There are certain moments when you realize the internet has completely broken the concept of normal.

A raccoon becomes famous.

The raccoon gets a name.

The name is Jimothy.

And then, naturally, one of the most famous craft breweries in America puts Jimothy on a beer can.

Welcome to 2026.

Tree House Brewing Company has apparently decided that the only appropriate way to celebrate the viral Seattle raccoon known as Jimothy is to give him the ultimate craft beer honor: his own can design.

And, honestly, we’re here for it.

Tree House’s Jimothy Beer Can

Who the Hell Is Jimothy?

If you’ve somehow managed to avoid the internet for the past several weeks, first of all, congratulations.

Second, Jimothy is a raccoon from Seattle who became an unlikely internet celebrity after videos and photos of him began circulating online.

Jimothy has a condition known as short spine syndrome, which gives him his distinctive appearance. Rather than looking like your average raccoon sneaking around a trash can at 2 a.m., Jimothy has an unusually compact body that makes him look like someone accidentally hit the “squish” button on a raccoon.

The internet, being the internet, immediately fell in love.

And somewhere along the way, he became Jimothy.

The name is almost as funny as the raccoon himself.

Jimothy has accumulated a considerable following online, with people becoming fascinated by his appearance, personality and general raccoon-ness.

Then Massachusetts got involved.

Because apparently Seattle needed a little more New England IPA in its life.

Tree House Enters the Chat

Tree House Brewing, the Massachusetts brewery best known for beers such as Julius, Green and Haze, recently unveiled a can featuring Jimothy.

The brewery confirmed on Instagram that the cans were real and described them as “beautiful,” while the Jimothy cans went on sale at Tree House’s Charlton location.

And that’s about as much explanation as Tree House apparently felt was necessary.

Which might actually make the whole thing better.

There wasn’t some massive corporate marketing campaign explaining the strategic importance of raccoon-based beer branding.

There wasn’t a 47-slide PowerPoint presentation about “leveraging the Jimothy demographic.”

There was just a picture of a weirdly shaped raccoon on a beer can.

Beautiful.

Is “Jimothy” Actually a Beer?

Here’s where things get slightly confusing.

Despite the internet’s immediate tendency to call it a “Jimothy beer,” the Jimothy connection appears to be primarily a can-design tribute, rather than Tree House announcing an entirely new beer style specifically brewed in Jimothy’s honor.

Tree House has not provided many details about the beer itself, and the brewery’s announcement focused on the can design and its availability.

That’s important because, naturally, the craft beer internet immediately started treating Jimothy like the next legendary Tree House release.

Which, frankly, is exactly what should happen.

Because if we’re going to live in a world where a raccoon can become famous enough to get a Tree House can, we might as well enjoy it.

Tree House Is Probably the Perfect Brewery for This

There are thousands of breweries that could have put a raccoon on a can.

But Tree House?

It somehow makes perfect sense.

Tree House has spent years developing an enormous cult following around its hazy IPAs, limited releases, colorful artwork and highly recognizable branding.

The brewery’s flagship Julius is one of the defining beers of the modern New England IPA movement, while beers such as Green and Haze have become equally recognizable names among IPA enthusiasts. Tree House itself recommends Julius as the starting point for people who haven’t tried the brewery, with Green and Haze as alternatives.

Tree House also has the kind of fan base that will happily travel considerable distances to acquire cans.

So when you put a bizarrely adorable viral raccoon on one of those cans?

People are going to want it.

Badly.

In fact, people were already looking for Jimothy cans almost immediately after the release, with social media users discussing how badly they wanted one.

This is how craft beer works now.

You don’t necessarily need a groundbreaking new IPA.

Sometimes you just need a raccoon.

Jimothy Summer Has Arrived

There is something wonderfully ridiculous about the entire thing.

Craft beer has spent the last decade becoming increasingly sophisticated.

We’ve had pastry stouts.

Triple IPAs.

Barrel-aged everything.

Beer brewed with coffee, fruit, spices, cereal, candy and ingredients that sound like they were selected by someone wandering around a Whole Foods at midnight.

And now?

Raccoon beer.

Or, more accurately, a Tree House beer wearing a raccoon costume.

I’m not complaining.

The craft beer industry has always been at its best when breweries don’t take themselves too seriously. The Jimothy can feels like a reminder that beer is still allowed to be fun.

You don’t need to explain the water chemistry.

You don’t need to give us a dissertation on hop varietals.

You don’t even need to tell us why the raccoon is there.

Just put Jimothy on the can.

We’ll figure it out.

The Internet Has Officially Won

There is also something very 2026 about this entire story.

A creature in Seattle becomes famous online.

People give him a ridiculous name.

The name spreads.

Memes happen.

Then a brewery in Massachusetts thousands of miles away decides:

Yep. That’s going on a beer can.

And suddenly people who couldn’t tell you anything about raccoon biology are discussing Tree House distribution.

That’s the power of the internet.

It’s also the power of craft beer.

The best brewery merchandise has always been about more than just the liquid inside the package. People collect cans because the artwork tells a story, represents a moment or simply looks cool sitting on a shelf.

Jimothy checks all three boxes.

It’s weird.

It’s timely.

And it’s impossible to look at without wondering how the hell we got here.

Will Jimothy Become a Tree House Legend?

That’s probably the fun part.

Tree House has plenty of legendary beer names.

Julius.

Green.

Haze.

Very Green.

And now, at least unofficially, we have Jimothy.

The raccoon probably won’t become a permanent member of the Tree House lineup.

But that’s not really the point.

For a brief moment in the summer of 2026, a viral raccoon became part of the craft beer world.

And that’s considerably more entertaining than another brewery announcing that it has released a 9.2% double dry-hopped triple hazy IPA with “notes of citrus, tropical fruit and dankness.”

Give me Jimothy.

I’ll take the raccoon.

The Bottom Line

Tree House Brewing putting Jimothy on a beer can is exactly the kind of wonderfully stupid, completely unnecessary and strangely wholesome story that makes the craft beer world fun.

No, Jimothy doesn’t need a beer.

No, Tree House doesn’t need Jimothy to sell beer.

And yes, people are probably going to want the can anyway.

Because sometimes craft beer isn’t about hunting down the newest hop combination or arguing about whether a beer is technically a double IPA.

Sometimes it’s about seeing a funny raccoon on a can and thinking:

“I need that.”

So here’s to Jimothy.

Here’s to Tree House.

And here’s to the glorious insanity of craft beer in 2026.

Long live Jimothy.

And somebody please give that raccoon a beer.

The Beer Thrillers will, of course, accept donations of Jimothy cans for extremely serious journalistic research.

News Sources

• Jimothy – The Viral Raccoon Gets His Own Beer
• Jimothy – Beer Advocate
• Jimothy Survived Against The Odds
• Tree House Releases Instagram – Jimothy

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