The beer market remains one of the most dynamic and culturally rich industries in the global beverage sector. As one of humanity’s oldest and most cherished beverages, beer has evolved over centuries, adapting to shifting consumer preferences, technological advancements, and economic conditions. In this article, we explore the current state of the beer market, its growth drivers, and emerging trends shaping its future.

Two pints and barley

Market Overview

The global beer market size was valued at USD 821.39 billion in 2023 and is projected to grow from USD 851.15 billion in 2024 to USD 1,167.47 billion by 2032, exhibiting a CAGR of 4.03% during the forecast period. Europe dominated the beer market with a market share of 33.77% in 2023. Moreover, the beer market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 149.12 billion by 2032, driven by increasing demand for hard drinks among millennials and working population.

Key Drivers of Growth

1. Rising Demand for Craft Beer Craft beer has become a global phenomenon, with consumers seeking unique flavors, local ingredients, and artisanal brewing methods. The segment now accounts for nearly 25% of the total beer market in developed regions like North America and Europe.
2. Health-Conscious Trends As health awareness grows, so does the demand for low-alcohol and non-alcoholic beer options. These alternatives cater to consumers who want to enjoy the social aspect of beer without the high calorie or alcohol content.
3. Emerging Markets Developing countries in Asia-Pacific, Africa, and Latin America are witnessing significant growth in beer consumption due to increasing disposable incomes, urbanization, and a youthful demographic.
4. Sustainability Initiatives Breweries are focusing on sustainable production methods, including water conservation, renewable energy, and recyclable packaging, to appeal to environmentally conscious consumers.

Notable Trends in the Beer Industry

1. Premiumization Consumers are increasingly willing to pay more for premium and super-premium beer brands that offer superior quality, taste, and packaging. This trend has led to a surge in limited-edition brews and collaborations with renowned chefs and mixologists.
2. Tech-Driven Innovation From AI-powered brewing systems to blockchain-enabled supply chains, technology is revolutionizing how beer is produced, distributed, and marketed.
3. Flavored and Infused Beers Beer infused with fruits, spices, and other unique flavors is capturing the attention of adventurous drinkers. This trend is particularly popular among younger consumers.
4. Rise of E-commerce Online beer sales have grown exponentially, especially following the COVID-19 pandemic. Breweries and distributors are leveraging digital platforms to reach a broader audience and offer direct-to-consumer options.

Challenges in the Beer Market

Despite its growth, the beer market faces several challenges:

• Regulatory Hurdles: Stricter alcohol regulations in various countries can limit market expansion.
• Competition from Other Beverages: The growing popularity of hard seltzers, cocktails, and non-alcoholic beverages is creating a competitive landscape.
• Supply Chain Disruptions: Fluctuations in raw material availability and rising costs can impact production and pricing.

Future Outlook

The future of the beer market looks promising, with continued innovation and adaptation to consumer preferences. Sustainability will remain a core focus, along with personalization and the use of technology to enhance the consumer experience. Emerging markets will likely play a pivotal role in driving the industry's growth over the next decade.

Contributor Article

This was a contributor article written by David Parekar and submitted to The Beer Thrillers. All information is gathered, written, and edited by David Parekar. (This was not a paid contribution or article.)

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

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You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of August 2024.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

Today is Josh’s birthday, so please – would everyone join me in wishing him a wonderful Happiest of Birthdays?!

Josh has been a contributing writer since 2019 and has greatly helped the blog grow. He has written a lot of beer reviews, as well as joined us on brewery visits and tours (notably Mellow Mink and Sworn Brewing). He also joined us for our podcast with Central PA Pour (YouTube Video – Central PA Pour).

Currently you can find Josh out and about hopping and hitting up breweries and we cover his gallivanting on our Instagram page.

So let’s take a look back on some of the articles Josh has written for us…

Josh’s Articles

Here’s a look back at all of Josh’s articles and contribution works to The Beer Thrillers:

Beer Review – Northmont (Yellow Bridge Brewing)

Josh’s first article for us was a beer review of Northmont by Yellow Bridge Brewing. A DIPA by the wonderful near Pittsburgh brewery.

Beer Review: Ectogasm (Drekker Brewing Co.)

His second beer review was Ectogasm by Drekker Brewing Co.

Beer Review: Miami Vice J.R.E.A.M. (Burley Oak Brewing Co.)

Josh switched things up here with a review of a sour by Burley Oak Brewing Co, one of the first JREAMS to get reviewed on the site.

Beer Review: Mango Guyabano sWheat Tart (Rotunda Brewing Company)

Sticking with the sours, and moving closer to home on this one, Josh’s next review was from Annville’s Rotunda Brewing.

Beer Review: Enigma (Anchorage Brewing Company)

Josh then returned back to the IPAs for his next beer review, this time from esteemed Anchorage Brewing Company.

Beer Review: Ghost In The Machine (Parish Brewing Co.)

His next was his most popular review – and most popular article – the fantastic Ghost in the Machine by Parish Brewing Company.

Beer Review: Ekuanot Astronaut (BAREbottle Brewing Co.)

Josh went into space to review this wonderful beer from BAREBottle.

Multiple Beer Review: Envie & Envie 4XDH (Parish Brewing Co.)

Josh’s first multiple beer review article.

Beer Review: EBK – Gashadokuro (Ghost 782) – Adroit Theory

Josh’s next several beer reviews are all Androit Theory beers.

Beer Review: Colonization (Ghost 779) – Adroit Theory

Another IPA by Androit Theory.

Brewery Visit: Mellow Mink

Josh joined Ben for a backstage tour of the Mellow Mink Brewery.

Beer Review: The Octagonal Stairway (Ghost 859) – Adroit Theory x Pig Destroyer

Josh took a little bit of time off, but came back with an Androit Theory and Pig Destroyer collaboration.

Beer Review: Terpenes In Time (BAREbottle Brewing Co.)

In rapid fire, Josh was back three days later with a nerdy beer review – Terpenes in Time by BAREBottle.

Beer Review: B-52 Belgian Dubbel (Bottle-Conditioned, 2017) – Cox Brewing Company (CBC)

Josh’s last beer review for us (hopefully just for now) was a “big damn beer” by Cox Brewing Company (CBC) – the B-52 Belgian Dubbel (Bottle Conditioned – Vintage 2017).

Getting Sworn In: A Sneak Preview of Sworn Brewing

Josh returned to help us get a sneak preview of Sworn Brewing Company. Josh, Ben, and Amy co-wrote this monster of an article.

Happy Birthday To You…

So let us all wish a Happy Birthday to Josh, as well as try and guilt trip him into writing more for the blog again.

Thanks Josh and Happy Birthday!

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

If you would like to help keep the blog running soundly and smoothly, you may donate to us to help us keep the costs of the blog to a minimum. We greatly appreciate it. Thank you. (Clicking this link will take you to the page to make a donation. Thank you very much for helping us stay afloat!)

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

This beer review originally appeared on LetUsDrinkBeer’s blog, I contribute and write occasionally for them. I wrote the review for them first, and just copying here to my blog so I have a version of it on my blog. Please check them out and give them a read. Great articles on their blog, I highly recommend their stuff! (LetUsDrinkBeer – Pandemic Pils [Boneshire Brew Works].)

Welcome back, and sorry its been a while since I’ve gotten to post here on LetsDrinkBeer’s blog. This is Ben (or B. Kline) from The Beer Thrillers and I’m glad to be back. This whole coronavirus / COVID-19 thing has definitely been hectic for everyone. Here in Pennsylvania, we’ve had a color coded system. Every county started in red, then could move to yellow, and then finally to green. My county, Dauphin county, home to Harrisburg, Hershey, and subsequently breweries like Boneshire Brew Works, Troegs Brewing, Moo-Duck Brewery, The Millworks, ZeroDay Brewing, and Newfangled Brew Works (as well as the soon to open Rubber Soul Brewery in Hummelstown), hit yellow (and will go green on Friday – June 19th). This meant that breweries could do outdoor seating (limited capacity, and following CDC guidelines). In green phase, if they so wish, they can do indoor seating as well.

So, with the beautiful weather, and missing my favorite breweries, I met my buddy out and finally had myself a socially distanced brewery beer. And what better beer to have than Pandemic Pils by Boneshire Brew Works.

Beer: Pandemic Pils
Brewery: Boneshire Brew Works
Style: Pilsner – German
ABV: 5.5%
IBU: (None)
Untappd Description: Traditional German Pilsner! That’s right a beer that tastes like beer. Crisp and refreshing and just in time for the warm weather. Our first official lager…enjoy!

For those not in the know, Boneshire Brew Works is a great little small brewery pretty much right in my backyard. It sits near the end of the outskirts of Harrisburg, almost going into Hummelstown. They are one of my favorite local breweries and I’ve tried my best to support them throughout this crazy situation going on with the pandemic. As per Untappd they are a microbrewery with 139 unique beers and an overall global average rating of 3.82.

I will admit to not being the hugest Pilsner / lager fan, but I did enjoy this. And on a warm, sunny, day, I can definitely enjoy a “crisp boi” (as all the cool kids nowadays would say). I like to look at and review beers based on their styles, not my personal preferences, and I also love trying a wide variety of styles, even ones I’m not a huge huge fan of – spice is the variety of life… or… ….vice versa? Ah heck, who knows….

Appearance is a beautiful crisp, light yellow, lager style coloring. Its see-through, and fully transparent, with nice bubbles, and a small but carbonated foam head. It has the tell-tale fizziness of a carbonated lager, and it has all the characteristics and appeal of a German pilsner. Beautiful beer. (There is just something to be said for a nice, pretty, clear beer.)

Aroma is spot on for a pilsner as well. Light, airy, nothing extreme, no hop aroma, no fruityness, no weird off notes. You get the pilsner malt and the oats. There’s not a whole lot to hide or take note of here; it smells like a well made pilsner, which means it smells like a much better version of a Lite beer (glares at certain macros…. you know who you are…). Quite a few local breweries in PA (Pennsylvania) have well made lagers and pilsners, and I would hold this right up with the rest of them.

Taste is delicious. Its crisp, its golden, its refreshing, its cool, its a beer that tastes like beer. Its exactly as it says it should be. What do you want from a German Pilsner? Because this is exactly it. Great clean crisp pilsner malt and oats, nice mouthfeel, nothing cloying, no off flavors, no esters mucking about, just a perfectly well made beer in exactly its style and guidelines. You could easily hammer back a six pack or even twelve pack of these bad boys on a day watching the Phillies play or mowing the yard, or betting on your daughter’s softball game…. I mean…. watching your daughter’s softball team play….. (……shifty eyes….). This isn’t a heavy beer, nor is it light and watery, and with its 5.5% ABV it doesn’t hit you at all until you’re on beer #3 or #4 or depending on your size and tolerance #5 (6?). I certainly enjoyed this, and can only highly recommend it if your in the Harrisburg area of Pennsylvania. It is currently on draft at Boneshire Brew Works, as well as currently available to go in 4pks and also growler fills. Boneshire Brew Works also just released a new version of their English Curse – this time jazzed up with coffee, so definitely check that out as well if you are in the area. You won’t be disappointed, I promise you that!

My Untappd Rating: ****
Global Untappd Rating: 3.92 (as of 6.13.20)

Thank you all for reading, and sorry its been quite so long. Things have certainly been hectic in my neck of the woods, but its looking like we are starting to come back to some semblance of normal (well, a new normal). My job is starting back up on Friday the 19th, but with so many questions yet to be answered. I hope you all had a very safe and productive time if you were in quarantine or locked down. And as always, I certainly hope you’ve been safe and sound from the virus. If you are ever in the Harrisburg area, look me up, would gladly hangout for a beer or two or three; especially once all this silly nonsense comes to an end.

You can check out my beer blog at – The Beer Thrillers; as well as find us on Facebook and Twitter.

I have been very busy over the lockdown, taking a beer science course and covering it on my blog – Beer Education: The Series. As well as doing beer reviews and covering closings.

So please check us out! Thanks!

Cheers!

-B. Kline
The Beer Thrillers

Some blogs will be beer reviews, some will be brewery reviews, some will just be about interesting news in our areas. Either way, when you visit either blog, it will be easy to find our respective posts. Here on The Beer Thrillers look for “Let Us Drink Beer” and you’ll see their posts. On Let Us Drink Beer you can look for B. Kline or The Beer Thrillers and find my posts.

We, here at The Beer Thrillers, will make sure to keep you updated on both their posts here at our blog, as well as our posts on their blog, on our various social media platforms (primarily FaceBook and Twitter, but elsewhere as well) as well as here on the blog itself.

You can read about their take on our guest blogging and their write-up about it here: Guest Blogger – Let Us Drink Beer at their blog.

So far they have written two blog posts on The Beer Thrillers for us; you can read Let Us Drink Beer’s blog posts here:

• Beer Review: Koki Buni (Creature Comforts)
• Five Must See Breweries When Visiting Atlanta

You can view my two blog posts at Let Us Drink Beer here:

• Beer Review: Walker Station Stout (Pretoria Fields Collective)
• Breweries Near Hershey Pennsylvania

So please check out their blog and show them some love (and vice versa too of course). And be on the lookout for more fun, exciting, and amazing stuff coming to The Beer Thrillers in 2020! Can’t wait for the new year, the new decade, and plenty of new beer!

Cheers!

-B. Kline

The article I have written as a guest writer and contributor to Breweries in PA has been uploaded to their website. You can check that article out here:

Touring Through the Breweries that Surround Harrisburg

It was written on 9.6.19, and posted on 9.11.19. Some tap listings and other information might become out-dated as the article ages. They have also edited it to remove some things like the Tattered Flag can release that took place last Saturday (9.7.19) and added a few other things (including a map). You can check out my original article here : Breweries Around the Outskirts of Harrisburg (9.6.19).

I will also be making a few edits to that post to reflect the article coming out (linking it directly to the article there) as well as the addition of reviews and links to them. Make sure to check out both their edited version of my article, as well as my original.

You can look forward to seeing more blog posts here by myself, and J. Doncevic in the near future. As well as more content from me as a freelance writer for Breweries in PA and several other blogs in the future. As well as my friend’s podcast (when he gets it all setup). We will link to all of these articles and materials in the future, so you can be kept updated and in the loop!

As always, make sure to click follow, subscribe, like, and comment, to make sure you get all of our latest information and posts! Don’t want to miss a thing!

-B. Kline

–The Beer Thrillers