App - The Beer Thrillers https://thebeerthrillers.com Central PA beer enthusiasts and beer bloggers. Homebrewers, brewery workers, and all around beer lovers. Wed, 16 Oct 2024 19:47:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://i0.wp.com/thebeerthrillers.com/wp-content/uploads/2023/06/cropped-The-Beer-Thrillers-December-2022-Logo.jpg?fit=32%2C32&ssl=1 App - The Beer Thrillers https://thebeerthrillers.com 32 32 187558884 Tavour: Your Guide to Craft Beer Delivered Right to Your Door https://thebeerthrillers.com/2024/10/01/tavour-your-guide-to-craft-beer-delivered-right-to-your-door/?utm_source=rss&utm_medium=rss&utm_campaign=tavour-your-guide-to-craft-beer-delivered-right-to-your-door Tue, 01 Oct 2024 19:15:45 +0000 https://thebeerthrillers.com/?p=15611 Tavour: Your Guide to Craft Beer Delivered Right to Your Door

Tavour – Craft beer delivered to your doorstep. (photo courtesy of Tavour)

The craft beer scene is constantly evolving, and finding the latest, most exclusive brews can sometimes feel like a treasure hunt. That’s where Tavour comes in. If you’re a fan of rare, small-batch craft beer from all corners of the U.S., Tavour offers a solution that brings the hunt to your doorstep. Whether you’re a seasoned beer enthusiast or just starting your craft beer journey, Tavour is a must-know platform for discovering beers you won’t find at your local store.

What is Tavour?

Tavour

Tavour is an online craft beer delivery service that specializes in connecting beer lovers with limited-edition, hard-to-find brews from independent breweries across the country. Founded in 2013, Tavour partners with craft breweries—many of which produce small batches that are only available in specific regions. Their mission is simple: to make exceptional craft beer accessible to everyone, no matter where you live.

Tavour is an innovative craft beer delivery service that connects beer enthusiasts with unique and hard-to-find brews from independent breweries across the U.S. Founded in Seattle in 2013, Tavour allows customers to discover small-batch, limited-edition, and specialty beers that may not be available in their local market. The platform curates a wide variety of beers, from IPAs and stouts to sours and barrel-aged options, ensuring there’s something for every taste. Unlike traditional beer subscription boxes, Tavour gives users the freedom to hand-pick the beers they want, offering them the opportunity to explore diverse styles and flavors.

What sets Tavour apart is its emphasis on showcasing lesser-known craft breweries. The service partners with a rotating selection of breweries, giving small, independent beer makers a chance to reach a broader audience. Each beer featured on the app or website comes with detailed descriptions, tasting notes, and insights into the brewery that created it, giving customers a well-rounded understanding of what they’re purchasing. The app is designed to make the selection process easy, with new beers added daily, and users can create their own custom boxes by adding beers to their cart over time, only paying for shipping when they’re ready to receive their order.

Tavour is also highly regarded for its flexibility and transparency. There are no membership fees or monthly commitments—users simply pay for the beers they select. This makes it a popular choice for both casual beer drinkers and dedicated craft beer collectors. Whether someone is looking to try the latest release from a renowned brewery or discover a hidden gem from a small town, Tavour provides a seamless way to access exclusive beers that might otherwise be out of reach. Through its app-based platform, Tavour has created a unique community of beer lovers who can explore, share, and enjoy their passion for craft beer.

How Does Tavour Work?

Tavour operates through its app and website, allowing users to browse a constantly updated selection of unique beers. Here’s how it works:

  1. Sign Up for Free: Create a Tavour account (no subscription required) and get access to a handpicked selection of beers.
  2. Browse the Beers: Every day, Tavour introduces two new beers to their marketplace. You can read detailed descriptions, see brewery information, and even view tasting notes to help make your decision.
  3. Build Your Box: Add as many beers as you want to your “box.” Tavour doesn’t require minimum purchases—just add beers you’re excited to try. Your box ships when you decide, ensuring you get exactly what you want, when you want it.
  4. Pay as You Go: There are no monthly fees or hidden charges—just pay for the beers you select and shipping costs.
  5. Enjoy Your Craft Beer: Once your box is ready, Tavour ships your curated selection right to your door, delivering an unparalleled craft beer experience.

Why Tavour is Perfect for Craft Beer Enthusiasts

Tavour’s main draw is its impressive selection of craft beers from breweries that often fly under the radar. From barrel-aged stouts to hazy IPAs, each beer is carefully curated for quality and uniqueness. Here’s why craft beer lovers should consider Tavour:

  • Exclusive Access: Many of the beers on Tavour are difficult or impossible to find outside their local markets. If you’re chasing after rare releases, Tavour offers access to breweries that are typically only available regionally.
  • No Subscriptions: Unlike other services that lock you into monthly beer shipments, Tavour lets you buy only the beers you’re excited about. This flexibility is perfect for those who want control over their beer purchases.
  • Personalized Experience: Tavour allows users to choose exactly what they want to try. Whether you’re into sours, stouts, or lagers, you can pick and choose to build a box that perfectly matches your taste.
  • Detailed Beer Descriptions: Each beer on Tavour comes with tasting notes and detailed descriptions, helping users make informed decisions. Whether you’re new to craft beer or a seasoned aficionado, this helps you discover new styles and breweries.

Tavour banner logo

The Best Breweries on Tavour

Tavour has partnered with hundreds of small breweries, bringing you limited-edition beers from all across the country. Some of the most popular breweries featured on Tavour include (quick summary):

  • Fremont Brewing (Seattle, WA): Known for their rich barrel-aged stouts and flavorful IPAs, Fremont is a must-try for craft beer enthusiasts.
  • Urban South Brewery (New Orleans, LA): With creative sours and bold IPAs, Urban South has earned a reputation for pushing boundaries.
  • Great Notion Brewing (Portland, OR): Famous for their hazy IPAs and pastry stouts, Great Notion has developed a cult following.
  • The Bruery (Placentia, CA): Famous for their experimental ales, sours, and their Black Tuesday stout.
  • Toppling Goliath (Decorah, IA): Famous for their Pseudo Sue and King Sue beers.

Tavour features a rotating selection of top-tier breweries, giving beer lovers access to some of the best craft beers across the country. While the selection changes frequently, here are five standout breweries you can often find on Tavour, known for their quality, innovation, and cult following (more in-depth look at these five breweries):

1. Fremont Brewing (Seattle, WA)

  • Specialty: Barrel-aged stouts, IPAs, and bold lagers.
  • Why They Stand Out: Fremont Brewing is renowned for its deep, rich barrel-aged stouts like the B-Bomb series and Rusty Nail, as well as their vibrant IPAs such as Head Full of Dynomite. Their brews are often sought after by collectors and beer enthusiasts alike.

2. Great Notion Brewing (Portland, OR)

  • Specialty: Hazy IPAs, pastry stouts, and sours.
  • Why They Stand Out: Great Notion has built a loyal fan base thanks to its innovative beers that push flavor boundaries. Their hazy IPAs are juicy and fruit-forward, while their pastry stouts are dessert-like, with decadent flavors of chocolate, coffee, and vanilla.

3. The Bruery (Placentia, CA)

  • Specialty: Barrel-aged beers, sours, and experimental ales.
  • Why They Stand Out: The Bruery is celebrated for its extensive barrel-aging program and complex beers, including sour ales and high-gravity, barrel-aged stouts. Their Black Tuesday imperial stout and Tart of Darkness sour stout are legendary in the craft beer world.

4. Urban South Brewery (New Orleans, LA)

  • Specialty: Fruited sours, hazy IPAs, and creative lagers.
  • Why They Stand Out: Urban South combines the rich brewing heritage of New Orleans with modern, experimental brewing techniques. Their heavily fruited sours and hazy IPAs are eye-catching and packed with bold, tropical flavors, making them fan favorites.

5. Toppling Goliath Brewing Co. (Decorah, IA)

  • Specialty: IPAs, barrel-aged stouts.
  • Why They Stand Out: Toppling Goliath is best known for their world-class IPAs like King Sue and Pseudobass, as well as their iconic barrel-aged stouts like Kentucky Brunch Brand Stout (KBBS). These beers consistently rank among the top in the world, drawing high demand whenever they are available on Tavour.

These breweries represent the cutting edge of craft brewing and are frequent partners with Tavour, making it an exciting platform for beer enthusiasts who want to explore the best beers from around the country.

Is Tavour Worth It?

For craft beer lovers, Tavour is a game changer. It offers convenience, variety, and access to some of the best beers in the country. While the shipping costs can add up depending on your location, the chance to try beers that are otherwise unattainable makes it worthwhile for many.

How to Maximize Your Tavour Experience

  • Check Daily: New beers are added daily, so it’s worth checking the app regularly to snag limited releases before they sell out.
  • Read Reviews: Tavour features user reviews, helping you get a sense of which beers are worth adding to your box.
  • Explore New Styles: Use Tavour as a way to explore new beer styles. If you’re typically an IPA drinker, try branching out into sours or saisons.

Final Thoughts

Tavour is a must-have for any craft beer lover who wants to explore unique and hard-to-find brews. With no subscription required and the ability to handpick your favorites, Tavour offers an unmatched level of control over your craft beer experience. Whether you’re hunting for rare brews or simply expanding your palate, Tavour delivers a taste of the craft beer scene from all corners of the country—right to your front door.

If you’re ready to explore a new world of craft beer, give Tavour a try today.


FAQ about Tavour

  • What types of beers does Tavour offer? Tavour offers a wide variety of craft beers including IPAs, stouts, sours, lagers, and more. Many of the beers are small-batch and limited edition.
  • Does Tavour offer a subscription service? No, Tavour does not require a subscription. You can select and purchase beers at your own pace.
  • Where does Tavour deliver? Tavour delivers to most states in the U.S., but availability may vary depending on local laws.

By following these tips and using Tavour to its full potential, you’ll have access to the best the craft beer world has to offer—without ever leaving your home.

More Links and Information

 

Articles on the History of Beer

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer ReviewsHike ReviewsBook ReviewsBrewery News, Brewery OpeningsBrewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #5 on FeedSpot’s “Top 100 Beer Blogs” and #9 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of August 2024.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

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Partake Brewing Introduces Pickleball Pils https://thebeerthrillers.com/2024/05/14/partake-brewing-introduces-pickleball-pils/?utm_source=rss&utm_medium=rss&utm_campaign=partake-brewing-introduces-pickleball-pils Tue, 14 May 2024 14:49:04 +0000 https://thebeerthrillers.com/?p=15030

ROSEVILLE, CALIFORNIA – FEBRUARY 22: Partake Brewing marketing activation during the 2024 APP Sacramento Open at PicklePlex on {March} {9}, 2024 in Roseville, California. (Photo by Justine Willard/APP)

Partake Brewing Introduces Pickleball Pils

Some exciting news from Partake Brewing! Introducing Pickleball Pils, a a new limited-edition, Pickleball Pils brew in collaboration with the Association of Pickleball Players (APP) Tour. Only 25 calories, the fewest on the market, and is a golden brew bursting with crispy hop tang.

 

  • According to APP, in 2023 36.5 million people played

  • The sport has had an average growth rate of 158% over the last few years

  • 7.7% is the forecasted compound annual growth rate through 2028

Partake Brewing Releases Pickleball Pils

 Partake Brewing, an award-winning category leader in the non-alcoholic beer space and a B Corp-certified company, has released a new limited-edition, Pickleball Pils brew in collaboration with the Association of Pickleball Players (APP) Tour. Like the Pilsner, Partake’s new brew style recently launched in March, Pickleball Pils has only 25 calories, the fewest on the market, and is a golden brew bursting with crispy hop tang. The brew’s popularity inspired the limited-edition can design developed in collaboration with the APP Tour to celebrate the fastest growing sport in America.

“I’ve always been a beer lover and so I set the bar extremely high, non-alcoholic beers included! Partake goes well beyond that with their amazing selection of great-tasting NA beers and I don’t have to compromise on my health and fitness. I can celebrate wins in a big way and get right back on the court without missing a beat.” stated Nick Slater, professional pickleball player and former pro tennis player.

Ted Fleming, the founder of Partake Brewing, stated, “Non-alcoholic options are becoming more popular as part of the ‘better for you’ lifestyle, indicating a move towards healthier living choices, including activities like pickleball. We are excited to champion, support, and create opportunities for those adopting this and our new partnership with the APP. Pickleball Pils is a prime example of how Partake brings this vision into reality.”

Partake is the official non-alcoholic beer for the 2024 Association of Pickleball Players (APP) Tour, seamlessly blending the brewery’s acclaimed range of low-calorie, non-alcoholic beverages with the popularity of pickleball. The partnership is marked by the introduction of a novel community initiative known as the Partake Community Hero Award. At each 2024 APP Tour stop, this award will honor individuals who have made noteworthy personal contributions to their local pickleball communities.

“We’re very pleased to have a wonderful partner in Partake to bring their passion and refreshing beverages into our pickleball community,” said Ryan McSpadden, APP chief revenue officer. “Now with the addition of Pickleball Pils, our world-class events just got even more delicious.”

Partake’s lineup includes IPA, Pale Ale, Hazy IPA, Blonde, and Peach Gose, all ranging between 10-30 calories. Consumers consistently seek out Partake for its exceptional taste, unmatched calorie count, and use of all-natural ingredients.

Partake’s Pickleball Pilsner is available at all 2024 APP tour stops. Limited-edition pickleball mixed packs are also available at select retail partners across Canada and the US. To learn more about Partake Brewing visit https://drinkpartake.com.

About Partake Brewing

Partake Brewing is the maker of craft non-alcoholic beers brewed for those who make it happen. Serving up the lowest calorie non-alcoholic craft beer on the market, Partake, offers a delicious array of award-winning styles all under 30 calories, so you can enjoy a beer while you’re out there making the most of it. Founded in 2017, Partake Brewing has become a leader in non-alcoholic beer in North America, with distribution in major retailers across Canada and the United States. As a B Corp certified company, Partake Brewing is praised by drinkers for its unique combination of exceptional flavour, classic styles and game-changing nutritionals. Learn more at drinkpartake.com or follow @partakebrewing on social media.

#DrinkPartake #PartakeBrewing #NAbeer #LowCalBeer #AwardWinningBeer #beerfordoing

 

About the APP

The Association of Pickleball Players (APP) provides opportunities for pickleball players of all ages and skill levels—professionals, amateurs and recreational—to compete in world-class pickleball events for the opportunity to win prize money and be seen on internationally televised broadcasts. The APP was founded in 2019 and operates the first and only tour fully and officially sanctioned by USA Pickleball. In 2023, it held 19 events across the country and supported five international tournaments. The APP prides itself on developing the next generation of pickleball champions through its APP Next Gen Series, the APP Next Gen National Team and other youth initiatives. The 2024 schedule, recent news and additional information about the APP are available at theapp.global and on Instagram, X, Threads, TikTok, Facebook and LinkedIn.

Thank You For Reading

If you like this article, please check out our other many articles, including news, beer reviews, travelogues, maps, and much much more. We greatly appreciate everyone visiting the site!

Cheers.

Thanks again for reading everyone. Take some time to check out the site, we greatly appreciate it. We have affiliates and sponsors with Pretzels.com and Beer Drop.com, which can save you money on their products if you are interested. Check out our articles on them. Make sure to check out our beer reviews, brewery reviews, Amy’s weekly column, book reviews, hike reviews, and so much more.

As always, thank you everyone for reading! Leave your likes, comments, suggestions, questions, etc, in the comments section. Or use the Feedback – Contact Us – page, and we’ll get right back to you! You can also reach out to us at our direct e-mail address: thebeerthrillers@gmail.com

Thank you for visiting our blog. Please make sure to follow, bookmark, subscribe, and make sure to comment and leave feedback and like the blog posts you read. It will help us to better tailor the blog to you, the readers, likes and make this a better blog for everyone.

We are working on a massive project here at The Beer Thrillers. We are creating a map of all of the breweries across the United States. State by state we are adding maps of all of the different states with every brewery in each state. (We will eventually get to the US Territories, as well as the Canadian Provinces, and possibly more countries; as well as doing some fun maps like a map of all the breweries we’ve been to, and other fun maps.) You can find the brewery maps here:

We are also working on a project of creating printable and downloadable PDFs and resources to be able to check and keep track of all of the breweries you’ve been to. So stay tuned for that project once we are finished with the Brewery Maps of the US States.

You can check out our different directories here: Beer ReviewsHike ReviewsBook ReviewsBrewery News, Brewery OpeningsBrewer Interviews, and Travelogues.

Please be sure to follow us on our social media accounts – FacebookFacebook GroupTwitterInstagramYouTube, and Influence. As well as our brand new Tumblr page. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

You can now find us on our Discord Server here: The Beer Thrillers (Discord Server). We’ve also joined LinkTree to keep track of all of our social media pages, as well as hot new articles we’ve written.

The Beer Thrillers on LinkTree can be found here: The Beer Thrillers LinkTree.

We have partnered with an affiliateship with Beer Drop.com. You can check out that partnership and receive great discounts, coupons, and more here: Beer Drop. Going here and logging in and ordering will help you receive your discounts and coupons as well as help support our page. Thank you for helping to support The Beer Thrillers and to help us maintain the site and blog and to keep it running.

The Beer Thrillers are a blog that prides itself on writing beer reviews, brewery reviews, travelogues, news (especially local to the Central PA brewery scene), as well as covering other topics of our interests – such as hiking, literature and books, board games, and video games which we sometimes stream with our friends over at Knights of Nostalgia. We are currently listed as #7 on FeedSpot’s “Top 100 Beer Blogs” and #8 on FeedSpot’s “Top 40 Pennsylvania Blogs”. (As of January 2023.) Thank you for reading our site today, please subscribe, follow, and bookmark. Please reach out to us if you are interested in working together. If you would like to donate to the blog you can here: Donate to The Beer Thrillers. Thank you!

You can also check out our partnership and affiliation with Pretzels.com, where ordering pretzels and using our affiliate code – AFFILIATE CODE IS THEBEERTHRILLERS20 – will help you get wonderful pretzels and help us maintain and keep this blog running. Thank you!

If you would like to reach out to us for product reviews, beer reviews, press release writing, and other media – please contact us at thebeerthrillers@gmail.com. Thank you.

(Thank you for reading. The opinions, thoughts, and expressions of each article posted on The Beer Thrillers represents the author of the content and only themselves. It does not express the opinions, beliefs, or ideas held by The Beer Thrillers or any company in which the author themselves work for. Each piece of written content is written by the creator(s) listed in the authorial section on each article unless otherwise noted. Their opinions, comments, and words on screen do not represent any company in which they work for and / or are affiliated with or any non – profits that they contribute to. Thank you.)

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Untappd (Next Glass) Purchases Hop Culture https://thebeerthrillers.com/2020/12/08/untappd-next-glass-purchases-hop-culture/?utm_source=rss&utm_medium=rss&utm_campaign=untappd-next-glass-purchases-hop-culture Wed, 09 Dec 2020 01:30:00 +0000 https://thebeerthrillers.com/?p=6270 Announced earlier today (roughly around 7AM) the parent company to Untappd and Beer AdvocateNext Glass – has purchased Hop Culture. Next Glass also currently owns OZNR a direct to customer sales platform app.

Hop Culture logo

Hop Culture, a popular site that has organized brewfests and events like Beers With(out) Beards, Juicy Brews, and others, is a digital beer (craft beer) website, blog, and brand. Hop Culture LLC is based out of Pittsburgh, Pennsylvania.

Next Glass is based out of Charlotte, North Carolina. Next Glass has a lot of different software, app, and other systems already in place, and the acquisition of Hop Culture adds to their growing list of websites, apps, and other beer and beverage related brands and products.

Next Glass logo

From the Forbes article about the acquisition: “Hop Culture founder and CEO Kenny Gould says the partnership will help Next Glass develop a suite of business tools — a “cohesive ecosystem,” if you will — to streamline experiences for consumers and provide operational efficiencies for businesses in the beverage alcohol space, from producers to wholesalers to retailers.”

In a long piece that Kenny Gould published to Hop Culture after the announcement, he stated: “But first — know that I’m not going anywhere. Neither is my team. Although they’re not regularly in the limelight, Hop Culture Managing Editor John A. Paradiso and Head of Partnerships Grace Weitz each played essential roles in Hop Culture’s growth and development, and we all plan to continue our work with the company in expanded roles.”

From the PRNewswire press release about the news: “The Hop Culture team has built an engaging and important platform with voices and events that resonate within the industry,” said Trace Smith, CEO of Next Glass. “We’re excited and proud to welcome a brand and team with values and a vision that so closely mirror our own.”

Founded in 2017 by journalist Kenny Gould, Hop Culture got its start promoting small, independent craft breweries via their Instagram and digital magazine. Over time, the company also grew to include a popular merchandise line and event series.

“Hop Culture couldn’t be more excited about this partnership,” said Gould. “At Next Glass, Trace and his team have put together the largest network of beer drinkers in the world, and we look forward to working with them to continue producing compelling content and world-class events.”

Untappd Logo

Untappd was founded on October 22nd, 2010 by Greg Avola. From wikipedia: “Untappd is a geosocial networking service and mobile phone application founded by Greg Avola and Tim Mather that allows its users to check in as they drink beers, and share these check-ins and their locations with their friends” As of 2017 it was estimated that Untappd had 9 Million Users and 125 Internal Employees.

Beer Advocate

Beer Advocate was founded in the early days of the internet (and craft beer) – in 1996 as a website for rating and cataloging beer. It along with Rate Beer (founded in 2000) were the pioneers for beer rating systems, until smart phone technology and apps paved the way for Untappd.

The banner for Hop Culture’s Juicy Brews Valentine’s Day beer fest.

Gould: “Breweries (and other alcohol producers) operating a lot of different systems have to rely on disparate tools, and you start to see why that’s a problem when you look at scale, going forward, they’ll have one company and endless integration for a seamless back end experience.”

Gould claims that Hop Culture will keep its same journalism, with the same editors, and same workers (working from home currently) despite the buy-out. He states that it is a mutual buy-out that will offer Hop Culture and Next Glass much for the future. While Hop Culture gets to stay relatively its own thing, Next Glass gets out of the deal – is someone to oversee branding (both internal and client / external needs), a ready to go team that is already connected to the beer community (and with strong ties to a thriving craft beer scene in Pittsburgh), and a brand that has demonstrated success at hosting small, medium, and large scale events and festivals.

According to the Forbes article (under why the purchase was made in 2020): “Seven-year-old Next Glass has grown tremendously this year, from buying Hop Culture, Oznr and some of BeerAdvocate’s assets, to naming a new CEO, taking in investment from Providence Strategic Growth, and hiring its first consort of executives and managers.

Just as Gould gets excited talking about his newfound ability to draw on a far greater pool of resources than his four-year-old beer-magazine startup ever allowed, Next Glass CEO Trace Smith says the deal with Providence, which went through in March, gives his business the resources to do more in the future, including boosting its presence in Europe; recover from COVID losses; and launch initiatives to help the hospitality industry much sooner.      

“We certainly hope this is a temporary speed bump, and we understand that the economic conditions might be soft coming out of it,” Smith tells the Greater Wilmington Business Journal. “But that additional capital will help us regrow more quickly post-COVID-19 and will help us bring more (furloughed) team members back.” For his part, the 30-year-old Gould’s instincts haven’t led him astray. The Pittsburgh son and grandson of entrepreneurs started the Hop Culture website in 2017 as a way to highlight positive stories in the craft beer world. As Gould, who also works as a freelance writer and Forbes contributor, says, “I never set out to start a business. I set out to write about beer.”

Gould is hoping that with the purchase, Hop Culture can expand its efforts to be more inclusive in the beer community. With the goal of expanding Beer Kulture (black / African – American promotions), Beers With(out) Beards (women promotions), and starting a queer beer festival.

About Next Glass (from the PRNewswire Article): “Founded in 2013, Next Glass develops software and creates experiences that connect enthusiasts, retailers, and producers in the beverage alcohol industry. The Next Glass family of brands serves the unique and varied needs of the industry via multiple platforms. Its award-winning Untappd mobile application and BeerAdvocate website are used by millions of beer enthusiasts around the world and its menu publishing software tool, Untappd for Business, enables venues to streamline publication and promotion of their beer, wine, cocktail, and food menus while Oznr, the leader in direct to consumer technology for the craft beverage industry, partners with craft producers to manage their membership programs, can/bottle release pre-sales, and event ticketing. The Company’s recently-introduced Untappd Marketplace enables alcohol resellers to streamline ordering of beer, wine, and spirits from wholesalers and self-distributing breweries. The Company’s Live! division produces world class festivals and events for the Untappd and BeerAdvocate communities.”

Juicy Brews WestFest Promotional Poster

Kenny Gould wrote a long article on his site, giving a history of Hop Culture, as well as telling why he sold to Next Glass. He details the early years, how they became a business, their first festivals (the first of which was in October 2017),

Juicy Brews: Hop Culture Homecoming (photo courtesy of Kenny Gould’s article on Hop Culture, link below)

He goes on to discuss the ‘glory years’, and ‘turning the wheel’, and then goes into the search for his ‘future’ rather than just looking forward to the weekend. As he says in his article: “So I began my search. Luckily, I wasn’t under any sort of deadline. Over the past couple years, the team and I worked against the odds to build an awesome little engine that supported us, our projects, and a great team of freelancers. I could afford to be choosy. I could steward my baby toward a solution that offered the greatest potential for a continuation of the mission, practices, and values we found important.

At first, I thought about approaching venture capital. I gathered my materials and started the research to find a great partner. But before I could send my first email, a Forbes interview changed my life.

Back in 2018, during a Brewers Association dinner at the Union Square Café, I met a Forbes writer who told me her friend in the food and drink section was looking for new contributors. What the hell, I thought. I can always do some more writing. So I threw my name in the hat and started contributing a couple articles a month, mostly highlighting underrepresented voices in brewing and the beer industry.”

You can read more from Kenny Gould at his article on Hop Culture here: “The Next Chapter”.

From his article on Hop Culture, Gould says: “Additionally, thank you. The past four years have exceeded all expectations I had for an exciting life. And I’ve been moved and inspired by every single person I’ve met along the way. From brewers to distributors, from retailers to fans and everyone in between, I’m in your debt. This ride has been nothing short of incredible.

And the best part? We’re only getting started.”

And to think, says Gould, Hop Culture started as a “glorified blog. I was doing it because it was fun.” (This certainly sounds familiar…….. I think I’ve used this line often times when co-workers, friends, and family ask me how my silly ‘blog’ thing is going; I’m just doing it for fun.)

For more information on the purchase, you can check out the following links:

You can check out some of our latest craft beer news, brewery news, and industry news here: “BREWERY / INDUSTRY NEWS”. Including our latest about the BREW – The Museum of Beer, which is set to have an online exhibit opening on December 15th (Tuesday), 2020. The Museum will eventually be open in Pittsburgh, Pennsylvania.

Please be sure to follow us on our social media accounts – FacebookTwitterInstagramYouTube, and Influence. Please be sure to also follow, like, subscribe to the blog here itself to keep updated. We love to hear from you guys, so be sure to leave a comment and let us know what you think!

Thank you everyone for reading. Any comments, questions, or anything you want to discuss at all, just leave a comment and I’ll make sure to get right back at ya. Love chatting with you guys about craft beer and breweries! Be sure to stay safe out there and keep supporting your small breweries and businesses, times are getting tough again, and all your support, no matter how little, can make the difference in a brewery staying open or shuttering their doors for good. Cheers everyone!

-B. Kline

For more information, you can check these references:
www.untappd.com
www.untappd.com/business
www.beeradvocate.com
www.oznr.com
www.untappd.tv
www.hopculture.com
www.instagram.com/hopculturemag

Be sure to check out our other articles on brewery openings:

You can read about more brewery closures here:

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