What has become tradition, hundreds of guests are welcomed by the beloved local brewery, looking to take home four different varieties of their rare liquid, available for one day only.

Black Friday Snakes – 2025

A yearlong planning process culminates into one of the biggest beer release events in Southeast Wisconsin, Lakefront Brewery’s Black Friday™.

“We typically start discussing next year’s Black Friday beer pretty shortly after the current year”, says Luther Paul, Lakefront’s Head Brewer, “with these beers needing several months to age properly in barrels, it’s a year-round labor of love creating the finest liquid we can for those making the trek to see us that day.”

Attendees line up as early as the night before to ensure a chance at their desired allotment of Black Friday™ beer. Many have turned it into a tradition, collecting multiple years of Black Friday™ to share with friends and family over the holidays and beyond. Lakefront will be offering their famous Black Friday Burrito and coffee out of their food truck starting at 6am. Lakefront Brewery co-founders Russ and Jim Klisch will open their doors at 8am when sales begin. “It’s one of my favorite moments of the year”, says Brewery President Russ Klisch, “the excitement outside our doors is undeniable, you have to experience it”.

Warm Hearts Coat Drive

Lakefront will be offering up the following four varieties of their rare Black Friday™ beer to take home:

2025 Black Friday™ Imperial Stout Aged in Great Lakes Distillery’s Still & Oak Black Friday Straight Whiskey Barrels. Sold for $20 each plus tax.

2025 Black Friday™ Triple Black IPA Dry-Hopped with Cascade, Citra, Centennial, and Chinook Hops. Sold for $15 each plus tax.

2025 Black Friday™ Wheatwine Ale Aged in Brandy Barrels. Sold for $20 each plus tax.

2025 Black Friday™ Imperial Coffee & Cacao Nib Stout Aged in Great Lakes Distillery’s Still & Oak Black Friday Straight Whiskey Barrels. Sold for $25 each plus tax.

All varieties will be packaged in colorful 19.2 oz. cans and placed in dynamic individual boxes with no limit to the amount an individual can purchase. Every 2025 Black Friday beer will be available to try at the bar while supplies last. Our gift shop inside will be open with exclusive Black Friday items and other warm-weather garb if your preparations aren’t up to snuff.

A collectible Black Friday souvenir wrapped pint glass will be free for those who purchase a minimum of four Black Friday™ cans.

Black Friday Pint Glass

For the third year in a row, Lakefront is excited to announce the return of the Warm Hearts Community Coat Drive benefiting students of George Washington Carver Elementary. Guests who donate a laundered, gently used coat suitable for youth ages 3 to 14 years will receive one bottle/can of a retro Black Friday™. Guests may donate additional coats with a maximum of 2 bottles/cans per donor over 21. Coats will be accepted conditionally at Lakefront Brewery’s discretion to ensure immediate wearability. They also encourage donors to bring colorful, youth-appropriate items, especially coats for girls and young teen women, giving students the dignity of choice. Gloves, hats, and other winter gear will gladly be accepted as well. All week long, guests can also round up their bill to donate to the school.

Click HERE for more information and an exclusive interview with Head Brewer, Luther Paul.

Other Lakefront Brewery Articles

• LAKEFRONT BREWERY NOW OFFICIALLY OWNS KENOSHA’S PUBLIC BREWING
• LAKEFRONT BREWERY TO HOST MAJOR INDEPENDENT WRESTLING EVENT – Brawl in the Beer Hall
• LAKEFRONT BREWERY PARTNERS WITH RIVERWEST ELEMENTARY TO RAISE IMPORTANT FUNDS FOR THEIR STUDENTS
• LAKEFRONT BREWERY WELCOMES PUPPIES TO THEIR PATIO FOR A JR’S PUPS-N-STUFF SUPPLY DRIVE
• LAKEFRONT SUPPORTS SUICIDE PREVENTION WITH A BEER AND AN EVENT
• LAKEFRONT BREWERY INCHES TOWARD AUTUMN WITH THEIR 4TH ANNUAL FALL FEST OF ALE
• LAKEFRONT RELEASES LATEST BREWERS’ RESERVE: IMPERIAL PUMPKIN ALE
• LAKEFRONT BREWERY PREPARES TO CELEBRATE NATIONAL CHEESE CURD DAY, HOLDS A CHEESE CURD PULL COMPETITION
• LAKEFRONT BREWERY UNVEILS THEIR 2024 LINEUP OF BLACK FRIDAY BEERS FOR YEAR 14
• PRIVATE DINING ON THE RIVERWALK IS BACK, BOOK YOUR HOP HOUSE AT LAKEFRONT BREWERY
• LAKEFRONT BREWERY WELCOMES LOCAL SWEDISH COMMUNITY FOR NEW YEARS EVE EVENT
• LAKEFRONT BREWERY HITS DOUBLE DIGITS WITH THEIR BEER HALL EXCLUSIVE BREWERS’ RESERVE RELEASES
• AN ANNUAL CELEBRATION OF LOVE AT LAKEFRONT BREWERY FOR VALENTINE’S DAY
• MILWAUKEE DIAPER MISSION IS BACK AT LAKEFRONT BREWERY, LOOKING TO PILE THE DIAPERS EVEN HIGHER
• LAKEFRONT BREWERY SET TO RELEASE CANS OF QUEEN BEAN, THEIR 5TH ANNUAL PINK BOOTS COLLABORATION BREW
• LAKEFRONT BREWERY AND HOFBRÄU MÜNCHEN UNITE FOR “BRÄU BUDDIES,” A LANDMARK COLLABORATION FOR BOTH BREWERIES
• LAKEFRONT BREWERY HOSTS 3RD ANNUAL PERIOD SUPPLY DRIVE, PARTNERING WITH MILWAUKEE DIAPER MISSION ON THEIR 7TH DONATION EVENT TOGETHER
• LAKEFRONT BREWERY ANNOUNCES EXPANDED OFF-SITE FOOD OFFERING, CURDS À LA CARTE
• LAKEFRONT BREWERY’S RIVERWEST STEIN GOES RETRO, READY TO PARTY LIKE IT’S 1987
• LAKEFRONT BREWERY ANNOUNCES DATE FOR 4TH ANNUAL GLUTEN-FREE MAIFEST, EMBRACING A FOCUS ON GLUTEN-FREE FOOD
• A NEW INTIMATE CONCERT SERIES, CURRENT SOUNDS, IS COMING TO LAKEFRONT BREWERY FOR PATIO SEASON
• FOR A SECOND YEAR IN A ROW, LAKEFRONT BREWERY TO HOST MAJOR WRESTLING EVENT IN THEIR BEER HALL
• LAKEFRONT BREWERY PARTNERS WITH BENNO’S CONCESSIONS AT THE WISCONSIN STATE FAIR
• LAKEFRONT BREWERY TEAMS UP WITH BADGER STATE BREWING TO DELIVER A NEW TAKE ON GREEN BAY’S GOLD PACKAGE
• CHEESE CURD SLINGIN’ EXPERTS, LAKEFRONT BREWERY, PREPARE TO CELEBRATE ANOTHER NATIONAL CHEESE CURD DAY
• LAKEFRONT BREWERY ANNOUNCES THE HALLOWEEN VERSION OF THEIR RARE BIRD ODDITIES MARKET; A NIGHTMARE AT THE BREWERY
• LAKEFRONT BREWERY FRIED UP BIG NUMBERS FOR NATIONAL CHEESE CURD DAY
• MILWAUKEE’S PREMIER BLACK FRIDAY™ BEER RELEASE RETURNS FOR A FIFTEENTH YEAR AT LAKEFRONT BREWERY

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