Paris at Sunset – Home of the 2024 Olympics

AB InBev’s Budweiser becomes Olympics’ first beer brand global sponsor

The International Olympic Committee (IOC) has, for the first time in its 40-year sponsorship history, partnered with a beer brand, welcoming Anheuser-Busch InBev into its multi-billion dollar sponsorship program that benefits both the organization and international sports. This landmark agreement was unveiled by the IOC and AB InBev, the brewing behemoth from Belgium known for popular labels such as Budweiser, Corona, Michelob, and Modelo, covering the upcoming three Summer and Winter Olympic Games. The collaboration kicks off with the Paris Olympics, set to commence on July 26, and will extend through the 2026 Winter Olympics in Northern Italy, culminating with what is anticipated to be a highlight event at the Los Angeles Olympics in 2028.

The IOC has not disclosed how much the sponsorship costs, but estimates point to north of 300$ Million.

Teamsters working nationwide at Anheuser-Busch have voted by an overwhelming 99 percent to authorize a strike.

The resounding vote allows the Teamsters National Negotiating Committee to call a strike if Anheuser-Busch fails to come to terms on a strong new contract. The union is seeking an agreement that improves wages, protects jobs, and secures health care and retirement benefits for 5,000 Teamsters across the company’s 12 U.S. breweries. The current agreement expires Feb. 29, 2024.

Anheuser-Busch is one of the largest brewing companies in not just the United States, but also in the world. Employing one of the largest production work forces for beverage companies, short of just Coca-Cola and Pepsi.

Teamsters stand firm in our fight for the best contract at Anheuser-Busch, and this powerful strike vote proves it. Our members’ labor, talent, and sacrifice are what put Anheuser-Busch products on the shelf, and we are committed to getting a contract that rewards and recognizes their hard work. If Anheuser-Busch’s executives can’t get their act together to negotiate an agreement that respects workers, we will see them out on the streets

Teamsters General President Sean M. O’Brien

Under pressure from the Teamsters, the company reached tentative agreements to end tiered health care and restore retiree health benefits last month. However, Anheuser-Busch has delayed negotiating on important job security issues since mid-November, despite repeated requests by the union. The global beermaker pulled in $58 billion in 2022. The company also recently announced $1 billion in stock buybacks to wealthy investors as it simultaneously ignores the need to protect good jobs.

Anheuser-Busch can’t kick this can down the road much longer. The Teamsters don’t want to be forced onto the picket line at any employer, but we are fully prepared to walk if Anheuser-Busch doesn’t get serious about negotiating a record contract that also protects good union jobs. It is the workers — the dedicated and tireless members of the Teamsters — who make this company a success and who have earned to share in that success.

Jeff Padellaro, Director of the Teamsters Brewery, Bakery, and Soft Drink Conference

There are no dates currently set for negotiations. Anheuser-Busch Teamsters recently rallied in New Hampshire, California, and Florida. More actions will take place soon across the country.

If this company wasn’t willing to come to a fair agreement with the Teamsters, we would strike. My Teamster brothers and sisters have a lot of fight in us and, by all means, we will stand united.

Josh Blanton, an Anheuser-Bush worker with Teamsters Local 947 in Jacksonville, Florida

Anheuser-Busch is obviously best known for its Budweiser line of beers (Budweiser, Bud Lite, etc), as well as the Clydesdale Horses seen in their annual commercials during the Super Bowl.

Teamsters

Founded in 1903, the International Brotherhood of Teamsters represents 1.3 million hardworking people in the U.S., Canada, and Puerto Rico. Visit Teamster.org for more information. Follow us on Twitter @Teamsters and “like” us on Facebook at Facebook.com/teamsters.

Anheuser-Busch Articles

• Top 50 Overall Brewing Companies (2023)
• Budweiser Renews World Cup Sponsorship With FIFA for World Cup 2026
• Book Review: Family Reigns (Billy Busch)

Anheuser-Busch

The following comes via Untappd. Anheuser-Busch is a Subsidiary of Anheuser-Busch InBev. They are a macro brewery from St. Louis, MO United States. They have 492 unique beers, and over 2.8 Million ratings, with a global average rating of 2.66 (as of 12.18.23).

Their Untappd description reads: The leading American brewer, bringing people together for more than 160 years.

You can find them at the following social media pages:

• Anheuser-Busch – Official Website
• Anheuser-Busch – Facebook
• Anheuser-Busch – Instagram
• Anheuser-Busch – Twitter
• Anheuser-Busch – Untappd

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• MAPS OF BREWERIES

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The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

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Family Reins – The Heartbreaking Fall of An American Dynasty (or – Family Reins: The Extraordinary Rise and Epic Fall of An American Dynasty) is a book by Billy Busch Sr. There’s a lot to discuss with this book, and I thought about how I wanted to approach the review, and decided I didn’t want to jump right into a biography of Billy Busch (which I will be doing in a bit). But I first also need to address that I was approached and reached out to by Rebecca Malzahn and given a free copy of this book (an Uncorrected Advanced Reading Copy – or “ARC”) in lieu of a review here on the blog / site and on our GoodReads and LibraryThing pages.

So lets first take a look at Billy Busch Sr, take a look at Grant’s Farm, and more, then dive into the book review.

Billy Busch Sr.

If you do a quick Google search on Billy Busch Sr. one of the first things that pops up is his net worth – a staggering $17.6 Billion. He has self reported in the past that his family is the “16th richest family in the world with a net of $18 Billion” (according to The Sun).

A quick biography search on Google also brings up this:

The businessman was born William K. Busch in 1954 in St. Louis, Missouri, USA. As already mentioned, he belongs to the Busch family, whose business was launched by Bill’s great-great-grandfather, Adolphus Busch. Likewise, Billy Busch Sr’s father, August Anheuser Busch, aka Gussie Busch, served as the Anheuser-Busch CEO for more than two decades. He married four times in his lifetime, and Billy’s mother, Gertrude Buholzer Busch, was his third wife.

William grew up in a large household with five siblings, Adolphus A. Busch III, Peter W. Busch, Beatrice Busch von Gontrad, Trudy Busch Valentine, and Andrew D. Busch. Among them, Peter created The Busch Family Foundation, and Trudy was a Missouri Senate candidate. On the other hand, Beatrice is one of the owners of Grant’s Farm and is passionate about wildlife and environmental conservation.

Billy Busch Sr. Biography 2023 – Businessman And Gussie Busch’s Son

The Busch Family Brewed

“The Busch Family Brewed” stars one wing of the beer dynasty. The show focuses on Billy Busch, Sr., his wife Christi Busch, and the couple’s seven children — Billy Jr. (28), Haley (27), Abbey (25), Gussie (24), Grace (22), Maddie (17), and Peter (13) — at the time of its airing.

The show aired for one season (10 episodes) on MTV in March of 2020. The show never broke the 0.5 million viewers mark.

The Busch Family Brewed is an American reality television series that premiered on MTV on March 5, 2020.^[1][2] The series chronicles the lives of Billy Busch, great-grandson of Adolphus Busch; his wife Christi; and their seven children ranging in age from 28 to 13: Billy Jr., Haley, Abbey, Gussie, Grace, Maddie, and Peter.^[1]

The Busch Family Brewed – Wikipedia

Grant’s Farm

Grant’s Farm has its own website – a tourism website – about how to visit and view the legacy farm. They are currently geared up for their summer season, which you can read about here:

Summer

Late May – August

Summer at Grant’s Farm features days of fun and exploration and nights of music and dancing!

Starting May 26, we are open daily for general admission visits, where guests can enjoy the tram ride, animal feedings, carousel rides, complimentary beer samples courtesy of premier sponsor Anheuser-Busch, and more. General admission is free. There is a parking fee.

Seasonal Events

• Summer Nights
• (NEW) Grant’s Farm in the Sky: A Drone Show Spectacular
• All Private Tours
• Purchase Your Season Parking Pass

Grant’s Farm – Official Website

Book Statistics and Book Blurbs

The Press Junket:

Billy Busch on his new tell-all book Family Reins: The Extraordinary Rise and Epic Fall of an American Dynasty? Written for the first time by a Busch heir, the book chronicles the iconic multi-billion-dollar Anheuser-Busch dynasty (creators of Busch, Budweiser, Bud Light, and Michelob brands). But with money and power, misfortune and mayhem were quick to follow suit. (Think: The Kennedys of the beer industry.) 

Family Reins tells the story of a legendary American family, their rise to power, and their fall from grace through poisonous infighting, succession struggles, and a seemingly endless string of tragedies, scandals, and loss. The book also shares the family’s patriotic involvement supporting American businesses and warfare during WWI, Prohibition, the Great Depression, and WWII. 

Family Reins – Press Junket

Book Title: Family Reins: The Extraordinary Rise and Epic Fall of an American Dynasty

Author: Billy Busch

Publisher: Blackstone Publishing 

Formats: hardcover, audio, e-book

Genre: Autobiography

Hardcover ISBN: 9798200798827

Pub Date: August 1, 2023

GoodReads Blurbs

Family Reins: The Heartbreaking Fall of an American Dynasty — And the Discovery of What Really Matters by Billy Busch.

Blurb:

The story of the iconic Anheuser-Busch dynasty, written — for the first time — by a Busch heir.

As an heir to the Anheuser-Busch company and fortune, Billy Busch was raised on the real stories of how his family built one of America’s oldest and most iconic brands. Since the company was formed almost 150 years ago, the Busch family, their beer, the famous Clydesdales in their advertising, and even their style of business have become a symbol of the American dream — that not-so-outdated belief that hard work, grit, and a positive can-do attitude make anything possible.

Growing up on the family’s ancestral estate as a prince to the King of Beers, Billy lived a life only kids could dream up — living in an amusement park, traveling by private rail car and yacht, and playing with his pet elephant, Tessie. But as he grew up, he realized that the Busch family legacy was not just wealth and privilege. With no separation between family and business, Billy’s father — more boss than dad — continued the tradition of preparing the next generation for corporate leadership, with high and exacting standards for his children. For Billy, all of this, combined with a dysfunctional family environment, was all too normal.

Family Reins tells the story of a legendary American family, their rise to power, and their fall from grace through poisonous infighting, succession struggles, and a seemingly endless string of tragedies, scandals, and loss.

Family Reins – GoodReads Blurb 1

Family Reins: The Extraordinary Rise and Epic Fall of an American Dynasty by Billy Busch

Blurb:

The story of the iconic Anheuser-Busch dynasty, written — for the first time — by a Busch heir. As an heir to the Anheuser-Busch company and fortune, Billy Busch was raised on the real stories of how his family built one of America’s oldest and most iconic brands. Since the company was formed almost 150 years ago, the Busch family, their beer, the famous Clydesdales in their advertising, and even their style of business have become a symbol of the American dream — that not-so-outdated belief that hard work, grit, and a positive can-do attitude make anything possible. Growing up on the family’s ancestral estate as a prince to the King of Beers, Billy lived a life only kids could dream up — living in an amusement park, traveling by private rail car and yacht, and playing with his pet elephant, Tessie. But as he grew up, he realized that the Busch family legacy was not just wealth and privilege. With no separation between family and business, Billy’s father — more boss than dad — continued the tradition of preparing the next generation for corporate leadership, with high and exacting standards for his children. For Billy, all of this, combined with a dysfunctional family environment, was all too normal. Family Reins tells the story of a legendary American family, their rise to power, and their fall from grace through poisonous infighting, succession struggles, and a seemingly endless string of tragedies, scandals, and loss.

Family Reins: The Extraordinary Rise and Epic Fall of an American Dynasty by Billy Busch – GoodReads Blurb 2

Book Review

This is a memoir by Billy Busch Sr., in his own words, discussing his growing up in one of the most iconic families known across the world. This is the first time a member of the Busch family has released a memoir or really even discussed the family in detail. So this is kind of a ‘big deal’.

The Busch family ruled over the brewing business in America for several decades and was ranked among the wealthiest households. Budweiser has been a staple of the beer market for years upon years in America.

In an interview with St. Louis Magazine, Billy Busch – when asked “Why write this now” – said:

There’s never been a book about the Busch family published by a Busch. I thought, There’s been so many things written about our family from outsiders, so many things in the media. But none of them tell the true story of what it was like growing up in the Busch family. I had read a lot of old letters that my father left behind. My wife and I went through boxes and boxes of relics. There was one book about the company that really stood out—it wasn’t a published book but written more for the employees. It was called Making Friends Is Our Business. I read that book, and I came to a realization that this is such incredible history and that my ancestors worked so hard to build a dynasty. My grandfather kept the company going during 13 years of Prohibition, and he kept all 2,000 employees working. My father ran the brewery when I was a kid, and it was probably the time of the brewery’s greatest growth. I saw the principles he used to make the company successful. I then got a better understanding of where he got these principles—from his father, whom I never knew. 

Billy Busch wants you to understand his side of the Busch family story – St. Louis Mag

Family Reins chronicles the history of the Anheuser-Busch Brewing Company, makers of Budweiser beer as well as other very successful brands ver the years, from its beginnings in 1857 to today. Currently Anheuser-Busch is owned by AB InBev. The author, Billy Busch, is the great – grandson of its original founder, Adolphus Busch, who emigrated from Germany to St. Louis, Missouri. Adolphus established a supply company first, then bought a brewery from Eberhard Anheuser and married his daughter – Lilly Eberhard Anheuser. (They had twelve children). From his great – grandfather to his grandfather, father, and brother, Billy Busch tells the story of how the company survived Prohibition, the Depression, and two World Wars to become a business empire.

Adolphus Busch’s first job in St. Louis was working as a clerk in the commission house. He was also an employee at William Hainrichshofen’s wholesale company. Billy Busch goes into the detail of the family legacy, the history, and the sheer scope of their family. Talking about how the Busch family rose from that first job to the business conglomerate, world spanning empire, that they are today.

Busch partnered with Ernst Battenberg in St. Louis to found the first of his businesses, a brewing supply company that sold to the three dozen breweries in the city. Eberhard Anheuser was one of Adolphus’ customers. Anheuser was a soap manufacturer that lent money to the Bavarian Brewery. When the small brewery went bankrupt, Anheuser bought out the other creditors and renamed the company Anheuser. Adolphus married Eberhard’s daughter Lilly in 1861.^[3]

Returning to St. Louis after the Civil War, Busch entered his wife’s family’s brewery business. He bought out Eberhard’s partner, William D’Oench. In 1879, the company was renamed Anheuser-Busch.^[3]

At the death of Eberhard Anheuser in 1880, Busch became president of the business, and became wealthy due to the success of the brewery. He envisioned a national beer with universal appeal. His work was distinguished by his “timely adoption of important scientific and technological innovations, an expansive sales strategy geared largely toward external domestic and international population centers, and a pioneering integrated marketing plan that focused on a single core brand, Budweiser, making it the most successful nationally-distributed beer of the pre-Prohibition era.”^[4]

Adolphus Busch – Wikipedia

“I want to leave something to my family and this world as my ancestors did for me,” Billy Busch Sr. said at the end of July, when discussing his upcoming book release. (The book goes on sale August 1st, 2023.)

The book’s story is “[a] great American history and something people will be interested in hearing about,” Billy Busch Sr. continued, from his home in Ladue.

Billy, the third son of Gertrude, reminisces about growing up Grant’s Farm. For many the farm, the Clydesdales, and the animals represent a nostalgia. Billy refers to it as “show magic” not “real magic”. This sums up Billy’s youth, growing up, and the Grant Farm in general. The opening chapter of the book discusses a normal day at the farm for him, playing with animals, playing as a kid does, and then the ride with his parents – which he both looked forward to and loathed in its own way.

Much of life in “the Big House” at Grant’s Farm was a created spectacle for guests. Typical for the rich and the elite, nannies and staff took care of Billy and his siblings, their parents entertained celebrities, athletes, singers, and even future Presidents, people such as John Wayne, Frank Sinatra and Lyndon B. Johnson.

Later he writes about disagreements with his siblings and half siblings. Stating there was animosity, feuds, and quarrels. Of August Busch the Third (August III), who took over Anheuser-Busch from his father, Busch Sr. writes that his father asked him, to “sock August III in the puss if you get the chance.” (Billy Busch Sr. recalls this happening when he was 15 years old.)

Sadly, Billy Busch doesn’t go into great detail with some of the rivalries and disagreements. For those looking for more of the ‘scandalous’ stories of the Busch family, the memoir will be a bit lacking.

The half-siblings met at the Belleau Farm, for a “throw down of sorts,” Busch writes. August III defused the situation, Busch writes, by saying: “I had to do what was right in order for the company to continue to thrive. We had to make this decision. Dad is still affected by the loss of Christina emotionally and physically. He doesn’t have the strength at this point to run the company any longer.’”

Even with his father asking for it, no punch was thrown, but Billy Busch recalls that although his father remained honorary chairman of the board at Anheuser-Busch, he was certainly “humiliated.”

Through all this, Billy Busch Sr. lost control of the Grant Farm, no longer owner of the property, he is now not even allowed on the property. He says in his memoirs that he now concentrates on his children, which is evident in their reality show from MTV back in 2020.

At the wrap up of the book, Busch writes ‘life remains busy’, he says, but it’s a lucky accident that his book goes on sale the same month a new brewing venture plans its opening. (Luck or marketing?) Busch’s book goes on sale August 1 2023, and on August 25 2023, he will open Busch Family Brewing and Distilling to the public on weekends. His farm in Defiance grows hops, wheat and other products and will brew several types of beer, Busch Sr. states. “It’ll be farm-to-glass and farm-to-table,” he says. His last brewing effort, called Kräftig, (unfortunately) eventually failed. The ultimate goal – to start with – is for the Busch Family Brewery and Distillery to break even within four years.

I think I want to create something of my own. I still feel the weight of the legacy upon me. I don’t want that to be forgotten.

Billy Busch Sr.

Final Thoughts On The Book

Overall I thought it was pretty good. Skimp on some details I wished that he went into more, and not as “scandalous” as one might think given the sub – title to the memoir. I enjoyed it, and its a good look into the family. Well worth the read – especially if you are into memoirs, family history, Anheuser-Busch, or the idea of the “American Dream”.

My GoodReads Rating: ****
My LibraryThing Rating: ***.5

(Just as a reminder – I was given this book for free in lieu of this review. This did not alter my thoughts or review of the book.)

Anheuser-Busch Articles

• Top 50 Overall Brewing Companies (2023)
• Budweiser Renews World Cup Sponsorship With FIFA for World Cup 2026

Other Book Reviews

Interested in more book reviews? Then check these out:

• Book Review: The Philosophy of Snoopy (Charles M. Schulz)
• Book Review: On Bullshit (Harry G. Frankfurt)
• Book Review: Free Will (Sam Harris)
• Book Review: Free Will Explained (Dan Barker)
• Book Review: The Art of Stillness – Adventures in Going Nowhere (Pico Iyer)
• Book Review: The Physics of Baseball (Robert K. Adair)
• Book Review: Machiavelli – The Art of Teaching People What to Fear (Patrick Boucheron)
• Book Review: Wit’s End (James Geary)
• Book Review: The Greatest Beer Run Ever (John Chick Donohue and J.T. Molloy)
• Book Review: A Woman’s Place is in the Brewhouse – A Forgotten History of Alewives, Brewsters, Witches, and CEOs (Tara Nurin)
• Book Review: The Essential Salvador Dalí (Robert Goff)
• Book Review: Beer and Society: How We Make Beer and Beer Makes Us (Eli Revelle Yano Wilson and Asa B. Stone)
• Book Review: Of Mice and Men (John Steinbeck)
• Book Review: An Atlas of Tolkien (David Day)
• Book Review: The Wit and Wisdom of Tyrion Lannister (George R.R. Martin)
• Book Review: The World According to Mister Rogers (Fred Rogers)
• Book Review: Life’s Journey According to Mister Rogers: Things To Remember Along the Way (Fred Rogers)
• Book Review: Curb Your Enthusiasm and Philosophy (Edited by Mark Ralkowski)
• Book Review: You Don’t Look 35, Charlie Brown! (Charles M. Schulz)
• Book Review: Pulisic – My Journey So Far (Christian Pulisic)
• Book Review: Futurama and Philosophy (Edited by Courtland Lewis)

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• MAPS OF BREWERIES

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The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

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Yuengling Brewery – America’s Oldest Craft Brewery

Yuengling Begins To Take the Market Share From Number One Selling Beer Bud Lite

Yuengling seems poised to claim a new title as “America’s number one,” building on its reputation as the nation’s oldest craft brewery—a distinction that sometimes gets overlooked online. The brewery, based in Pottsville, is reportedly encroaching on the market share of America’s best-selling beer, Bud Light.

A recent Newsweek report highlighted a shift in beer popularity in bars and restaurants, showing Bud Light falling to fourth place in terms of popularity, while Yuengling’s market share has expanded. This shift brings the Pennsylvania-based brewery closer to becoming the top beer in America. Data from Bump Williams Consulting indicates that Bud Light’s market share has increased by 8.1%, whereas Yuengling experienced a substantial 25% growth in market share over the same period, moving it up the ranks among America’s largest breweries.

(See our articles on Top Producers in Beer:

• Top 50 Overall Brewing Companies (2023)

• Top 50 Craft Brewing Companies in the United States (2023)

This shift appears to be influenced by the negative reaction Bud Light has faced since early 2023. The brand has been losing market share following its partnership with transgender influencer Dylan Mulvaney in March of that year, a move that has been widely covered and critiqued in the media.

Yuengling has somewhat capitalized on Bud Light’s misstep. Following the controversy, Yuengling took a veiled jab at Bud Light on Twitter, highlighting the latter’s connection to Anheuser-Busch, which is owned by a foreign entity. This detail has prompted some consumers to switch to Yuengling, seeking an American-made beer option.

The impact of Yuengling’s rising sales on Pennsylvania’s beer production remains uncertain. While a significant amount of Yuengling beer is produced in their Pottsville facility, the brewery has been expanding its operations beyond Pennsylvania. This includes a brewery in Florida and a new 42,000 square foot facility in the state, alongside a partnership announced in 2020 with Molson Coors to brew beer outside their traditional East Coast market. The full effect of the sales increase on the state’s beer output is still to be determined.

Despite the World Cup 2022 fiasco, Budweiser has renewed World Cup sponsor deal with FIFA. Budweiser will still be the official World Cup beer through the 2026 tournament in the United States, after brewer AB InBev renewed with FIFA. Budweiser is brewed by AB InBev.

Last year, as we discussed here – Qatar Bans Alcohol Sales at World Cup in Last Second Decision – with just days to go before the tournament kicked off, Qatar banned alcohol sales at the World Cup. Creating a disturbance for the Budweiser and FIFA sponsorship deal that had Budweiser proclaimed The Beer of the World Cup. (This happened just two days before the tournament began in Qatar, World Cup organizers withdrew a longstanding promise to let fans at stadiums buy beer with alcohol.)

The Budweiser brand by AB InBev was the official beer of the World Cup since the 1986 tournament. Despite this, Budweiser is still more than willing to become the sponsorship again for the Men’s Tournament in 2026 – hosted by North American countries (United States, Mexico, and Canada).

FIFA seemed unable to protect AB InBev under pressure from Qatar in a dispute which appeared to be a potential breach of contract issue for soccer’s world body. The conservative Muslim nation signed up to honor FIFA’s commercial partners when it started bidding to be host in 2009.

Though sales of Budweiser dropped in stadiums, the global publicity over the dispute arguably boosted the brewer and left little doubt which brand was tied to the World Cup.

Budweiser – FIFA Sponsorship (ESPN)

Budweiser As The Official Beer

AB InBev is certainly looking forward to having Budweiser brand being the official beer of the World Cup again; especially after recent set backs with their Budweiser Light (Bud Light) brand in the wake of the Republican / Conservative outcry in recent months.

Budweiser will also be the official beer of the Women’s World Cup which is set to kick off next month in Australia and New Zealand. (This was already a deal in place before today’s announcement.)

A renewal for the 2026 World Cup seemed a done deal even during the dispute in Doha. FIFA president Gianni Infantino said then that relations with AB InBev were good and handshakes had been exchanged before arriving in Qatar.

Budweiser – FIFA Sponsorship (ESPN)

The Men’s World Cup Tournament is scheduled for 2026 and will see an increased tournament structure; going to 104 games (from the previous 64). The tournament is due to be co – hosted by the North American countries of Canada, United States, and Mexio.

FIFA World Cup tournaments are the most popular sporting events in the world. We are deeply connected to the fans and to football all over the world, which is why we’re excited about extending the relationship with FIFA.

AB InBev chief marketing officer Marcel Marcondes

In the press conference the value of the renewal was not stated. The sponsorship was reported to be about seventy five million ($75,000,000) for the previous World Cup, hosted in Qatar.

More Information on Budweiser and AB InBev

The following comes from Untappd.

AB InBev (Belgium) is a subsidary of Anheuser-Busch InBev (shortened to Anheuser-Busch on Untappd). They are a macro brewery out of Leuven, Vlaanderen Belgium. They have 29 unique beers with a global average Untappd rating of 3.35 (as of 6.8.23). Their Untappd description reads: As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 164,000 colleagues based in nearly 50 countries worldwide.

Anheuser-Busch is a subsidary of Anheuser-Busch InBev, and is a macro brewery out of St. Louis, Missouri. They have 529 unique beers with a total of 2,866,128 Ratings, and a global average rating of 2.65 (as of 6.8.23). Their top beers are Bud Lite, Budweiser, and Michelob Ultra (in order). Their Untappd description reads: The leading American brewer, bringing people together for more than 160 years.

You can follow them on the following social media:

• Anheuser-Busch – Official Website
• Anheuser-Busch – Instagram
• Anheuser-Busch – Twitter
• Anheuser-Busch – Facebook
• Anheuser-Busch – Untappd

Budweiser is an American Lager by Anheuser-Busch. It has 12 IBU and is 5% ABV. The Untappd description reads: Known as “The King of Beers,” Budweiser was first introduced by Adolphus Busch in 1876 and it’s still brewed with the same high standards today. Budweiser is a medium-bodied, flavorful, crisp American-style lager. Brewed with the best barley malt and a blend of premium hop varieties, it is an icon of core American values like optimism and celebration.

It has over 461,000 ratings, and its global average rating is 2.61 (as of 6.8.23).

World Cup Related Articles

Here are some World Cup related articles:

• Qatar Bans Alcohol Sales Two Days Ahead of World Cup
• Breweries Opening Early For the USA vs Netherlands World Cup Game

Soccer Related Articles

• Beer Review: Pulisic Pilsner (Jackass Brewing Company)
• Book Review: Pulisic – My Journey So Far (Christian Pulisic)

Other Notable Articles

• Guinness Brewing is Closing Their Maryland Production Facility
• River Horse Brewing Company Acquires DuClaw Brewing Company
• FX Matt Brewing Company Acquires Flying Dog Brewery
• Cape May Brewing Acquires Flying Fish Brewery
• Founders Announce Closure of their Detroit Taproom
• Founders Brewing Company Sued for Racial Discrimination (Again) Just Before Detroit Taproom Shut Down
• BrewDog Pittsburgh Has Closed
• Yuengling Releases Limited – Edition Lager Camo Cans to Honor Veterans
• Top 50 Craft Brewing Companies in the United States (2023)
• Top 50 Overall Brewing Companies (2023)
• From Philly to Pittsburgh: Pennsylvania’s Top Craft Breweries You Must Visit
• Top 7 Beers from the AC Brewfest (2023)
• The Rise of Non-Alcoholic Beer: A Guide to the Best Non Alcoholic Brews

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If you like this article, please check out our other many articles, including AC Beerfest recaps, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

-B. Kline

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This is going to be something different, and don’t expect much more of this kind of thing. I’m not a huge fan of doing the mainstream beers, and I definitely don’t want to be doing macro beers (so have no fear, no Naturdays review coming up or Bud Lite Platinum or whatever other BS their peddling).

Yuengling is Pennsylvania though, through and through. You walk into any bar in Pennsylvania and say ‘lager’ you are going to get a Yuengling. Simple as that really. So if I have to drink the “lesser” beers, or the “swill” or “macros” or “mainstream” or “lower quality but mass produced beers”, Yuengling is usually my go to. Over the other heavily distributed beers like Miller Lite, Coors, Bud, Corona, or Heineken. I am not above drinking macro and I’m not making this a beer snobbery post, I drink, and I’ll drink anything/everything if nothing else is available. For instance, family parties where say a brother in law has just Corona, I’ll drink the Corona. So be it.

At the Boneshire Brew Works 3rd Anniversary party on Friday night (which by the way, look for an upcoming joint blog post from both me and J. Doncevic) I was hanging out with J. Doncevic and we discussed this exact drink, and we also discussed Yuengling in general, and macro beers as a whole. He’ll be upfront with any of you who ask him, he takes his beer snobbery to a whole new level, and he’s damn proud of it. He was telling me he’s never had Miller or Coors or Bud and won’t, and would rather not drink at a party then drink those. My unabashedly candid alcoholism tells me to drink everything and anything if available – so I do. Different strokes; different folks. Nothing wrong with either approach (in my opinion). But we did have a consensus that Yuengling is craft (it is by definition of the Craft Brewer’s Association) and that we both are willing to drink it.

In the South Central PA area, primarily every Hershey bar/brewery, beer place, etc, as well as in Harrisburg, Hummelstown, Elizabethtown, etc, nearly every place that has a good enough distributor got this (the Chocolate Porter) on tap. Specifically Hershey, Hummelstown, and Harrisburg. The Warwick, the Bear’s Den, Hershey Biergarten, Primanti Brothers, Hotel Hershey, Boro Bar and Grill, Chick’s Tavern, Boneshire Brew Works, The Sturgis, Ted’s Bar and Grill, Arooga’s on 422, Arooga’s on 22, just to name a few places that carried this.

Most places even did a glass give away the first night of the tapping. I know Boneshire Brew Works did (thus the glass in the picture), as well as the Gin Mill in Lebanon did. Hershey Biergarten did as well and I believe the Primanti Bros. did also. It is a lovely glass, a nice tulip with the logo in gold on it, looks very lovely and is a nice drinking glass for stouts, porters, belgians, etc.

So, on Wednesday the 16th, Boneshire Brewery announced that they were going to be tapping a keg of the Hershey’s Chocolate Porter and giving away the glasses. I got done with work at 5:40 (NEO from my work) and went straight to the library to drop off books, and was going to be meeting a friend at Newfangled Brew Works, but stopped at Boneshire to try out the porter.

So let’s break down the beer thats basically taken the beer industry, Twitter, social media, and the internet by storm. The beer that all of your non-craft beer friends have been bugging you about and asking you about for your opinion of it. Well, now here you go, you can just point them to this article, because I’m sure I speak for everyone. ………I kid…. I kid.

I feel like I could just break down Hershey’s syrup and that would be all the review needs to be. A slightly alcoholic version of the syrup, and bam-o there you go, review done. But, its not quite that simple, and there are a few more subtle notes.

This does seem to be the point of contention, for some it tastes like the syrup, for some it tastes completely different, it seems theres two sides to the coin of this beer, and the multitude of my friends fall on both spectrum(s).

Beer: Hershey’s Chocolate Porter
Brewery: Yuengling Brewery (or D.G. Yuengling and Sons Brewing Company)
Style: Porter – American
ABV: 4.7%
IBU: No IBU
Untappd Write-Up: Yuengling, America’s Oldest Brewery, and Hershey, America’s most iconic chocolate, are collaborating, for the first time in their history, to provide a once in a lifetime creation for their loyal fans to enjoy. America loves beer and America loves chocolate, so Yuengling and Hershey joined forces to bring the best of both worlds to their fans with a limited-edition Yuengling Hershey’s Chocolate Porter. This collaboration gives consumers the opportunity to savor and indulge in the unique beer from America’s Oldest Brewery and America’s most beloved chocolate brand.

Yuengling Hershey’s Chocolate Porter is a fresh take on Yuengling’s 200-year-old Dark Brewed Porter. Don’t miss your chance to enjoy, for a limited time only, America’s #1 craft brewery, Yuengling, come together with America’s most iconic chocolate brand, Hershey’s, for their first-ever collaboration — Yuengling Hershey’s Chocolate Porter.

Thats quite the marketing ad write-up right there. Gotta give an A+ to the ad team on this one, or at least a raise or something, that was a very well crafted (ah….. pun intended) and well made Untappd write-up for the beer. You can tell if a Brewery has a good marketing or ad-team with their social media presence, and things like a good Untappd write-up for their beers (like Troegs usually has a fantastic write-up, even for their Scratch beers) is a good sign of it; great Twitter posts, Facebook, Instagram, Pinterest, etc posts are always a good sign of a good marketing team which reflects well on a brewery as a whole.

So you have the oldest American brewery (left) and a staple of the East Coast (specifically North East Coast) dive bar, and the “most iconic” chocolate company in America teaming up to make a beer. Yuengling is the oldest brewery in America; by process of elimination. It wasn’t the oldest founded, it wasn’t the first founded, but it has survived through prohibition, and other stretches when most American breweries folded, by changing what they sold, how they sold, downsizing, upsizing, etc, and they are to be commended for how they were able to achieve and survive and thrive despite times like prohibition, etc.

Hershey’s is iconic, insofar as anyone from the United States has heard of it, if not had it. From Pennsylvania to California, from Maine to Texas, Hershey’s is distributed. And that’s not speaking internationally. I could go into the history of Hershey’s (or even Yuengling) and talk about how the company was started, by who, how they’ve grown, etc. I could talk about Hershey Park, Chocolate World, the town of Hershey in Derry Township, etc, but its all stuff we pretty much know, and its all stuff that’s not really necessary or relevant to the beer review. Suffice it to say that the write-up is pretty spot on despite everything; Yuengling and Hershey are both iconic. Perhaps some hyperbole but it is mostly true, and a sound argument, and a pretty remarkable thing for the two of them to hook up and collaborate on this beer.

The idea of these two brands hooking up and collaborating on a beer is pretty amazing and impressive in its own right. I don’t know what the process was; who contacted who; what the involvement was that each brand had (I can’t imagine Hershey had much say, I have to assume its kind of like how the write-up reads, that they took their recipe for their old Dark Porter and just added Hershey’s ingredients to it, and called it a day – it tastes that way as well). But its brilliant marketing and strategy plan, especially given the anniversary of Yuengling, and with Hershey doing their big launching of the new entrance to Hershey Park and everything.

But enough of all this gibberish and jibber-jabbing…. lets get onto the actual beer itself.

Appearance is a typical porter, Razor Ramon hair black, full bodied, thick, like some entertainers of the evening. It has a nice head to it, foamy, bubbly, a good half-inch that dissipated with nice interspersed and varied bubbles. The foam has a light brown look to go with the richness of the beer.

Aroma is chocolate syrup… Hershey’s chocolate syrup to be exact. Like flipping the lid of the syrup container and immediately getting that whiff of it. You get malty roasty grains from the porter to go with it, but the chocolate smell overpowers much of that. This is fine, this is what its being billed as, and it works well for this.

Moving on to taste; once again the very first thing you are going to note and taste is the Hershey’s chocolate syrup. I’ve likened this to drinking an alcoholic version of the famous Hershey’s syrup. But even in that aspect, its not too much of it, since the ABV is only 4.7% anyway. So its not a boozy version of Hershey’s syrup thats for sure. There is some malt, some roast, some dark notes underneath the chocolate syrup abundance, but its pretty subtle and mute. The mouthfeel is heavy, its thick like a good porter, and it hangs and feels right in your mouth, all signs that the beer is well made. I think beyond the chocolate syrup, there is a blandness to the beer. The chocolate syrup wears thin on the taste as you start to sip, and then its just a kind of generic bland porter with not enough malt backbone to really keep the taste alive or to really hold the beer. The more you sip and drink it, the less notable and profound the chocolate syrup taste is, and the weaker the beer as a whole gets. This is in general a discussion of mass market beers typically; that they don’t usually have the most flavorful beers, the most robust character notes, that there is just an underlying general blandness to most beers, like Bud, like Coors, like Miller, like Yuengling lager, like Corona, or Heineken, etc, theres just a ‘blandness’ or ‘been there’ kind of taste. Like McDonald’s to your local diner or restaurant, might be a very apt comparison for that sake. There’s just a mute blandness that this beer takes on as you sip it more and the chocolate syrup dissipates more. …or perhaps I’m full of it and reading too much into things and have my head up my own…..

Either way on this beer, it has certainly gotten the beer universe a flutter for a while, from Twitter to Instagram, from your friends at work and family who know you like beer “so how was it” or “did you hear Hershey and Yuengling are teaming up?” to actual craft beer enthusiast nerdy hipsters willing to try it out, it has gotten the attention, and the marketing it was aimed and designed for.

Overall, its not the worst beer you are going to drink, you know the hype is overblown, like it usually is for anything; not even just the craft beer industry, but all aspects (stares at the latest Star Wars trailer…. I know what your game is….). Its worth seeking out for the novelty of it. I couldn’t imagine myself ordering this again, but it was acceptable, and a fine drink at the moment of.

My Untappd Rating: ***.25
Global Untappd Rating: 4.03 (as of 10.27.19)

This review was started yesterday morning (Sunday, October 27th) but I wasn’t able to finish it before work, and then work happened, and then post brewski’s happened with my friend D. Scott. Which, he has finally finished the podcast that we did discussing Breaking Bad and El Camino, so I will provide the links for that, its two podcasts (a two-parter) because of how ridiculously long it was. This was done with our friend Esty and its for their podcast channel “WTF did I watch”.

You can check them out here:
WTF Did I Just Watch: Breaking Bad and El Camino – Part 1
WTF Did I Just Watch: Breaking Bad and El Camino – Part 2

Just as a heads up, there is some language in the podcasts, it would probably receive a R rating from the FCC, they are also long podcasts, so devote some time if you are going to watch them.

Thank you all for reading, please click the like, follow, subscribe, comment, etc. we always appreciate that here at The Beer Thrillers. When I do more podcasts with D. Scott, I’ll be sure to post them here (I won’t be posting the ones I’m not involved in). Also look for an upcoming collaboration article between myself (B. Kline) and J. Doncevic about the Boneshire Brew Works 3rd Anniversary Celebration. I also have plenty of beer reviews to post up. So please be on the lookout for all of that!

Tonight will be busy, work from 10-6, then blood donation at the Hershey Library, then the Hummelstown Parade, and then a party at a brewer from Tattered Flag’s house, so most likely no posts or blogs from myself tonight, but I’m sure I’ll have something for you all tomorrow, so be on the lookout!

Cheers!

-B. Kline