Brewing a high‑gravity beer like barleywine is an exciting challenge—it demands more time, ingredients, and patience compared to lighter styles. If you’re brewing all‑grain, be aware that your yield will likely be reduced because of the heavier grain bill.

A homebrewed Barleywine. Titan’s Tribute.

(See our article: Titan’s Tribute Barleywine (Homebrew Recipe) )

1. Grain Bill & Specialty Malts

Start with a substantial base malt—lights such as 2‑row barley or Maris Otter—and add specialty malts (e.g., crystal, caramel) to boost flavor and color. You’ll need much more grain than for standard beers.

2. Extract Brewing Alternative

If you prefer extract brewing, supplement your base malt extract with specialty grains for complexity. This simplifies the process while still producing rich malt flavors.

3. Water & Mash

Use a balanced water profile. For American-style barleywine, consider blending reverse-osmosis and tap water. Adding chloride enhances malt smoothness, while some sulfate (100–200 ppm) can help dry out the finish. Aim for a mash temperature around 152–156 °F to retain fermentable sugars but still allow body.

4. Boil & Hops

A long, vigorous boil (90 minutes or more) intensifies caramelization and concentrates the wort. Hops are essential—not only to balance the massive malt bill but also to define whether your wine leans English (more restrained hops) or American (bold, citrusy hops).

5. Yeast & Fermentation

Choose a robust yeast strain capable of achieving high attenuation. Pitch enough yeast and consider a starter to ensure a healthy fermentation. With high gravity, a secondary fermentation is recommended to clear and mature the beer.

6. Conditioning & Aging

Patience is vital. Barleywine usually takes months to mellow and develop. Many brewers age their beer for 3–12 months, monitoring flavor evolution—oak aging and bottle conditioning are popular enhancement methods.

7. Style & Serving

English barleywine tends to be rich, malty, and less hoppy, while American versions emphasize hop bitterness and aroma. Expect ABVs in the range of 8–12%. Serve it in snifter glasses to fully appreciate its depth.

(See our fun Facebook post about Barleywines here: The Beer Thrillers – Facebook Post.)

Quick Reference Table

Homebrewing Recipes

We are circling back to include more homebrew articles. We have gotten some requests for recipes, so we have decided to write them up and post them here. Be sure to check for other Homebrew articles and recipes as well!

• Brewing a Traditional Lithuanian Farmhouse Beer – Keptinis (Karl Larson)

• Nebula Nectar Hazy IPA (Homebrew Recipe)

• Titan’s Tribute Barleywine (Homebrew Recipe)

• Mad Elf Inspired Clone (Homebrew Recipe)

• Dark Souls Schwarzbier (Homebrew Recipe)
• Quadruple Hopocalypse – Quad IPA (Homebrew Recipe)

More Homebrewing Articles

• The Ultimate Guide to Homebrewing: Tips, Tricks, and Best Practices for 2024
• Brewing a Traditional Lithuanian Farmhouse Beer – Keptinis
• INKBIRD ITC-308 Product Review
• Book Review: The Homebrewer’s Garden: How to Easily Grow, Prepare, and Use Your Own Hops, Malts, Brewing Herbs (Joe Fisher and Dennis Fisher)
• The Beer That Had Medieval Drinkers Seeing Things – Exploring the Surprising History of Black Henbane in Brewing
• How to Brew Barleywine: A Comprehensive Guide

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We are also now on BlueSky as well, so make sure to check us out there also. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server).

We also now have a SLACK channel – which acts as a hybrid chat room, message board, Reddit style; workspace and posting area for us. You can hang out with us there and chat about all kinds of things – not just beer, but “off topic” things like movies, TV, books, podcasts, hiking, sports, and more! Join us at: The Beer Thrillers on SLACK.

We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written. The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of May 2025.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

Trump, Tariffs, and Beer

In a move sending shockwaves through the craft brewing world, President Donald Trump has announced plans to double tariffs on aluminum and steel from 25% to 50%, effective Wednesday, June 4. While the legal basis for this increase rests on Section 232 of the Trade Expansion Act, which allows tariff hikes for reasons of national security, the real-world impact is poised to hit one of the most iconic and homegrown American industries: craft beer.

Aluminum and the Lifeblood of Cans

Aluminum cans are no longer just the realm of mass-market lagers. Today, approximately 76% of all U.S. packaged beer is sold in aluminum cans, according to the Brewers Association. That number is even higher among newer and mobile-friendly breweries who prefer cans for their portability, recyclability, and faster chilling times.

The challenge? Much of the raw aluminum used in U.S. can production is imported, particularly from Canada, even though the final rolling and manufacturing of cans often happens domestically. With the proposed increase in aluminum tariffs, brewers could soon face a steep hike in canning costs.

(See our article: Tariffs and Taps: How Trump’s Trade Policies Would Impact Craft Breweries)

What Is the Midwest Premium?

The “Midwest Premium” is the benchmark pricing metric for aluminum in the U.S. and has already seen notable spikes following the tariff announcement. As of June 2025:

• The Midwest Premium is hovering around 32 cents per pound, up from 26 cents in early May.

• That increase translates into several cents more per can, which may sound small — but for breweries producing tens of thousands of cases, the extra costs can stack up fast.

Steel Tariffs and the Price of Brewing

While aluminum affects packaging, steel tariffs hit the brewhouse. Most stainless steel kegs used by American breweries come from Europe — particularly Germany, Italy, and the Czech Republic — and brewing equipment is frequently sourced from China and the EU.

With tariffs on steel doubling, breweries looking to expand, replace aging tanks, or even just keep up with maintenance are looking at some painful math. Some estimated impacts:

• New fermenter or brite tank costs could jump by 15–30%.

• Imported kegs could rise from $120 to over $160 per unit.

• Shipping container delays and tariffs could extend wait times on equipment by months.

(See our article: Trouble Brewing: How Trump’s Liberation Day Tariffs Are Impacting Craft Beer)

A Delicate Balance for Small and Independent Breweries

Unlike global macrobreweries, most of the 9,500+ small and independent breweries in the United States operate on tight margins and rely on a complex supply chain. With slim profit windows and rising labor, ingredient, and utility costs, another shock to the system — like spiking materials tariffs — could spell disaster for the most vulnerable producers.

“We source American-made cans, but the aluminum still comes from Canada. This kind of increase puts a big dent in our already-tight packaging budget,” says one Pennsylvania-based brewery owner. “We’re not sure if we’ll need to raise prices, shrink can sizes, or move to bottles. None of those are ideal.”

Domestic Production: A Long-Term Solution?

The Brewers Association has expressed hope that tariff pressure might eventually lead to increased domestic production of steel kegs and brewing equipment. But that shift won’t happen overnight. It requires:

• New factories outfitted for food-grade steel.

• Specialized labor trained in beverage equipment.

• Incentives or subsidies to compete with cheaper foreign alternatives.

Until that infrastructure is in place — likely years from now — brewers will continue to rely heavily on imports.

(See our article: When Canada Attacked Yuengling!)

Could There Be a Reprieve?

There’s still uncertainty. President Trump has delayed or reversed some recent tariffs after backlash. But there’s no guarantee this time. That means:

• Breweries should immediately consult with suppliers to understand cost impacts.

• Strategic changes, like buying in bulk or diversifying suppliers, may soften the blow.

• Advocacy groups like the Brewers Association are actively lobbying for exemptions or policy reversals.

The Bigger Picture: Craft Beer in an Uncertain Economy

With inflation still looming, interest rates high, and operating costs climbing across the board, this tariff announcement adds another pressure point to an already-stressed industry.

Craft beer sales dipped slightly in 2024, with the Brewers Association reporting a 2% decline in volume, though dollar sales remained relatively flat due to price adjustments. But if input costs rise sharply, consumers could soon see higher six-pack prices, or worse, a thinning out of local options as small breweries fold under economic strain.

Final Thoughts: Stay Informed and Support Local

Craft beer isn’t just an industry — it’s a culture, a movement, and a community. Whether you’re a brewer, a beer drinker, or a retailer, now is the time to stay informed and support local.

We at The Beer Thrillers will continue monitoring these tariff changes and their impact on our beloved beer scene. Expect updates, interviews, and breakdowns in the weeks to come.

🍻 Have thoughts on the tariff hikes? Are you a brewer affected by these changes? Drop us a comment below or reach out — we’d love to share your story.

Sources:

• Brewers Association: 2024 Industry Review

• U.S. Department of Commerce – Section 232 Investigations

• Aluminum Association Reports

• Trading Economics: Midwest Premium Aluminum Price Data

• Washington Post (Instagram Collection)
• WallStreetLogyc (Instagram Reel)

See Our Related Articles

• Tariffs and Taps: How Trump’s Trade Policies Would Impact Craft Breweries
• Trouble Brewing: How Trump’s Liberation Day Tariffs Are Impacting Craft Beer
• When Canada Attacked Yuengling!

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We are also now on BlueSky as well, so make sure to check us out there also. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server).

We also now have a SLACK channel – which acts as a hybrid chat room, message board, Reddit style; workspace and posting area for us. You can hang out with us there and chat about all kinds of things – not just beer, but “off topic” things like movies, TV, books, podcasts, hiking, sports, and more! Join us at: The Beer Thrillers on SLACK.

We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written. The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of May 2025.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

Thinking about Oktoberfest? Massive amounts of beer first come to mind—and for good reason! This world-famous festival is all about tradition, celebration, and, of course, raising a Maß (liter-sized mug) of specially brewed drink. But Oktoberfest beer isn’t just any lager you can grab at your local store. It follows strict brewing rules, has a unique taste, and comes in two main styles: the classic Märzen and the lighter Festbier. Only six Munich breweries have the honor of producing this special brewery and calling their beer “ Oktoberfest official” served at the festival.

Revelers drinking at Oktoberfest in Munich

Do You Know? 6.7 million attendees visited and consumed 7 million liters of beer during Oktoberfest 2024. 

Each sip of German-style beer captures a distinct taste. Whether you take at the vibrant festivities or enjoy it at home, what makes Oktoberfest beer so special is its key ingredients and definitive features.

Oktoberfest Beer History – How a Maltier Brew Became an Iconic Tradition

Oktoberfest beer traces back to the early 19th century to celebrate Prince Ludwig’s and Princess Therese’s wedding. Their celebrations lasted for days and resulted in the popularity of a lot from the Bavarian culture, such as the traditional lederhosen and dirndl dress, along with plenty of beer.

The Oktoberfest, which is now called the world’s largest beer festivity, didn’t always feature the brews you associate it with today.  The wedding celebration was such a success that it was repeated the following year and eventually became an annual tradition of what we now know as Oktoberfest, and with it came a beer style that remains iconic.

Initially, the drink served was a darker, maltier brew known as Märzen. It was named after the month of March, when it was traditionally brewed and stored in cool caves over the summer. Märzen remained the official beer for Oktoberfest in Germany for around 100 years due to its amber color and toasty malt profile. But as the celebration grew into an international sensation, festival-goers wanted something even more palatable. Munich’s breweries responded with malt-forward lager with a beautiful light golden to copper color (Festbier). This modern Oktoberfest beer style with a clean finish is served at the festival today.

A woman models German attire for Oktoberfest

American vs. German Styles — What’s the Difference

Same name, Different Beer! If you have picked up an Oktoberfest beer outside of Munich, you might have noticed something different—it won’t taste the same. Many people think Oktoberfest brew is just one style, but it’s not. You may find American and German approaches to this special beer tradition. U.S. breweries took the inspiration from the original Märzen, while in Germany, you taste the modern Festbier. Both styles, however, share a malt-forward character.

• Märzen – The Original Oktoberfest Beer

American Oktoberfest Beers are often Märzen-style. It features an amber color and a slightly sweet taste with notes of toffee, biscuit, and bread. They typically have a medium body and a light toasted malt character. Märzen contains 5.8–6.3% alcohol by volume and is slightly heavier than a German Festbier.

• Festbier – More Refreshing Lager

When you think of Oktoberfest beer in Germany, you’re talking about Festbier—the golden, crisp lager that fills massive mugs in Munich’s beer tents. It tends to be paler and more similar to a Dortmunder-style brewer with a balanced flavor profile. Festbier has a clean fermentation character and provides a toasty-doughy aromatic with an impression of sweetness. This makes it easier to drink in liters at festivities. The color varies, but you will find German versions mostly in golden, like a strong Pils-dominated Helles.

When buying any of the above beer styles, read the label. Märzen is always mentioned in the bottle, but if it displays Oktoberfest, you are drinking Festbier.

What Defines the Oktoberfest Beer— A Representative of Bavarian Heritage

Not just any beer can call itself an Oktoberfest beer. It has a unique character and brewing process that sets it apart from your everyday lagers. The drink served at festivities reflects German centuries-old brewing traditions and makes it a symbol of true celebrations.

It Must Be Brewed in Munich

Only six breweries—Augustiner, Paulaner, Spaten, Hofbräu, Hacker-Pschorr, and Löwenbräu—are allowed to serve “official” Oktoberfest beer at the celebration. Other than these are strictly forbidden at the festivities. These breweries operate large and small beer tents at the Theresienwiese to serve millions of people during the festival. Also, the beer must be brewed within the city limits of Munich to ensure authenticity.

It Follows the Reinheitsgebot (German Purity Law)

The beer must meet specific criteria of Bavarian law to be officially recognized as an Oktoberfest brew. This means it only contains

• Water
• Malted barley
• Hops
• Yeast

No additives or shortcuts!

It Has a Balanced, Malty Flavor

Oktoberfest beer is known for its smooth maltiness. Whether it’s the traditional Märzen or the modern Festbier, the flavor profile is malty, smooth, and highly drinkable, with a good balance of sweetness and hop bitterness.

It Has a Higher Alcohol Content

To give it a strong kick, Oktoberfest beers generally have a higher alcohol content compared to typical lagers. The permitted ABV typically ranges from 5.8% to 6.3%, which can vary by brewery. Hofbräuzelt beer is the strongest, with 6.3% alcohol. This gives it a bit more body and warmth, making it perfect for cool autumn celebrations.

It’s a Lager, Not an Ale

Oktoberfest beer is a bottom-fermented lager. This means it ferments at cooler temperatures for a longer time. The lagering results in a refreshing, smooth taste with fewer fruity or spicy flavors compared to ales. It also adds a crisp and clean finish to Oktoberfest beers.

It’s Made for Drinking by the Liter

One of the key features of Oktoberfest beer is its high drinkability. As you don’t just sip it— you celebrate it every few minutes. The beer is brewed to be enjoyed by the liter (Maßkrug) without feeling too heavy. That’s why modern Festbier is lighter than Märzen—so festival-goers can keep drinking all day long!l

Pairs Perfectly with Traditional Bavarian Cuisine to Enhance the Taste 

Drinking Oktoberfest beer is only half the experience—the other half is savoring it with the perfect Bavarian feast. Whether you’re in a lively beer tent in Munich or hosting your Oktoberfest celebration at home, the right food pairing elevates the flavors of your brew. It makes each sip and bite more satisfying.

If you have Märzen-style, try its malty sweetness and yeasty flavor with

• Roasted Meats—A browned, crisp skin of roast chicken or sausage
• Hearty Dishes— The heat of hearty chili, stews, or schweinshaxe (roast ham hock or pork knuckle with gravy).
• Pretzels — Soft, salty, and chewy baked pretzels dip in Obatzda.
• Desserts — Waffles with syrup, pancakes with jam, or cookies and cake.
• Cheese: Gruyere and Emmental or flavor notes found in accompaniments like jam, nuts, toasted bread, or crackers.

If you have Festbier in Munich, complement its light and crips finish with

• Schnitzel — Veal, pork, or chicken when served with lemon or red berry jam.
• Richer Dishes — Creamier recipies like cheesy noodles (käsespätzle), currywurst, or German potato salad.
• Weisswurst — White sausage presented with sweet mustard and a pretzel.
• Traditional Pairings — Roast chicken or pork, sauerkraut, and potato pancakes.

These pairings complement perfectly with the beers’ flavors and add to the overall enjoyment. The caramelized malt in Märzen doubles the taste of savory, slow-roasted meats. Similarly, the sharper and hoppier notes of Oktoberfestbier cut through the richness of creamy and saucy meals.

Wrapping Up

The rich and unique flavor, traditional roots, and the main brewery crafting procedure make Oktoberfest beer special. It is served in two main forms at different geographical locations. If you are in Munich and purchase a beer, it is most likely a light and smooth-textured Festbier. While outside Germany, breweries love to sell the traditional Märzen. The specific rules regulated to serve beer at Oktoberfest make it a unique experience for millions of visitors and set it apart from regular alcoholic drinks.

German Dancers at Oktoberfest

Oktoberfest and German Beer Related Articles

• How to Pour a Bavarian Beer the Oktoberfest Way
• Bavaria’s Major Breweries Serving Beer At Oktoberfest Grand Celebration
• Oktoberfest: Beer Expertise Unleashed
• Oktoberfest Beer Season Has Arrived
• Oktoberfest for the Rest
• Tröegs Oktoberfest Returns To Celebrate the German Beer Festival Season
• Troegs Brewing is Releasing Oktoberfest on August 5th
• Human Robot: The First Milk Tube Race in the World: USA vs. The World – Oktoberfest Invitational Beer Fest
• The Evolution of German Beer Culture and Its Influence on Craft Brewing

Note

(Editor note: This was an unpaid guest post by Sophia Tyler.)

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We are also now on BlueSky as well, so make sure to check us out there also. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2025.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

Most Popular Breweries by State as per Perplexity

Taking a look at the most popular brewery in each state can be a bit difficult. But thankfully with AI, we can quick pin down things a bit more succinctly. So I fired up the old Perplexity AI machine, and threw it the commands of “what is the most popular brewery in each state” and then gave it the caveats of using Untappd data, sales data, online mentions, and variables such as website recommendations and such.

And here’s what it gave us:

Most Popular Brewery in Each State as of February 2025

Notes: A few notes I’d like to point out. Wicked Weed Brewing is listed twice – North and South Carolina. Yuengling Brewery is listed for Texas; where they do technically have a brewery production center. And 3 Floyds is also listed twice – Indiana and Virginia.

Sources

• Perplexity AI for creating the list
• Untappd for data purposes
• Reddit: Untappd Most Popular Breweries By State
• Statista: Number of craft beer breweries in the United States, by state 
• Brewer’s Association: State Craft Beer Sales & Production Statistics
• Beer Connoisseur: All 50 States Ranked for Beer
• Alcohol.org: Largest Craft Brewery in Each State
• Brewers Association: Brewers Association Releases Annual Craft Brewing Industry Production Report and Top 50 Producing Craft Brewing Companies
• Business Insider: The best brewery in every state, according to Yelp (and Yelp)
• Beer Advocate: MAP of All 50 States and Breweries Ranked

Our Related Articles

• The Top Ten Breweries with the Most Five Star Ratings of 2022
• The Top Ten Craft Breweries That Brewed the Most New Beers in the Year 2022
• The Top Ten Craft Beers with the Most Five Star Ratings of 2022
• Top 50 Craft Brewing Companies in the United States (2023)
• The Top 10 Craft Breweries With the Most 5 Star Check-Ins On Untappd (2023)
• The Top 10 Most Checked-In Countries Outside the U.S. in 2023 via Untappd
• Untappd: Top 10 Breweries in Pennsylvania for 2023
• Pouring Excellence: Pennsylvania’s Top Craft Breweries of 2023
• Pennsylvania’s Top Picks: The Most Accessible and Universally Loved Beers
• Top 10 Breweries in The United States – Halfway Through 2024 (as per Untappd)
• Top Popular Beer Brands
• Top 10 Craft Beers in New England: A Guide to the Must-Try Brews
• Best Cities for Beer Lovers: Top Spots for Drinkers and Breweries in the U.S.
• Sipping on the Edge: Exploring the Top 5 Highest ABV Beers
• List of Pennsylvania Breweries
• Brewery ARS Named in The 30 Best Breweries In The Country Right Now List
• Von C Brewing Has Been Named To Men’s Journal List of Best Breweries You Haven’t Heard Of
• The Battle of the Breweries: 2025 – Competitor’s List

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We are also now on BlueSky as well, so make sure to check us out there also. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2025.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

Craft beer enthusiasts, rejoice! As we dive into the exciting world of beer in 2025, it’s time to elevate your tasting experience and discover new flavor horizons. This comprehensive guide will take you on a journey through the art of beer tasting, helping you appreciate the nuances of your favorite brews like never before.

An IPA with hops at a craft brewery’s bar

Understanding Beer Styles

Before we delve into tasting techniques, it’s crucial to familiarize yourself with various beer styles. From crisp lagers to hoppy IPAs and rich stouts, each style offers a unique flavor profile. In 2025, we’re seeing a resurgence of traditional styles alongside innovative hybrid creations.

The Five Steps of Beer Tasting

1. Appearance

Examine the beer’s color, clarity, and head retention. Is it golden, amber, or pitch black? Is the foam thick and creamy or thin and dissipating?

2. Aroma

Swirl the beer gently and take a deep sniff. Identify notes of hops, malt, yeast, and any additional ingredients like fruit or spices.

3. Taste

Take a sip and let it coat your entire palate. Notice the initial flavors, how they evolve, and the aftertaste.

4. Mouthfeel

Pay attention to the beer’s body. Is it light and crisp or full and creamy? Does it have high carbonation or a smooth, velvety texture?

5. Overall Impression

Reflect on how all these elements come together. Does the beer meet your expectations for its style? Is it balanced and enjoyable?

Enhancing Your Tasting Skills

To truly master the art of beer tasting, consider these tips:

• Use proper glassware: Different glass shapes can enhance specific beer styles.

• Serve at the right temperature: Too cold can mute flavors, while too warm can overemphasize certain notes.

• Cleanse your palate: Use water or crackers between tastings to reset your taste buds.

• Take notes: Keep a tasting journal to track your experiences and preferences.

Exploring Beer and Food Pairings

In 2025, the art of pairing beer with food has reached new heights. Experiment with these classic combinations:

• IPA with spicy cuisine

• Stout with chocolate desserts

• Wheat beer with light salads and seafood

• Belgian ales with rich, creamy cheeses

The Future of Craft Beer

As we look ahead, the craft beer scene continues to evolve. Keep an eye out for these trends:

• Sustainable brewing practices

• Low-alcohol and non-alcoholic craft options

• Locally-sourced ingredients and terroir-driven beers

• Innovative aging techniques and barrel programs

By honing your tasting skills and staying informed about the latest trends, you’ll be well-equipped to fully appreciate the diverse and exciting world of craft beer in 2025 and beyond. Cheers to your tasting adventures!

Back in 2023 we covered the rise of Non-Alcoholic beers (The Rise of Non-Alcoholic Beer: A Guide to the Best Non Alcoholic Brews) and in the time since then, the non-alcoholic craft beer (and beer and other drinks as well) market has only boomed. So I felt like it was time to expand the original article and show how the trends have changed (or mostly in this case just exploded) and just how popular this market has become.

Non-alcoholic beer has continued its meteoric rise, with the market expected to expand by 4% volume CAGR through 2028. This growth is driven by increasing health consciousness, changing social norms, and significant improvements in taste and variety. Let’s explore the latest trends and top picks for non-alcoholic beers in 2025.

A non-alcoholic soda that Amy got while we were at Forbes Trail Brewing Company

Market Trends

Expanding Availability

Non-alcoholic beer is becoming increasingly accessible. In the UK, 86% of pubs now offer a no-or-low beer option, with draught options expected to grow significantly. Major airlines have also started carrying NA beer, expanding its reach to new consumers.

Non Alcoholic Beer Growth in the Market (graph courtesy of The Business Research Company)

The trend of expanding availability is particularly evident in the airline industry, with multiple carriers introducing non-alcoholic beer options. JetBlue became the first major U.S. airline to offer non-alcoholic beer on domestic flights, partnering with Athletic Brewing to serve their Upside Dawn Golden ale. Similarly, Alaska Airlines has introduced Best Day Brewing’s Kölsch as a complimentary option in premium classes. The growth extends beyond airlines and pubs, with retail sales showing significant momentum. According to recent data, dollar sales for non-alcoholic beer increased by 29.2%, reaching nearly $368.7 million, while case sales were up 20.3%. This expansion is driven by increasing consumer demand for healthier beverage alternatives and more inclusive drinking options, signaling a broader cultural shift towards non-alcoholic alternatives.

Non Alcoholic Projections (graph courtesy of 360iReport)

Technological Advancements

Brewing technology has made significant strides, addressing previous issues with bland or off-flavors. Innovations in yeast strains, vacuum distillation, and membrane filtration have allowed brewers to create non-alcoholic beers that closely mimic their alcoholic counterparts.

Mainstream Acceptance

Amy enjoying a non-alcoholic Saison while I got the flight at RAR

Non-alcoholic beer is no longer viewed as a niche product. Large breweries and craft players alike are expanding their non-alcoholic offerings, with some even creating zero-proof versions of their flagship beers. Social acceptance has grown, with surveys indicating that consumers increasingly view non-alcoholic beer as “cool” or “respectable”.

Top Non-Alcoholic Beer Brands to Try in 2025

1. Go Brewing’s New School Sour
2. Sober Carpenter’s IPA lineup
3. Athletic Brewing Run Wild IPA
4. Heineken 0.0
5. Leffe 0.0 (AB InBev)
6. Coors Edge (Molson Coors)
7. Guinness 0.0
8. Brooklyn Special Effects
9. Clausthaler Classic
10. Erdinger Alkoholfrei

(See our beer review: Athletic Brewing Run Wild IPA)

If you would like to see Let Us Drink Beer’s List of Top 2021 Non-Alcoholic Beers, you can go here:

• Best Non-Alcoholic Beers of 2021

Craft Breweries Embracing Non-Alcoholic Beer

Craft breweries have finally embraced the non-alcoholic trend, leveraging new brewing and de-alcoholizing technologies to create flavorful options. This shift has expanded the variety and quality of non-alcoholic craft beers available to consumers.

Health and Wellness Focus

The non-alcoholic beer market is benefiting from the growing focus on fitness and wellness. These beers offer a way for health-conscious individuals to enjoy the taste of beer without the negative effects of alcohol. Many brands are also developing lower-calorie and “better-for-you” options to cater to this demographic.

Sustainability in Non-Alcoholic Brewing

Sustainability has become a crucial aspect of the beer industry, including non-alcoholic options. Consumers increasingly favor brands that demonstrate responsible brewing practices, such as using solar power, adopting local sourcing, or implementing “farm-to-glass” ingredient strategies.

The Future of Non-Alcoholic Beer

As we move through 2025, the non-alcoholic beer market is poised for continued growth and innovation. With improving taste profiles, expanding distribution, and changing consumer preferences, non-alcoholic beer is cementing its place as a mainstream beverage option. Whether you’re participating in Dry January, looking for healthier alternatives, or simply enjoy the taste without the alcohol, there’s never been a better time to explore the world of non-alcoholic beer.

Non-alcoholic beer is a great option for those who are looking to cut back on their alcohol consumption or simply want to try something new. With a wide variety of flavors and brands available, there’s a non-alcoholic beer out there for everyone. Consider trying one of our top picks to experience the flavor and refreshment of beer without the alcohol. Cheers to healthier drinking habits!

See our previous article written in 2023 – The Rise of Non-Alcoholic Beer: A Guide to the Best Non Alcoholic Brews (2023).

Take a look at non-alcoholic beers and craft sodas from Amy’s perspective from her nearly year long hiatus from drinking (due to being pregnant with Scarlet) here: I’ve Missed Drinking (A Look at Non Alcoholic Beers).

You can also read back on Let Us Drink Beer‘s guest post where he details The Best Non-Alcoholic Beers of 2021 by going here: Best Non-Alcoholic Beers of 2021.

More Articles on Non-Alcoholic Beverages

• The Rise of Non-Alcoholic Beer: A Guide to the Best Non Alcoholic Brews
• Best Non-Alcoholic Beers of 2021
• Surly Releasing Outlook Good Hoppy Non-Alcoholic
• Sierra Nevada’s Trail Pass Non-Alcoholic Beer

Some Popular Articles

• Human Robot – Milk Tube – What is the Milko Pour?
• What is Craft Beer?
• Beer Review: Broken Skull (Stone Cold IPA) (El Segundo Brewing Company)
• Beer Review: Out of Order: Blue Milk (RAR Brewing)
• The Trip to Indianapolis: Day One: 1000 Steps Trail, Juniata Brewing Company, Ghost Town Trail, Hoodlebug, Levity Brewing
• Hike: Hawk Rock (Duncannon, Pennsylvania)
• LoveDraft’s Brewery Sabotaged
• Beer Review: Hershey’s Chocolate Porter (Yuengling Brewery)

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We are also now on BlueSky as well, so make sure to check us out there also. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of August 2024.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

The beer market remains one of the most dynamic and culturally rich industries in the global beverage sector. As one of humanity’s oldest and most cherished beverages, beer has evolved over centuries, adapting to shifting consumer preferences, technological advancements, and economic conditions. In this article, we explore the current state of the beer market, its growth drivers, and emerging trends shaping its future.

Two pints and barley

Market Overview

The global beer market size was valued at USD 821.39 billion in 2023 and is projected to grow from USD 851.15 billion in 2024 to USD 1,167.47 billion by 2032, exhibiting a CAGR of 4.03% during the forecast period. Europe dominated the beer market with a market share of 33.77% in 2023. Moreover, the beer market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 149.12 billion by 2032, driven by increasing demand for hard drinks among millennials and working population.

Key Drivers of Growth

1. Rising Demand for Craft Beer Craft beer has become a global phenomenon, with consumers seeking unique flavors, local ingredients, and artisanal brewing methods. The segment now accounts for nearly 25% of the total beer market in developed regions like North America and Europe.
2. Health-Conscious Trends As health awareness grows, so does the demand for low-alcohol and non-alcoholic beer options. These alternatives cater to consumers who want to enjoy the social aspect of beer without the high calorie or alcohol content.
3. Emerging Markets Developing countries in Asia-Pacific, Africa, and Latin America are witnessing significant growth in beer consumption due to increasing disposable incomes, urbanization, and a youthful demographic.
4. Sustainability Initiatives Breweries are focusing on sustainable production methods, including water conservation, renewable energy, and recyclable packaging, to appeal to environmentally conscious consumers.

Notable Trends in the Beer Industry

1. Premiumization Consumers are increasingly willing to pay more for premium and super-premium beer brands that offer superior quality, taste, and packaging. This trend has led to a surge in limited-edition brews and collaborations with renowned chefs and mixologists.
2. Tech-Driven Innovation From AI-powered brewing systems to blockchain-enabled supply chains, technology is revolutionizing how beer is produced, distributed, and marketed.
3. Flavored and Infused Beers Beer infused with fruits, spices, and other unique flavors is capturing the attention of adventurous drinkers. This trend is particularly popular among younger consumers.
4. Rise of E-commerce Online beer sales have grown exponentially, especially following the COVID-19 pandemic. Breweries and distributors are leveraging digital platforms to reach a broader audience and offer direct-to-consumer options.

Challenges in the Beer Market

Despite its growth, the beer market faces several challenges:

• Regulatory Hurdles: Stricter alcohol regulations in various countries can limit market expansion.
• Competition from Other Beverages: The growing popularity of hard seltzers, cocktails, and non-alcoholic beverages is creating a competitive landscape.
• Supply Chain Disruptions: Fluctuations in raw material availability and rising costs can impact production and pricing.

Future Outlook

The future of the beer market looks promising, with continued innovation and adaptation to consumer preferences. Sustainability will remain a core focus, along with personalization and the use of technology to enhance the consumer experience. Emerging markets will likely play a pivotal role in driving the industry's growth over the next decade.

Contributor Article

This was a contributor article written by David Parekar and submitted to The Beer Thrillers. All information is gathered, written, and edited by David Parekar. (This was not a paid contribution or article.)

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We are also now on BlueSky as well, so make sure to check us out there also. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of August 2024.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

In recent years, the craft beer industry has transformed from a niche market into a significant economic powerhouse. The year 2024 marked a milestone for this burgeoning sector, with craft breweries contributing an impressive $77.1 billion to the US economy. This figure not only represents the direct output of breweries but also encompasses the ripple effects felt across various related industries. Let’s dive deeper into the numbers and explore the far-reaching impact of craft beer on the American economic landscape.

The beer industry provided 77.1$ Billion to the US Economy in 2024

Breaking Down the Numbers

The $77.1 billion economic contribution is a testament to the craft beer industry’s robust growth and widespread influence. This figure includes:

1. Direct brewery output

2. Wholesale and retail sales

3. Induced economic activity in related sectors

It’s important to note that this number represents more than just the sale of beer. It accounts for the entire ecosystem that the craft beer industry supports and stimulates.

Job Creation: More Than Just Brewers

One of the most significant impacts of the craft beer industry is its role in job creation. In 2024, the sector supported approximately 460,000 jobs across the nation. These jobs span a wide range of fields, including:

• Brewing and production

• Distribution and logistics

• Retail and hospitality

• Agriculture (hops and grain farming)

• Packaging and equipment manufacturing

This diverse job market demonstrates how the craft beer industry’s influence extends far beyond the walls of breweries themselves.

Jobs at breweries

The Multiplier Effect: Supporting Local Economies

Craft breweries have become anchors in many local economies, particularly in small towns and rural areas. The “multiplier effect” of craft breweries is substantial:

• For every job created in a brewery, an estimated 30 additional jobs are supported in related industries.

• Local farmers benefit from increased demand for hops, barley, and other brewing ingredients.

• Tourism often flourishes in areas with thriving craft beer scenes, boosting local hospitality and retail sectors.

Innovation and Entrepreneurship

The craft beer industry is known for its spirit of innovation and entrepreneurship. In 2024, this trend continued with:

• New brewing techniques and styles being developed

• Increased focus on sustainable practices and locally-sourced ingredients

• Collaborations between breweries and other local businesses

This culture of innovation not only drives economic growth but also fosters a sense of community and local pride.

The economics of beer

Challenges and Future Outlook

Despite its impressive growth, the craft beer industry faced challenges in 2024:

• Increased competition in a saturated market

• Rising costs of raw materials

• Regulatory hurdles in some states

However, the industry’s resilience and adaptability suggest a positive outlook for the future. Many breweries have diversified their offerings, expanded into new markets, and embraced e-commerce to stay competitive.

The Broader Impact on American Culture

Beyond the numbers, craft beer has had a profound impact on American culture:

• It has revitalized interest in traditional brewing methods and styles

• Craft beer festivals and tasting events have become popular social gatherings

• The industry has sparked a renewed appreciation for artisanal and locally-produced goods

Beer and taxes and information on the economics of beer

Craft Beer Industry: A Two-Year Comparison (2023-2024)

The craft beer industry has experienced significant changes over the past three years. Let’s examine the key metrics and trends from 2022 to 2024:

Production Volume

• 2023: The industry produced 23.4 million barrels of beer, a 1% decline from 2022.

• 2024: Estimated 2% decline in production volume compared to 2023.

This data shows a continuing downward trend in production volume, with the decline accelerating slightly in 2024.

Number of Breweries

• 2023: 9,339 active craft breweries as of June 2023.

• 2024: 9,358 active craft breweries as of June 2024.

Despite challenges, the number of craft breweries has slightly increased year-over-year.

Economic Contribution

• 2023: The craft beer industry contributed $77.1 billion to the U.S. economy.

• 2024: The industry’s economic contribution reached $77.1 billion.

The economic impact remained stable from 2023 to 2024, demonstrating the industry’s resilience despite production challenges.

Market Share

• 2023: Craft beer increased its market share to 13.3% of the overall beer market.

• 2024: Specific market share not provided, but the slight decline in production suggests a potential small decrease in market share.

Employment

• 2023: The industry supported nearly 460,000 jobs nationwide.

• 2024: The industry continued to support nearly 460,000 jobs.

Employment in the craft beer industry has remained stable over the past two years.

Industry Challenges

• 2023: Recovery from pandemic impacts, but faced with new hurdles in costs and competition.

• 2024: Continued challenges with inflation, pricing concerns, and competition from other beverage categories like RTD cocktails.

The comparison reveals that while the craft beer industry has faced consistent challenges over the past three years, it has shown resilience in maintaining its economic impact and employment levels. However, the declining production volumes suggest that the industry is still navigating a complex and competitive market landscape.

Conclusion: A Frothy Future for Craft Beer

The $77.1 billion contribution to the US economy in 2024 is more than just a number—it’s a reflection of the craft beer industry’s integral role in American economic and cultural life. From job creation to community building, the impact of craft breweries extends far beyond the bottom of a glass. As we look to the future, the craft beer industry’s continued innovation and adaptability suggest that its economic influence will only continue to grow, providing a refreshing boost to the US economy for years to come.

Whether you’re a craft beer enthusiast, an economist, or simply someone interested in American industry trends, the story of craft beer’s economic impact is one worth raising a glass to. Cheers to the brewers, farmers, distributors, and countless others who make this industry not just a economic force, but a beloved part of American culture.

(See also: Trump and Tariffs)

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

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The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2025.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

Pour Man’s Brewing Company has become a notable player in the Pennsylvania craft beer scene since its inception in 2018. Founded by business partners Sam Son and Ryan Foltz, the brewery emerged from their shared passion for homebrewing, which eventually led them to take the leap into commercial beer production.

Pour Man’s Brewing Company’s logo

Humble Beginnings

Pour Man’s opened its doors in August 2018 at 284 S Reading Road in Ephrata, PA. The original location, a former butcher shop, became the birthplace of their brewing operations and taproom. From the start, Pour Man’s focused on creating a diverse range of beer styles, with a particular emphasis on producing high-quality lagers.

Pour Man’s Brewing Company’s beer at their original location. (photo courtesy of Pour Man’s Brewing Company)

Growth and Recognition

The brewery quickly gained a following for its commitment to quality and innovation. In 2022, Pour Man’s achieved a significant milestone by winning the Breweries In PA 2022 PA Beer Bracket Championship, solidifying its position as a fan favorite in the state. They also won in 2023 under the new “Malt Madness” tournament.

Expansion and Relocation

As Pour Man’s popularity grew, so did the need for more space. In late 2022, the brewery announced plans for a major expansion. This expansion included moving the taproom to a new location at 24 E Main Street in downtown Ephrata, while retaining the original building to expand brewing operations. The new taproom, which opened in 2023, is housed in a historic building dating back to 1912. Formerly home to Sprecher’s Hardware for 88 years, the 8,000 square foot space has been transformed into a modern craft beer destination. The new location features:

• Two bars on the first floor
• Seating for over 100 guests
• A beer garden in the back
• A second-floor event space with a sky-view bar overlooking downtown Ephrata
• 20 house-made beers on tap
• An expanded cocktail, wine, and cider list
• A redesigned food menu focusing on locally sourced ingredients

Pour Man’s Brewery (photo courtesy of Pour Man’s Brewing Company)

Brewing Philosophy

Pour Man’s has built its reputation on a lager-focused brewing approach while still offering a wide range of styles to cater to various tastes. Their commitment to quality and innovation has helped them cultivate a passionate following of craft beer enthusiasts.

Community Involvement

The brewery has shown a strong commitment to community engagement. They always have a charity tap available, demonstrating their dedication to giving back to the local community. Additionally, Pour Man’s has been one of the main driving forces behind the creation of the Lancaster County Brewers Guild, further cementing their role in the local brewing scene.

Pour Man’s Brewing Company (photo courtesy of Pour Man’s Brewing Company)

St. Boniface Craft Brewing Company’s logo.

Recent Developments

In a significant turn of events, Pour Man’s Brewing Company purchased St. Boniface Craft Brewing Co. in 2024. Since then, they have continued to produce Boniface beers and operate the Ephrata taproom, expanding their influence in the local craft beer market. As of 2025, Pour Man’s Brewing Company continues to thrive in its new location, offering a welcoming atmosphere for craft beer enthusiasts and casual visitors alike.

(See: Pour Man’s Brewing Acquires St. Boniface Craft Brewing Company)

With its rich history, commitment to quality, and strong community ties, Pour Man’s has established itself as a cornerstone of the Ephrata and broader Pennsylvania craft beer scene.

See Also

• A History of St. Boniface Craft Brewing Company
• A History of Pour Man’s Brewing Company
• History of Brewing and Breweries in Harrisburg
• Pour Man’s Brewing Acquires St. Boniface Craft Brewing Company

Articles on the History of Beer

• The Rich History of Beer in Pennsylvania: From Colonial Times to the Craft Beer Revolution
• Hops, History, and Innovation: The Fascinating Tale of the IPA
• The Rise of Craft Lagers in Pennsylvania Brewing
• What is a Lager? Exploring the World’s Most Popular Beer Style
• East Meets West – The Duel of the IPAs: West Coast vs. New England Styles
• Exploring the Bock Beer Style – From Einbeck to Munich
• Unraveling the Brews – The Distinctive Styles and Differences of Lagers and Bocks
• The Lifespan of your IPA – Freshness Counts with Craft Beer
• Unleashing the History of Flying Dog Brewery
• Beer and Philosophy 101 – A Crash Course in Beer and Philosophy (A Confluence of Thought and Taste)
• Unearthing the History of Harrisburg Brewing: From Barnitz to Troegs

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

• MAPS OF BREWERIES

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer Reviews, Hike Reviews, Book Reviews, Brewery News, Brewery Openings, Brewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – Facebook, Facebook Group, Twitter, Instagram, YouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We are also now on BlueSky as well, so make sure to check us out there also. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2025.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)