FX Matt Brewing Company - The Beer Thrillers https://thebeerthrillers.com Central PA beer enthusiasts and beer bloggers. Homebrewers, brewery workers, and all around beer lovers. Mon, 08 Jan 2024 19:49:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://i0.wp.com/thebeerthrillers.com/wp-content/uploads/2023/06/cropped-The-Beer-Thrillers-December-2022-Logo.jpg?fit=32%2C32&ssl=1 FX Matt Brewing Company - The Beer Thrillers https://thebeerthrillers.com 32 32 187558884 Craft Beer in the Early 2000s: A Golden Era of Innovation and Growth https://thebeerthrillers.com/2023/07/19/craft-beer-in-the-early-2000s-a-golden-era-of-innovation-and-growth/?utm_source=rss&utm_medium=rss&utm_campaign=craft-beer-in-the-early-2000s-a-golden-era-of-innovation-and-growth Thu, 20 Jul 2023 03:53:30 +0000 https://thebeerthrillers.com/?p=12019
Craft Beer on the shelf – 2000 brands (most now corporate and macro brew owned)

Introduction

The early 2000s were a time of profound transformation in the world of craft beer. Against the backdrop of a beer industry dominated by mass-produced, lackluster offerings, a rebellion was brewing among small, passionate brewers. The craft beer movement, which had been simmering for decades, reached a boiling point, giving rise to a revolution that celebrated the artistry, flavors, and individuality of beer.

Craft brewers emerged as modern-day alchemists, transforming simple ingredients into liquid gold. Each pint became a canvas for innovation, and every sip revealed a tapestry of flavors that captivated the palates of discerning beer enthusiasts. This was an era when every beer told a story, and every brewery carried the spirit of its community.

As the craft beer movement gained traction, microbreweries dotted the American landscape, signaling a shift in beer culture. These small, independent breweries were not merely businesses; they were passionate ventures led by individuals dedicated to their craft. They breathed life into beer styles long forgotten and experimented with new ingredients, pushing the boundaries of what beer could be.

With each passing year, the craft beer landscape expanded exponentially, like yeast multiplying in a fermenting batch. Local breweries became regional favorites, and regional favorites grew into national sensations. A camaraderie united brewers, and a collective spirit propelled the movement forward. Craft beer festivals served as grand celebrations of this newfound culture, offering a space for brewers and beer enthusiasts to mingle, share stories, and toast to the shared love of all things craft beer.

Amidst the fervor of hops and creativity, the early 2000s also witnessed challenges. Craft brewers found themselves David in a battle against beer industry Goliaths. Limited access to distribution channels and the dominance of mass-produced beer posed obstacles to growth. Yet, the movement proved resilient. Craft brewers banded together, forming alliances that fortified their collective voice and purpose. Legislative battles ensued, prompting lawmakers to recognize the economic and cultural impact of craft beer, leading to progressive changes that favored the growth of independent breweries.

This article delves into the captivating narrative of craft beer in the early 2000s, examining the trends, challenges, and triumphs that defined the era. It celebrates the visionaries who transformed the world of beer, leaving behind a legacy that continues to inspire brewers and enthusiasts alike. So, grab a cold one, and join us on this journey back to a golden era when craft beer forever changed the way the world appreciates and sips its favorite brews.

A Craft Beer Revolution Emerges

Growth in breweries from 2007 to 2011 (as per the Brewers Association – posted in 2012) (photo / chart and graph courtesy of the Brewers Association)

The Rise of Microbreweries

In the early 2000s, the craft beer revolution ignited a spark that would forever change the beer landscape. At the forefront of this movement were the rising microbreweries, each a beacon of creativity and independence. These small-scale breweries weren’t just businesses; they were extensions of the brewmaster’s passion, artistry, and love for beer. They embraced a hands-on approach to brewing, crafting each batch with meticulous attention to detail, and a genuine desire to share their unique concoctions with the world.

The allure of microbreweries lay not only in their craft but also in their connection to the local community. They were the neighborhood gathering places where friends and family could raise a glass and savor not just a drink, but a sense of belonging. In an age of homogenized products, microbreweries represented a return to authenticity, craftsmanship, and the stories behind every pint poured.

The Pioneer Breweries

Anchor Brewing’s “Anchor Steam Beer”

As the craft beer movement gained traction, several breweries stood out as pioneers, championing the cause and inspiring a generation of brewers. One such trailblazer was the historic Anchor Brewing Company, hailing from the hills of San Francisco. With roots dating back to the late 1800s, this brewery experienced a revival, becoming a symbol of resilience and tradition. Under the guidance of Fritz Maytag, Anchor Brewing Company played a pivotal role in resurrecting once-lost beer styles, such as the California Common, laying the foundation for the craft beer resurgence.

Another formidable pioneer was the Sierra Nevada Brewing Company, nestled amidst the picturesque landscapes of Northern California. Founded in 1979 by Ken Grossman and Paul Camusi, Sierra Nevada garnered fame for its groundbreaking Sierra Nevada Pale Ale. This hop-forward American Pale Ale tantalized taste buds with its bold citrusy aroma and balanced bitterness, setting the stage for a newfound love affair with hops.

Across the nation, other trailblazers followed suit. From the Great Lakes to the Rocky Mountains and beyond, visionary brewers embraced the craft beer ethos. Their dedication to elevating the beer experience was contagious, inspiring a surge of new breweries and paving the way for the diverse beer culture we enjoy today.

Unfortunately in recent news Anchor Brewing Company has announced they are ceasing operations. Anchor Brewing Company Ceasing Operations and Liquidating Business.

A Tipping Point in Beer Diversity

The early 2000s marked a tipping point in beer diversity, as microbreweries dared to be different and defy convention. New and exciting beer styles emerged, challenging the traditional notion of beer and elevating it to an art form. Brewers experimented with innovative ingredients and brewing techniques, resulting in a kaleidoscope of flavors and aromas.

IPAs, in particular, gained cult-like status during this time. American craft brewers unleashed a hop frenzy, crafting IPAs with an unprecedented intensity of flavors, aroma, and bitterness. From West Coast IPAs, celebrated for their resinous and piney notes, to East Coast IPAs, known for their juicy and tropical fruit characteristics, beer enthusiasts were treated to an array of hop-forward delights.

Beyond IPAs, the creativity knew no bounds. Sour ales, barrel-aged wonders, and experimental hybrids graced taproom menus, captivating adventurous palates seeking something beyond the ordinary. Each brew became an exploration, an invitation to savor complexity, and a chance to challenge one’s taste preferences.

The early 2000s signaled a sea change in beer culture, as a growing community of craft brewers and enthusiasts sought to elevate the appreciation of beer from a mere beverage to an artful expression. The craft beer revolution was in full swing, and its momentum showed no signs of slowing down.

Key Trends in Craft Beer during the Early 2000s

Hops Take Center Stage

Early day classic West Coast style IPAs

The early 2000s ushered in an era where hops reigned supreme, transforming the way brewers approached their craft. Hops, the aromatic flowers that lend bitterness, flavor, and aroma to beer, became the stars of the show. Craft brewers embraced the hop-forward movement, infusing their creations with a kaleidoscope of hop varieties from around the globe.

India Pale Ales (IPAs) emerged as the crown jewel of the hop revolution. From the tongue-tingling bitterness of West Coast IPAs to the juicy, fruit-laden flavors of New England-style IPAs, each rendition showcased the versatility of hops. Hop experimentation was at its peak, leading to creative hybrids like Black IPAs, Double IPAs, and Session IPAs, catering to different palates and preferences.

Brewers sought to harness the full potential of hops by experimenting with innovative hopping techniques. Dry-hopping, for instance, became a hallmark of craft IPAs, allowing brewers to intensify the aromatic profile without adding additional bitterness. The result was a bouquet of hop aromas that tantalized the senses, inviting beer enthusiasts into a world of flavors previously unexplored.

Embracing Local Ingredients

In the early 2000s, craft brewers embraced the “farm-to-glass” philosophy, celebrating the use of locally-sourced ingredients to craft their beers. The movement sought to honor regional terroir and connect beer enthusiasts with the landscapes and flavors unique to their area.

Brewers scoured nearby farms for locally-grown hops, malted barley, and even fruits and herbs to infuse into their brews. This not only supported local agriculture but also gave craft beers a distinct sense of place. From the lush hop fields of the Pacific Northwest to the sun-kissed vineyards of California, each brewery’s offering was a reflection of its geographical roots.

This emphasis on local ingredients was not limited to just the primary components of beer; it extended to creative adjuncts used in brewing. Brewmasters drew inspiration from their communities, experimenting with additions like wildflowers, spices, and fruits found in their surroundings. As a result, craft beers became a cultural tapestry, telling stories of their origins through every sip.

Craft Beer Festivals and Events

The early 2000s marked a renaissance in craft beer festivals and events, becoming a cornerstone of the craft beer experience. These gatherings offered a festive platform for brewers to showcase their creations and for beer enthusiasts to explore a vast array of flavors under one roof.

Events like the Great American Beer Festival (GABF) in Denver, Colorado, became iconic celebrations of craft beer culture. Brewers from across the nation came together to share their passion, serving up their latest and greatest brews to a thirsty audience. The GABF, in particular, grew exponentially in attendance, symbolizing the surging popularity of craft beer.

Beyond the GABF, local and regional craft beer festivals flourished, drawing enthusiasts from neighboring towns and states. These events fostered a sense of camaraderie among beer lovers, who reveled in the opportunity to meet the minds behind their favorite brews and discover hidden gems from far-flung breweries.

The early 2000s was an era of unbridled creativity, where craft brewers embraced hops, local ingredients, and community-driven events. These trends shaped the trajectory of craft beer, paving the way for the diverse and exciting landscape we cherish today. As we raise our glasses to the pioneers of the movement, let us celebrate the legacy of the early 2000s, where craft beer truly came of age.

Challenges and Triumphs in the Early 2000s

The Fight for Market Share

State of the Industry – Brewers Association (2021) (Photo courtesy of the Brewers Association)

As the craft beer movement gained traction in the early 2000s, small independent breweries faced a formidable challenge: the competition from established beer giants. Mass-produced, commercially-driven beer conglomerates held a dominant position in the market, making it difficult for craft brewers to secure prime shelf space and distribution.

Craft breweries often struggled to access the same distribution networks as their larger counterparts, limiting their reach to local markets. This lack of widespread distribution posed a significant hurdle for small breweries hoping to expand their customer base beyond their immediate communities. Additionally, with limited access to advertising and marketing budgets, craft brewers found it challenging to compete with the massive marketing campaigns of big beer brands.

Collaborations and Unity

Despite the challenges, craft brewers displayed a remarkable spirit of unity and collaboration during the early 2000s. Recognizing that their collective success depended on supporting one another, breweries embraced collaboration as a way to strengthen the craft beer community.

Collaborative brews between different breweries became a trend, resulting in exciting and innovative beers that combined the expertise and creativity of multiple brewmasters. These collaborations fostered a sense of camaraderie and created opportunities for cross-promotion, benefiting both breweries involved.

Moreover, craft beer enthusiasts wholeheartedly supported this sense of unity. Beer enthusiasts attended events and festivals, not only to savor craft beer but also to connect with fellow enthusiasts and brewers. The sense of community and shared passion transcended competition, cementing the craft beer movement as a close-knit fraternity.

Legislative Battles

In the face of industry challenges, craft brewers embarked on a journey to secure a level playing field. Legislative battles became a vital aspect of the early 2000s craft beer story, as brewers fought for fair and supportive regulations.

Many states had archaic laws that restricted the growth of craft breweries, imposing strict distribution rules, high excise taxes, and limiting the sale of beer on-site. These outdated laws stifled innovation and hindered the growth of the craft beer industry.

Craft brewers, along with their loyal consumers, rallied for change. They engaged with lawmakers, advocating for the modernization of beer regulations to allow for growth and prosperity. Over time, the efforts bore fruit, as states began to update their laws, reducing barriers for craft breweries to thrive.

Legislative victories meant that craft brewers could sell beer directly to consumers on-site, participate in beer festivals, and engage in a broader range of distribution practices. These changes laid the groundwork for a more favorable environment for independent breweries to flourish.

The early 2000s showcased both challenges and triumphs for the craft beer movement. As craft brewers battled for market share and navigated industry hurdles, they found strength in collaboration and community. Legislative changes, won through persistence and advocacy, fostered an environment in which craft breweries could grow and thrive. The combined efforts of craft brewers and their devoted fans paved the way for the vibrant craft beer culture we celebrate today.

The Legacy of Craft Beer in the Early 2000s

On July 18, 1997, Chris & John Trogner sold the first pint of Tröegs Pale Ale. Now, after 26 years, we’re proud to remain family-owned and independently crafted. – Troegs Independent Craft Brewing Company in 1997. (Photo courtesy of Troegs Brewing)

Shaping Modern Craft Beer Culture

The early 2000s marked a transformative period that left an indelible mark on the craft beer landscape. The pioneering spirit and dedication to craftsmanship set the foundation for what would become a vibrant and diverse craft beer culture. The movement’s emphasis on quality, innovation, and community laid the groundwork for the craft beer renaissance that continues to flourish today.

Craft brewers’ commitment to pushing the boundaries of brewing inspired a new generation of brewers to think creatively and fearlessly. The legacy of the early 2000s can be seen in the countless breweries that have since emerged, each adding their unique voice to the craft beer symphony. From nanobreweries experimenting in garages to large-scale craft beer institutions, the spirit of innovation continues to thrive across the industry.

Moreover, the early 2000s cultivated an appreciation for beer as an art form. Craft beer enthusiasts learned to savor each pint, exploring the nuances of flavors, aromas, and styles with the same passion as wine connoisseurs. This cultural shift elevated the status of beer from a simple beverage to an experience to be savored, shared, and celebrated.

Craft Beer’s Global Reach

Growth in micro breweries, brew pubs, and regional craft breweries from 2008 to 2012

The momentum of the early 2000s craft beer movement transcended borders, spreading far beyond the United States. The impact of American craft brewers’ creativity and entrepreneurship resonated worldwide, inspiring a global craft beer revolution.

Craft breweries sprouted in regions with rich beer traditions, such as Belgium, Germany, and the United Kingdom, offering new twists on classic styles and sparking a renewed interest in local and artisanal brewing. Across continents, craft brewers embraced the spirit of experimentation and community, creating a shared language that connected enthusiasts worldwide.

Furthermore, craft beer festivals, once predominantly an American phenomenon, proliferated globally. From the Brussels Beer Weekend in Belgium to the Great British Beer Festival in London, these events celebrated the art of brewing and became iconic gatherings for beer enthusiasts across the world.

The early 2000s transformed craft beer into a cultural movement with a universal appeal. Today, craft beer is embraced in all corners of the globe, with breweries exploring indigenous ingredients and brewing traditions to craft beers that are deeply rooted in local heritage.

A Revolution of Taste

Perhaps the most significant impact of the early 2000s craft beer movement lies in the transformation of taste preferences. Beer enthusiasts have developed a more discerning palate, seeking beers that challenge and excite their taste buds. The era cultivated a growing interest in craft beer education, with consumers eager to learn about different beer styles, the brewing process, and food pairings.

Craft brewers’ relentless pursuit of quality also influenced the larger beer industry. As craft beer gained popularity, larger breweries took notice and began adapting their practices to meet changing consumer demands. Many established beer brands introduced their own craft-like offerings, acknowledging the consumer shift toward more diverse and flavorful beers.

The early 2000s was a turning point in the history of craft beer, sparking a revolution of taste and challenging the status quo. As a result, beer drinkers today have a more extensive selection of flavorful and unique brews to choose from, making every beer-drinking experience an adventure.

Conclusion

The legacy of the early 2000s craft beer movement is etched into the heart of the industry. The era’s spirit of innovation, community, and determination continues to inspire craft brewers worldwide. Craft beer’s global reach is a testament to the impact of the pioneers who dared to dream big and elevate beer from a commodity to an artful expression.

As we raise our glasses in homage to the early 2000s craft beer revolution, let us celebrate the diverse, vibrant, and ever-evolving craft beer culture we enjoy today. The legacy of this golden era serves as a reminder that the heart and soul of craft beer lie not just in the liquid itself, but in the dedicated individuals who breathe life into every pint and the communities that raise their glasses in unison, united by their love for this beloved libation.

The early 2000s marked a transformative and exhilarating era for craft beer, leaving an enduring legacy that resonates throughout the industry today. What began as a grassroots movement of passionate brewers and beer enthusiasts blossomed into a full-fledged revolution that redefined beer culture across the globe.

Craft beer’s emergence as a cultural phenomenon can be attributed to the unwavering dedication of small, independent breweries. These visionary brewers dared to challenge the norms, infusing their craft with creativity, authenticity, and a genuine love for beer. Their commitment to quality, innovation, and community laid the foundation for the vibrant and diverse craft beer culture we cherish in the present.

Beyond the confines of the United States, the craft beer movement’s influence transcended borders, sparking a global revolution. The spirit of the early 2000s inspired craft brewers worldwide to craft beers that celebrated their own cultural heritage and regional flavors. From the traditional breweries of Europe to the emerging craft scenes in Asia and Latin America, the craft beer movement continues to weave a rich tapestry of tastes and traditions.

Moreover, the early 2000s instilled a newfound appreciation for beer as an art form. Beer enthusiasts transformed into connoisseurs, savoring each pint with curiosity and discernment. The movement sparked a demand for beer education, with consumers eager to learn about brewing techniques, beer styles, and the intricate nuances that make each brew unique.

As the craft beer legacy unfolds, it is evident that the pioneers of the early 2000s achieved more than just building a flourishing industry. They created a community united by a shared passion, an appreciation for craftsmanship, and a love for exploration. The camaraderie and sense of belonging that emanated from taprooms and festivals are still present in the craft beer culture of today, fostering connections that span continents.

The impact of the early 2000s is evident in the diverse array of flavors, styles, and innovations that define modern craft beer. Breweries, both large and small, have embraced the ethos of creativity, producing beers that push the boundaries and challenge the notion of what beer can be.

As we raise our glasses in celebration of the early 2000s craft beer revolution, let us toast to the visionaries who paved the way for a golden era of beer. Let us honor the craft brewers who continue to nurture the movement and champion the spirit of exploration. With each sip, we pay tribute to a legacy that celebrates not only the beverage in our glass but also the journey of camaraderie, passion, and inspiration that began in the early 2000s and continues to evolve with every new brew. Here’s to the past, present, and future of craft beer – a libation that embodies the art of brewing and the heart of a community. Cheers to the past, present, and future of craft beer! Cheers!

A Series of Craft Beer Articles

This is just one of several in a series of over arching ‘craft beer’ related articles. Several alone in a ‘flagship’ series. In the next few weeks there will be some more that come out as well. I would like to have this general level of different ‘craft beer articles’ that everyone can kind of jump to and read and use for informative purposes, and give a better understanding for the other articles on the site.

Some of these articles are about definitions (like “What is Craft Beer?“) and others are about Craft Breweries in general like the Top 50 Producing Craft Breweries, etc.

Thank You For Reading

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FX Matt Brewing Company Acquires Flying Dog Brewery https://thebeerthrillers.com/2023/05/23/fx-matt-brewing-company-acquires-flying-dog-brewery/?utm_source=rss&utm_medium=rss&utm_campaign=fx-matt-brewing-company-acquires-flying-dog-brewery Tue, 23 May 2023 15:49:40 +0000 https://thebeerthrillers.com/?p=11501 A Big Brewery Shift

Yesterday around noon, a huge brewery shift was announced. F.X. Matt Brewing Company (Saranac) from New York has acquired Flying Dog Brewery (from Maryland). New York’s FX Matt Brewing Company has struck a deal to acquire Flying Dog Brewery in Frederick, Maryland,both companies announced today via press releases, social media, and other formats.

As of this writing, no financial terms have been discussed, disclosed, or announced so far as the deal pertains. Flying Dog’s production will begin shifting to FX Matt Brewing Company’s Utica New York production facility over the summer; unfortunately this means that Flying Dog’s production in Maryland will cease and stop sometime mid August.

They are looking to keep a presence of Flying Dog Brewery in Maryland, choosing not to fully abandon the area that gave birth to Flying Dog Brewery and that supported them.

Flying Dog will maintain a presence in Maryland as FX Matt is seeking a location for an innovation brewery and taproom in Frederick.

FX Matt is a logical fit for Flying Dog as the company has contract brewed many of Flying Dog’s offerings over the years due to capacity constraints at the Maryland brewery.

FX Matt to Acquire Flying Dog, Creating Top-10 BA-Defined Craft Brewery – Brewbound News

F.X. Matt Brewing Company Acquires Flying Dog Brewery

…a great opportunity to grow in the Mid-Atlantic region.

FX Matt CEO Fred Matt (in talking about acquiring Flying Dog Brewery)

CEO Fred Matt was very enthusiastic in the announcement of their acquiring Flying Dog Brewery. Discussing how it’ll help them distribute their own, as well as Flying Dog’s brand of beers more, as well as growing their footprint and area scope.

When you think of craft beer in Maryland and the Mid-Atlantic, Flying Dog is the first brand that pops into your head. We are excited to join forces with such a great brand and look forward to helping Flying Dog reach new heights.

FX Matt Brewing Company CEO Fred Matt

Flying Dog Brewery’s CEO – Jim Caruso was also very enthusiastic over the deal. Saying how he believes that FX Matt Brewing Company, and CEO Fred Matt, will do a wonderful job of handling the Flying Dog Brewery brand.

I could not imagine a better steward for the Flying Dog brand going forward than FX Matt.

Flying Dog Brewery CEO Jim Caruso

Jim Caruso continued:

We have worked with them for many years, they are a prestigious family-owned brewery with more than 135 years of history, they are committed to building on the deep roots Flying Dog has established in Maryland, and their capabilities will take Flying Dog to a new level. “It is important to me that FX Matt Brewing is offering employment opportunities to as many employees as possible and we will provide job placement assistance to team members. Frederick is a great place to live and do business, unfortunately even though we have invested millions of dollars in the brewery, it has too many limitations and puts Flying Dog at too great a competitive disadvantage.

Flying Dog Brewery CEO Jim Caruso

In 2021, FX Matt Brewing Company completed a nearly $35 million brewery upgrade, (as shown in the Brewbound News article linked there) with the investments made possible by the sale of a 20% stake in the business to the Brooklyn Brewery, which has contract produced its beer at F.X. Matt Brewing’s Utica production based facility, for around 30 years.

The deal between FX Matt and Flying Dog will bring together the 14th and 34th largest Brewers Association – defined craft breweries by volume in 2022, respectively, as shown on the Brewer’s Association list here – Top 50 Craft Breweries. This will instantly catapult them by volume into the Top 10 of that list.

Flying Dog Brewery’s CMO – Ben Savage will become head of the Flying Dog Brewing Division after the FX Matt take over.

This acquisition gives our brand immediate capabilities and flexibility to adapt to the changing consumer preferences. There will always be a market for great beer, but the lines between beer, cocktails, spirits, and wine continue to blur. FX Matt Brewing Company gives Flying Dog significant resources to not only optimize our current product portfolio, but also quickly develop products in new, emerging categories.

Current Flying Dog CMO – Ben Savage

The merge between these two will certainly be shifting things in the overall brewing landscape, as far as volume, distribution, sales, and shelf space are concerned.

In 2021 (the latest year that production data is available), FX Matt produced 183,200 barrels of beer (-4%), while Flying Dog’s output reached 81,231 barrels (+4%). The two breweries’ combined output of more than 264,400 barrels of beer would rank them as a top-10 BA-defined craft brewery that year.

Both Flying Dog and FX Matt are elder breweries within their respective corners of the industry. FX Matt was founded in 1888 and is in its fourth generation of family ownership. At 135 years old, it is the fourth-oldest family-owned brewery in the country, according to a press release. FX Matt’s brands include Saranac, Utica Club, Flying Bison and beyond beer offerings such as McKenzie’s Hard Cider and Jed’s mule RTDs.

Members of the Matt family have long been seen as leaders in the industry, with the BA’s annual F.X. Matt Defense of the Industry Award given to a person who advocates for beer at the state or federal level. Earlier this year, Fred Matt was named chairman of the Beer Institute’s inaugural Brewers’ Council.

George Stranahan founded Flying Dog in 1990 as a brewpub in Aspen, Colorado. The brewery added additional capacity in Colorado throughout the 1990s, before acquiring Maryland-based Frederick Brewing Company in 2006. The Frederick facility became its sole headquarters after the company announced it would shutter its Colorado brewery in December 2007, according to the Baltimore Business Journal.

Stranahan’s friendship with gonzo journalist Hunter S. Thompson colored much of the brewery’s attitude and branding, which was created by artist Ralph Steadman at Thompson’s recommendation, according to the brewery’s website.

FX Matt to Acquire Flying Dog, Creating Top-10 BA-Defined Craft Brewery – Brewbound News

Flying Dog Brewery’s Stance on Free Speech and Censorship

Flying Dog Brewery has had a bit of a history of ‘controversy’. They’ve always partnered with local (and national) groups, organizations, and fundraisers about free speech, censorship, and anti – book banning. With beer names like “Raging Bitch” it is easy to see how they drew the ire of different groups over the years.

Flying Dog Brewery has also used a few sexually explicit, or sexually suggestive names over the years as well. With beer names like Pearl Necklace Chesapeakee Stout, and Doggy Style Pale Ale, amongst a few others.

They have been partnered with Ralph Steadman for artwork on their beer cans and beer bottles for quite a while now. Ralph Steadman also did the artwork for Hunter S. Thompson’s Fear and Lothing in Las Vegas, as well as other books (he also recently did the artwork for a new edition of Animal Farm by George Orwell).

Flying Dog has long held free speech as a company value. In 2009, Flying Dog filed a federal challenge after the Michigan Liquor Control Commission rejected a label for Raging Bitch, the brewery’s 20th anniversary beer, as well as several other labels containing the word “bitch.” Flying Dog won its case in 2015 and was awarded a six-figure damages payment, which it used to establish the First Amendment Society.

The brewery terminated its Brewers Association (BA) membership in 2017 after the trade group amended its Advertising and Marketing Code to curtail the use of “sexually explicit, lewd, or demeaning brand names, language, text, graphics, photos, video, or other images” in craft beer marketing.

FX Matt to Acquire Flying Dog, Creating Top-10 BA-Defined Craft Brewery – Brewbound News

Brewer Association Top 50 Links

For More Information on Flying Dog Brewery

The following information comes from Untappd. Flying Dog Brewery is a regional brewery fro Frederick, Maryland. They have 88 unique beers, with over 2 million ratings, and a global average rating of 3.62 (as of 5.23.23). Their Untappd description reads: We are craft beer crusaders who stand tall and never eat shit.

You can find them on the following social media pages:

For More Information on F.X. Matt Brewing Company (Saranac)

The following information comes from Untappd. Saranac Brewery (FX Matt Brewing Company) is a regional brewery from Utica New York. They have 412 unique beers with over 800,000 ratings, and a global average rating of 3.47 (as of 5.23.23). Their Untappd description reads: The FX Matt Brewing Company is the only brewery in America to have three district tours in craft beer: – Our founder, FX Matt, was making craft beers pre-Prohibition (including his West End IPA (AKA Legacy) in1914) – The “Utica Club” brand was notably crafty for the WWII era, having made a large variety of styles – Finally, we came full circle back to our craft roots when we initiated the Saranac brand in the mid-80’s. Why does all of this matter? It Means we’ve got a whole lot of expertise in the craft space.

You can find them on the following social media pages:

Brewery News

Interested in finding out about many other brewery openings, new locations, closings, movings, and in general brewery news? You can check out our links below:

Thank You For Reading

I honestly can’t say the last time I had a Flying Dog beer, or a Saranac beer. I know both breweries seemed like a much bigger deal, ten – twelve – fifteen years ago when I was getting into craft beer. I loved the Flying Dog beer art due to Ralph Steadman and the Gonzo / Hunter S. Thompson correlation.

Its interesting and amazing how times change. This might be a big shift for the brewing industry with two Top 35 breweries merging, but I’m not sure it’ll be all that huge. Time will tell.

Cheers All!

-B. Kline

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