Ten7 Brewing just posted to their social media thirty minutes ago, that they will be going “10-7”. Which, as their post stated means, using first responder code, that they will be closing. For first responders, police, EMTs, etc, a code “10-7” means out of service, or offline, or out of active duty.

Located at 510 Beaver St, North Wales, PA 19454 , Ten7 Brewing has been a staple of the North Wales craft brewing scene for 8 years. Sadly, far too many breweries, specifically Pennsylvania breweries, have been announcing the shuttering of their doors.

Ten7 Brewing is Going 10-7

Their Announcement Post

At 8:32 PM, September 22nd, 2026, Ten7 Brewing made this post on their Facebook, Instagram, and social media platforms:

Important Message

It is with very mixed emotions that we announce that Ten7 is going 10-7.

For those of you who may not know, “10-7” is a first responder code meaning unavailable or out-of-service. After 9 years of hard work and 8 years of service to an amazing community, we have decided that it’s time for Ten7 to go out-of-service and retire.

We plan to keep our taproom open for the next few months, and we hope you’ll continue to come out, enjoy some beers, support our incredible staff, and make some more memories with us.

Over the years, we have felt an incredible amount of love and support from so many of you. Ten7 has been so much more than a brewery to us, and we hope that you have felt the love from us in return.

We look forward to spending these final months celebrating Ten7 with the people who have made these 8 years so special alongside those of you who never had a chance to visit us. So come raise a glass with us, tell some stories, make some memories, and help us celebrate this last year together.

–Ten7 Brewing (Facebook Post)

More Information on Ten7 Brewing

The following comes via Untappd.

Ten7 Brewing Company is a micro brewery located in North Wales, PA. They have 493 unique beers and over 63,000 ratings, with a global average rating of 3.95 (as of 9.22.26). Their Untappd description reads: “Great beer for all! We create delicious beers to be enjoyed by everyone, from the most discerning beer geek to those new to the world of craft beer.”

You can follow them on their social media platforms here:

• Ten7 Brewing Company – Official Website
• Ten7 Brewing Company – Facebook
• Ten7 Brewing Company – Instagram
• Ten7 Brewing Company – Twitter
• Ten7 Brewing Company – Untappd

There are few things more American than a small brewery making beer for its local community.

A brewer orders malt. Hops arrive from somewhere that may be several thousand miles away. Yeast goes into the tank. Stainless-steel equipment gets cleaned. The beer eventually finds its way into a keg or aluminum can, and from there it ends up at a neighborhood taproom, a bottle shop, a grocery store or sitting on somebody’s porch while they contemplate whether they really need to mow the lawn.

It is easy to imagine that most of this process has very little to do with Washington, D.C.

Then tariffs enter the picture.

Craft Brewers Confront Higher Packaging Costs Under Trump Trade Policies

During Donald Trump’s current presidency, U.S. trade policy has become an increasingly important variable for American breweries. Tariffs on aluminum and steel, new duties affecting imported brewing equipment and ingredients, and increasingly complicated trade relationships with major suppliers such as Canada have introduced another layer of uncertainty into an industry that was already dealing with declining production, brewery closures and increasingly cautious consumers.

That does not mean that Donald Trump is solely responsible for the problems facing American craft beer.

Far from it.

Craft beer was already experiencing a difficult period before the current tariff regime. U.S. craft production declined in 2025, retail dollar sales fell, and the number of operating breweries continued to shrink. The Brewers Association estimates that craft volume declined another 4% during the first half of 2026.

But trade policy can make an already difficult business environment more difficult.

And for a small brewery, the interesting question isn’t necessarily:

“Did Trump make beer more expensive?”

The more useful question is:

“How does a policy made in Washington eventually become a more expensive can, keg, ingredient, piece of equipment—or pint?”

The answer involves an unexpectedly complicated journey through global commodity markets, domestic manufacturers, tariffs, supply chains and, eventually, the brewery down the street.

Some of our resources and links:

• Trouble Brewing: How Trump’s Liberation Day Tariffs Are Impacting Craft Beer
• Tariffs and Taps: How Trump’s Trade Policies Would Impact Craft Breweries
• It’s Time to Say Something About Canada’s Reaction to Trump’s Tariff (Opinion Piece by Lew Bryson)
• How Doubling Steel and Aluminum Tariffs Could Cripple America’s Craft Beer Industry

The Craft Beer Industry Was Already Having a Rough Time

Before getting into Trump and tariffs, it is important to establish something that can easily get lost in political arguments:

The American craft beer industry was already struggling.

The Brewers Association’s 2025 national statistics show craft brewer volume sales declining approximately 4%. Retail dollar sales declined 2.8%, falling to approximately $28 billion.

The number of breweries has also been declining.

According to the Brewers Association’s July 2026 midyear report, approximately 9,344 breweries were operating in June 2026, down 1.8% from 9,515 in June 2025. Craft production was down another 4% during the first six months of 2026 compared with the first half of 2025.

That matters.

A brewery that was already operating comfortably on a five- or six-percent margin doesn’t have the same ability to absorb another increase in its costs as a multinational beverage company.

And the problems facing craft beer aren’t exclusively about ingredients.

Breweries have been dealing with:

• higher labor costs;
• higher real-estate costs;
• energy expenses;
• insurance;
• slower beer consumption;
• increased competition;
• changing consumer preferences;
• distributor challenges;
• declining packaged-beer sales;
• and the simple fact that there are now thousands upon thousands of breweries competing for consumers’ attention.

The Brewers Association’s 2026 midyear data nevertheless contain some encouraging signs. While overall production was down, 54% of surveyed breweries reported growth, and craft consumers’ reported engagement with craft beer increased. Taprooms were also outperforming several other brewery models.

So this isn’t a story about an industry disappearing.

It’s a story about an industry under pressure.

And tariffs are another pressure.

The Aluminum Problem

If you want to understand Trump’s effect on craft beer, start with the aluminum can.

The humble beer can is one of the most important pieces of technology in modern craft brewing.

Cans are lightweight, stackable, recyclable, relatively durable, easier to transport than glass bottles and particularly useful for breweries that want to package beer for distribution.

They are also made out of aluminum.

And aluminum has become one of the most politically important metals in the American economy.

The Trump administration’s Section 232 tariff structure has placed a 50% tariff on covered aluminum products, including aluminum sheet and finished aluminum containers used for beverages. The Brewers Association says the current framework includes aluminum sheet and finished cans within the 50% tariff category, while some aluminum lids are treated differently.

At first glance, a brewery owner might reasonably think:

“I don’t import aluminum. I buy cans from an American supplier.”

And that would seem to solve the problem.

It doesn’t necessarily.

The American Can That Isn’t Immune to Tariffs

This is one of the more fascinating aspects of the tariff issue.

A can can be made in America and still be affected by tariffs.

Why?

Because the American can manufacturer exists within a broader aluminum market.

The Brewers Association explained in August 2026 that U.S. aluminum pricing is influenced by both the global aluminum price and something called the Midwest Premium. That premium reflects the delivered price of aluminum in the U.S. market.

And tariffs can influence that price.

This creates an important distinction between:

“Did my brewery directly pay a tariff?”

and

“Did a tariff affect the price my brewery paid?”

Those aren’t necessarily the same thing.

A small brewery may purchase cans from an American manufacturer.

The manufacturer may purchase aluminum sheet from another American company.

That company may purchase or compete against material priced against the global aluminum market.

Tariffs alter the economics of that market.

Those increased costs can move through the supply chain.

Eventually, the brewery gets the bill.

The Brewers Association’s August analysis specifically noted that the Midwest Premium had grown substantially as a share of U.S. aluminum pricing and that tariff policy was contributing to the delivered cost of aluminum.

That means the tariff’s effect doesn’t stop at the customs dock.

It can move through the domestic market.

The Recycling Complication

Here’s another wrinkle.

Aluminum is highly recyclable, and breweries commonly use cans containing recycled material.

So shouldn’t recycled aluminum protect breweries from tariffs on imported primary aluminum?

Not entirely.

The Brewers Association explains that the primary and recycled aluminum markets are interconnected. Even when a can contains substantial recycled material, the pricing of recycled aluminum can be influenced by the broader aluminum market.

In other words:

American brewery + American can + recycled aluminum ≠ completely insulated from tariff effects.

This is one of the reasons the issue is more complicated than simply asking which country manufactured a can.

The aluminum market is a market.

And markets don’t always respect the neat national boundaries we like to draw on a map.

Why Small Breweries Feel This More

A giant beer company buys enormous quantities of cans.

A small brewery doesn’t.

That sounds like an obvious disadvantage—and it is.

Large buyers generally have greater purchasing power and can negotiate from a stronger position. A small independent brewery ordering comparatively modest quantities has fewer opportunities to use sheer volume to negotiate favorable pricing.

The Brewers Association notes that aluminum cans accounted for nearly 80% of off-premises craft beer volume in 2025, making aluminum particularly important to independent brewers.

Consider what that means.

Imagine a brewery that packages thousands of cases every year.

A relatively small increase in packaging cost is multiplied across:

• every can;
• every case;
• every pallet;
• every shipment;
• and eventually every beer sold.

The consumer may never see a line on their receipt saying:

“Trump aluminum tariff surcharge: $0.37.”

Instead, the cost may simply become part of the price of the beer.

The Keg Problem

Cans get most of the attention because they’re visible.

But breweries don’t live on cans alone.

They use stainless-steel kegs.

And they use enormous amounts of stainless steel and other metal in the brewery itself.

Fermentation tanks.

Bright tanks.

Brewhouses.

Pipes.

Valves.

Heat exchangers.

Pumps.

Kegs.

Packaging equipment.

Storage equipment.

Some of these products or components are affected directly or indirectly by tariffs on steel and aluminum.

The Brewers Association has specifically warned that tariff policy is likely to keep costs elevated for craft brewers in areas including cans, kegs and brewing equipment.

This becomes particularly important when a brewery is trying to expand.

Imagine two breweries.

One is established and has no major capital projects planned.

The other wants to buy a new fermenter, upgrade its canning line or install additional cellar capacity.

The second brewery isn’t simply dealing with the cost of today’s beer.

It is dealing with the cost of tomorrow’s beer.

If equipment costs rise, expansion can become more expensive.

And that can influence decisions about whether a brewery adds capacity, opens another location, launches distribution or simply stays put.

It’s Not Just Aluminum and Steel

If this were simply an aluminum story, it would be relatively straightforward.

But breweries are businesses with global supply chains.

And beer is made from ingredients and equipment that come from all over the world.

In July 2026, the U.S. Trade Representative finalized new Section 301 tariffs covering goods from approximately 60 economies. The Brewers Association reported that Australian and New Zealand hops, along with many Chinese brewing-equipment products, were among the brewery-related products facing a 12.5% tariff rate under the new framework.

That matters because craft beer loves specialty hops.

American breweries have spent decades building beers around distinctive varieties from around the world.

A brewery might use:

• American hops;
• Australian hops;
• New Zealand hops;
• European specialty malts;
• Canadian malt;
• imported yeast or fermentation products;
• foreign equipment components;
• American water;
• and American aluminum cans.

The beer may be brewed in Pennsylvania.

But the supply chain behind that beer can stretch around the world.

New Zealand and Australian Hops

For hop lovers, this is particularly interesting.

Australian and New Zealand hops have become extremely important to modern American craft brewing.

Think of the flavors associated with many modern hazy IPAs:

Passionfruit.

Grapefruit.

Lime.

Tropical fruit.

Stone fruit.

White wine.

Pine.

Resin.

Brewers have increasingly turned to varieties from Australia and New Zealand to achieve particular aromatic profiles.

If imported hops become more expensive because of tariffs, breweries have several options.

They can:

Absorb the increase.

That hurts margins.

Raise the price.

Consumers pay more.

Use less of the expensive hop.

The beer changes.

Substitute another hop.

The beer changes again.

Find another supplier.

That may take time and may not produce the same sensory result.

This is why tariff policy isn’t necessarily just an accounting problem.

For some breweries, it can become a recipe problem.

The Specialty-Malt Question

Hops get the headlines because hop-forward beer is such a defining part of American craft brewing.

But malt matters too.

Specialty malts can come from different countries, and certain brewing styles depend on ingredients that aren’t necessarily produced domestically at the same scale or with the same characteristics.

The Brewers Association has warned that imported hops, specialty malts, brewing equipment and other brewery inputs can be affected by the evolving tariff environment.

Again, however, there is an important exception worth mentioning:

Canadian barley and barley malt have received different treatment under USMCA.

The Brewers Association noted in June 2026 that duty-free Canadian barley and barley malt remained outside the proposed additional tariffs discussed at that time.

Which brings us to Canada.

And things get considerably more complicated there.

Canada: Beer, Barley and a Complicated Relationship

Canada is important to American brewing.

It’s also America’s neighbor, major trading partner and an important source of agricultural products.

For brewers, Canadian barley and malt are particularly significant.

So changes in U.S.-Canada trade policy can have consequences far beyond the political arguments surrounding tariffs.

There is also another side to the Canadian dispute: Canadian beer itself.

In September 2026, the Trump administration issued a proclamation concerning Canadian alcoholic beverages. The White House announced that certain Canadian alcoholic beverages would be excluded from importation into the United States beginning September 29, 2026, while products covered by the earlier measures were subject to a 50% duty under the specified circumstances.

The administration’s stated rationale is that Canada has discriminated against U.S. alcoholic beverages.

That is the administration’s position and should be distinguished from the broader economic question of what the policy does to American beer businesses.

For an American brewery, Canadian beer can be both:

a competitor

and

a source of inputs.

That’s an unusual situation.

A trade dispute that makes imported Canadian beer more difficult or expensive can potentially reduce competition from Canadian products in the American market.

But trade restrictions involving Canada can also create uncertainty around the agricultural and manufacturing supply chains American brewers depend upon.

Trade policy rarely travels in only one direction.

So Will Beer Prices Go Up?

Probably the more useful answer is:

There is upward pressure, but tariffs don’t automatically translate into a specific increase in the price of a pint.

A brewery has choices.

Suppose a brewery’s annual packaging expenses increase.

The brewery could absorb the increase.

That means lower margins.

Or it could increase prices.

That means consumers absorb the increase.

Or it could cut costs elsewhere.

That might mean fewer employees, fewer events, less marketing, fewer experimental batches or reduced capital investment.

Or it might simply accept that it will make less money.

The economic chain therefore looks something like this:

Tariff

↓

Higher input cost

↓

Supplier pricing

↓

Brewery cost of goods increases

↓

Brewery decides how much of the increase to absorb

↓

Potential price increase / reduced margin / cost-cutting

↓

Consumer eventually experiences some portion of the change

The important phrase is “some portion.”

A tariff doesn’t necessarily mean the consumer pays 100% of the tariff.

Nor does it necessarily mean the brewery absorbs 100%.

The cost can be distributed throughout the supply chain.

But Beer Was Already Getting More Expensive

This is another important piece of context.

Craft beer had already experienced significant price increases before the current tariff environment.

Inflation, labor costs, transportation, ingredients, packaging and other expenses have all contributed to the cost of producing and selling beer.

The Brewers Association’s 2025 figures illustrate an interesting phenomenon: craft retail dollar sales fell less sharply than volume, with price increases contributing to the difference.

That means breweries have already been trying to navigate a difficult balancing act:

How much can you charge for a four-pack before the consumer decides that four beers simply aren’t worth that much money?

That’s a particularly serious question for independent breweries.

The Consumer Is Part of the Equation

Ultimately, a brewery can only charge what somebody is willing to pay.

This is where tariffs intersect with consumer psychology.

Imagine a consumer walking into a brewery in 2027.

They see:

$9 pint

Then:

$10.50 pint

Then:

$12 pint

The consumer doesn’t necessarily know why the price increased.

Maybe it was aluminum.

Maybe it was malt.

Maybe wages.

Maybe insurance.

Maybe rent.

Maybe distribution.

Maybe the brewery simply raised prices.

Maybe all of the above.

And that creates a challenge for craft beer because craft beer’s greatest strength—its diversity and independence—is also one of its economic vulnerabilities.

Consumers have alternatives.

They can buy a domestic lager.

They can buy a macro beer.

They can buy wine.

They can make cocktails.

They can buy spirits.

They can buy nonalcoholic beer.

They can drink THC beverages where legal.

Or they can simply buy less alcohol.

The Brewers Association’s 2026 midyear report does provide an encouraging counterpoint: among surveyed craft consumers, monthly craft consumption increased year over year, and brewery visits increased as well.

So consumers haven’t abandoned craft beer.

But breweries still have to convince them that the experience is worth the price.

The Small-Business Problem

This is where the tariff discussion becomes particularly important.

A brewery isn’t just a beer factory.

It’s often:

• a restaurant;
• a bar;
• an event venue;
• a community gathering place;
• a retailer;
• a local employer;
• a tourist destination;
• and sometimes a manufacturing operation all at once.

The Brewers Association estimates that craft brewing contributed approximately $71.8 billion to the U.S. economy in 2025 and supported more than 415,000 jobs when direct and indirect economic effects are included.

That means changes in brewery economics don’t stop at the brewhouse.

If a brewery cuts production, the effect can reach:

• employees;
• distributors;
• can manufacturers;
• maltsters;
• hop growers;
• farmers;
• restaurants;
• delivery companies;
• local contractors;
• musicians;
• event vendors;
• and nearby businesses that benefit from brewery traffic.

The economic ecosystem surrounding craft beer is much larger than the liquid inside the can.

Is This All Bad News?

Not necessarily.

This is where the discussion becomes more nuanced.

Tariffs are intended, in part, to change economic behavior.

The argument for tariffs is generally that making imported products more expensive can encourage domestic production and reduce reliance on foreign supply chains.

If tariffs encourage more American production of aluminum, steel, equipment or other brewery inputs, there could eventually be benefits for domestic manufacturers.

That is a legitimate economic argument.

But the important word is:

eventually.

A brewery facing higher costs today has to survive today.

A hypothetical domestic manufacturing expansion five years from now doesn’t pay today’s electricity bill.

This creates the central tension:

Short-term cost

versus

Long-term industrial policy.

Whether the long-term benefits outweigh the short-term costs is a broader economic and political question rather than something that can be answered simply by looking at the price of a six-pack.

The Bigger Problem May Be Uncertainty

Perhaps the most significant effect of the Trump administration’s trade policy on craft beer isn’t any single tariff.

It may be uncertainty.

Breweries make plans.

They buy equipment.

They sign contracts.

They develop recipes.

They order ingredients.

They negotiate distribution.

They plan seasonal releases.

They forecast revenue.

They decide whether to expand.

They decide whether to hire.

They decide whether to open another location.

All of those decisions become more difficult when a brewery doesn’t know what a particular piece of equipment, ingredient or packaging material will cost six months from now.

And trade policy has continued to change.

The Brewers Association’s 2026 updates show an evolving tariff landscape affecting aluminum, steel, hops, equipment and other brewery-related inputs.

For a giant corporation, uncertainty is expensive.

For a tiny brewery, uncertainty can be existential.

Trump Didn’t Create the Craft Beer Slump

This deserves repeating.

If someone tells you that the current problems facing American craft beer began with Donald Trump, the historical record doesn’t support that simplistic explanation.

Craft beer’s current difficulties predate the present tariff environment.

Production has declined.

The brewery count has fallen.

Consumer behavior has changed.

Competition has intensified.

Costs have risen.

The industry has been working through a post-pandemic correction and a broader maturation of the American craft beer market.

The Brewers Association’s own 2026 data show that the industry was already contracting while also showing signs of resilience.

Trump’s policies therefore shouldn’t be viewed as the cause of the craft beer industry’s problems.

They are better understood as another economic variable affecting an industry that was already under pressure.

That distinction matters.

But Trump Is Changing the Economic Environment Brewers Operate In

At the same time, it would be equally misleading to dismiss the effects of the administration’s trade policies.

The documented effects are tangible.

Aluminum tariffs influence aluminum pricing.

Steel tariffs influence steel pricing.

Tariffs on imported goods affect the cost of certain brewing equipment and ingredients.

Trade disputes create uncertainty.

And those costs can move through the brewing supply chain.

The Brewers Association has repeatedly raised these issues because independent breweries are particularly exposed to packaging and equipment costs.

The question isn’t whether trade policy affects breweries.

It does.

The more complicated question is how large the ultimate effect will be.

That will vary enormously from brewery to brewery.

What Does This Mean for Your Local Brewery?

For the average beer drinker, the most meaningful effects may not be dramatic.

You probably aren’t going to walk into your favorite brewery and see a sign reading:

“SORRY, PRESIDENTIAL TARIFFS. PINTS NOW $14.”

Instead, the effects may be incremental.

Maybe a four-pack goes from $17 to $18.

Maybe a seasonal beer disappears because its imported hops became too expensive.

Maybe a brewery delays buying a new fermenter.

Maybe a tap list contains fewer beers.

Maybe a brewery changes packaging.

Maybe a brewer switches hop varieties.

Maybe a brewery chooses to distribute less beer and focus more heavily on its taproom.

Maybe none of those things happen.

That’s the difficulty in attributing a particular brewery’s business decision to a particular tariff.

Businesses have dozens of costs and dozens of variables.

Pennsylvania Has More at Stake Than Most States

Trump’s Tariff Policies are Affecting Pennsylvanian Breweries

If the national craft-beer industry is feeling the effects of tariffs, Pennsylvania has a particularly interesting—and potentially complicated—position.

The Keystone State isn’t simply another state with a few breweries scattered around it.

Pennsylvania is one of the country’s major craft-brewing states.

According to the Brewers Association’s 2025 economic-impact data, Pennsylvania’s craft-brewing industry generated approximately $4.9 billion in economic output, second among all states behind California.

That makes Pennsylvania’s brewing industry economically significant enough that changes affecting breweries can ripple well beyond the taproom.

And Pennsylvania’s breweries are already operating in a difficult environment.

According to 2025 production data compiled from the Brewers Association, Pennsylvania produced approximately 1.92 million barrels of craft beer, down dramatically from 2.63 million barrels in 2024. That represented the state’s third consecutive annual decline in craft production.

So Pennsylvania’s brewers aren’t entering the tariff era from a position of unlimited growth.

They’re entering it while already trying to figure out how to sell less beer in a market with more competition and increasingly price-conscious consumers.

That makes every additional cost matter.

Pennsylvania’s Brewery Industry Is Big—and Particularly Diverse

Pennsylvania has another characteristic that makes it interesting.

Its craft-beer industry isn’t concentrated exclusively among enormous breweries.

The state has a huge number of small and independent breweries spread throughout Philadelphia, Pittsburgh, the Lehigh Valley, the Poconos, Central Pennsylvania, Erie, Lancaster, York, Harrisburg and dozens of smaller communities.

That means Pennsylvania’s beer economy includes everything from relatively large regional producers to tiny neighborhood breweries.

The tariff consequences therefore won’t be uniform.

A brewery that sells primarily draft beer directly from its taproom has a different exposure than a brewery selling thousands of cases of canned beer through distributors.

A brewery that buys American-made equipment has a different exposure than one importing specialized equipment.

A brewery using mostly domestic hops has a different exposure than one heavily dependent upon New Zealand or Australian varieties.

And a brewery producing 500 barrels a year has a radically different purchasing position from a brewery producing tens of thousands.

But there is one Pennsylvania characteristic that makes the aluminum issue particularly important:

Pennsylvania has a large packaged-beer market and a large number of independent breweries competing for shelf space.

When packaging becomes more expensive, those breweries have to make difficult decisions about where that money comes from.

Fegley’s Brew Works: A Pennsylvania Brewery Already Talking About the Problem

One of the clearest Pennsylvania examples comes from Fegley’s Brew Works, the Lehigh Valley brewery with locations in Bethlehem and Allentown.

In February 2025, before the Trump administration’s aluminum and steel tariffs took effect, owner Jeff Fegley publicly warned that higher metal costs could hurt Pennsylvania’s craft-beer industry.

Fegley specifically connected higher aluminum costs to potentially higher can prices and, ultimately, higher consumer prices.

He also pointed out that Pennsylvania’s craft-beer industry was already dealing with a difficult marketplace, including changing consumer behavior and competition from other beverage categories.

That distinction is important.

Fegley’s concern wasn’t simply:

“Aluminum is going to cost more.”

It was essentially:

“Aluminum is going to cost more in an industry that is already struggling.”

That’s a much bigger problem.

A brewery can potentially absorb a cost increase when business is booming.

It is considerably harder to do when margins are already under pressure.

Fegley’s comments also highlight something particularly important for Pennsylvania:

craft beer isn’t competing only against other beer.

Pennsylvania’s beverage market includes breweries, distilleries, wineries, RTDs and other alcohol categories.

If a craft brewery raises prices, consumers have alternatives.

Human Robot: When the Numbers Become Real

Philadelphia provides an even more concrete example.

In March 2025, CBS Philadelphia interviewed Jake Atkinson, owner of Human Robot Brewery, about the aluminum tariffs.

Atkinson said that if the situation continued, beer prices would have to rise. He described the situation as particularly difficult for a small business because of the uncertainty surrounding changing tariff policy.

Human Robot is an especially useful example because Philadelphia’s beer scene is heavily populated by independent breweries operating at relatively small scales.

Those breweries don’t have the purchasing power of multinational beverage companies.

They can’t necessarily negotiate the same prices.

And they can’t necessarily spread a relatively small increase across hundreds of thousands or millions of cases.

For a small brewery, a few cents per can can become a substantial annual expense.

And if the brewery doesn’t raise prices, that money has to come from somewhere else.

Love City Brewing: The “American-Made Can” Problem

Perhaps the most useful Pennsylvania example is Love City Brewing in Philadelphia.

Co-founder Melissa Walter told CBS Philadelphia that Love City packaged approximately 150 cases—roughly 3,600 cans—on a typical canning day, with the brewery operating its canning line roughly three times per week.

The really interesting part, however, was the source of the cans.

The cans themselves were manufactured in the United States.

But the raw aluminum used to produce them frequently came from Canada.

Walter said the brewery spends tens of thousands of dollars on aluminum, meaning even a substantial percentage increase in raw-material costs could have a significant effect on the brewery’s finances.

This illustrates one of the most important points in the entire tariff debate:

“Made in America” doesn’t necessarily mean “unaffected by tariffs.”

A Pennsylvania brewery can buy an American-made can from an American supplier and still be affected by tariffs on the aluminum entering the American supply chain.

That is precisely why the Brewers Association has continued lobbying for changes to aluminum tariff policy.

The association has explained that American can manufacturers themselves can depend on imported aluminum, particularly material originating in Canada.

For Love City, this wasn’t an abstract economic theory.

It was an actual purchasing expense.

And when Walter discussed the possibility of increased costs, she also raised another issue: maintaining employee compensation and benefits.

That is an important part of the story.

When a brewery absorbs higher costs, the consequence isn’t necessarily just a lower profit for the owner.

It can potentially affect:

• wages;
• benefits;
• staffing;
• hours;
• new hires;
• production;
• taproom investment;
• and expansion.

Sherman Street Beer Company: Hops, Malt and Aluminum All at Once

Philadelphia isn’t the only Pennsylvania market where brewers were worried.

In Allentown, Sherman Street Beer Company owner Beau Baden discussed the tariff issue with The Pennsylvania Independent in April 2025.

Baden had a particularly interesting problem because his brewery imported hops and malt from countries around the world, while also relying heavily on aluminum cans.

And he had just received an order of approximately 20,000 cans when he was discussing the potential financial impact of the tariffs.

His concern was simple: he didn’t yet know exactly what the bill was going to look like.

That uncertainty is worth emphasizing.

A tariff doesn’t always arrive at the brewery with a neatly labeled invoice saying:

Aluminum tariff: $X.

The effects can move through suppliers and distributors.

That makes budgeting difficult.

Baden also described the fundamental problem facing small breweries: margins are already thin.

He told The Pennsylvania Independent that the brewery might have to absorb the increased costs initially and reassess its position later.

That is a very different strategy from immediately raising prices.

And it demonstrates the choices breweries actually face.

Pennsylvania’s Brewery Leaders Were Warning About This Before the Tariffs Hit

The Pennsylvania examples aren’t isolated.

In February and April 2025, Pennsylvania brewery owners were publicly discussing the potential impact of Trump’s steel and aluminum tariffs before the costs had fully worked their way through the supply chain.

Fegley’s Brew Works was one example.

Human Robot and Love City were others.

Sherman Street Beer Company provided another.

And Pennsylvania Governor Josh Shapiro even visited Fegley’s Brew Works in Bethlehem in April 2025 to discuss the potential effects of tariffs on Pennsylvania small businesses.

That doesn’t mean Pennsylvania breweries have experienced identical financial consequences.

They haven’t.

But it demonstrates that tariff exposure was an identifiable concern among Pennsylvania brewers before the full effects of the policy were known.

Why Pennsylvania Could Be Especially Vulnerable

There are several reasons Pennsylvania deserves special attention.

1. Pennsylvania has a huge craft-brewing economy

The Brewers Association estimates approximately $4.9 billion in craft-brewing economic output in Pennsylvania during 2025, second nationally.

When the industry is that large, even relatively modest changes in operating costs can have substantial aggregate effects.

2. Pennsylvania has hundreds of breweries

The state has one of the country’s largest brewery populations.

That means tariff effects aren’t concentrated in a handful of companies.

They can reach hundreds of independent businesses.

3. Pennsylvania’s craft industry is already contracting

The state’s craft production fell from approximately 2.63 million barrels in 2024 to 1.92 million barrels in 2025, according to Brewers Association data reported by Breweries in PA.

That makes the timing particularly significant.

4. Pennsylvania breweries compete in a crowded beverage market

As Fegley pointed out, Pennsylvania breweries aren’t operating in isolation.

They compete with:

• other breweries;
• distilleries;
• ready-to-drink beverages;
• wine;
• spirits;
• nonalcoholic drinks;
• and increasingly diverse consumer choices.

Higher beer prices can therefore have consequences beyond the brewery itself.

5. The state’s geographic position makes regional supply chains important

Pennsylvania sits between major population centers in the Northeast and has enormous transportation connections.

Philadelphia is close to New York and New Jersey.

Pittsburgh sits at a major crossroads between the Midwest and Northeast.

Central Pennsylvania sits between major population centers.

That creates tremendous advantages for breweries—but also means Pennsylvania breweries are embedded within complicated regional distribution networks.

But Pennsylvania Also Has Some Advantages

The story isn’t exclusively negative.

Pennsylvania’s size and established brewing culture can work in its favor.

The state has:

• established malt producers;
• hop growers;
• brewing-equipment businesses;
• packaging suppliers;
• distributors;
• a large consumer base;
• a mature brewery tourism culture;
• and a long-established network of independent breweries.

The state also has substantial agricultural resources.

That gives Pennsylvania breweries opportunities to shorten portions of their supply chains.

For example, a brewer can potentially emphasize Pennsylvania-grown ingredients or work with regional suppliers.

That won’t solve the aluminum problem.

It won’t eliminate tariffs on imported equipment.

And it won’t necessarily make domestic ingredients cheaper.

But it provides Pennsylvania breweries with something valuable:

options.

Pennsylvania’s “Brews to Barns” Experiment

Pennsylvania is also doing something particularly interesting at the state level.

A 2026 legislative effort known as Brews to Barns was developed to help connect Pennsylvania breweries with Pennsylvania agricultural producers.

The legislation includes provisions intended to support the use of Pennsylvania agricultural products by breweries, while also providing financial relief mechanisms for brewers.

According to the Brewers Association, Pennsylvania’s version developed from a similar Texas proposal and was being pursued as a way to help small independent brewers navigate a difficult environment that includes tariffs, fuel prices and rising aluminum costs.

That is an interesting response to the tariff environment.

Instead of trying to solve the international trade problem, Pennsylvania can potentially help breweries strengthen the parts of their supply chains that can be localized.

If a Pennsylvania brewery can source more of its agricultural inputs from Pennsylvania, it potentially reduces exposure to some international trade volatility.

Again, though, that isn’t a magic solution.

You can’t grow aluminum in Lancaster County.

You can’t necessarily manufacture every specialized brewing component in Pennsylvania.

And a brewery making a New Zealand-hopped IPA can’t simply substitute a Pennsylvania hop and expect an identical beer.

But localization can reduce exposure at the margins.

And when you’re operating on thin margins, margins matter.

The Pennsylvania Brewery Examples

The following breweries have publicly discussed tariff-related concerns or consequences and are therefore useful examples for anyone writing about the Pennsylvania impact:

The first four are particularly useful because there is specific reporting connecting the brewery or owner to tariff concerns, rather than simply assuming that every Pennsylvania brewery must have been affected.

That’s an important distinction.

It would be misleading to publish a list of Pennsylvania breweries and claim that all of them have been harmed by tariffs without evidence from those individual businesses.

What About Troegs, Yuengling, Yards and Other Pennsylvania Breweries?

This is where caution is warranted.

Pennsylvania has some very large and recognizable breweries—Yuengling, Tröegs, Victory, Yards, Neshaminy Creek, Weyerbacher and many others—but I would not claim that any of these particular breweries have suffered a specific tariff-related financial impact unless the brewery itself, a credible industry publication, financial disclosure or another reliable source documents it.

That’s especially important because tariff exposure depends heavily on:

• packaging contracts;
• purchasing volume;
• domestic versus imported materials;
• equipment purchases;
• hop varieties;
• malt sources;
• distribution strategy;
• and the timing of contracts.

Two breweries in the same city can therefore experience very different effects.

A Pennsylvania brewery is not automatically “tariff affected” in the same way as another Pennsylvania brewery.

The Bigger Pennsylvania Question

The most interesting question for Pennsylvania isn’t necessarily whether tariffs will cause every brewery to raise its prices.

It’s what happens when several economic pressures arrive simultaneously.

Pennsylvania’s craft industry is already dealing with declining production.

Then add:

higher aluminum costs

higher equipment costs

potentially higher imported ingredient costs

labor costs

energy costs

distribution costs

consumer resistance to higher prices

and you have a much more complicated economic equation.

The danger isn’t necessarily one enormous cost increase.

It is death by a thousand small increases.

A brewery doesn’t have to lose $500,000 because of tariffs to feel the consequences.

It might lose:

$5,000 here.

$10,000 there.

Another $15,000 in packaging.

Another $8,000 in equipment.

Another increase in transportation.

Another increase in insurance.

And suddenly the brewery’s annual profit has become considerably smaller.

Pennsylvania’s Craft-Beer Future May Depend on Adaptation

There is, however, an encouraging element to this story.

Pennsylvania breweries have survived enormous changes before.

The state went from having relatively few craft breweries to becoming one of America’s most important brewing states.

Brewers have repeatedly adapted to changes in consumer tastes, distribution laws, ingredients, packaging and technology.

They have also become increasingly creative about their business models.

Taprooms.

Restaurants.

Beer gardens.

Events.

Nonalcoholic products.

Cider.

Spirits.

Food.

Merchandise.

Brewery tourism.

Direct-to-consumer experiences.

The modern Pennsylvania brewery is much more than a factory producing beer.

That flexibility may become increasingly important.

The Keystone State’s Tariff Story

Ultimately, Pennsylvania provides a useful microcosm of the national story.

Trump’s tariffs did not create Pennsylvania’s craft-beer problems.

The state’s breweries were already dealing with declining production and a changing marketplace.

But tariffs add another variable.

And because Pennsylvania has such a large and economically important craft-brewing industry, the consequences potentially extend much further than the breweries themselves.

The question isn’t simply:

“Will Pennsylvania beer become more expensive?”

Some beer probably will.

The more interesting questions are:

Which breweries can absorb the additional costs?

Which will pass them on to consumers?

Which will change ingredients or packaging?

Which will postpone expansion?

Which will localize more of their supply chain?

And perhaps most importantly:

Which breweries can adapt quickly enough to survive another difficult period?

Pennsylvania has one of the largest craft-beer economies in America.

It also has one of the largest collections of independent breweries.

That combination means the Keystone State could become an especially interesting place to watch the long-term effects of America’s new trade environment.

Because when Washington changes the rules of the global economy, the consequences don’t remain in Washington.

Eventually, they show up in Allentown.

Philadelphia.

Erie.

Pittsburgh.

Harrisburg.

Lancaster.

Scranton.

And, eventually, at the tap.

1. Pennsylvania vs. Other Major Craft-Beer States

This would be an excellent graphic for the Pennsylvania section because it establishes why Pennsylvania deserves special attention.

Pennsylvania is one of America’s largest craft-beer economies

2025 economic impact of craft breweries in the five states with the largest total economic output.

Source: Brewers Association, 2025 Economic Impact Data.

Pennsylvania ranked second among U.S. states in craft-brewing economic impact in 2025, generating nearly $5 billion in economic activity. Source: Brewers Association.

2. Pennsylvania Craft-Beer Production

I’d put this directly into the section discussing the state’s existing problems.

The important point here is that tariffs are arriving while Pennsylvania craft beer is already dealing with contraction.

The current Brewers Association data give us a 2025 Pennsylvania production figure of 2,004,382 barrels, while the BA’s 2024 data reported Pennsylvania at more than 2.6 million barrels.

Pennsylvania craft-beer production has fallen sharply

Annual craft-beer production in Pennsylvania. The decline illustrates the difficult market conditions breweries were already facing before the current tariff environment fully developed.

Sources: Brewers Association 2024 and 2025 state craft-beer statistics. Figures are craft-beer production, measured in barrels.

Pennsylvania’s craft-beer production fell substantially from 2024 to 2025. Tariffs therefore entered an industry already dealing with declining production rather than a rapidly expanding market.

3. Pennsylvania’s Craft-Beer Footprint

This might actually be my favorite Pennsylvania graphic.

It shows that Pennsylvania has a huge number of breweries relative to other major craft states, while also having enormous production.

Source: Brewers Association, State Craft Beer Sales & Production Statistics, 2025.

Pennsylvania had 538 craft breweries in 2025, second only to California.

What This Means for Craft Beer as a Whole

The American craft beer industry has always been built on experimentation.

That experimentation isn’t limited to flavors.

Craft brewers experiment with:

• ingredients;
• equipment;
• packaging;
• business models;
• taproom concepts;
• distribution;
• collaborations;
• events;
• and consumer experiences.

Tariffs could potentially make some forms of experimentation more expensive.

A brewery considering an imported canning system might reconsider.

A brewer experimenting with expensive imported hops might use less.

A brewery thinking about adding a new cellar tank might delay the purchase.

Those decisions don’t necessarily kill innovation.

But they can influence which innovations are economically practical.

And that is ultimately the most interesting part of the story.

4. The National Craft-Beer Contraction

I’d also include one national chart near the beginning of the article, because it gives readers the context they need before we start talking about tariffs.

The Brewers Association reports that U.S. craft production fell 4% in 2025 to 22.034 million barrels, following a 3.9% decline in 2024.

American craft beer entered the tariff era already contracting

U.S. craft-beer production declined in both 2024 and 2025, illustrating that the industry’s current challenges predate the latest tariff environment.

Source: Brewers Association. 2024 production: 23.1 million barrels. 2025 production: 22.034 million barrels.

Craft beer’s current difficulties did not begin with Trump’s tariff policies. U.S. craft production declined in both 2024 and 2025, with 2025 production falling another 4% to 22.034 million barrels.

From the Oval Office to Your Pint Glass

The distance between Washington and your local brewery may seem enormous.

It isn’t.

A tariff can begin as a presidential proclamation.

It can become a change in the price of aluminum.

That can influence the price of can sheet.

The can manufacturer adjusts its pricing.

The distributor adjusts its costs.

The brewery receives a higher packaging bill.

The brewery calculates its margins.

The owner decides whether to absorb the increase.

The brewer releases a new IPA.

You walk into the taproom.

And you pay for it.

That’s how government policy becomes beer.

Not instantly.

Not always directly.

And not always predictably.

But through the interconnected machinery of the modern economy.

The Bottom Line

The effect of Donald Trump’s policies on American craft beer is neither as simple as “Trump is killing craft beer” nor as simple as “tariffs will bring manufacturing back and everything will be fine.”

The reality is considerably more complicated.

The craft beer industry was already contracting before the current tariff regime.

At the same time, the administration’s trade policies have created real additional costs and uncertainty for breweries, particularly around aluminum, steel, packaging, equipment and certain imported ingredients.

The aluminum issue may be the clearest example. A brewery doesn’t necessarily have to import an aluminum can to feel the effects of aluminum tariffs. Domestic cans can be connected to a broader aluminum pricing structure influenced by tariff policy.

Meanwhile, tariffs affecting Australian and New Zealand hops and Chinese brewing equipment illustrate how the consequences extend beyond packaging.

And the increasingly complicated relationship with Canada demonstrates just how interconnected American brewing is with its neighbors and international suppliers.

For consumers, the eventual consequences may be subtle:

A slightly more expensive four-pack.

A different hop variety.

A delayed brewery expansion.

A smaller tap list.

A brewery choosing to focus more heavily on its taproom.

Or perhaps nothing noticeable at all.

For some breweries, however, several small increases arriving simultaneously could make the difference between comfortable operation and another difficult year.

And that may be the real story of Trump’s effect on craft beer.

The tariff isn’t the beer.

It’s one more ingredient in the recipe.

And for an industry already trying to figure out what the next version of American craft beer looks like, it’s an ingredient that brewers didn’t necessarily order—but now have to figure out how to work with.

Sources & Further Reading

Brewers Association

1. “From Tariff to Tap: How Aluminum Costs Reach Brewers” — Brewers Association, August 26, 2026.
   Detailed explanation of aluminum pricing, the Midwest Premium, recycled aluminum and how tariff-related costs can reach breweries.
2. “Restructured Aluminum Tariffs Continue to Pressure Craft Brewers” — Brewers Association, April 3, 2026.
   Discussion of the administration’s Section 232 tariff framework and its implications for cans, kegs and brewing equipment.
3. “New Section 301 Tariffs Take Effect” — Brewers Association, July 24, 2026.
   Covers the 2026 Section 301 tariff changes and their effects on Australian/New Zealand hops and Chinese brewing equipment.
4. “2026 Midyear Report: Pressure Persists as Signs of Stability Emerge” — Brewers Association, July 22, 2026.
   Industry production, brewery-count and consumer-engagement data for the first half of 2026.
5. National Beer Sales & Production Data — Brewers Association.
   National craft-beer production and sales statistics, including 2025 volume and retail-dollar data.
6. Economic Impact Data — Brewers Association.
   Estimates of the craft brewing industry’s contribution to the U.S. economy and employment.

U.S. Government

7. The White House, “Excluding Certain Canadian Alcoholic Beverages From Importation Into the United States…” — September 8, 2026.
   Primary-source documentation concerning the administration’s September 2026 action involving Canadian alcoholic beverages.
8. The White House, “Modifying the Scope of Products of Canada Subject to the Additional Duties…” — September 8, 2026.
   Primary-source documentation concerning the September 2026 modifications to Canadian-product duties.

Beer Industry

9. National Beer Wholesalers Association, “Tariffs and Trade.”
   Industry perspective on tariffs affecting aluminum, steel, imported beverages and the broader American beer distribution system.

Bibliography

Brewers Association. From Tariff to Tap: How Aluminum Costs Reach Brewers. August 26, 2026.

Brewers Association. National Beer Sales & Production Data. 2026.

Brewers Association. New Section 301 Tariffs Take Effect. July 24, 2026.

Brewers Association. Restructured Aluminum Tariffs Continue to Pressure Craft Brewers. April 3, 2026.

Brewers Association. 2026 Midyear Report: Pressure Persists as Signs of Stability Emerge. July 22, 2026.

Brewers Association. Economic Impact Data. 2026.

National Beer Wholesalers Association. Tariffs and Trade. 2026.

The White House. Excluding Certain Canadian Alcoholic Beverages From Importation Into the United States in Response to Continued Discrimination Against the Commerce of the United States With Respect to Alcoholic Beverages. September 8, 2026.

The White House. Modifying the Scope of Products of Canada Subject to the Additional Duties Imposed to Offset Canadian Discrimination Against the Commerce of the United States With Respect to Alcoholic Beverages. September 8, 2026.

Editorial note: Because tariff policy is changing rapidly, this article should be treated as a September 17, 2026 snapshot rather than a timeless explanation. Tariff rates, exemptions, affected countries and product classifications can change through subsequent presidential actions, USTR decisions, trade agreements, litigation or congressional action.

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There are certain moments when you realize the internet has completely broken the concept of normal.

A raccoon becomes famous.

The raccoon gets a name.

The name is Jimothy.

And then, naturally, one of the most famous craft breweries in America puts Jimothy on a beer can.

Welcome to 2026.

Tree House Brewing Company has apparently decided that the only appropriate way to celebrate the viral Seattle raccoon known as Jimothy is to give him the ultimate craft beer honor: his own can design.

And, honestly, we’re here for it.

Tree House’s Jimothy Beer Can

Who the Hell Is Jimothy?

If you’ve somehow managed to avoid the internet for the past several weeks, first of all, congratulations.

Second, Jimothy is a raccoon from Seattle who became an unlikely internet celebrity after videos and photos of him began circulating online.

Jimothy has a condition known as short spine syndrome, which gives him his distinctive appearance. Rather than looking like your average raccoon sneaking around a trash can at 2 a.m., Jimothy has an unusually compact body that makes him look like someone accidentally hit the “squish” button on a raccoon.

The internet, being the internet, immediately fell in love.

And somewhere along the way, he became Jimothy.

The name is almost as funny as the raccoon himself.

Jimothy has accumulated a considerable following online, with people becoming fascinated by his appearance, personality and general raccoon-ness.

Then Massachusetts got involved.

Because apparently Seattle needed a little more New England IPA in its life.

Tree House Enters the Chat

Tree House Brewing, the Massachusetts brewery best known for beers such as Julius, Green and Haze, recently unveiled a can featuring Jimothy.

The brewery confirmed on Instagram that the cans were real and described them as “beautiful,” while the Jimothy cans went on sale at Tree House’s Charlton location.

And that’s about as much explanation as Tree House apparently felt was necessary.

Which might actually make the whole thing better.

There wasn’t some massive corporate marketing campaign explaining the strategic importance of raccoon-based beer branding.

There wasn’t a 47-slide PowerPoint presentation about “leveraging the Jimothy demographic.”

There was just a picture of a weirdly shaped raccoon on a beer can.

Beautiful.

Is “Jimothy” Actually a Beer?

Here’s where things get slightly confusing.

Despite the internet’s immediate tendency to call it a “Jimothy beer,” the Jimothy connection appears to be primarily a can-design tribute, rather than Tree House announcing an entirely new beer style specifically brewed in Jimothy’s honor.

Tree House has not provided many details about the beer itself, and the brewery’s announcement focused on the can design and its availability.

That’s important because, naturally, the craft beer internet immediately started treating Jimothy like the next legendary Tree House release.

Which, frankly, is exactly what should happen.

Because if we’re going to live in a world where a raccoon can become famous enough to get a Tree House can, we might as well enjoy it.

Tree House Is Probably the Perfect Brewery for This

There are thousands of breweries that could have put a raccoon on a can.

But Tree House?

It somehow makes perfect sense.

Tree House has spent years developing an enormous cult following around its hazy IPAs, limited releases, colorful artwork and highly recognizable branding.

The brewery’s flagship Julius is one of the defining beers of the modern New England IPA movement, while beers such as Green and Haze have become equally recognizable names among IPA enthusiasts. Tree House itself recommends Julius as the starting point for people who haven’t tried the brewery, with Green and Haze as alternatives.

Tree House also has the kind of fan base that will happily travel considerable distances to acquire cans.

So when you put a bizarrely adorable viral raccoon on one of those cans?

People are going to want it.

Badly.

In fact, people were already looking for Jimothy cans almost immediately after the release, with social media users discussing how badly they wanted one.

This is how craft beer works now.

You don’t necessarily need a groundbreaking new IPA.

Sometimes you just need a raccoon.

Jimothy Summer Has Arrived

There is something wonderfully ridiculous about the entire thing.

Craft beer has spent the last decade becoming increasingly sophisticated.

We’ve had pastry stouts.

Triple IPAs.

Barrel-aged everything.

Beer brewed with coffee, fruit, spices, cereal, candy and ingredients that sound like they were selected by someone wandering around a Whole Foods at midnight.

And now?

Raccoon beer.

Or, more accurately, a Tree House beer wearing a raccoon costume.

I’m not complaining.

The craft beer industry has always been at its best when breweries don’t take themselves too seriously. The Jimothy can feels like a reminder that beer is still allowed to be fun.

You don’t need to explain the water chemistry.

You don’t need to give us a dissertation on hop varietals.

You don’t even need to tell us why the raccoon is there.

Just put Jimothy on the can.

We’ll figure it out.

The Internet Has Officially Won

There is also something very 2026 about this entire story.

A creature in Seattle becomes famous online.

People give him a ridiculous name.

The name spreads.

Memes happen.

Then a brewery in Massachusetts thousands of miles away decides:

Yep. That’s going on a beer can.

And suddenly people who couldn’t tell you anything about raccoon biology are discussing Tree House distribution.

That’s the power of the internet.

It’s also the power of craft beer.

The best brewery merchandise has always been about more than just the liquid inside the package. People collect cans because the artwork tells a story, represents a moment or simply looks cool sitting on a shelf.

Jimothy checks all three boxes.

It’s weird.

It’s timely.

And it’s impossible to look at without wondering how the hell we got here.

Will Jimothy Become a Tree House Legend?

That’s probably the fun part.

Tree House has plenty of legendary beer names.

Julius.

Green.

Haze.

Very Green.

And now, at least unofficially, we have Jimothy.

The raccoon probably won’t become a permanent member of the Tree House lineup.

But that’s not really the point.

For a brief moment in the summer of 2026, a viral raccoon became part of the craft beer world.

And that’s considerably more entertaining than another brewery announcing that it has released a 9.2% double dry-hopped triple hazy IPA with “notes of citrus, tropical fruit and dankness.”

Give me Jimothy.

I’ll take the raccoon.

The Bottom Line

Tree House Brewing putting Jimothy on a beer can is exactly the kind of wonderfully stupid, completely unnecessary and strangely wholesome story that makes the craft beer world fun.

No, Jimothy doesn’t need a beer.

No, Tree House doesn’t need Jimothy to sell beer.

And yes, people are probably going to want the can anyway.

Because sometimes craft beer isn’t about hunting down the newest hop combination or arguing about whether a beer is technically a double IPA.

Sometimes it’s about seeing a funny raccoon on a can and thinking:

“I need that.”

So here’s to Jimothy.

Here’s to Tree House.

And here’s to the glorious insanity of craft beer in 2026.

Long live Jimothy.

And somebody please give that raccoon a beer.

The Beer Thrillers will, of course, accept donations of Jimothy cans for extremely serious journalistic research.

News Sources

• Jimothy – The Viral Raccoon Gets His Own Beer
• Jimothy – Beer Advocate
• Jimothy Survived Against The Odds
• Tree House Releases Instagram – Jimothy

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If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s (past) weekly columns, book reviews, board game reviews, hike reviews, and so much more. We have several writers to check out: B. Kline, Josh, Paul R. Kan, Drunk Duck; and past writers like Amy.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We are also now on BlueSky as well, so make sure to check us out there also. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server).

We also now have a SLACK channel – which acts as a hybrid chat room, message board, Reddit style; workspace and posting area for us. You can hang out with us there and chat about all kinds of things – not just beer, but “off topic” things like movies, TV, books, podcasts, hiking, sports, and more! Join us at: The Beer Thrillers on SLACK.

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If you ever needed proof that soccer fans know how to support a brewery, look no further than Boston this past weekend.

Scotland’s Tartan Army march toward Fenway Park. Bob Dechiara-Imagn Images

Thousands of supporters from Scotland’s legendary Tartan Army descended on Boston for the 2026 FIFA World Cup, and in the process managed to accomplish something that few beer drinkers ever have—they temporarily drank the Samuel Adams Boston Taproom out of its flagship Boston Lager.

According to Boston Beer Company, demand for Boston Lager was so overwhelming that the brewery had to arrange an emergency beer delivery after sales reached roughly four times the volume of a typical holiday weekend, including busy stretches like the Fourth of July.

Scotland’s Tartan Army Creates a Beer Shortage in Boston

The Scottish national team’s first World Cup appearance in 28 years has brought an incredible wave of supporters across the Atlantic, and Boston has quickly become one of the tournament’s biggest party destinations.

From Thursday through Sunday, fans packed bars, pubs, restaurants, and the Samuel Adams Boston Taproom, creating one of the busiest weekends the brewery has ever experienced.

“We’ve never seen anything like it,” said Billy DeCain of the Sam Adams Boston Taproom during an interview with NBC Boston.

Rather than sampling the brewery’s extensive draft lineup—which features around twenty beers, including numerous taproom-exclusive releases—most visitors overwhelmingly chose one beer:

Samuel Adams Boston Lager.

Boston Beer Company said it has already increased beer deliveries throughout the week to ensure the taproom remains stocked for the remainder of Scotland’s stay.

It’s Not Just Samuel Adams Feeling the Demand

The surge wasn’t limited to one brewery.

Boston-area bars also reported record-breaking beer sales as Scotland supporters packed nearly every establishment within walking distance of the city’s major attractions.

At The White Bull Tavern, staff reported running through nearly everything they had available.

“Pretty much everything. We ran out of everything,” said Paul Morris of the tavern. “Tennent’s being number one.”

Scottish supporter Dave Orr joked that when one pub finally ran dry, the only remaining option was Bud Light after the Scottish fans had emptied the taps.

Meanwhile, Hennessy’s Bar experienced what may have been one of the biggest weekends in its history.

Chief Operating Officer Noelle Somers told the Boston Globe that beer sales actually tripled what the bar typically sees on St. Patrick’s Day—a remarkable benchmark considering Boston’s reputation for celebrating the Irish holiday.

“We’ve been here for over 30 years, and we’ve never seen anything like it,” Somers said.

Scotland’s Victory Keeps the Celebration Going

The celebrations only intensified after Scotland earned a 1-0 victory over Haiti at Gillette Stadium on Saturday evening.

Fans flooded back into downtown Boston after the match, filling bars well into the early morning hours before turning their attention to another uniquely Boston tradition.

Less than 24 hours later, thousands attended Scotland Day at Fenway Park, where the Boston Red Sox welcomed international visitors with a celebration of Scottish culture.

The festivities included a fan march led by bagpipe players from Evans Way Park to Fenway, with estimates suggesting at least 5,000 supporters participated before thousands more entered the ballpark for the Red Sox matchup against the Texas Rangers.

Why This Matters for Craft Beer

Large sporting events have long been a boost for local breweries, but the 2026 FIFA World Cup is demonstrating just how significant that impact can be.

While many breweries prepare for concerts, holiday weekends, or playoff games, international soccer tournaments bring thousands of thirsty visitors into a city over several consecutive days. For breweries, taprooms, and neighborhood pubs, that can translate into record-breaking draft sales, increased tourism, and valuable exposure to drinkers from around the world.

For Samuel Adams, the unexpected popularity of Boston Lager serves as a reminder that sometimes the classic flagship beer is exactly what visitors want. Despite having an extensive draft list filled with seasonal and taproom-exclusive offerings, Scotland supporters overwhelmingly chose the beer that helped define Boston’s craft beer scene decades ago.

With Scotland scheduled to return to Gillette Stadium later this week to face Morocco, Boston Beer Company has already increased deliveries in anticipation of another wave of thirsty supporters.

If last weekend is any indication, Boston Lager may once again become one of the hottest pours in the city.

Frequently Asked Questions

Did Samuel Adams really run out of Boston Lager?

Yes. Boston Beer Company confirmed that the Samuel Adams Boston Taproom temporarily ran out of Boston Lager after Scotland supporters purchased roughly four times the beer the brewery normally sells during a comparable four-day holiday weekend.

Why were there so many Scottish fans in Boston?

Scotland qualified for the 2026 FIFA World Cup, marking the nation’s first appearance in the tournament in 28 years. Thousands of members of the famous Tartan Army traveled to Boston to support the national team.

Did other Boston bars experience record sales?

Yes. Several Boston-area pubs reported unprecedented demand. Hennessy’s Bar said sales exceeded even St. Patrick’s Day, while other establishments reported running out of multiple beer brands due to the influx of fans.

What does this mean for local breweries?

Major international sporting events like the FIFA World Cup can significantly increase taproom traffic, draft beer sales, tourism, and brand exposure for breweries located in host cities, making them some of the most impactful events for the hospitality and craft beer industries.

All of Our Nerd Content

Here’s all of our nerd content, served up best in one single place. Enjoy!

I know ya’ll here for the nerd reviews. So check out our other nerd reviews below:

Star Wars:

• Beer Review: The Pandalorian (Tattered Flag)
• Beer Review: Wookie Monster (Fourscore Beer Co)
• Beer Review: Out of Order: Blue Milk (RAR Brewing) (Batch 1)
• Beer Review: Out of Order: Tatooine Tart (RAR Brewing)
• Beer Review: Out of Order: RAWRGWAWGGR (RAR Brewing)
• Beer Review: Out of Order: Droid Juice (RAR Brewing)
• Beer Review: Wookies and Cream (Tall Tales Brewing)
• Revenge of the Fifth / Cinco de Mayo
• May the Fourth Be With You
• Beer Review: This is Nut the Fluff You’re Looking For (Fourscore Beer Co)
• Beer Review: This is the Way (Broken Goblet Brewing)
• Beer Review: This is the Whey (Bolero Snort Brewery)
• Beer Review: Java the Stout (Jackie O’s Brewery)
• Beer Review: The Mangolorian (Brewery Fire)
• Beer Review: BoBull Fett (Bolero Snort Brewery)
• Mead Review: The Meadalorian (Space Time Mead and Cider Works)
• Beer Review: Let the Haze Flow Through You (Black Flag Brewing Co)
• Book Review: The Jedi Path and The Book of the Sith (Daniel Wallace)
• Book Review: Guardians of the Whills (Greg Rucka)
• May the Fourth Be With You (2022)
• RAR Out of Order Star Wars Drop!
• Beer Review: Vader (Mispillion River Brewing Company)
• Beer Review: Out of Order: Green Milk (RAR Brewing Company) (Batch 1)
• Beer Review: The Phantasm Menace (Second Sin Brewing Company)
• RAR Brewing – Out of Order – Star Wars Can Drop (2023)
• May the Fourth Be With You (2023)
• Brewery Fire Celebrates Their Fourth Anniversary: The Power of the Fourth
• Crooked Crab – May the Fourth Be With You (2024)
• Book Review: Star Wars – Most Wanted (Rae Carlson)
• Beer Review: Admiral (J Henry Barrel Aged Grand Stout) (Delta Beer Lab)
• Beer Review: Chewbacca (Rotunda Brewing Company)
• May the Fourth Be With You – From a Non a Star Wars Lover at RAR Brewing’s Star Wars Fest (Amy’s Column)

Futurama

• Good News Everyone, Futurama is Back: Exploring Futurama – Inspired Craft Beers
• Book Review: Futurama and Philosophy (edited by Courtland Lewis)
• Futurama Episode Review – The Impossible Stream and Mead Review: Omicron Persei 8 (SpaceTime Meadery)
• Mead Review: Omicron Persei 8 (Space Time Mead and Cider Works)
• Futurama Episode Review – Children of a Lesser Bog and Beer Review: Stay on Target (Allusion Brewing Company)
• Beer Review: I Apologize For Nothing (Fourscore Beer Co.)
• Beer Review: Fing-Longer (Turning Point Beer)
• Futurama Episode Review – How the West was 1010001 (and Beer Review: The Shining by Foam Brewers)
• Futurama Episode Review – Parasites Regained
• Beer Review: Hop Bender (Local Craft Beer)
• Futurama Episode Review – I Know What You Did Next XMas and Beer Review: Bo Katan Red IPA (Brewery Fire)
• 𝐁𝐫𝐚𝐧𝐧𝐢𝐠𝐚𝐧’𝐬 𝐋𝐚𝐰 on Draft and Cans at Intermission Beer Company
• Beer Review: I’m 40% Galaxy (Local Craft Beer)

Lord of the Rings:

• Book Review: An Atlas of Tolkien (David Day)
• Book Review: The Lay of Aotrou and Itroun (J.R.R. Tolkien)

Magic the Gathering:

• New Belgium Teams Up with Magic the Gathering for Vastwood Seer IPA

Heroes of Barcadia:

• Rollacrit Partners with Voodoo Ranger IPA for New Kickstarter, Heroes of Barcadia: Heroes for Hire Tabletop Game

Zelda:

• Zelda and Craft Beer
• Beer Review: Motueka’s Mask (Black Flag Brewing Company)
• Book Review: The Psychology of Zelda (edited by Anthony M. Bean)
• Book Review: The Legend of Zelda and Theology (edited by Jonathan L. Walls)
• Beer Review: Triforce Hazy IPA (Black Flag Brewing Company)

Rick and Morty:

• Beer Review: Peace Among Worlds (Cushwa Brewing Company)

Space Balls:

• Beer Review: Moon of Vega (Equilibrium Brewery)

Game of Thrones:

• Beer Review: Game of Thrones: My Watch Has Ended (Omnegang Brewery)
• Book Review: The Wit and Wisdom of Tyrion Lannister (George R.R. Martin)

The Simpsons:

• Beer Review: I Voted for Kodos (Second Sin Brewing Company)
• Beer Review: I Voted for Kang (Second Sin Brewing Company)
• Beer Review: Ned Flanders Red (AleCraft Brewery)

Back to the Future:

• Beer Review: Back to Reality (Three 3s Brewing Co)

Scrooged:

• Beer Review: Scrooge IPA (Iron Hill Brewing)

Groundhog Day:

• Beer Review: Prognosticator Pils (Logyard Brewing Company)
• Logyard Brewing’s Prognosticator Pils is the Official Beer of Groundhog Day (2022)

A Christmas Story:

• Beer Review: The Soft Electric Glow of Sex (RAR Brewing)
• Beer Review: You’ll Shoot Your Eye Out! (Eight and Sand Beer Co)

The Peanuts:

• Book Review: The Philosophy of Snoopy (Charles M. Schulz)
• Book Review: You Don’t Look 35, Charlie Brown! (Charles M. Schulz)

Pro Wrestling:

• Beer Review: Broken Skull – Stone Cold Steve Austin’s IPA (El Segundo Brewing Company)
• Beer Review: Macho Man (Couch Brewery)
• Beer Review: Royal Rumble (Funk Brewing)
• Stone Cold Steve Austin and the WWE Are Celebrating 3:16 Day
• Human Robot and The Full Pint Are Hosting RoboMania
• Brawl in the Beer Hall at Lakefront Brewery
• Hulk Hogan Announces Real American Beer
• Hulk Hogan’s Real American Beer Faces Lawsuit Over Alleged Negligence at Promotional Event

Soccer:

• Beer Review: Pulisic Pilsner (Jackass Brewing Company)
• Book Review: Pulisic – My Journey So Far (Christian Pulisic)

World Cup:

• Qatar Bans Alcohol Sales at World Cup in Last Second Decision
• Breweries Opening Early For the USA vs Netherlands World Cup Game
• Scotland Fans Drink Boston Lager Dry During 2026 FIFA World Cup, Forcing Emergency Beer Deliveries

Phillies:

• Drunk Phils Fans and Rotunda Brewing Company Collaborate Together on Jam the Batter sWheat Tart
• Mystery Phillies fan buys rounds of beer for people in Section 103

Philadelphia Eagles:

• The Philadelphia Eagles Running Back – D’Andre Swift – Visits Bald Bird Brewing Company

Matrix:

• Matrix Monday

Teenage Mutant Ninja Turtles:

• Beer Review: Terpenes in Time (BAREBottle Brewing Co)

Mario:

• Beer Review: Level Up (Idiom Brewing)

HP Lovecraft / Cthulhu:

• Beer Review: Azathoth (Edmund’s Oast Brewing Company)

Seinfeld:

• Beer Review: Jon Voight’s Car (RAR Brewing)
• Beer Review: Airing of Grievances (Black Flag Brewing Company)
• Beer Review: Treats of Strength (Icarus Brewing)

The Muppets:

• RAR Brewing – Out of Order – Muppet Series Can Release
• RAR Brewing Brings the Nostalgia with Muppets Out of Order Series

Jason Voorhees / Friday the 13th:

• Beer Review: Juicin’ Voorhees (Pariah Brewing Company)
• Haunted Hops

Other:

• Beer Review: Super Villain (Urban Village Brewing Company)
• Beer Review: Pixels (Seminar Brewing)
• Beer Review: Villeinage (Elder Pine Brewing and Blending)
• Beer Review: Intergalactic Deals (Levante Brewing)
• Beer Review: Galactic Space Circus (Creature Comforts Brewing Co)
• Beer Review: The Death of Civilization in Slow Motion I (Ghost 907) (Adroit Theory)

Looks like things are going to get Funky in Elizabethtown again…. This time with a bit of Inspiration. No, Funk Brewing is not coming back to their old location. But – Inspiration Brewing Company – headed by Brian Mills, is coming to the old Funk Brewing taproom spot. Located at 28 S Market St, Elizabethtown, PA 17022 – which is the main way through Elizabethtown, the location was originally the Funk Brewing Taproom and then became the Pine Creek Spirits location until they also left leaving the space vacant until now.

First hints popped up with Inspiration Brewing announcing that they had some “Funky News” with the backdrop being an image (slightly blurred) of the Funk taproom.

Inspiration Brewing’s “Funky News Coming Soon” announcement (photo courtesy of Inspiration Brewing Company)

Inspiration Brewing Company Expanding to Elizabethtown, PA

The original brewery – the old Pour Man’s Brewing spot – in Ephrata isn’t going anywhere and will still be open. (You can read about our attending the soft opening at Inspiration Brewing Company.) This will be their second location. The current spot in Ephrata is located at 284 S Reading Rd. Ephrata, PA 17522. (You can see a map showing travel from Inspiration Brewing’s main location in Ephrata to their new taproom in Elizabethtown here: Inspiration to Inspiration.)

A few days ago Inspiration Brewing posted the vague news post:

“Funky News Coming Soon! Inspiration Brewing” with the backdrop being the Funk Brewery’s taproom building blurred.

We’re just going to leave this right here for you.

#inspirationbrewingco #craftbeer #breweriesinpa #craftbrewery #findyourinspiration #secondlocation

-Inspiration Brewing Company – Facebook Post (June 2nd)

They have now revealed the information, that they are taking over the original Elizabethtown Funk Brewing’s Taproom. Their announcement June 4th:

Welcome! Follow along as we work to open our new location in Elizabethtown.

– Inspiration Brewing Elizabethtown Brewpub – Facebook Post (June 4th)

On their original and main Facebook page, they also posted this on June 4th:

Well, @followers, we have some news. We are getting ready to open our second location! We will be working hard over the next few months to get the doors open. In the meantime, you can follow the page for the new Elizabethtown location here: https://www.facebook.com/ibcetownpub

As for our original taproom, that isn’t going anywhere. We love that location, but also wanted to bring our vision of a full food menu to life. The second location will give us that ability. We hope that you follow along on this journey and look forward to it as much as we are.

-Inspiration Brewing – Facebook Post (June 4th)

A Brewed Up Building

The future home of the Inspiration Brewing Company Elizabethtown Brewpub (photo courtesy of Inspiration Brewing Company)

The 28 S Market Street building has seen some beer in it’s day. It was the Funk Brewing Company’s Taproom for a while, even sustaining a fire in 2022. (Funk Brewing Taproom on Fire) (Funk Brewery Fire Update) Then in February of 2024 Funk Brewing shuttered it as their taproom and it became the Pine Creek Spirits.  Pine Creek Spirits stayed on in the building until they too closed their doors in June of 2025. It has since stayed vacant. (Nearly one full year until Inspiration Brewing Company’s announcement.)

Inspiration Brewing had their grand opening in Ephrata, in March of 2025. (Grand Opening of Inspiration Brewing Company) They took over the original spot of Pour Man’s Brewing who had moved to downtown Ephrata. Pour Man’s had just previously acquired St. Boniface Brewing expanding their brewing capacity, and needed much bigger space and a much bigger restaurant than the current (and now Inspiration) location.

See other articles on Funk Brewing:

• Beer Review: Royal Rumble 
• Beer Review: Griddle

See also:

• A History of Pour Man’s Brewing
• A History of St. Boniface Brewing
• Pour Man’s Brewing Releases Crisp and Crushable Variety Pack

For More Information on Inspiration Brewing Company

Inspiration Brewing logo

For more information on Inspiration Brewing, the following comes via Untappd. Inspiration Brewing is listed as a Brew Pub from Ephrata, PA. With 15 uique beers and over 2,200 ratings, with a global average rating of 3.84 (as of 6.9.26). Their Untappd description formerly read: “Coming soon to Lancaster County, PA
#findyourinspiration .” Now currently reads: “Ephrata, PA #findyourinspiration ”

You can find them at these social media platforms:

• Inspiration Brewing – Official website
• Inspiration Brewing – Facebook
• Inspiration Brewing – Instagram
• Inspiration Brewing – Untappd

By B. Kline | The Beer Thrillers

What Is Cold IPA? The Complete Guide to Craft Beer’s Most Confusing Style

What Is a Cold IPA?

A Cold IPA is a modern beer style that combines the hop-forward character of a West Coast IPA with the crisp, clean drinkability of a lager.

Unlike traditional India Pale Ales, Cold IPAs are typically fermented with lager yeast or a very clean ale yeast and often include adjunct grains such as rice or corn. The result is a beer that showcases hop aroma and bitterness while remaining lighter-bodied and exceptionally crisp.

In simple terms:

A Cold IPA drinks like a lager but tastes like an IPA.

This relatively new beer style has quickly become one of the most discussed innovations in the craft beer industry.

Quick Answer

If you’re looking for the short answer:

• Cold IPA is a hop-forward beer style.
• It uses lager-like fermentation techniques.
• It is drier and crisper than most IPAs.
• It is more bitter than a Hazy IPA.
• It is designed to highlight hop character without excessive malt sweetness.

Who Invented the Cold IPA?

The style is widely credited to brewer Kevin Davey of Wayfinder Beer in Portland, Oregon.

Davey developed the concept as a way to create a beer that showcased modern hop varieties while maintaining the crisp finish of a lager. The style quickly spread throughout the craft beer industry and can now be found in breweries across the United States.

What Makes a Cold IPA Different?

Many beer drinkers confuse Cold IPA with other popular IPA styles.

Cold IPA vs West Coast IPA

While both styles emphasize hop bitterness and aroma, Cold IPAs generally:

• Finish drier
• Have less malt character
• Feature a lighter body
• Often use lager fermentation methods

Cold IPA vs Hazy IPA

Hazy IPAs focus on:

• Juicy fruit flavors
• Soft mouthfeel
• Low bitterness
• Oat-heavy grain bills

Cold IPAs focus on:

• Crisp drinkability
• Higher bitterness
• Cleaner fermentation
• Sharper hop expression

Cold IPA vs IPL (India Pale Lager)

This comparison causes the most confusion.

While the two styles are similar, many brewers view Cold IPA as a distinct category because it was intentionally designed with specific brewing techniques and flavor goals rather than simply being an IPA brewed with lager yeast.

What Does a Cold IPA Taste Like?

Most Cold IPAs showcase flavors and aromas such as:

• Citrus
• Pine
• Tropical fruit
• White grape
• Berry
• Resinous hop character

The finish is often:

• Crisp
• Dry
• Refreshing
• Clean

Many drinkers describe Cold IPA as being more refreshing than a traditional IPA while still delivering plenty of hop intensity.

Why Are Brewers Making Cold IPAs?

Craft brewers are constantly searching for ways to innovate while maintaining drinkability.

Cold IPA allows breweries to:

• Showcase modern hop varieties
• Create highly drinkable beers
• Appeal to both IPA and lager drinkers
• Differentiate themselves in crowded taproom lineups

The style has become especially popular during warmer months when consumers often seek lighter-bodied beers without sacrificing flavor.

Best Cold IPA Examples

While availability varies by region, some highly regarded examples include:

• Relapse Cold IPA by Wayfinder Beer
• Various seasonal Cold IPAs from regional craft breweries
• Limited releases from innovative lager-focused breweries

Because the style remains relatively young, new interpretations continue to emerge every year.

Should You Try a Cold IPA?

If you enjoy:

• West Coast IPAs
• Pilsners
• India Pale Lagers
• Crisp, hop-forward beers

Then a Cold IPA is absolutely worth trying.

It offers many of the hop characteristics IPA fans love while delivering a cleaner and more refreshing drinking experience.

Frequently Asked Questions

Is a Cold IPA served colder?

No. The name does not refer to serving temperature.

The term “Cold IPA” refers to the brewing process and fermentation approach used to create the style.

Is a Cold IPA a lager?

Not exactly.

Many Cold IPAs use lager yeast or lager-inspired techniques, but they are generally considered a separate style.

Are Cold IPAs bitter?

Yes. Most Cold IPAs feature moderate to high bitterness, especially compared to Hazy IPAs.

What alcohol percentage is a Cold IPA?

Most Cold IPAs range between 6% and 7.5% ABV, although examples outside that range exist.

Final Thoughts

The Cold IPA may have started as an experiment, but it has quickly become one of the most influential new styles in craft beer.

By combining the crisp refreshment of a lager with the hop intensity of an IPA, breweries have created a beer that appeals to a wide range of drinkers. Whether you’re a dedicated hophead or a lager enthusiast looking to explore something new, Cold IPA offers a unique bridge between two of craft beer’s most beloved categories.

As breweries continue refining and expanding the style, don’t be surprised if Cold IPA becomes a permanent fixture in taprooms across the country.

For a beer that once proudly claimed “the beer that made Milwaukee famous,” the idea of Schlitz disappearing feels almost surreal. Yet with news of its discontinuation, one of America’s most iconic brewing names quietly exits the stage—less with a bang and more with a nostalgic sigh. (source: WGN – Schlitz Beer Discontinued after 177 Years)

Schlitz Beer Discontinued After 177 Years

A Giant of Its Time

Schlitz wasn’t just another macro lager. At its peak in the mid-20th century, it was the American beer. By the 1950s and 60s, Schlitz had climbed to the top of the U.S. beer market, thanks to aggressive marketing, wide distribution, and a reputation for consistency.

For many drinkers, it was the default—what you grabbed at a ballgame, a backyard cookout, or after a long shift. It represented a kind of blue-collar reliability that defined American beer before the craft revolution rewrote the script.

The Long Decline

The fall of Schlitz has been studied almost as much as its rise. A series of cost-cutting decisions in the 1970s—most notably changes to brewing processes intended to speed up production—damaged the beer’s flavor and reputation. Loyal drinkers noticed, and they didn’t forgive easily.

Add in increased competition from Budweiser, Miller, and Coors, and Schlitz quickly lost ground. By the 1980s, it had fallen from the top spot to an afterthought, eventually being sold off and folded into larger brewing portfolios.

A Brand That Never Quite Came Back

Over the years, Schlitz made attempts at revival. Retro branding, “original formula” releases, and nostalgia-driven marketing campaigns all tried to tap into its former glory. For a while, it even found a niche among craft-curious drinkers interested in “heritage” lagers.

But in an era dominated by hazy IPAs, pastry stouts, and hyper-local brewery taprooms, Schlitz struggled to find a lasting identity. It was too old-school for trend-driven craft drinkers, yet no longer dominant enough to compete with modern macro giants.

Why This Matters

Schlitz disappearing isn’t just about one beer—it’s a reflection of how dramatically the beer landscape has changed.

• Drinkers now prioritize flavor diversity and local identity over national dominance.

• Craft breweries have reshaped expectations around freshness, experimentation, and storytelling.

• Legacy brands without strong differentiation are increasingly squeezed out.

In a way, Schlitz becomes a cautionary tale. Brewing shortcuts, loss of quality, and failure to adapt can erase even the biggest names.

A Toast to History

For craft beer enthusiasts, Schlitz may not have been a go-to pour. But its place in brewing history is undeniable. It helped define what American beer looked like for decades—and its rise and fall paved the way for the diversity we enjoy today.

If anything, its disappearance is a reminder: today’s giants are never guaranteed tomorrow.

So whether you ever cracked one open or just recognize the name from vintage signs and bar memorabilia, Schlitz deserves at least a final nod.

Raise a glass—preferably something local—and toast to the beer that once made Milwaukee famous.

By B. Kline | The Beer Thrillers

What Is Craft Beer?

Craft beer is beer produced by small, independent breweries that prioritize flavor, quality, creativity, and traditional brewing methods over mass production.

Unlike large macro-breweries that focus on consistency and volume, craft breweries often experiment with unique ingredients, brewing techniques, and beer styles. The result is a diverse range of flavors that can include everything from citrus-forward IPAs to rich imperial stouts and tart barrel-aged sours.

The modern craft beer movement has transformed the American beer landscape, giving consumers more choices than ever before.

What is Craft Beer in 2026

The Official Definition of Craft Beer

According to the Brewers Association, a craft brewer is:

• Small (producing less than 6 million barrels annually)
• Independent (less than 25% owned by a non-craft beverage company)
• Traditional (focused on brewing beer rather than primarily producing alternative beverages)

While many beer drinkers simply think of craft beer as “beer made by a local brewery,” the industry maintains specific guidelines to distinguish craft brewers from large multinational corporations.

How Is Craft Beer Different From Regular Beer?

The biggest difference is not necessarily quality—it’s philosophy.

Most large breweries focus on creating a consistent product that tastes identical whether you buy it in Pennsylvania, California, or Florida.

Craft breweries often focus on:

Innovation

Craft brewers regularly experiment with:

• New hop varieties
• Fruit additions
• Barrel aging
• Wild fermentation
• Specialty malts
• Locally sourced ingredients

Variety

A macro brewery may release a handful of beers each year.

Many craft breweries release dozens—or even hundreds—of different beers annually.

Community

Craft breweries frequently serve as community gathering spaces, hosting events, fundraisers, live music, trivia nights, and collaborations with local organizations.

The Most Popular Craft Beer Styles

India Pale Ale (IPA)

IPAs remain the dominant force in American craft beer.

Common IPA variations include:

• West Coast IPA
• New England IPA (Hazy IPA)
• Double IPA
• Triple IPA
• Cold IPA
• Session IPA

Most IPAs emphasize hop character, delivering flavors ranging from citrus and tropical fruit to pine, resin, and stone fruit.

Stout

Stouts are dark beers known for flavors of:

• Chocolate
• Coffee
• Roasted malt
• Caramel
• Dark fruit

Imperial stouts often reach higher alcohol levels and may be aged in bourbon, rum, or whiskey barrels.

Pilsner

Pilsners have experienced a major resurgence in craft beer.

These crisp, refreshing lagers showcase subtle malt sweetness balanced by floral or spicy hop notes.

Sour Beer

Sour beers intentionally incorporate acidity.

Popular examples include:

• Berliner Weisse
• Gose
• Lambic-inspired ales
• Fruited kettle sours

Lager

While once overshadowed by hop-heavy styles, lagers have become one of the fastest-growing segments of craft beer.

Many brewers view lagers as the ultimate test of brewing skill due to their simplicity and lack of flaws to hide behind.

Why Has Craft Beer Become So Popular?

Several factors have fueled craft beer’s growth.

Consumers Want Flavor

Modern drinkers increasingly seek unique experiences and stronger flavor profiles.

Craft beer provides endless opportunities for exploration.

Local Businesses Matter

Many consumers intentionally support local breweries because they contribute directly to local economies.

Brewery Tourism Is Growing

Breweries have become destinations.

Beer enthusiasts frequently travel specifically to visit renowned breweries, attend festivals, and collect unique beer experiences.

Is Craft Beer More Expensive?

Generally, yes.

Craft breweries operate on a much smaller scale than multinational brewing corporations.

Factors that increase costs include:

• Higher-quality ingredients
• Smaller production runs
• Specialized equipment
• Labor-intensive brewing methods
• Barrel-aging programs

However, many consumers view craft beer similarly to specialty coffee or artisan food products: a premium experience worth paying for.

How Should Beginners Start Exploring Craft Beer?

For newcomers, the best approach is simple:

Start Broad

Try:

• A pilsner
• A pale ale
• A hazy IPA
• A stout
• A sour beer

This provides a foundation for understanding personal preferences.

Visit Local Breweries

Nothing accelerates beer education like talking directly with brewers and brewery staff.

Most breweries offer flights, allowing visitors to sample multiple styles in a single visit.

Take Notes

Many enthusiasts eventually realize they cannot remember every beer they’ve tried.

Keeping a simple log can help identify favorite styles, breweries, and flavor profiles.

Is Craft Beer Still Growing?

The craft beer industry has matured considerably.

While the explosive growth of the 2010s has slowed, craft beer continues evolving.

Current trends include:

• Craft lagers
• Non-alcoholic craft beer
• Low-alcohol offerings
• Italian pilsners
• Hop water
• Mixed-culture fermentation
• Hyper-local brewery experiences

The future of craft beer appears less focused on chasing trends and more focused on producing exceptional beer while building strong local communities.

Final Thoughts

Craft beer is ultimately about exploration.

Whether you’re enjoying your first brewery visit or searching for the next great barrel-aged stout, craft beer offers a nearly endless world of flavors, stories, and experiences.

The best craft beer isn’t necessarily the rarest, highest-rated, or most expensive.

It’s the one that creates a memorable experience—shared with friends, discovered on a road trip, or enjoyed after a long day.

And that’s something worth raising a glass to.

For beer lovers, the notion of a federal government shutdown might seem distant—something about national parks, IRS forms, and Congress fighting over budgets. But for breweries—especially craft breweries with narrow margins, seasonal releases, and regulatory dependencies—a shutdown can become existential. In October 2025, as federal funding lapsed and agencies began furloughing non-essential staff, the Alcohol and Tobacco Tax and Trade Bureau (TTB) effectively ground to a halt in its regulatory functions.

This post is a deep dive into how the shutdown ripples through the craft brewing world, nationally and in Pennsylvania, how breweries can respond, which ones may weather the storm best, and what the future might hold.

The Government Shut Down and Pennsylvania Breweries (2025 Edition)

1. Overview: The 2025 Shutdown and What’s Actually “Off the Shelf”

What triggered it

On October 1, 2025, the U.S. federal government entered a partial shutdown after Congress failed to pass appropriation bills or a continuing resolution. The lapse in funding forced many federal agencies to suspend non-essential operations.

The TTB, a critical agency for breweries (and wineries, distilleries), publicly posted its shutdown plan: out of approximately 459 staffers, 398 would be furloughed, leaving only around 61 “excepted” employees to maintain legally required and essential operations.

What functions continue (and why)

The TTB’s “excepted” functions are narrowly defined. Among the tasks that will continue:

• Processing excise tax returns that include remittance (i.e. payments)

• Maintaining minimal computer / IT operations to avoid data loss or system collapse

• Protecting statute expirations, liens, seizures, federal property — i.e. safeguarding legal and financial infrastructures

• Criminal enforcement, to the extent required by statute, and operations that cannot legally pause

However, most of what breweries rely on will be suspended or delayed:

• Certificate of Label Approval (COLA) reviews and approvals

• Formula approvals

• Brewer’s permit application or modification

• Laboratory services and testing

• Non-criminal investigations, audits, inspections

• Administrative support, customer service, and non-statutory tasks

In effect, if you had a label to approve or a change in formula to submit, it’s on ice. You can submit electronically, but nothing moves until TTB is fully funded again.

Trade associations are already warning of a backlog when operations resume.

2. National Impact: The Shockwaves through the Craft Beer Industry

It’s easy to imagine that a government shutdown is a “Washington problem,” but the brewing sector is one of the less obvious industries hit hard and fast. Let’s trace the national picture before we localize to Pennsylvania.

Why breweries are uniquely vulnerable

• Regulatory dependency: Breweries must interact with TTB for label approvals, permit changes, formula permissions, and compliance oversight. When TTB pauses, breweries cannot legally launch new products or adjust existing ones.

• Seasonal and specialty beer timing: Many breweries operate on tight windows: spring IPAs, summer sours, fall pumpkins, winter stouts. Any delay in approval can push a beer’s launch past its season, undermining marketing and sales.

• Supply chain interlocking: Ingredient imports, yeast procurement, packaging changes (if new label art or recipes), and logistics are often timed to regulatory clearance. Delays there cascade into production and distribution.

• Margin sensitivity: Craft breweries typically run lean. A few weeks of delay can jeopardize cash flow, especially for smaller operations without deep reserves.

• Three-tier distribution pressures: Because craft brewers often must move through distributors and retailers, downstream partners expect timely delivery. A delay in one link (label approval) can stall the entire path.

Recent shutdowns as precedent

In the 2019 federal shutdown, breweries found their seasonal releases held up. In the Philadelphia region, for example, breweries that had planned winter or spring launches were forced to delay or cancel new beers because labels couldn’t be approved.

Industry analysts note that during shutdowns, many breweries end up with “tanks full of beer they can’t release.”

The Brewers Association, reacting to the current shutdown, is advising brewers to expect immediate disruptions to labeling, formula, permitting, and that the pause may last for some time.

Distillers, winemakers, and crossover impacts

While this post is beer-centric, the parallels in the wine and spirits world help underscore how universal the regulatory risk is:

• Distillers see the same freeze on label and formula approvals during shutdowns.

• The wine industry notes that permit and label processing stops entirely, though excise payment functions remain.

• The broader hospitality sector feels the ripple: delayed new product releases, fewer SKUs entering the market, and slowed innovation.

In short: The shutdown isn’t a minor inconvenience. It threatens growth, planning, and the very operations of craft beer producers across the country.

3. Pennsylvania Breweries: Facing the Shutdown in the Keystone State

Now let’s zoom in. Pennsylvania is one of the heavyweight states in craft beer. The stakes are high—and uneven across breweries.

The state’s brewing landscape (pre-shutdown)

To understand who’s most vulnerable, we need to recap how Pennsylvania’s beer economy stands:

• Pennsylvania ranks among the top states in craft beer production and economic impact.

• As of 2023/2024, the craft beer industry in PA contributed billions to state economies, with strong volumes.

• However, 2024 saw some contraction: some of PA’s larger craft breweries reported sales declines, and at least 18 breweries closed in the state.

• The craft boom in PA has also been tempered by saturation, competition, and broader market pressures.

• Additionally, in 2025, Iron Hill Brewery & Restaurant (a multi-location brewpub chain that included ten in PA) abruptly closed all locations, citing financial challenges.

Given this backdrop, a shutdown may push already marginal players dangerously close to the edge.

Local precedents: how past shutdowns affected PA brewers

In 2019, when the federal shutdown paused TTB approvals, breweries in the Philadelphia region reported that seasonal launches were delayed or canceled. WHYY covered how Dock Street Brewery, for example, had new beer plans halted midstream.

Ted Zeller, General Counsel to the Pennsylvania Brewers Association, warned that without label approvals, beers can’t reach shelf or tapline.

These episodes show that PA brewers are not new to this risk—but this shutdown may be deeper, longer, and more consequential.

What’s different in 2025

• Larger scale and more sophistication: Some PA breweries now operate regionally or nationally and often have tighter supply chains, making delays more damaging.

• Slimming margins: With recent sales declines and closures, many breweries may not have much buffer.

• Distribution complexity: Breweries supplying interstate markets will be directly hit if TTB doesn’t approve labels for out-of-state distribution.

• Connected local networks: PA breweries often collaborate, co-brew, or share resources. Therefore, a shock to one node can affect others.

• Media attention and local demand: As beer tourism picks up, local reputation matters. Delays or canceled launches may erode consumer trust.

Who in Pennsylvania may handle this better (and who’s vulnerable)

Best positioned:

• Large, vertically integrated breweries
  For example, D.G. Yuengling & Son, with deep reserves, long operating history, and diversified operations, is better able to weather temporary disruptions. (Though even they are not immune—2024 saw an 8% sales drop for Yuengling.)

• Breweries with stable, ongoing SKUs
  Brewers whose core lineup dominates their sales are less reliant on frequent label tweaks or seasonal launches.

• Breweries with local focus
  Breweries that sell primarily within Pennsylvania and whose distribution doesn’t cross state lines may be less exposed to label/distribution bottlenecks.

• Those with compliance and regulatory foresight
  Breweries that preemptively processed label changes, modular formula options, or prepared alternate versions may be more resilient.

• Cash-rich or well-funded operations
  The ones with financial reserves to absorb a few weeks (or even months) of stalled product launches.

Most vulnerable:

• Small startups and taproom-centric breweries
  New breweries relying on label and permit approval to launch or move beyond taproom sales could face crippling delays.

• Breweries with heavy seasonal catalogs
  Those whose revenue depends heavily on limited releases (e.g. fall pumpkin ales) are in the crosshairs.

• Breweries with narrow margins
  Those already struggling with rising costs, labor pressure, or debt burden will feel immediate financial strain.

• Operators with heavy interstate distribution
  If their label approvals are stalled, they can’t ship new beers out of state, which may suppress growth or demand.

While I did not find credible published quotes yet from specific Pennsylvania breweries making statements about the 2025 shutdown, the patterns and warnings are consistent from breweries in other states and in prior shutdowns. The Brewers Association, American Craft Beer, and LibationLaw provide strong industry frameworks.

4. Historical Context: Shutdowns, Precedents, & Lessons Learned

To truly appreciate the severity of the current landscape, it helps to look back at how prior shutdowns have hit breweries—and what lessons can shape responses.

2019–2020 shutdowns and craft beer

The 2019 federal shutdown (Dec 2018 – Jan 2019) was one of the longer interruptions in memory. During that time:

• The TTB essentially stopped approving new labels, formulas, and permits. Breweries were left waiting.

• In the Philadelphia region, breweries canceled or delayed seasonal launches.

• Some breweries reportedly had beer languishing in tanks because they couldn’t legally bring it to market.

The takeaway: even a few weeks of delay can derail a brewery’s schedule, cash flow, and consumer momentum.

Shutdowns during the Trump era & industry behavior

While not always explicitly tied to breweries, shutdowns under the Trump administration repeatedly spotlighted delays in regulatory agencies—a pattern breweries grew accustomed to treating as “business risk.”

Some breweries adopted strategies like:

• Pre-submitting all anticipated label filings before seasonal cycles

• Buffering product inventory before expected shutdown windows

• Avoiding reliance on narrow release windows near the edges of regulatory cycles

These behavioral adaptations are relevant now as well.

Broader regulatory and enforcement shutdown history

Historically, during government shutdowns, many federal oversight functions roll back to bare minimums — public health, safety, and financial protection are prioritized, while discretionary functions halt. This has ripple effects in food, environmental, and industrial sectors. Breweries often live in that discretionary space (e.g. labeling, new product approvals).

Additionally, during shutdowns, the backlog and pent-up demand can swamp agencies when they reopen—leading to long delays even after funding is restored. That “catch-up hangover” is part of the real cost.

5. What Breweries Can Do: Mitigation Strategies & Prepared Moves

Even as the shutdown looms, breweries aren’t powerless. Below are actionable strategies to reduce risks and improve resilience.

Pre-shutdown preparedness (ideally before the lapse)

1. File early and often
   Submit label changes, formula modifications, and permit adjustments before the funding cutoff—if possible.

2. Submit “scalable” or modular label/ formula alternatives
   If your process allows, pre-file alternate labels or versions that require minimal changes so that small tweaks may sail through or avoid major rejections later.

3. Stock up buffer inventory
   For key seasonal or high-margin beers, produce extra in advance so you have something to market while new releases are stalled.

4. Reserve critical raw materials
   If import or customs delays might arise, have extra hops, yeast, adjuncts, or packaging materials in hand.

5. Tighten compliance and audits now
   Make sure all existing labels, formulations, ingredients, and documentation are in order to minimize risk of regulatory flags when oversight resumes.

6. Stress test cash flow
   Model scenarios: what if launches are delayed two months? What if some SKUs are stuck? Understand worst-case margins.

7. Engage with trade organizations
   The Brewers Association, state brewer groups, and regional alliances can lobby, share intelligence, and amplify impact.

During the shutdown: defensive operations

1. Pause new launches
   Don’t start marketing or production of new SKUs intended for release until the regulatory path clears.

2. Pivot focus to core SKUs and taproom sales
   Double down on what you already can sell legally without needing new approvals.

3. Communicate carefully
   Let distributors, retailers, and customers know there may be delays—maintaining goodwill is crucial.

4. Monitor federal announcements
   Stay abreast of TTB, Treasury, and Congressional developments via official portals and trade newsletters.

5. Document everything
   Track submission dates, label versions, formula data, correspondence—so when the agency reopens, you have clear records.

6. Plan for extended backlog
   Anticipate that even after funding returns, approvals may be slow. Prioritize essential filings first and consider triaging less critical ones.

7. Explore intra-state sales or local channels
   If possible under state law, sell more directly to local consumers or use taproom strength to offset distribution delays.

Post-shutdown: recovery & catch-up

1. Push prioritized filings immediately
   As soon as TTB reopens, move critical filings (seasonal releases, revenue drivers) to the head of the queue.

2. Reconfirm submissions
   Sometimes, during the pause, systems or databases may lose synchronization—confirm that your filings are intact.

3. Negotiate with distributors/retailers
   Get buy-in for staggered delivery or alternate SKUs while the label queue clears.

4. Leverage marketing flexibility
   Use the delay period to ramp up pre-launch hype so that once you’re cleared, demand is ready.

5. Learn and adapt
   Use the shutdown experience to revise your regulatory strategy for future cycles.

6. Pennsylvania Breweries Best Equipped (and What They Bring to the Table)

Some Pennsylvania breweries are better positioned to survive (or even thrive) during a regulatory freeze. Below are illustrative types and examples, along with traits to emulate.

D.G. Yuengling & Son (Pottsville, PA)

• Legacy scale & capital reserves: As the oldest brewery in America, Yuengling has operational depth and financial strength.

• Core SKU dominance: They rely heavily on flagship beers, less frequent branding shifts, and have strong name recognition.

• Vertical infrastructure: Large operations, distribution networks, and buffer capacity give flexibility.

• Community and brand loyalty: Their historic brand status gives them a cushion when marketing or new SKUs stall.

While not immune to shutdown pressures—they saw an 8% sales drop in 2024—Yuengling is in a relatively advantaged position.

Tröegs Independent Brewing (Hershey, PA)

As one of Pennsylvania’s well-known craft names, Tröegs has a diversified portfolio, regional distribution, and a stable market presence. Their size and brand equity give them room to absorb delays. (Cited among PA’s top producers in recent rankings.)

Pittsburgh Brewing / Iron City

Pittsburgh has a storied brewing heritage. Pittsburgh Brewing (and legacy brands tied with it) can tap into legacy branding and local loyalty.

Mid-sized regional brewers

Brewers who have scaled somewhat—enough to maintain reserves, but still nimble—are in a sweet spot. If they primarily serve Pennsylvania or neighboring states, so long as label and permit issues are handled prudently, they may endure better than small startups.

Taproom / direct-sales centric brewers

Breweries whose revenue and brand come largely from on-site sales, community events, and local customers can sidestep some distribution and label pressures. While they still need regulatory compliance, their reliance on novelty SKUs is lower.

Traits to emulate (beyond names)

• Advance filing discipline

• Modular product planning

• Cash buffer and financial flexibility

• Strong local consumer support

• Robust taproom and direct-to-consumer channels

• Agile marketing and pipeline coordination

These traits help create a buffer against the sudden regulatory blackout.

7. Closing Thoughts

This shutdown is more than a bureaucratic freeze — it’s a stress test on how deeply entwined craft beer is with federal infrastructure. I’ve seen breweries born in garages and grow into regional legends; I’ve watched label art get revised, formulas rebalanced, and seasonal beers become brand inflection points. The TTB, often unseen by drinkers, is a silent gatekeeper. When it pauses, the gates slam shut.

Pennsylvania, with its brewing heritage rooted in Yuengling and vibrant craft corridors in Pittsburgh, Harrisburg, Lancaster, and beyond, is front and center in this fight. Some breweries will grit their way through with lean operations and agile pivots. Others may stagger. A few may not survive. That’s not alarmism — it’s acknowledging the unexpected: months of delays, a backlog of approvals, and consumer impatience.

If Congress and the White House manage to restore funding soon, we’ll see a mad sprint at TTB headquarters to clear the backlog. But that won’t erase the weeks lost. Breweries that had planned, built buffer, and stayed lean will have a head start. Those caught flat-footed will be scrambling.

To brewers in Pennsylvania: move carefully, prioritize your essential SKUs, protect your cash, and plan as though this shutdown could last weeks — or even stretch long enough to undermine your seasonal wheels. Trade groups, local MLA’s, and the Pennsylvania Brewers Association must be your ally. Use them. Stay vocal in public forums, media, and with congressional offices — your local voice counts.

I believe in the resilience of this community. Beer thrives on risk, on experimentation, and on the tenacity of people who wake daily to mash, boil, ferment, package, and sell. But risk without hedges is needless and preventable. Use this as a wake-up call: regulatory risk is real. Build for it. And when the breweries in Pennsylvania emerge from this shutdown, let the stories of adaptation, survival, and ingenuity be part of what defines the next chapter in American craft beer.

Raise one — cautiously, but optimistically — to better days ahead.

8. Sources

• Libation Law Blog — “TTB Publishes Shutdown Plan: What It Means for the Beverage Industry”
  https://libationlawblog.com/2025/09/30/ttb-shutdown-plan-2025/
• Treasury / TTB — “TTB Shutdown Plan (Lapse Plan PDF)”
  https://home.treasury.gov/system/files/266/Treasury_TTB_Lapse_Plan.pdf
• TTB — “Funding Lapse Information for TTB Employees”
  https://www.ttb.gov/funding-lapse-information-ttb-employees
• Brewers Association — “Government Shutdown Now in Effect: What Brewers Should Know”
  https://www.brewersassociation.org/government-affairs-updates/government-shutdown-now-in-effect-what-brewers-should-know/
• Brewers Association — “Government Shutdown Now in Effect (alternate)”
  https://www.brewersassociation.org/current-issues/government-shutdown-now-in-effect-what-brewers-should-know-2/
• Wine Institute — “U.S. Government Shuts Down: TTB Services Suspended”
  https://wineinstitute.org/news-alerts/u-s-government-shuts-down-ttb-services-suspended/
• Spirits & Distilling — “What the TTB Shutdown Means for Distillers”
  https://www.spiritsanddistilling.com/what-the-ttb-shutdown-means-for-distillers
• Fox43 — “Pa. breweries step up after Iron Hill closure”
  https://www.fox43.com/article/life/food/pa-breweries-step-up-after-iron-hill-closure-customers-staff-gift-cards-rewards/521-3cf68293-94ba-4c2f-bc02-bed1bb968ca8
• Axios — “Pennsylvania’s largest breweries see sales drop in 2024”
  https://www.axios.com/local/philadelphia/2025/07/01/pennsylvania-breweries-sales-drop-beer
• Axios — “Pa. breweries hold strong in 2024 beer rankings”
  https://www.axios.com/local/pittsburgh/2025/04/23/pennsylvania-2024-craft-brewery-rankings

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As the air turns crisp, leaves shift to fiery reds and golds, and pretzels, bratwurst, and lederhosen begin appearing across Pennsylvania, one thing is certain: Oktoberfest season is here. And with it comes a flood of Märzens and Festbiers—those malty, toasty, smooth lagers that define the season.

Pennsylvania, with its deep German brewing roots, doesn’t just celebrate Oktoberfest—it owns it. From Philly to Pittsburgh, Hershey to Pottsville, PA breweries churn out some of the best seasonal lagers you’ll find anywhere in the country. Whether you’re a malt-forward Märzen loyalist or a fan of the lighter, crisp Festbier, the Keystone State has you covered.

So, grab your stein, dust off your dirndl, and let’s dive into the Top 5 Oktoberfest Beers in Pennsylvania (plus a few honorable mentions).

The Top 5 Oktoberfest Beers in Pensnylvania Are….

(See our recent article: Embracing the Season: The Return of Fall Beers)

1. Tröegs Oktoberfest Lager (Hershey, PA)

Tröegs doesn’t do anything halfway, and their Oktoberfest Lager proves it. Brewed with a traditional decoction mash (a rarity in American brewing), this Märzen glows copper in the glass and bursts with notes of caramel, toasted bread, and gentle floral hops. At 6.1% ABV, it’s rich without being heavy, making it dangerously drinkable by the liter.

This one isn’t just a local favorite—it consistently earns national praise as one of the best American Oktoberfest-style lagers brewed today. If you’re hitting Tröegs’ beer hall this fall, a stein of this paired with their pretzels and beer cheese is mandatory.

2. Human Robot Festbier (Philadelphia, PA)

If Tröegs is about tradition-meets-accessibility, Human Robot is about absolute technical precision. Their Festbier, brewed with a double decoction mash and lagered cold and long, is a masterpiece of restraint and balance.

Think: buttered crackers, honey sweetness, and a touch of noble hop bitterness that keeps it endlessly refreshing. Beer geeks have been raving about it for years, and Untappd scores back that up—it’s one of the highest-rated Festbiers in the country.

Pro tip: If you’re in Philly this fall, don’t just drink it—drink it fresh at Human Robot’s biergarten.

3. Victory Festbier (Downingtown, PA)

Victory has been around long enough to be considered a Pennsylvania institution, and their Festbier is a shining example of why. It balances malt depth (think chocolate, caramel, and dried fruit) with an earthy hop character that makes it richer than most Oktoberfests.

Wine Enthusiast gave it a 90-point rating, and for good reason—it’s hearty, bold, and just different enough to stand out from the crowd. If you’re into darker, maltier lagers that still stay drinkable, this is your pick.

4. Boneshire Brew Works Pigtoberfest (Harrisburg, PA)

Harrisburg’s own Boneshire Brew Works has quietly built a reputation for balanced, flavorful lagers, and their Pigtoberfest is no exception. Malty and smooth, with just enough hop bitterness to keep it crisp, this beer captures the essence of the German Märzen style. It’s a perfect companion for bratwurst, pretzels, and festive gatherings.

5. Penn Brewery Oktoberfest (Pittsburgh, PA)

Over in the Steel City, Penn Brewery has been flying the German beer flag for decades. Their Oktoberfest has the pedigree to prove it, too—it’s a Great American Beer Festival medal winner.

Brewed with caramel and roasted malts, it’s a clean, medium-bodied lager that leans traditional. At 5.5% ABV, it’s smooth, approachable, and exactly the kind of beer you want in your stein while polka bands play and sausages hit the grill.

Honorable Mentions 🍂

Pennsylvania has so many stellar Oktoberfests, narrowing it to just five is almost unfair. A few more worth tracking down this fall:

• Love City Brewing – Love Fest (Philadelphia): Weyermann malts give it a nutty, bready character with a kiss of caramel sweetness.

• Neshaminy Creek – Creekfestbier (Croydon): Toasty, crisp, and bone-dry—a Festbier lover’s dream.

• Sly Fox Brewing – Oktoberfest Lager (Malvern): Caramel and spice on the nose, crisp and malty on the palate. A yearly favorite.

• Yuengling Oktoberfest (Pottsville, PA): Crisp large scale Oktoberfest

Final Thoughts

Oktoberfest season in Pennsylvania is something special. Between its rich German-American brewing heritage and its thriving modern craft beer scene, the state produces lagers that stand toe-to-toe with the best from Munich.

Whether you’re looking for tradition (Tröegs, Penn), precision (Human Robot), wide availability (Yuengling), or malt-forward richness (Victory), there’s an Oktoberfest beer here for you.

So, this September and October, skip the pumpkin spice latte and raise a stein of copper-colored lager instead. Prost!

See More Articles About Fall and Pumpkin Beers

• Fall Beers
• Beer Review: Hocktoberfest
• It’s Pumpkin Time! (Grandma SueAnn and Amy Review Zombies and Double Zombies are People Too and Braaaiins!)
• Pumpkin Patch Noir – Chocolate Pumpkin Stout (Homebrew Recipe)
• Grandma SueAnn Helps Review More Pumpkin Beers: 2 out of 3 Ain’t So Bad
• Pumpkin Beer Review with Grandma SueAnn – Abomination Brewing: Forbidden Pumpkin, Greater Good Brewing: Giant Pumpkin, and Pizza Boy Brewing: Sunny Side Up Double Coffee Pumpkin
• Beer Review: Pumpkin Stout (Newfangled Brew Works)
• Grandma SueAnn and More Beer: Beer Reviews of: Zaktoberfest (KCBC – Kings County Brewers Collective) and Devious Imperial Pumpkin (Fegley Brew Works)
• Master of Pumpkins, Cupcakes, Cookies, and Bacon Cheeseburgers
• Beer Review: How Now Brown Cow (With Pumpkin Spice) (Aslin Beer Co)
• LAKEFRONT RELEASES LATEST BREWERS’ RESERVE: IMPERIAL PUMPKIN ALE
• Embracing the Season: The Return of Fall Beers

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We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

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The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of May 2025.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

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