Budweiser - The Beer Thrillers https://thebeerthrillers.com Central PA beer enthusiasts and beer bloggers. Homebrewers, brewery workers, and all around beer lovers. Thu, 23 May 2024 03:15:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://i0.wp.com/thebeerthrillers.com/wp-content/uploads/2023/06/cropped-The-Beer-Thrillers-December-2022-Logo.jpg?fit=32%2C32&ssl=1 Budweiser - The Beer Thrillers https://thebeerthrillers.com 32 32 187558884 Top Popular Beer Brands https://thebeerthrillers.com/2024/03/22/top-popular-beer-brands/?utm_source=rss&utm_medium=rss&utm_campaign=top-popular-beer-brands Sat, 23 Mar 2024 03:01:47 +0000 https://thebeerthrillers.com/?p=15053

Some of the Popular Beer Brands

Top Popular Beer Brands

Decided to try out the new Chat GPT 4.0, and see what it said The Top Popular Beer Brands are currently. And here’s what it had to say:

Here are the top beer brands based on the search results:

Most Popular Beers in the U.S.

  1. Guinness
  2. Heineken
  3. Corona
  4. Modelo
  5. Samuel Adams
  6. Stella Artois
  7. Blue Moon
  8. Coors Light
  9. Miller Lite
  10. Budweiser

Some key points:

  • Guinness, an Irish stout, is consistently ranked as the most popular beer brand across different generations in the U.S.
  • Mexican beer brands like Modelo, Corona, and Dos Equis are very popular, especially among younger generations like Millennials and Gen X.
  • Classic American brands like Budweiser, Coors, Miller, and Samuel Adams remain popular choices, particularly for older generations like Baby Boomers.
  • Craft beers like Blue Moon and newer brands like White Claw hard seltzer are gaining popularity among Millennials.

Top Beers on Reddit

Based on the Reddit comments, some highly rated beers mentioned include:

  • Local/regional craft beers like Fulton, Castle Danger, Summit (Minnesota)
  • Belgian beers like Chimay, Duvel, La Chouffe, Westmalle
  • German beers like Paulaner, Franziskaner
  • Sierra Nevada Pale Ale
  • Voodoo Ranger, Founders Dirty Bastard (craft IPAs)

Overall, while major brands remain popular, craft beers and imports from Mexico, Belgium, and Germany are increasingly favored, especially among younger drinkers and beer enthusiasts.

Resources and sources: 45 Most Popular Beers Ranked from Best to Worst, 25 Most Popular Beers in America According to YouGov, Men of Reddit – What are Your Top Beers?. Chat GPT 4.0, and Perplexity AI.

 

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer ReviewsHike ReviewsBook ReviewsBrewery News, Brewery OpeningsBrewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

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Anheuser-Busch Unveils ‘Choose Beer Grown Here’ Initiative https://thebeerthrillers.com/2024/03/19/anheuser-busch-unveils-choose-beer-grown-here-initiative/?utm_source=rss&utm_medium=rss&utm_campaign=anheuser-busch-unveils-choose-beer-grown-here-initiative Tue, 19 Mar 2024 11:12:36 +0000 https://thebeerthrillers.com/?p=14620 Anheuser-Busch Unveils ‘Choose Beer Grown Here’ Initiative

Anheuser-Busch: “Choose Beer Grown Here”

The premier brewing company, renowned for featuring tractors and corn cobs on its beer cans, has unveiled a new initiative to back American farmers during National Agriculture Week.

The American Farmland Trust introduced a new certification and packaging seal called U.S. Farmed, which identifies products made with at least 95% of their agricultural ingredients sourced from U.S. farms. Anheuser-Busch is the first to incorporate the U.S. Farmed certification and seal across several of its beer brands.

This certification is designed to change consumer purchasing habits towards domestically sourced products, with Busch Light beer being the first to showcase the seal this May. Anheuser-Busch is also launching a campaign titled “Choose Beer Grown Here,” which aims to prompt consumers to look for the certification and seal while shopping. Other beer brands under Anheuser-Busch, including Budweiser, Bud Light, and Michelob ULTRA, have also received the U.S. Farmed certification.

Luke Adams, a third-generation farmer and owner of Timm Adams Farms, expressed his enthusiasm for the certification. He highlighted that, until now, the effort and quality behind the barley his family produces were invisible to consumers.

“I’m excited about the launch of the U.S. Farmed certification and proud to be a supplier for the pioneering company in this initiative,” Adams commented. “The knowledge that consumers can actively support farmers nationwide, including my family and our farm workers, is incredibly meaningful.”

The initiative is open to all companies within the consumer-packaged goods sector that source their products domestically, encouraging them to obtain the U.S. Farmed certification. The American Farmland Trust notes that certification fees will assist farmers in accessing necessary support to sustain and safeguard their land, and to devise innovative ways to pass on their farms to future generations.

Anheuser-Busch’s CEO, Brendan Whitworth, emphasized the company’s longstanding relationship with American agriculture. “Supporting U.S. farmers by sourcing top-notch ingredients has been a core part of our identity for over 165 years,” Whitworth stated. “We’ve been partnering with diligent U.S. farmers, many of whom have been our collaborators for generations, to produce our iconic American beers.”

The announcement has received widespread support from various agricultural groups, including the USA Rice Federation, National Corn Growers Association, Hop Growers of America, National Barley Growers Association, and the Hop Research Council.

Harold Wolle, a Minnesota corn farmer and President of the National Corn Growers Association, praised the certification for recognizing the quality of American agricultural products. Peter Bachmann, president and CEO of the USA Rice Federation, highlighted the certification’s role in showcasing the significance of the U.S. manufacturing base and the contributions of American rice growers to the nation’s food landscape.

SUPPORTING U.S. FARMERS: Anheuser-Busch announced it will be the first to adopt the new U.S. Farmed certification, signifying at least 95% of the agricultural ingredients are sourced from U.S. farms.Courtesy of Anheuser-Busch

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer ReviewsHike ReviewsBook ReviewsBrewery News, Brewery OpeningsBrewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

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Craft Beer vs. Regular Beer: Exploring the Differences https://thebeerthrillers.com/2024/01/28/craft-beer-vs-regular-beer-exploring-the-differences/?utm_source=rss&utm_medium=rss&utm_campaign=craft-beer-vs-regular-beer-exploring-the-differences Sun, 28 Jan 2024 16:27:15 +0000 https://thebeerthrillers.com/?p=14288

Craft Beer vs. Regular Beer: Exploring the Differences

 

 

 

 

Craft Beer vs. Regular Beer: Exploring the Differences

In the ever-expanding world of beer, two terms often surface, creating a buzz among enthusiasts and casual drinkers alike: craft beer and regular beer. While both ultimately serve the same purpose—quenching thirst and offering a spectrum of flavors—the paths they take from brewery to glass are markedly different. This article delves into the essence of craft beer, contrasts it with regular beer, and explores the factors that distinguish one from the other.

The Craft Beer Identity

Craft beer is synonymous with creativity, quality, and local flavor. It’s produced by small, independent breweries—craft breweries—that prioritize innovation, taste, and traditional brewing methods. The Brewers Association, a key authority in the craft brewing industry, defines craft breweries based on three criteria: small, independent, and traditional. This means they produce a limited amount of beer, are independently owned, and focus on quality, flavor, and brewing technique.

The Regular Beer Landscape

Regular beer, often referred to as “macro beer” or “commercial beer,” is produced by large-scale breweries with a global presence. These breweries prioritize consistency and accessibility, ensuring that a beer bought in one country tastes the same as one bought on another continent. Brands like Budweiser, Coors, and Heineken dominate this segment, offering products that appeal to a broad audience with their mild flavors and approachable profiles.

Distinguishing Factors

1. Scale of Production

One of the most significant differences lies in the scale of production. Craft breweries produce beer in smaller batches, allowing for greater flexibility, experimentation, and attention to detail. In contrast, macro breweries focus on large-scale production to meet global demand, often at the expense of diversity and innovation.

2. Ingredients and Innovation

Craft brewers are known for their experimental approach to ingredients and brewing methods. They often incorporate local, unconventional, or seasonal ingredients, resulting in a wide array of unique flavors and styles. Regular beers, however, tend to stick to a standard recipe to maintain flavor consistency across the board.

3. Flavor Profiles

Craft beers generally offer more complex and varied flavor profiles compared to their regular counterparts. From the hoppy bitterness of an IPA to the rich, dark notes of a stout, craft beers can range widely in taste, aroma, and appearance. Regular beers, while enjoyable, usually provide a more consistent and less adventurous drinking experience.

4. Community and Culture

Craft breweries often serve as community hubs, reflecting local culture and preferences. They support local economies, engage with their customers on a personal level, and contribute to regional identity. Macro breweries, with their global reach, cannot replicate this level of local involvement and personal touch.

5. Price Point

Due to the use of high-quality ingredients, smaller scale production, and artisanal methods, craft beer often comes at a higher price point compared to regular beer. Consumers pay for the experience, diversity, and quality that craft beers offer.

Conclusion: A Matter of Preference

Choosing between craft and regular beer boils down to personal preference. Do you value the consistency and familiarity of a global brand, or do you seek the unique, locally-produced flavors that craft breweries offer? Perhaps the real joy lies in exploring the vast spectrum of beers available, appreciating the craftsmanship and tradition behind each pour. Whether you’re a devout craft beer aficionado or a regular beer enthusiast, the world of beer has something for everyone.

 

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer ReviewsHike ReviewsBook ReviewsBrewery News, Brewery OpeningsBrewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

 

 

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AB InBev’s Budweiser becomes Olympics’ first beer brand global sponsor https://thebeerthrillers.com/2024/01/11/ab-inbevs-budweiser-becomes-olympics-first-beer-brand-global-sponsor/?utm_source=rss&utm_medium=rss&utm_campaign=ab-inbevs-budweiser-becomes-olympics-first-beer-brand-global-sponsor Thu, 11 Jan 2024 15:24:44 +0000 https://thebeerthrillers.com/?p=14489

Paris at Sunset – Home of the 2024 Olympics

AB InBev’s Budweiser becomes Olympics’ first beer brand global sponsor

The International Olympic Committee (IOC) has, for the first time in its 40-year sponsorship history, partnered with a beer brand, welcoming Anheuser-Busch InBev into its multi-billion dollar sponsorship program that benefits both the organization and international sports. This landmark agreement was unveiled by the IOC and AB InBev, the brewing behemoth from Belgium known for popular labels such as Budweiser, Corona, Michelob, and Modelo, covering the upcoming three Summer and Winter Olympic Games. The collaboration kicks off with the Paris Olympics, set to commence on July 26, and will extend through the 2026 Winter Olympics in Northern Italy, culminating with what is anticipated to be a highlight event at the Los Angeles Olympics in 2028.

The IOC has not disclosed how much the sponsorship costs, but estimates point to north of 300$ Million.

Corona Cero, the non-alcoholic variant of the globally second most valuable beer brand Corona, will serve as the worldwide beer sponsor for the Olympic Games, announced the leaders of the IOC and AB InBev. While the financial terms of the sponsorship were not revealed, it is known that some sponsors of the IOC’s TOP (The Olympic Partner) program contribute over $300 million for a four-year commercial partnership.

AB InBev, with its extensive support for sports worldwide, aims to celebrate the communal spirit that sports and beer jointly foster among fans, according to AB InBev CEO Michel Doukeris during an interview with The Associated Press. “Beer and sports are a natural pairing for fans,” Doukeris remarked, highlighting the company’s commitment to enhancing the sports viewing experience.

Since its inception in 1985, a year after the commercially revitalizing Los Angeles Games, the IOC’s TOP program has primarily partnered with companies in the technology and logistics sectors, such as Deloitte, Intel, and Toyota, to aid Olympic Games organizers in host cities. This marks the first time the Olympic organization has engaged with a beer or alcohol brand for its globally celebrated event, which is recognized as the zenith of athletic excellence and features an increasingly youthful roster of medalists in new sports like skateboarding. Nevertheless, beer sponsorships have been commonplace at the local level; for example, Chinese officials designated Budweiser as the international beer for the 2008 Beijing Olympics.

The IOC’s historical collaborations with Coca-Cola and McDonald’s led to a moment of reflection in 2012 when then-president Jacques Rogge acknowledged the need for these partners to contribute to the fight against obesity by offering healthier, low-sugar, and low-fat alternatives. While Coca-Cola remains an Olympic sponsor, the partnership with McDonald’s was concluded prematurely in 2017, three years before its scheduled end.

The IOC has always maintained a marketing philosophy that shuns commercial ties with products that could undermine its mission or the values of Olympism. When queried about the timing of the new sponsorship agreement, Thomas Bach, who succeeded Rogge as IOC president, highlighted the alignment of shared values between the IOC and its new partner, emphasizing the celebration of sports and unity that both entities cherish.

“We are organizations that are eager for success, yet we understand the importance of social responsibility that accompanies such achievements,” Bach commented during a press conference.

AB InBev’s CEO, Michel Doukeris, in an interview with The Associated Press, saw no conflict in having Corona Cero as the global Olympic brand and Michelob Ultra sponsoring the U.S. team and the 2028 LA Olympics, citing the promotion of responsible drinking as a core message.

The market for non-alcoholic beverages has seen a significant uptick, driven by health-conscious younger consumers and a general trend towards moderation, outpacing the growth of alcoholic beverage sales over recent years. From 2018 to 2023, non-alcoholic drink sales in the top 10 markets surged by 70% to over $8.5 billion, while alcoholic drinks experienced a 14% growth to $470 billion, according to IWSR Drinks Market Analysis.

This shift presents alcohol companies with an opportunity to retain customers within their brand portfolio, according to Susie Goldspink, head of no- and low-alcohol insights at IWSR. For instance, a consumer transitioning from alcoholic Corona to Corona Cero remains a win for AB InBev.

IOC sponsors, now totaling a record 15, are restricted from showcasing their names or slogans at Olympic venues. Thus, there will be no visual presence of Corona Cero marketing amidst competitions, such as skateboarding or gymnastics, in Paris. However, sponsors do gain exclusive global rights to use Olympic branding, like the iconic five rings, in their advertising and promotional activities.

The sponsorship program has been lucrative for the IOC, generating almost $2.3 billion in cash, services, and value-in-kind for the cycle ending with the 2021 Tokyo Olympics.

The partnership with the beer industry begins in France, where a 33-year ban on alcohol sales in sports stadiums is in place, though alcohol is available in premium hospitality areas.

Fans heading to Paris have diverse views on alcohol’s role at the Games, emphasizing the event’s focus on world-class competition and cross-cultural unity over drinking. Some attendees, like KC Branch, a 61-year-old attorney, and Wendi Johnson, a 46-year-old professor, appreciate the emphasis on a family-friendly atmosphere free from alcohol-induced misbehaviors. Meanwhile, others like Derick Gavidia, a 35-year-old tech worker, view the option to purchase alcohol as a nice-to-have but not essential to their Olympic experience, prioritizing the events, atmosphere, and memories above all.

History of Budweiser

Budweiser, an iconic American beer, traces its origins back to 1876 when Carl Conrad, a German immigrant, decided to create a beer that would echo the Bohemian lager style, popular in his homeland. He collaborated with Eberhard Anheuser and Adolphus Busch, the founders of what would become Anheuser-Busch, to brew this novel beer. Adolphus Busch, utilizing pasteurization and a network of ice-cooled railroad cars, was instrumental in ensuring that Budweiser could be the first national beer brand by maintaining its freshness during transportation across the United States. This innovation marked a turning point in the beer industry, setting Budweiser on a path to becoming a household name.

The early 20th century was a challenging period for Budweiser and the entire American brewing industry due to the Prohibition era (1920-1933), which banned the production, transportation, and sale of alcoholic beverages. Anheuser-Busch navigated these turbulent times by diversifying its product line to include non-alcoholic beverages such as soft drinks and malt syrup. Despite these efforts, the company’s survival was at stake. However, the end of Prohibition marked a resurgence for Budweiser, as it quickly reestablished itself as a leader in the beer market, benefiting from the infrastructure and distribution networks that had been kept intact during the dry years.

Post-Prohibition, Budweiser embarked on an era of innovation and expansion. In the 1950s, Anheuser-Busch introduced the Budweiser can, significantly expanding the beer’s accessibility and convenience for American consumers. The latter half of the 20th century saw Budweiser solidifying its position as “The King of Beers,” a slogan that aptly reflected its dominant market presence. The brand was adept at marketing, utilizing various mediums from print to television, which featured memorable campaigns such as the Budweiser Clydesdales and the “Wassup” commercials. These efforts helped Budweiser to not only become synonymous with American beer but also a significant cultural icon.

Entering the 21st century, Budweiser has faced new challenges and opportunities. The rise of craft beers and changing consumer preferences towards more diverse and artisanal beer options have seen Budweiser adapting its strategy to maintain relevance. In 2008, Anheuser-Busch merged with InBev, forming Anheuser-Busch InBev, the world’s largest beer company. This merger allowed Budweiser to tap into new markets and expand its global footprint. Today, Budweiser continues to be a major player in the beer industry, renowned for its rich history and contribution to the development of the American beer landscape. Despite the evolving market dynamics, Budweiser remains a symbol of quality and tradition to beer enthusiasts around the world.

History of the Modern Olympics

The Modern Olympics, a global spectacle uniting nations through the spirit of competition and camaraderie, trace their origins to the vision of Pierre de Coubertin, a French educator and historian. Inspired by the ancient Olympic Games held in Greece, de Coubertin aimed to revive this tradition to foster peace and understanding among nations. His efforts culminated in the first Modern Olympic Games in 1896, held in Athens, Greece. Despite initial skepticism, the event was a success, featuring 241 athletes from 14 nations, competing in 43 events. This marked the beginning of the Modern Olympics, setting the stage for what would become the world’s foremost sports competition.

As the 20th century unfolded, the Olympics faced numerous challenges, including two World Wars, which led to the cancellation of the 1916, 1940, and 1944 Games. Despite these setbacks, the Olympics emerged as a symbol of global unity and resilience. The post-war era saw significant expansion and innovation in the Olympic movement. The introduction of the Winter Olympic Games in 1924 in Chamonix, France, broadened the scope of competition to include winter sports, while the Paralympic Games, established in 1960, emphasized inclusivity for athletes with disabilities. The latter half of the 20th century also witnessed the advent of the Youth Olympic Games, further extending the Olympic ideals to young athletes.

Throughout its history, the Olympics have not only been a showcase for athletic excellence but also a platform for social and political statements. The 1968 Mexico City Games were notable for the iconic Black Power salute by American athletes Tommie Smith and John Carlos. The 1972 Munich Olympics were tragically marred by the terrorist attack on the Israeli team. The 1980 and 1984 Games were affected by Cold War tensions, with the United States and the Soviet Union leading boycotts. Despite such controversies, the Olympics have continually strived to uphold the principles of peace, respect, and mutual understanding.

In recent years, the Olympic Games have continued to evolve, reflecting the changing landscape of global sports. The introduction of new sports and disciplines, such as skateboarding, surfing, and sport climbing, aims to capture the interest of younger audiences and reflect the diversity of athletic talent worldwide. The Tokyo 2020 Olympics, held in 2021 due to the COVID-19 pandemic, showcased the resilience of the Olympic spirit amidst unprecedented challenges. As the Olympics look towards the future, with upcoming Games in Paris (2024), Milan-Cortina (2026), and Los Angeles (2028), they remain a testament to humanity’s enduring quest for excellence, unity, and peace through sport.

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BY 99 PERCENT, TEAMSTERS AUTHORIZE STRIKE AT ANHEUSER-BUSCH https://thebeerthrillers.com/2023/12/18/by-99-percent-teamsters-authorize-strike-at-anheuser-busch/?utm_source=rss&utm_medium=rss&utm_campaign=by-99-percent-teamsters-authorize-strike-at-anheuser-busch Mon, 18 Dec 2023 14:46:05 +0000 https://thebeerthrillers.com/?p=13392 BY 99 PERCENT, TEAMSTERS AUTHORIZE STRIKE AT ANHEUSER-BUSCH

Teamsters working nationwide at Anheuser-Busch have voted by an overwhelming 99 percent to authorize a strike.

The resounding vote allows the Teamsters National Negotiating Committee to call a strike if Anheuser-Busch fails to come to terms on a strong new contract. The union is seeking an agreement that improves wages, protects jobs, and secures health care and retirement benefits for 5,000 Teamsters across the company’s 12 U.S. breweries. The current agreement expires Feb. 29, 2024.

Anheuser-Busch is one of the largest brewing companies in not just the United States, but also in the world. Employing one of the largest production work forces for beverage companies, short of just Coca-Cola and Pepsi.

Teamsters stand firm in our fight for the best contract at Anheuser-Busch, and this powerful strike vote proves it. Our members’ labor, talent, and sacrifice are what put Anheuser-Busch products on the shelf, and we are committed to getting a contract that rewards and recognizes their hard work. If Anheuser-Busch’s executives can’t get their act together to negotiate an agreement that respects workers, we will see them out on the streets

Teamsters General President Sean M. O’Brien
Anheuser-Busch

Under pressure from the Teamsters, the company reached tentative agreements to end tiered health care and restore retiree health benefits last month. However, Anheuser-Busch has delayed negotiating on important job security issues since mid-November, despite repeated requests by the union. The global beermaker pulled in $58 billion in 2022. The company also recently announced $1 billion in stock buybacks to wealthy investors as it simultaneously ignores the need to protect good jobs.

Anheuser-Busch can’t kick this can down the road much longer. The Teamsters don’t want to be forced onto the picket line at any employer, but we are fully prepared to walk if Anheuser-Busch doesn’t get serious about negotiating a record contract that also protects good union jobs. It is the workers — the dedicated and tireless members of the Teamsters — who make this company a success and who have earned to share in that success.

Jeff Padellaro, Director of the Teamsters Brewery, Bakery, and Soft Drink Conference

There are no dates currently set for negotiations. Anheuser-Busch Teamsters recently rallied in New Hampshire, California, and Florida. More actions will take place soon across the country.

If this company wasn’t willing to come to a fair agreement with the Teamsters, we would strike. My Teamster brothers and sisters have a lot of fight in us and, by all means, we will stand united.

Josh Blanton, an Anheuser-Bush worker with Teamsters Local 947 in Jacksonville, Florida

Anheuser-Busch is obviously best known for its Budweiser line of beers (Budweiser, Bud Lite, etc), as well as the Clydesdale Horses seen in their annual commercials during the Super Bowl.

Teamsters

Founded in 1903, the International Brotherhood of Teamsters represents 1.3 million hardworking people in the U.S., Canada, and Puerto Rico. Visit Teamster.org for more information. Follow us on Twitter @Teamsters and “like” us on Facebook at Facebook.com/teamsters.

Anheuser-Busch Articles

Anheuser-Busch

The following comes via Untappd. Anheuser-Busch is a Subsidiary of Anheuser-Busch InBev. They are a macro brewery from St. Louis, MO United States. They have 492 unique beers, and over 2.8 Million ratings, with a global average rating of 2.66 (as of 12.18.23).

Their Untappd description reads: The leading American brewer, bringing people together for more than 160 years.

You can find them at the following social media pages:

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The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

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If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

 

 

 

 

 

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Book Review: Family Reins (Billy Busch) https://thebeerthrillers.com/2023/08/06/book-review-family-reins-billy-busch/?utm_source=rss&utm_medium=rss&utm_campaign=book-review-family-reins-billy-busch Sun, 06 Aug 2023 13:40:00 +0000 https://thebeerthrillers.com/?p=12157 Family Reins

Family Reins – The Heartbreaking Fall of An American Dynasty (or – Family Reins: The Extraordinary Rise and Epic Fall of An American Dynasty) is a book by Billy Busch Sr. There’s a lot to discuss with this book, and I thought about how I wanted to approach the review, and decided I didn’t want to jump right into a biography of Billy Busch (which I will be doing in a bit). But I first also need to address that I was approached and reached out to by Rebecca Malzahn and given a free copy of this book (an Uncorrected Advanced Reading Copy – or “ARC”) in lieu of a review here on the blog / site and on our GoodReads and LibraryThing pages.

So lets first take a look at Billy Busch Sr, take a look at Grant’s Farm, and more, then dive into the book review.

Billy Busch Sr.

If you do a quick Google search on Billy Busch Sr. one of the first things that pops up is his net worth – a staggering $17.6 Billion. He has self reported in the past that his family is the “16th richest family in the world with a net of $18 Billion” (according to The Sun).

A quick biography search on Google also brings up this:

The businessman was born William K. Busch in 1954 in St. Louis, Missouri, USA. As already mentioned, he belongs to the Busch family, whose business was launched by Bill’s great-great-grandfather, Adolphus Busch. Likewise, Billy Busch Sr’s father, August Anheuser Busch, aka Gussie Busch, served as the Anheuser-Busch CEO for more than two decades. He married four times in his lifetime, and Billy’s mother, Gertrude Buholzer Busch, was his third wife.

William grew up in a large household with five siblings, Adolphus A. Busch III, Peter W. Busch, Beatrice Busch von Gontrad, Trudy Busch Valentine, and Andrew D. Busch. Among them, Peter created The Busch Family Foundation, and Trudy was a Missouri Senate candidate. On the other hand, Beatrice is one of the owners of Grant’s Farm and is passionate about wildlife and environmental conservation.

Billy Busch Sr. Biography 2023 – Businessman And Gussie Busch’s Son

The Busch Family Brewed

“The Busch Family Brewed” stars one wing of the beer dynasty. The show focuses on Billy Busch, Sr., his wife Christi Busch, and the couple’s seven children — Billy Jr. (28), Haley (27), Abbey (25), Gussie (24), Grace (22), Maddie (17), and Peter (13) — at the time of its airing.

The show aired for one season (10 episodes) on MTV in March of 2020. The show never broke the 0.5 million viewers mark.

The Busch Family Brewed is an American reality television series that premiered on MTV on March 5, 2020.[1][2] The series chronicles the lives of Billy Busch, great-grandson of Adolphus Busch; his wife Christi; and their seven children ranging in age from 28 to 13: Billy Jr., Haley, Abbey, Gussie, Grace, Maddie, and Peter.[1]

The Busch Family Brewed – Wikipedia

Grant’s Farm

House on Grant’s Farm / Billy Busch on the Bud Light Polo Team (photos courtesy of Rebecca Malzahn)

Grant’s Farm has its own website – a tourism website – about how to visit and view the legacy farm. They are currently geared up for their summer season, which you can read about here:

Summer

Late May – August

Summer at Grant’s Farm features days of fun and exploration and nights of music and dancing!

Starting May 26, we are open daily for general admission visits, where guests can enjoy the tram ride, animal feedings, carousel rides, complimentary beer samples courtesy of premier sponsor Anheuser-Busch, and more. General admission is free. There is a parking fee.

Seasonal Events

Grant’s Farm – Official Website
Clydesdales at Anheuser-Busch Brewery / Adolphus Anheuser-Busch with President Truman at Grant’s Farm (photos courtesy of Rebecca Malzahn)

Book Statistics and Book Blurbs

The Press Junket:

Billy Busch on his new tell-all book Family Reins: The Extraordinary Rise and Epic Fall of an American Dynasty? Written for the first time by a Busch heir, the book chronicles the iconic multi-billion-dollar Anheuser-Busch dynasty (creators of Busch, Budweiser, Bud Light, and Michelob brands). But with money and power, misfortune and mayhem were quick to follow suit. (Think: The Kennedys of the beer industry.) 

Family Reins tells the story of a legendary American family, their rise to power, and their fall from grace through poisonous infighting, succession struggles, and a seemingly endless string of tragedies, scandals, and loss. The book also shares the family’s patriotic involvement supporting American businesses and warfare during WWI, Prohibition, the Great Depression, and WWII. 

Family Reins – Press Junket

Book Title: Family Reins: The Extraordinary Rise and Epic Fall of an American Dynasty

Author: Billy Busch

Publisher: Blackstone Publishing 

Formats: hardcover, audio, e-book

Genre: Autobiography

Hardcover ISBN: 9798200798827

Pub Date: August 1, 2023

GoodReads Blurbs

Family Reins: The Heartbreaking Fall of an American Dynasty — And the Discovery of What Really Matters by Billy Busch.

Blurb:

The story of the iconic Anheuser-Busch dynasty, written — for the first time — by a Busch heir.

As an heir to the Anheuser-Busch company and fortune, Billy Busch was raised on the real stories of how his family built one of America’s oldest and most iconic brands. Since the company was formed almost 150 years ago, the Busch family, their beer, the famous Clydesdales in their advertising, and even their style of business have become a symbol of the American dream — that not-so-outdated belief that hard work, grit, and a positive can-do attitude make anything possible.

Growing up on the family’s ancestral estate as a prince to the King of Beers, Billy lived a life only kids could dream up — living in an amusement park, traveling by private rail car and yacht, and playing with his pet elephant, Tessie. But as he grew up, he realized that the Busch family legacy was not just wealth and privilege. With no separation between family and business, Billy’s father — more boss than dad — continued the tradition of preparing the next generation for corporate leadership, with high and exacting standards for his children. For Billy, all of this, combined with a dysfunctional family environment, was all too normal.

Family Reins tells the story of a legendary American family, their rise to power, and their fall from grace through poisonous infighting, succession struggles, and a seemingly endless string of tragedies, scandals, and loss.

Family Reins – GoodReads Blurb 1

Family Reins: The Extraordinary Rise and Epic Fall of an American Dynasty by Billy Busch

Blurb:

The story of the iconic Anheuser-Busch dynasty, written — for the first time — by a Busch heir. As an heir to the Anheuser-Busch company and fortune, Billy Busch was raised on the real stories of how his family built one of America’s oldest and most iconic brands. Since the company was formed almost 150 years ago, the Busch family, their beer, the famous Clydesdales in their advertising, and even their style of business have become a symbol of the American dream — that not-so-outdated belief that hard work, grit, and a positive can-do attitude make anything possible. Growing up on the family’s ancestral estate as a prince to the King of Beers, Billy lived a life only kids could dream up — living in an amusement park, traveling by private rail car and yacht, and playing with his pet elephant, Tessie. But as he grew up, he realized that the Busch family legacy was not just wealth and privilege. With no separation between family and business, Billy’s father — more boss than dad — continued the tradition of preparing the next generation for corporate leadership, with high and exacting standards for his children. For Billy, all of this, combined with a dysfunctional family environment, was all too normal. Family Reins tells the story of a legendary American family, their rise to power, and their fall from grace through poisonous infighting, succession struggles, and a seemingly endless string of tragedies, scandals, and loss.

Family Reins: The Extraordinary Rise and Epic Fall of an American Dynasty by Billy Busch – GoodReads Blurb 2
https://www.youtube.com/watch?v=asBbXreD_k8&embeds_referring_euri=https%3A%2F%2Fwww.blackstonepublishing.com%2F&feature=emb_imp_woyt
The Rise and Fall of the Anheuser-Busch Dynasty

Book Review

This is a memoir by Billy Busch Sr., in his own words, discussing his growing up in one of the most iconic families known across the world. This is the first time a member of the Busch family has released a memoir or really even discussed the family in detail. So this is kind of a ‘big deal’.

The Busch family ruled over the brewing business in America for several decades and was ranked among the wealthiest households. Budweiser has been a staple of the beer market for years upon years in America.

In an interview with St. Louis Magazine, Billy Busch – when asked “Why write this now” – said:

There’s never been a book about the Busch family published by a Busch. I thought, There’s been so many things written about our family from outsiders, so many things in the media. But none of them tell the true story of what it was like growing up in the Busch family. I had read a lot of old letters that my father left behind. My wife and I went through boxes and boxes of relics. There was one book about the company that really stood out—it wasn’t a published book but written more for the employees. It was called Making Friends Is Our Business. I read that book, and I came to a realization that this is such incredible history and that my ancestors worked so hard to build a dynasty. My grandfather kept the company going during 13 years of Prohibition, and he kept all 2,000 employees working. My father ran the brewery when I was a kid, and it was probably the time of the brewery’s greatest growth. I saw the principles he used to make the company successful. I then got a better understanding of where he got these principles—from his father, whom I never knew. 

Billy Busch wants you to understand his side of the Busch family story – St. Louis Mag

Family Reins chronicles the history of the Anheuser-Busch Brewing Company, makers of Budweiser beer as well as other very successful brands ver the years, from its beginnings in 1857 to today. Currently Anheuser-Busch is owned by AB InBev. The author, Billy Busch, is the great – grandson of its original founder, Adolphus Busch, who emigrated from Germany to St. Louis, Missouri. Adolphus established a supply company first, then bought a brewery from Eberhard Anheuser and married his daughter – Lilly Eberhard Anheuser. (They had twelve children). From his great – grandfather to his grandfather, father, and brother, Billy Busch tells the story of how the company survived Prohibition, the Depression, and two World Wars to become a business empire.

Adolphus Busch’s first job in St. Louis was working as a clerk in the commission house. He was also an employee at William Hainrichshofen’s wholesale company. Billy Busch goes into the detail of the family legacy, the history, and the sheer scope of their family. Talking about how the Busch family rose from that first job to the business conglomerate, world spanning empire, that they are today.

Busch partnered with Ernst Battenberg in St. Louis to found the first of his businesses, a brewing supply company that sold to the three dozen breweries in the city. Eberhard Anheuser was one of Adolphus’ customers. Anheuser was a soap manufacturer that lent money to the Bavarian Brewery. When the small brewery went bankrupt, Anheuser bought out the other creditors and renamed the company Anheuser. Adolphus married Eberhard’s daughter Lilly in 1861.[3]

Returning to St. Louis after the Civil War, Busch entered his wife’s family’s brewery business. He bought out Eberhard’s partner, William D’Oench. In 1879, the company was renamed Anheuser-Busch.[3]

At the death of Eberhard Anheuser in 1880, Busch became president of the business, and became wealthy due to the success of the brewery. He envisioned a national beer with universal appeal. His work was distinguished by his “timely adoption of important scientific and technological innovations, an expansive sales strategy geared largely toward external domestic and international population centers, and a pioneering integrated marketing plan that focused on a single core brand, Budweiser, making it the most successful nationally-distributed beer of the pre-Prohibition era.”[4]

Adolphus Busch – Wikipedia

“I want to leave something to my family and this world as my ancestors did for me,” Billy Busch Sr. said at the end of July, when discussing his upcoming book release. (The book goes on sale August 1st, 2023.)

The book’s story is “[a] great American history and something people will be interested in hearing about,” Billy Busch Sr. continued, from his home in Ladue.

Billy, the third son of Gertrude, reminisces about growing up Grant’s Farm. For many the farm, the Clydesdales, and the animals represent a nostalgia. Billy refers to it as “show magic” not “real magic”. This sums up Billy’s youth, growing up, and the Grant Farm in general. The opening chapter of the book discusses a normal day at the farm for him, playing with animals, playing as a kid does, and then the ride with his parents – which he both looked forward to and loathed in its own way.

Much of life in “the Big House” at Grant’s Farm was a created spectacle for guests. Typical for the rich and the elite, nannies and staff took care of Billy and his siblings, their parents entertained celebrities, athletes, singers, and even future Presidents, people such as John Wayne, Frank Sinatra and Lyndon B. Johnson.

Later he writes about disagreements with his siblings and half siblings. Stating there was animosity, feuds, and quarrels. Of August Busch the Third (August III), who took over Anheuser-Busch from his father, Busch Sr. writes that his father asked him, to “sock August III in the puss if you get the chance.” (Billy Busch Sr. recalls this happening when he was 15 years old.)

Sadly, Billy Busch doesn’t go into great detail with some of the rivalries and disagreements. For those looking for more of the ‘scandalous’ stories of the Busch family, the memoir will be a bit lacking.

The half-siblings met at the Belleau Farm, for a “throw down of sorts,” Busch writes. August III defused the situation, Busch writes, by saying: “I had to do what was right in order for the company to continue to thrive. We had to make this decision. Dad is still affected by the loss of Christina emotionally and physically. He doesn’t have the strength at this point to run the company any longer.’”

Even with his father asking for it, no punch was thrown, but Billy Busch recalls that although his father remained honorary chairman of the board at Anheuser-Busch, he was certainly “humiliated.”

Through all this, Billy Busch Sr. lost control of the Grant Farm, no longer owner of the property, he is now not even allowed on the property. He says in his memoirs that he now concentrates on his children, which is evident in their reality show from MTV back in 2020.

At the wrap up of the book, Busch writes ‘life remains busy’, he says, but it’s a lucky accident that his book goes on sale the same month a new brewing venture plans its opening. (Luck or marketing?) Busch’s book goes on sale August 1 2023, and on August 25 2023, he will open Busch Family Brewing and Distilling to the public on weekends. His farm in Defiance grows hops, wheat and other products and will brew several types of beer, Busch Sr. states. “It’ll be farm-to-glass and farm-to-table,” he says. His last brewing effort, called Kräftig, (unfortunately) eventually failed. The ultimate goal – to start with – is for the Busch Family Brewery and Distillery to break even within four years.

I think I want to create something of my own. I still feel the weight of the legacy upon me. I don’t want that to be forgotten.

Billy Busch Sr.

Final Thoughts On The Book

Overall I thought it was pretty good. Skimp on some details I wished that he went into more, and not as “scandalous” as one might think given the sub – title to the memoir. I enjoyed it, and its a good look into the family. Well worth the read – especially if you are into memoirs, family history, Anheuser-Busch, or the idea of the “American Dream”.

My GoodReads Rating: ****
My LibraryThing Rating: ***.5

(Just as a reminder – I was given this book for free in lieu of this review. This did not alter my thoughts or review of the book.)

Anheuser-Busch Articles

Other Book Reviews

Interested in more book reviews? Then check these out:

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer ReviewsHike ReviewsBook ReviewsBrewery News, Brewery OpeningsBrewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

 

 

 

 

 

 

 

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Yuengling Begins To Take the Market Share From Number One Selling Beer Bud Lite https://thebeerthrillers.com/2023/07/21/yuengling-begins-to-take-the-market-share-from-number-one-selling-beer-bud-lite/?utm_source=rss&utm_medium=rss&utm_campaign=yuengling-begins-to-take-the-market-share-from-number-one-selling-beer-bud-lite Sat, 22 Jul 2023 01:49:11 +0000 https://thebeerthrillers.com/?p=14428

Yuengling Brewery – America’s Oldest Craft Brewery

Yuengling Begins To Take the Market Share From Number One Selling Beer Bud Lite

Yuengling seems poised to claim a new title as “America’s number one,” building on its reputation as the nation’s oldest craft brewery—a distinction that sometimes gets overlooked online. The brewery, based in Pottsville, is reportedly encroaching on the market share of America’s best-selling beer, Bud Light.

A recent Newsweek report highlighted a shift in beer popularity in bars and restaurants, showing Bud Light falling to fourth place in terms of popularity, while Yuengling’s market share has expanded. This shift brings the Pennsylvania-based brewery closer to becoming the top beer in America. Data from Bump Williams Consulting indicates that Bud Light’s market share has increased by 8.1%, whereas Yuengling experienced a substantial 25% growth in market share over the same period, moving it up the ranks among America’s largest breweries.

(See our articles on Top Producers in Beer:

This shift appears to be influenced by the negative reaction Bud Light has faced since early 2023. The brand has been losing market share following its partnership with transgender influencer Dylan Mulvaney in March of that year, a move that has been widely covered and critiqued in the media.

Yuengling has somewhat capitalized on Bud Light’s misstep. Following the controversy, Yuengling took a veiled jab at Bud Light on Twitter, highlighting the latter’s connection to Anheuser-Busch, which is owned by a foreign entity. This detail has prompted some consumers to switch to Yuengling, seeking an American-made beer option.

The impact of Yuengling’s rising sales on Pennsylvania’s beer production remains uncertain. While a significant amount of Yuengling beer is produced in their Pottsville facility, the brewery has been expanding its operations beyond Pennsylvania. This includes a brewery in Florida and a new 42,000 square foot facility in the state, alongside a partnership announced in 2020 with Molson Coors to brew beer outside their traditional East Coast market. The full effect of the sales increase on the state’s beer output is still to be determined.

The decline in Bud Light’s market share since early 2023 seems to be linked to the controversy surrounding its partnership with transgender influencer Dylan Mulvaney in March of the same year. This development, which has been extensively reported and discussed by numerous media outlets, does not necessitate further elaboration here.

In the midst of this controversy, Yuengling has found itself indirectly connected to Bud Light. Following the latter’s embroilment in public backlash, Yuengling seemingly took a veiled dig at Bud Light on Twitter. Part of the consumer shift away from Bud Light has been attributed to the revelation that it is produced by Anheuser-Busch, a company under foreign ownership. This detail has prompted a significant number of consumers to seek out beer produced within the United States, positioning Yuengling as a preferred alternative. By subtly highlighting its status as an American-made beer on Twitter, Yuengling reinforced its appeal to those seeking domestically produced options, leveraging the situation to underscore its American heritage.

Furthermore, as previously reported, Yuengling, recognized as America’s oldest brewery, had accused Bud Light of infringing on its trademark for Yuengling Flight, a contention that adds another layer to their interaction beyond the aforementioned tweet.

The repercussions of these developments on Pennsylvania’s beer production volumes for the year remain uncertain. Despite a significant amount of Yuengling’s production occurring at its Pottsville facility, the brewery has been broadening its operational scope well outside Pennsylvania’s borders. This expansion includes the establishment of a brewery in Florida and the recent inauguration of a substantial 42,000 square foot facility in the same state. Moreover, Yuengling announced a collaboration with Molson Coors in 2020 aimed at brewing beer beyond its traditional East Coast stronghold. The impact of Yuengling’s sales growth on the beer output within Pennsylvania is still an open question.

History of Yuengling Brewery

The Yuengling brewery boasts a storied history, cementing its status as America’s oldest brewery. Founded in 1829 by David G. Yuengling in Pottsville, Pennsylvania, the brewery has weathered numerous challenges over the years, including Prohibition. Despite such obstacles, it has managed to maintain continuous operation, adapting through innovation and expansion. Yuengling’s enduring legacy is not just a testament to its quality and resilience but also to its role in shaping the American brewing industry. This rich history underpins the brewery’s current endeavors and its response to market dynamics.

The Yuengling Brewery, established in 1829 by German immigrant David G. Yuengling, began its journey in Pottsville, Pennsylvania. Originally named the “Eagle Brewery,” it set its roots in a small American town, focusing on crafting traditional German-style beers. The brewery’s early years were marked by resilience and growth, despite the challenges it faced, including a devastating fire in 1831 which led to the construction of a new, larger facility on Mahantongo Street, where it still stands today.

Throughout the years, Yuengling navigated through the tumultuous waters of American history, notably during Prohibition (1920-1933). Unlike many breweries that couldn’t survive the ban on alcohol, Yuengling diversified its products, producing “near beer” beverages with low alcohol content, and even opening a dairy across from the brewery to sell ice cream, ensuring the company’s survival through one of its most challenging periods.

Post-Prohibition, Yuengling quickly resumed its beer production, celebrating the repeal with the release of “Winner Beer” to mark the end of the dry era. The mid-20th century saw the brewery expanding its reach, slowly transitioning from a local to a regional brewery. Under the leadership of Richard L. Yuengling Jr., the company began modernizing its brewing processes and expanding its distribution, revitalizing the brand and introducing it to new generations.

Today, Yuengling stands as America’s oldest operating brewery, a testament to its enduring legacy and continuous family ownership through six generations. With expansions beyond its original Pennsylvania roots, including a significant presence in Florida and strategic partnerships like the one with Molson Coors, Yuengling continues to grow its footprint while maintaining its commitment to tradition and quality. The brewery’s evolution from a small local operation to a nationally recognized brand embodies the American dream, showcasing resilience, adaptation, and the enduring appeal of its beer to consumers across the country.

Other Yuengling Articles

For more information and other articles on Yuengling here at The Beer Thrillers, you can check out these articles:

For More Information on D. G. Yuengling and Sons Brewery

The following comes from Untappd.

Yuengling Brewery is a regional brewery from Pottsville, Pennsylvania. They have 14 unique beers and over 1 Million ratings. They have a global average rating of 3.42 (as of 7.21.23). Their Untappd description reads: “Based in Pottsville, PA, D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is family owned and operated since 1829. Principal beer brands include Traditional Lager, Light Lager, Premium, Light, Black and Tan, Dark Brewed Porter, and Lord Chesterfield Ale. For more information, visit www.yuengling.com.”

You can find them on their social media platforms here:

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer ReviewsHike ReviewsBook ReviewsBrewery News, Brewery OpeningsBrewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

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Budweiser Renews World Cup Sponsorship With FIFA for World Cup 2026 https://thebeerthrillers.com/2023/06/08/budweiser-renews-world-cup-sponsorship-with-fifa-for-world-cup-2026/?utm_source=rss&utm_medium=rss&utm_campaign=budweiser-renews-world-cup-sponsorship-with-fifa-for-world-cup-2026 Thu, 08 Jun 2023 20:32:13 +0000 https://thebeerthrillers.com/?p=11629 Budweiser Renews World Cup Sponsorship With FIFA for World Cup 2026

Despite the World Cup 2022 fiasco, Budweiser has renewed World Cup sponsor deal with FIFA. Budweiser will still be the official World Cup beer through the 2026 tournament in the United States, after brewer AB InBev renewed with FIFA. Budweiser is brewed by AB InBev.

Last year, as we discussed here – Qatar Bans Alcohol Sales at World Cup in Last Second Decision – with just days to go before the tournament kicked off, Qatar banned alcohol sales at the World Cup. Creating a disturbance for the Budweiser and FIFA sponsorship deal that had Budweiser proclaimed The Beer of the World Cup. (This happened just two days before the tournament began in Qatar, World Cup organizers withdrew a longstanding promise to let fans at stadiums buy beer with alcohol.)

The Budweiser brand by AB InBev was the official beer of the World Cup since the 1986 tournament. Despite this, Budweiser is still more than willing to become the sponsorship again for the Men’s Tournament in 2026 – hosted by North American countries (United States, Mexico, and Canada).

FIFA seemed unable to protect AB InBev under pressure from Qatar in a dispute which appeared to be a potential breach of contract issue for soccer’s world body. The conservative Muslim nation signed up to honor FIFA’s commercial partners when it started bidding to be host in 2009.

Though sales of Budweiser dropped in stadiums, the global publicity over the dispute arguably boosted the brewer and left little doubt which brand was tied to the World Cup.

Budweiser – FIFA Sponsorship (ESPN)

Budweiser As The Official Beer

AB InBev is certainly looking forward to having Budweiser brand being the official beer of the World Cup again; especially after recent set backs with their Budweiser Light (Bud Light) brand in the wake of the Republican / Conservative outcry in recent months.

Budweiser will also be the official beer of the Women’s World Cup which is set to kick off next month in Australia and New Zealand. (This was already a deal in place before today’s announcement.)

A renewal for the 2026 World Cup seemed a done deal even during the dispute in Doha. FIFA president Gianni Infantino said then that relations with AB InBev were good and handshakes had been exchanged before arriving in Qatar.

Budweiser – FIFA Sponsorship (ESPN)

The Men’s World Cup Tournament is scheduled for 2026 and will see an increased tournament structure; going to 104 games (from the previous 64). The tournament is due to be co – hosted by the North American countries of Canada, United States, and Mexio.

FIFA World Cup tournaments are the most popular sporting events in the world. We are deeply connected to the fans and to football all over the world, which is why we’re excited about extending the relationship with FIFA.

AB InBev chief marketing officer Marcel Marcondes

In the press conference the value of the renewal was not stated. The sponsorship was reported to be about seventy five million ($75,000,000) for the previous World Cup, hosted in Qatar.

More Information on Budweiser and AB InBev

The following comes from Untappd.

AB InBev (Belgium) is a subsidary of Anheuser-Busch InBev (shortened to Anheuser-Busch on Untappd). They are a macro brewery out of Leuven, Vlaanderen Belgium. They have 29 unique beers with a global average Untappd rating of 3.35 (as of 6.8.23). Their Untappd description reads: As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 164,000 colleagues based in nearly 50 countries worldwide.

 

Anheuser-Busch is a subsidary of Anheuser-Busch InBev, and is a macro brewery out of St. Louis, Missouri. They have 529 unique beers with a total of 2,866,128 Ratings, and a global average rating of 2.65 (as of 6.8.23). Their top beers are Bud Lite, Budweiser, and Michelob Ultra (in order). Their Untappd description reads: The leading American brewer, bringing people together for more than 160 years.

You can follow them on the following social media:

Budweiser is an American Lager by Anheuser-Busch. It has 12 IBU and is 5% ABV. The Untappd description reads: Known as “The King of Beers,” Budweiser was first introduced by Adolphus Busch in 1876 and it’s still brewed with the same high standards today. Budweiser is a medium-bodied, flavorful, crisp American-style lager. Brewed with the best barley malt and a blend of premium hop varieties, it is an icon of core American values like optimism and celebration.

It has over 461,000 ratings, and its global average rating is 2.61 (as of 6.8.23).

World Cup Related Articles

Here are some World Cup related articles:

Soccer Related Articles

Other Notable Articles

Thanks For Reading

If you like this article, please check out our other many articles, including AC Beerfest recaps, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

-B. Kline

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

You can check out our different directories here: Beer ReviewsHike ReviewsBook ReviewsBrewery News, Brewery OpeningsBrewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

 

 

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Qatar Bans Alcohol Sales at World Cup in Last Second Decision https://thebeerthrillers.com/2022/11/18/qatar-bans-alcohol-sales-at-world-cup-in-last-second-decision/?utm_source=rss&utm_medium=rss&utm_campaign=qatar-bans-alcohol-sales-at-world-cup-in-last-second-decision Fri, 18 Nov 2022 15:40:16 +0000 https://thebeerthrillers.com/?p=9918
World Cup 2022 in Qatar

The World Cup

The 2022 World Cup is just about on us (kick off for the first game will be the hosts Qatar facing Ecuador). Hosts Qatar will open the tournament with a Group A match against Ecuador on Sunday 20th November at 19:00 local time (16:00 GMT/UTC) (or 7:00PM local and 4:00PM EST) in Doha at Al Bayt Stadium.

This is the USMNT’s (United States Men’s National Team) first appearance back in the World Cup after missing the last one (2018) in Russia. Christian Pulisic (Jackass Brewery Announces Pulisic Pilsner – See Article Here) is leading the charge for the men’s team. Local boy to The Beer Thrillers (from Hershey, PA), who we’ve met several times (we were very good friends with his father Mark Pulisic from the Harrisburg Heat, as well as his mother Kelly Pulisic, who my mother actually helped get the paperwork for her to become a teacher) is the biggest asset and piece for the USMNT going into this World Cup.

Interestingly enough, Christian Pulisic has just started commercials ahead of the World Cup promoting Michelob Ultra.

But… seems like there won’t be any Michelob Ultra – or any beer – at the 2022 World Cup.

Qatar Bans Alcohol Sales

As Washington Post just stated in an article twenty minutes ago:

Qatar isn’t a dry country, but the government curtails alcohol sales at almost all restaurants that aren’t associated with a high-end hotel or resort. World Cup organizers had said tourists will be able to drink in designated fan zones within stadiums, but reversed those plans two days before the first game.

Qatar’s Controversial $300 Billion World Cup Is Almost Here: Q&A

Qatar’s Controversial $300 Billion World Cup Is Almost Here: Q&A

As per Sky News:

The sale of alcohol is strictly controlled in Qatar, and is only allowed in the Muslim nation within hotel bars and restaurants away from street view. It had to relax its alcohol restrictions to allow FIFA sponsor Budweiser to sell its products outside match venues and fan zones.

Qatar World Cup: Beer to be banned from all stadiums – except for corporate spectators

There is a bit of a misconception that Qatar is a full dry country. But as these articles stated, its not exactly a dry country, but a very governmental strict ‘banning’ or ‘restrictive’ dryness. Qatar is a constitutional monarchy headed by Emir Sheikh Hamad bin Khalifa al- Thani. The 2005 constitution provides for hereditary rule by the emir’s male branch of the al-Thani family.

So I think you can somewhat read between the lines on the form of government on that.

Leading up to the World Cup there was lots of talk about alcohol and if beer and liquor would be served at the World Cup games. Almost flip flopping articles were coming out from The New York Times, Washington Post, ESPN, The BBC, Reuters, etc; discussing if they were or weren’t going to be allowing beer and alcohol sales.

The different World Cup Stadiums for the 2022 World Cup in Qatar

Ahead of the tournament itself, in some of the friendlies, Budweiser was served at small, remote locations on the stadium’s venues. But it appears, that just two days ahead of the World Cup itself they’ve reversed their decision and are now banning the beer.

World Cup organisers have banned the sale of alcohol around stadiums in Qatar after last-minute showdown talks, FIFA announced on Friday.

First reported by British newspaper The Times, FIFA and Qatari organisers were engaged in late negotiations over whether beer would be sold at the stadiums during the tournament, which begins on Sunday.

ESPN: Qatar bans alcohol at World Cup stadiums in late reversal

ESPN has picked up the article mainly stemming from the British newspaper The Times. Stating that main negotiations are between Budweiser through FIFA and with the Qatar government.

FIFA said in a statement: “Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing the sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters.”

While supporters can purchase alcohol at the official fan zones during the competition, the sale of beer at the matches themselves has been a controversial topic.

It appeared an agreement was originally struck to allow FIFA to permit sponsors Budweiser to sell beer at the stadiums. This was then further clarified in the buildup to the tournament after The New York Times first reported that the beer tents would be less visible at the grounds on request of the hosts.

But it emerged there was late pressure on FIFA to halt sales of alcohol at the stadiums themselves, two days before hosts Qatar kick off the tournament on Sunday against Ecuador.

“There is no impact to the sale of Bud Zero which will remain available at all Qatar’s World Cup stadiums,” FIFA added.

“Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans.

“The tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022.”

ESPN: Qatar bans alcohol at World Cup stadiums in late reversal

Just a few minutes ago, Budweiser (through AB InBev) tweeted the following:

Well, this is awkward…— Budweiser (@Budweiser) November 18, 2022

This tweet has since been deleted.

Qatar Hosting Controversies

To say Qatar is a controversial FIFA World Cup host is… well.. an understatement in the minimum. Allegations of bribery, scandals, work arounds, and all kinds of corruption and lies to get the tournament to Qatar have surfaced. One of their initial pitches in 2009 / 2010 were “clouds”. These were supposed to be floating platforms that would hang above the stadiums, similar to drones but on a massive scale, and would push cold air down onto the players and fans, and expel the hot air upwards. Obviously, this technology has never come to fruition.

The selection of Qatar to host this year’s FIFA World Cup brought cheers to the streets of Doha in a celebration of the first edition of the tournament to be held in the Arab world.

But the choice, made in 2010, also sparked instant criticism – over the logistics of holding a sporting event in a country where summertime temperatures regularly top 100 degrees; over allegations of bribery and corruption among FIFA officials who voted for Qatar; and over concerns about human rights abuses that have persisted in the years since.

Now, with the World Cup days away, the Gulf country is expecting the arrival of more than a million fans. And billions more will tune in to watch the tournament’s 64 games. Yet the controversies have not subsided.

Recently, even the former head of FIFA called the selection of Qatar a mistake.

“It was a bad choice. And I was responsible for that as president at the time,” said Sepp Blatter, whose term as FIFA administrator ended in 2015 amid a bribery scandal.

Why Qatar is a controversial host for the World Cup

Two More Days

2022 World Cup Stadium – Qatar

We are just two more days to the kick off of one of the biggest and fun events that only happens every four years. As a soccer fan I love the World Cup, the history, the games, etc. I remember watching the 1998 tournament and being so engrossed when it was held here in America. And I am eagerly anticipating the 2026 World Cup in North America. Hopefully will get to a game (can’t wait to see how ridiculous the prices will be).

Here’s to hoping that the United States Men’s Team gets it all together and gets a good push and run going. We are in Group B with Wales, England, and Iran. England should be the hardest competition in the group to us. Hopefully we can win out of the group, but second in the group should be at least attainable.

Further Information

In Other News

Recent local beer news:

  • Jackass Brewery Announces Pulisic Pilsner

November

Its still November (obviously) and that means I’m still doing the 30 for 30. So be sure to check back here, and check out the other November articles. Lots of interesting stuff, from Yards Brewing Paying Up on their Wager, to Beer Reviews, to a Hike Review, to the birth of our daughter Scarlet Emma, to brewery news, World Cup news (like this article), Pour Man’s Brewing Moving Their Tap Room, brewfest events like Auto and Ales, Brewsgiving, and Burley Oak’s Controlled Chaos, etc. Thank you for all reading!

Thanks For Reading

Thanks for reading everyone! Things have certainly been a bit hectic here at The Beer Thrillers Headquarters. Spent from 11.09.22 til 11.16.22 in the hospital with getting Scarlet Emma born. …Oh yea, did I mention we had a kid? Thats kinda big news huh? Scarlet Emma was born at 5:52PM on 11.11.22 (Kurt Vonnegut’s 100th Birthday). November is usually a busy month anyway, with Autos and Ales, with Thanksgiving, with me doing my version of NaNoWriMo; where I try and write an article a day for the entire month. So its a very busy month here at The Beer Thrillers, especially now with the introduction of a new baby into our lives. But what a great addition! Wouldn’t change that for anything.

I do want to say thank you to everyone who has reached out to congratulate us on Facebook, Instagram, etc. It means a lot!

And I of course, want to say thank you to everyone who has read any of our articles, commented, liked, shared, subscribed, followed, etc. It means so much to us here at The Beer Thrillers!

I just want to mention one last thing. Pretzels.com has reached out to me to start an affiliate program. Amy and I will be tasting some of their different flavors, writing an article about them, and beer pairings with them, and will have an affiliate link going forward with them. So if you want to get pretzels, please make sure to use our link and our code when we have it all set up. This will help yourself (discounts, yay!), and help us out here at the blog.

Thanks for reading everyone!

Cheers!

-B. Kline

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FIFA World Cup – Qatar 2022 Logo
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