Unlocking Flavor and Branding: The Rise of 19.2-Ounce Craft Beer Cans

B. Kline — Thu, 14 Sep 2023 17:02:53 +0000

In the ever-evolving world of craft beer, innovation isn’t limited to what’s inside the can. Breweries across the globe are changing the game with 19.2-ounce cans, known as “Imperial pints” or “tallboys.” These larger-than-life cans are making waves in the industry for a myriad of reasons. In this article, we’ll explore why breweries are opting for 19.2-ounce cans and how they impact everything from branding to convenience.

Standing Out on the Shelf

Terrapin Brewing 19.2 oz cans on store shelves

In a sea of standard 12-ounce and 16-ounce cans, 19.2-ounce cans make an immediate impression. Their towering presence on store shelves demands attention. Craft breweries understand the importance of catching consumers’ eyes, and these distinctive cans do just that.

The 19.2 oz cans are especially visually more appealing in the small store fridges at gas station convenience stores like Sheetz, Rutters, WaWas, etc. In Central PA you can find a host of craft beers like New Trails’ Broken Heels and Double Broken Heels, Troegs’ Perpetual IPA and Sunshine Pilsner, and you can also find some AB InBev owned craft breweries beers like Goose Island’s Neon Beer Hug and Tropical Beer Hug; as well as some lower quality beers like Natty Daddy’s and the Steel Reserves.

Perceived Premium Quality

New Trails Broken Heels and Double Broken Heels in 19.2 oz Cans

Craft beer enthusiasts appreciate the finer details of their favorite brews. The larger size of 19.2-ounce cans can create a perception of premium quality. Craft breweries often use these cans to signal that their beer is something special, worthy of the discerning palate.

There is a growing trend of using the 19.2 oz cans for shelf space too for craft breweries and how this sets them apart and adds to the prestige of the cans. Why get a 16 oz can when you can get a 19.2 oz can for just a little bit more. The can size isn’t done by all breweries – so those who do use the 19.2 oz cans – it gives them more visibility, more perceived notoriety, and it looks as if their a bigger, more established brewery due to all of the choices they offer.

A Canvas for Branding and Artwork

Ever Grain Brewing recently rebranded some of their cans artwork and also added 19.2 oz cans of Joose Juicy

Craft beer is as much about the story and art on the can as it is about what’s inside. The extra real estate on a 19.2-ounce can allows breweries to showcase their branding, tell their unique story, and captivate consumers with stunning label designs. It’s a marketing opportunity that’s too good to pass up.

To read more about how Ever Grain Brewing Company revamped some of their cans artwork and also started selling Joose Juicy in 19.2 oz cans, check out this article: New Look? New Can? Who Dis?

Serving Flexibility

Perpetual IPA in 19.2 oz can

Some beer styles, particularly those with higher alcohol content, benefit from larger serving sizes. The 19.2-ounce cans provide the perfect middle ground. They allow brewers to package stronger beers without pushing the alcohol content too far for a single serving.

Troegs Independent Craft Brewing offer three of their flagship beers in the 19.2 oz cans: Perpetual IPA, Sunshine Pilsner, and the Troegenator. Perpetual IPA is a 7.5% ABV, Sunshine Pilsner is a 5.3% ABV, and Troegenator is a 8.2% ABV.

Convenience on the Go

Craft beer is meant to be enjoyed anywhere, from picnics to outdoor festivals. The 19.2-ounce cans strike a balance between portability and quantity. They’re the ideal choice for those moments when a 12-ounce can just won’t cut it, but a full 22-ounce bomber feels excessive.

At the Hershey Park Stadium for concerts, as well as at the Hollywood Casino concert series in Grantville – the 19.2 oz cans of Sunshine Pilsner and Perpetual IPA are amongst their best sellers.

A Responsible Choice

Lauganitas Maximus

Beyond convenience, 19.2-ounce cans offer environmental benefits. They’re lighter than glass bottles, reducing transportation costs and carbon footprints. Craft breweries often emphasize sustainability, and these cans align with those principles.

19.2 oz cans can also help save on packaging, space, and for some drinkers limits them to less drinking. Rather than drinking two beers (either 12 oz or 16 oz – which would be 24 ounces or 32 ounces in total) they might drink just one of these ‘stovepipes’ and thus only drink 19.2 ounces rather than drinking more.

Even some smaller craft breweries are offering this as their to go canned beer rather than crowlers or the glass growlers.

Conclusion and Summary

In conclusion, 19.2-ounce craft beer cans are changing the game in the industry. They help breweries stand out, convey premium quality, offer branding opportunities, provide serving flexibility, and cater to consumers’ on-the-go needs. Moreover, they align with sustainability goals, making them a responsible choice for both brewers and beer enthusiasts. So, the next time you’re browsing the craft beer section, keep an eye out for these tallboys – they might just contain your new favorite brew.

Remember to sip responsibly and savor every drop of the craft beer experience, now available in a can that’s as unique as the brew inside.

Cheers to innovation in craft beer!

A Series of Craft Beer Articles

This is just one of several in a series of over arching ‘craft beer’ related articles. Several alone in a ‘flagship’ series. In the next few weeks there will be some more that come out as well. I would like to have this general level of different ‘craft beer articles’ that everyone can kind of jump to and read and use for informative purposes, and give a better understanding for the other articles on the site.

Some of these articles are about definitions (like “What is Craft Beer?“) and others are about Craft Breweries in general like the Top 50 Producing Craft Breweries, etc.

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Beer Review: Bourbon County Brand Stout (Vintage – 2019)

AmyMWolfe — Thu, 25 Nov 2021 11:58:04 +0000

Bourbon County Brand Stout (2019) by Goose Island

The Original Bourbon Barrel Aged Stout

Many stouts try to compare or use lingo that suggests a stout was aged in a bourbon barrel but when this one punches a thick bourbon barrel in your nose you start to question all the others before this one.

That quick warm cozy feeling you get when you sip on a snifter of port by a fire is what this stout aged in bourbon barrels will fill you with. Don’t confuse it with the warm fuzzy slippers feeling Homer has you imagining https://youtu.be/0oAZZK3AD6I Although, I too enjoy a snifter of port at Christmas.

Fuzzy slippers on, let’s drag our feet across the carpet for static electricity AND review a favorite

Beer: Bourbon County Brand Stout
Brewery: Goose Island Beer Co.
Style: Stout – Imperial / Double
ABV: 15.2%
IBU: 60

Untappd Description: Originally brewed in honor of the 1000^th batch at our original Clybourn brewpub. A liquid as dark and dense as the black hole with thick form the color of a bourbon barrel. The nose is an intense mix of charred oak, chocolate, vanilla, caramel, and smoke. One sip has more flavor than your average case of beer.

On the bottle it is described as “Notes of Vanilla, Toffee, chocolate, burnt sugar and dried fruit” Also the bottle I have says it yields a 14.7% ABV.

It’s like a Christmas morning for stout lovers. I almost hung up on a phone call with my boss to gallop over to the closest spot selling it on Monday. No varietals near me unfortunately but my taste buds are just as pleased with the OG.

I even shared a bit of this with my mom. She is quite adventurous and entertains all my crazy alcohol adventures, surprisingly. I guess the apple didn’t fall far from the tree or hop vine. Her first reaction was shock. She also felt that punch I talked about earlier as she sniffed her beer. One little sip and she lets out a mellow “mmmm”. This is the kind of “mmmm” this is accompanied by a warm hug and sets your mind at ease. Her eyes popped open again as if coming back from a quick hallucination. I can only assume she had a similar fantasy of sipping on it by a fire like I did. She quickly reached her glass out for another pour. I am my mother’s daughter after all. The bottle was emptied very quickly.

The only thing I want to add to the description from Untapped is the coffee aroma and flavor. Maybe it’s the charred oak that makes me think of coffee, my mom agreed. If it’s the oak taste and flavor I am enjoying, why do I loathe it so much in my wine? My mom and I both wonder this and can only agree we must drink more to draw final conclusions and give fair reviews.

After it hits your tongue the deep richness of caramel and vanilla lay on your tongue like a nice warm bath. The chocolate and dried fruit tastes dance on your tongue. It’s crazy that you can taste chocolate and a rich dark chocolate at the same time. That mix makes me feel like I am drinking an adult desert beer but not a confectionary sugar taste or flavor. The vanilla flavor from the barrel is why it so tasty compared to stouts with vanilla added, although there is nothing wrong with those either.

The release and sale of the bourbon barrel aged stout is the “Black Friday” kick off to the holiday season that I really enjoy celebrating. As I’m sure any fellow beer drinker still ready this would easily agree. Happy Thanksgiving!

Drink more beer! Cheers!

-Amy

Goose Island - The Beer Thrillers