN UNITE FOR “BRÄU BUDDIES,” A LANDMARK COLLABORATION FOR BOTH BREWERIES
• LAKEFRONT BREWERY HOSTS 3RD ANNUAL PERIOD SUPPLY DRIVE, PARTNERING WITH MILWAUKEE DIAPER MISSION ON THEIR 7TH DONATION EVENT TOGETHER
• LAKEFRONT BREWERY ANNOUNCES EXPANDED OFF-SITE FOOD OFFERING, CURDS À LA CARTE
• LAKEFRONT BREWERY’S RIVERWEST STEIN GOES RETRO, READY TO PARTY LIKE IT’S 1987

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