Broken Heels - The Beer Thrillers

Unlocking Flavor and Branding: The Rise of 19.2-Ounce Craft Beer Cans

B. Kline — Thu, 14 Sep 2023 17:02:53 +0000

In the ever-evolving world of craft beer, innovation isn’t limited to what’s inside the can. Breweries across the globe are changing the game with 19.2-ounce cans, known as “Imperial pints” or “tallboys.” These larger-than-life cans are making waves in the industry for a myriad of reasons. In this article, we’ll explore why breweries are opting for 19.2-ounce cans and how they impact everything from branding to convenience.

Standing Out on the Shelf

Terrapin Brewing 19.2 oz cans on store shelves

In a sea of standard 12-ounce and 16-ounce cans, 19.2-ounce cans make an immediate impression. Their towering presence on store shelves demands attention. Craft breweries understand the importance of catching consumers’ eyes, and these distinctive cans do just that.

The 19.2 oz cans are especially visually more appealing in the small store fridges at gas station convenience stores like Sheetz, Rutters, WaWas, etc. In Central PA you can find a host of craft beers like New Trails’ Broken Heels and Double Broken Heels, Troegs’ Perpetual IPA and Sunshine Pilsner, and you can also find some AB InBev owned craft breweries beers like Goose Island’s Neon Beer Hug and Tropical Beer Hug; as well as some lower quality beers like Natty Daddy’s and the Steel Reserves.

Perceived Premium Quality

New Trails Broken Heels and Double Broken Heels in 19.2 oz Cans

Craft beer enthusiasts appreciate the finer details of their favorite brews. The larger size of 19.2-ounce cans can create a perception of premium quality. Craft breweries often use these cans to signal that their beer is something special, worthy of the discerning palate.

There is a growing trend of using the 19.2 oz cans for shelf space too for craft breweries and how this sets them apart and adds to the prestige of the cans. Why get a 16 oz can when you can get a 19.2 oz can for just a little bit more. The can size isn’t done by all breweries – so those who do use the 19.2 oz cans – it gives them more visibility, more perceived notoriety, and it looks as if their a bigger, more established brewery due to all of the choices they offer.

A Canvas for Branding and Artwork

Ever Grain Brewing recently rebranded some of their cans artwork and also added 19.2 oz cans of Joose Juicy

Craft beer is as much about the story and art on the can as it is about what’s inside. The extra real estate on a 19.2-ounce can allows breweries to showcase their branding, tell their unique story, and captivate consumers with stunning label designs. It’s a marketing opportunity that’s too good to pass up.

To read more about how Ever Grain Brewing Company revamped some of their cans artwork and also started selling Joose Juicy in 19.2 oz cans, check out this article: New Look? New Can? Who Dis?

Serving Flexibility

Perpetual IPA in 19.2 oz can

Some beer styles, particularly those with higher alcohol content, benefit from larger serving sizes. The 19.2-ounce cans provide the perfect middle ground. They allow brewers to package stronger beers without pushing the alcohol content too far for a single serving.

Troegs Independent Craft Brewing offer three of their flagship beers in the 19.2 oz cans: Perpetual IPA, Sunshine Pilsner, and the Troegenator. Perpetual IPA is a 7.5% ABV, Sunshine Pilsner is a 5.3% ABV, and Troegenator is a 8.2% ABV.

Convenience on the Go

Craft beer is meant to be enjoyed anywhere, from picnics to outdoor festivals. The 19.2-ounce cans strike a balance between portability and quantity. They’re the ideal choice for those moments when a 12-ounce can just won’t cut it, but a full 22-ounce bomber feels excessive.

At the Hershey Park Stadium for concerts, as well as at the Hollywood Casino concert series in Grantville – the 19.2 oz cans of Sunshine Pilsner and Perpetual IPA are amongst their best sellers.

A Responsible Choice

Lauganitas Maximus

Beyond convenience, 19.2-ounce cans offer environmental benefits. They’re lighter than glass bottles, reducing transportation costs and carbon footprints. Craft breweries often emphasize sustainability, and these cans align with those principles.

19.2 oz cans can also help save on packaging, space, and for some drinkers limits them to less drinking. Rather than drinking two beers (either 12 oz or 16 oz – which would be 24 ounces or 32 ounces in total) they might drink just one of these ‘stovepipes’ and thus only drink 19.2 ounces rather than drinking more.

Even some smaller craft breweries are offering this as their to go canned beer rather than crowlers or the glass growlers.

Conclusion and Summary

In conclusion, 19.2-ounce craft beer cans are changing the game in the industry. They help breweries stand out, convey premium quality, offer branding opportunities, provide serving flexibility, and cater to consumers’ on-the-go needs. Moreover, they align with sustainability goals, making them a responsible choice for both brewers and beer enthusiasts. So, the next time you’re browsing the craft beer section, keep an eye out for these tallboys – they might just contain your new favorite brew.

Remember to sip responsibly and savor every drop of the craft beer experience, now available in a can that’s as unique as the brew inside.

Cheers to innovation in craft beer!

A Series of Craft Beer Articles

This is just one of several in a series of over arching ‘craft beer’ related articles. Several alone in a ‘flagship’ series. In the next few weeks there will be some more that come out as well. I would like to have this general level of different ‘craft beer articles’ that everyone can kind of jump to and read and use for informative purposes, and give a better understanding for the other articles on the site.

Some of these articles are about definitions (like “What is Craft Beer?“) and others are about Craft Breweries in general like the Top 50 Producing Craft Breweries, etc.

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Beer Review: Broken Heels (New Trail Brewing Co.)

BKline — Sun, 10 Nov 2019 15:39:06 +0000

Broken Heels by NewTrail Brewing Co. (on-draft at The Manor Restaurant and Lounge)

Keeping the streak alive, much like the Philadelphia Flyers are currently doing (are they possibly good this year? Is Carter Hart the future of goaltending in Philadelphia? am I losing my mind? The answer might be yes to all three of those questions by the way), I have managed to continue writing – and often – and keeping it going into today with this being the 10th blog in 10 days. I have also kept the streak going with a new beer each day. (And since its 9AM on a work-day…. I have not yet had my new beer today, sorry to disappoint, but I will as soon as work is over, I promise that.)

Friday’s new beer, and the topic of today’s review is: Broken Heels by New Trail Brewing Co. For anyone who has been following the Breweries in PA Facebook group or page will know, New Trails is the “hot new” “it” brewery in Pennsylvania currently. Along with Imprint Beer, they are the most talked about brewery in Pennsylvania in that group. And I’m not going to flip the script here and say their wrong, its for good reason.

Just taking a look at their Untappd page, their top ten beers are (as per how Untappd has them listed on the side-bar of their Untappd page) :
1) Broken Heels – IPA – American – 3.95
2) Shades – IPA – Imperial Double / New England – 4.19
3) Neither Here Nor There – IPA – Imperial Double / New England – 4.16
4) W.E.S.P – IPA – Imperial Double / New England – 4.11
5) No Brakes – IPA – Imperial Double / New England – 3.99
6) SOB Hill IPA – IPA – American – 3.78
7) Bonfire – IPA – Imperial Double / New England – 4.16
8) Strawberry Haze – IPA – New England – 3.75
9) Broken Paddle – IPA – New England – 4.00
10) Rained Out – IPA – Imperial Double / New England – 4.01

Notice a theme here at all? …..I think I have…..

I did one other review of them before, and it was part of a flight I had at the Hershey Biergarten; I had their Dark Skies: Corvus – a Schwarzbier. It was an exceptional beer. So make sure you check out that review as well, and check out that beer too if you like dark style beers – which isn’t what they are primarily known for (seeing as how the list above is all IPAs or Double IPAs), but I still highly recommend it.

New Trails Brewing Co. has their base and brewery in Williamsport Pennsylvania. They currently have 117 unique beers with a total global rating of 3.97. Their Untappd page description reads: ” We love the outdoors and we love beer. At New Trail Brewing we encourage our friends and neighbors to spend more quality time outdoors experiencing the natural environment around us. We are woodsy types – hikers and bikers, paddlers and kayakers, birdwatchers and stargazers. We are beer enthusiasts. We love beer, and we believe great beer makes life’s experiences taste even better. That’s why we started New Trail Brewing Company, to make great beer for everyone to enjoy when you dare to explore new places, do new things, take new trails, and have truly memorable adventures. We preserve the great outdoors and enhance the experience of getting out there. New trail brewing company is committed to preserving the wild wonders of Pennsylvania. We connect with a wide range of people and organizations in our area dedicated to elevating the quality of, and access to, our region’s outdoor resources, including local trails, PA Trail Dogs and more. Our brewery culture seeks to facilitate meaningful relationships between our neighbors and our natural heritage. We feel there is a creative connection between nature and beer. That’s why we brew fresh, great tasting, locally made beer for people active in outdoor recreation, and why we strive to manage our beer making process to have the least impact on our resources. We want to help people get out in the natural universe. It’s good for them, for our community and for the outdoors. We hope you’ll join us. “

Broken Heels by New Trail Brewing Co.

Beer: Broken Heels
Brewery: New Trail Brewing Co.
Style: IPA – American
ABV: 7%
IBU: None
Untappd Write-Up: Broken Heels is a “Hazy” India Pale Ale. Brewed with oats and pilsner malts and hopped aggressively with an assortment of newer American grown hops in the Pacific Northwest. This beer has a full mouthfeel with low bitterness meant to be soft on the palette. High aromatics lead the consumer through a treasure trove of their favorite tropical fruits and wanting more of the very quaffable beer.

Appearance from draft pour is straight orange juice. Pictures from can looks the exact same way as well. Which is always a good indicator of quality and consistency. A draft pour shouldn’t look too much different than a pour from a can or a bottle (assuming the cans and bottles were handled properly and stored properly). Its hazy, unfiltered, glowing orange, with a small ring of head at the top that dissipates quickly, but as you drink this down it leaves a wonderful lacing.

Aroma is citrusy and fruity hops. Its not a complete hop bomb but you get a very aromatic fruity and citrus hop aroma as soon as its set-down in front of you. It smells like a clear crisp IPA should.

This is like drinking hoppy juicy dank orange juice. It is so full of citrus fruit juicy hop taste and is just so easy to drink. You get a flourish of hop notes as soon as you start sipping, you get citrus, you get the tropical fruits, you get practically no bitterness, you just get a smooth drink. The pilsner malts and the flaked oats gives this a really smooth and tasty brew and just makes it like a wonderful NEIPA that drinks easy. After one sip of this you can quickly see why New Trails Brewing Co. is known for their outstanding IPAs.

My Untappd Rating: ****.25
Global Untappd Rating: 3.95 (as of 11.10.19)

Ten days down, ten blog posts down. One third of the way there! Only twenty more to go! This is flying by and is easy breezy! (….sort of.)

Ok folks, check back in tomorrow for the next one! Cheers!

-B. Kline